The Proposal For A New Business Development Commerce Essay

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In-house LTD Indian Cuisine @ IUST is aspired to expand its operation and generate more revenue. It has seen the emergence of a supper crowd, and the growth of a health-conscious segment amongst the student and staff population. It has also observed that amongst the range of offered product, prata and murtabak have far greater demand and potential for revenue making than the rest. To capitalize in these new opportunities, In-house LTD Indian Cuisine @ IUST need to device new strategies to fulfill its unrealized potential and to attract these new customer groups to suffice the goal of expansion.

However, In-house LTD Indian Cuisine @ IUST currently lacks knowledge, the resources and the organizational structure to support any plan that exploits the above opportunities. As such, the business requested for a consultation service to help In-house LTD Indian Cuisine @ IUST creates a platform to take advantage of its underutilized strength, expand its business and attract new customers. This would include the creation of a new business model, the invention of new values for the customers and a marked improvement in organizational efficiency.

Objectives

The scope of the requested consultation service can be summarized by the following:

Identify the targeted customers, analyze their needs and design the strategies which generate values that match their expectations.

Develop a new system of operation in order to achieve greater economical values and gain higher level of customer satisfaction.

Overall aim

At the end of the consultation project, In-house LTD Indian Cuisine @ IUST would be able to embark on its expansion campaign.

Our approach

Phase 1: Primary and Secondary Market Research

Phase 2: Marketing Strategy Development

Phase 3: Analysis and Development of Proposed Ideas

Strategic Planning Process

Budgeting

Consolidation

And approval

Marketing Mix Model (4Ps)

Phase 4: Final Report and Presentation

Outcomes

At the end of the consultation project, In-house LTD Indian Cuisine @ IUST could materialize the following benefits:

Ability to take full advantage of its current strength - This includes the building of strategy and operation mode around profitable products, i.e. prata and murtabak. The benefit is in 2-folds: first, the maximization of profit from profitable products; second, the minimization of cost from less gainful products.

Marked expansion of customer base - With the attraction of new customers and the more frequent spending from the existing customers, In-house LTD Indian Cuisine @ IUST develops a larger market share in its current market environment.

Rationalized business system - Business processes would be streamlined and run in a systematic manner to optimize efficiency and cost-effectiveness. In this mode, In-house LTD Indian Cuisine @ IUST could cultivate a unique competitive advantage in the current and future competing environment.

Clear outlook, position and strategy - In-house LTD Indian Cuisine @ IUST could gain a comprehensible view of the environment, its own position and the business strategy it employs.

Platform for future expansion - Given the new abilities and a sound business system, further expansion strategy could be readily adopted in the near future.

Key Deliverables

At the end of the consultation project, In-house LTD Indian Cuisine @ IUST will receive the key deliverables as the following:

Final Report - This report consists of the following list of key components:

Market Analysis Report - this report will illustrate the findings in the market research and analysis phase.

Business Design Report - this report will summarize the objectives, the research findings of business model and the final design of the business system for In-house LTD Indian Cuisine @ IUST.

Product Design Report - this report will elaborate the final design of the new product based on the research and the focus of In-house LTD Indian Cuisine @ IUST.

Formal Presentation - the final presentation will focus on the recommendation of Butheina Aude Consulting, the research outcome that leads to it and the evidence that supports it.

Time Plan

The following Chart illustrate the proposed project Time Plan:

