The Cyprus Institute Of Marketing Executive Skills Commerce Essay


Proper leadership plays decisive role in the success of any organization; the only thing who makes different is the leadership, it doesnt matter what size of the organization we are dealing. In case if the leadership is not a proper leadership and its lacking in positive attributes which are mandatory for that particular position then it will not allow the business to progress further as well as it bring down the morale of the team working with that leader.

In following pages i will discuss some important executive skills in detail and their importance towards the organizational and human objectives. I have been asked in the question that if there is any particular skill is vital than others, i'll give my opinion about it in following