Task name

Duration

Start

Finish

Stage 1:Primary &secondary research

18 Days

Fri 1/2/2011

Mon 18/2/2011

Interviews

10 Days

Fri 1/2/2011

Sun 10/2/2011

Gathering Statistics

10 Days

Fri 1/2/2011

Sun 10/2/2011

Surveys

8 Days

Mon 11/2/2011

Mon 18/2/2011

Preparations of surveys

4 days

Mon 11/2/2011

Thu 14/2/2011

Conduct survey

4 days

Fri 15/2/2011

Mon 18/2/2011

Stage 2A: analysis of data gathered

26 days

Tue 19/2/2011

Sat 15/3/2011

SWOT analysis

4 days

Tue 19/2/2011

Fri 22/2/2011

5 forces analysis

4 days

Sat 23/2/2011

Tue 26/2/2011

Marketing Mix Model

4 days

wed 27/2/2011

Sat 01/3/2011

Market analysis report

7 days

Sun 2/3/2011

Sat 8/3/2011

Stage 2B: Business redesign &product development

28 days

Tue 19/2/2011

Mon 17/3/2011

Business redesign

28 days

Tue 19/2/2011

Mon 17/3/2011

Observation of proven model

4 days

Tue 19/2/2011

Fri 22/2/2011

Evaluate business structure

4 days

Tue 19/2/2011

Fri 22/2/2011

Evaluate process

4 days

Tue 19/2/2011

Fri 22/2/2011

Develop Process

5 days

Sat 23/2/2011

Wed 27/2/2011

Resources Management

5 days

Sat 23/2/2011

Wed 27/2/2011

Business structure

5 days

Thu 28/2/2011

Mon 3/3/2011

Business design report

14 days

Tue 4/3/2011

Mon 17/3/2011

product Development

28 days

Tue 19/2/2011

Mon 17/3/2011

Product design

28 days

Tue 19/2/2011

Mon 17/3/2011

Develop new prata concept

14 days

Tue 19/2/2011

Mon 3/3/2011

Research on

4 days

Tue 19/2/2011

Fri 22/2/2011

Create Prototype

4 days

Sat 23/2/2011

Tue 26/2/2011

Test Prototype

6 days

wed 27/2/2011

Mon 3/3/2011

Create Menu

14 days

Tue 19/2/2011

Mon 3/3/2011

Research Drinks

14 days

Tue 19/2/2011

Mon 3/3/2011

Research on complementary Indian food

14 days

Tue 19/2/2011

Mon 3/3/2011

Product design report

14 days

Tue 4/3/2011

Mon 17/3/2011

Design

14 days

Tue 4/3/2011

Mon 17/3/2011

Design of logo

7 days

Tue 4/3/2011

Mon 10/3/2011

Design of wrapper

7 days

Tue 11/3/2011

Mon 17/3/2011

Design of store front

14 days

Tue 4/3/2011

Mon 17/3/2011

Stage 3: Feedback &final report

7 days

Tue 18/3/2011

Mon 24/3/2011

Final report

7 days

Tue 18/3/2011

Mon 24/3/2011

Presentation

7 days

Tue 18/3/2011

Mon 24/3/2011

Recurring activities

53 days

Fri 1/2/2011

Mon 24/3/2011

Weekly status report

53 days

Fri 1/2/2011

Mon 24/3/2011

liaise with client

53 days

Fri 1/2/2011

Mon 24/3/2011

weekly meetings

53 days

Fri 1/2/2011

Mon 24/3/2011

Costing

Expenses

Unit(s)

Estimated Amount (US$)

General Expenses

Mileage: (15 cents) per Kilometer

Reproduction: (5 cents) per page

Computer CDs: (50 cents) per disk

Contingency: 10% of total

7 trips, 13 km per direction, 6 persons

100 pages

10 disks

163.80

5.00

5.00

17.38

Survey Expenses

Reproduction: (5 cents) per page

Business Reply Envelopes: (10 cents) per envelope

Postage Business Reply: (30 cents) per return

No.9 or No. 10 Envelopes: (30 cents) per envelope

Postage Metered or Stamped: (30 cents) per envelope

Telephone: (20 cents) per call

200 pages

50 Envelopes

50 return

50 envelopes

50 envelopes

50 calls

10.00

5.00

15.00

15.00

15.00

10.00

Final Report Expenses

Linen quality paper: (10 cents) per page

Report Covers: (40 cents) per report

Binding of Report: (5 dollars) per report

Reproduction: (5 cents) per page

4 units * 60 pages

4 units

4 units

4 units * 60 pages

24.00

1.60

20.00

12.00

TOTAL ESTIMATED AMOUNT

318.78

Responsibilities

The Prospect's Responsibilities

Information Provision and collaboration

Prospect would be required to respond to requests for information, approval of decisions and authorization of actions required for the purpose of consulting services within 5 working days.

The Prospect's representative would have to be available to meet with the consultants at least once a week unless there are extraordinary circumstances.

Providing Expertise - It would be required for the prospect to aid in the preparation of food for the purpose of market testing and in the creation of new recipes as required.

Reimbursement of expenses - this refers to the prompt reimbursement of used by the consultants for expenses incurred in the course of performing consultation service.

The Consultants' Responsibilities

Communication - Butheina Aude should communicate regularly the project progress to the In-house LTD Indian Cuisine @ IUST through weekly status reports.

Objective obligation - Butheina Aude is to fully commit itself to fulfill all obligations described in this document within the stated deadlines.

Deliverables - All deliverables are to be sent to the In-house LTD Indian Cuisine @ IUST for review at least 2 working days before each stated deadline.

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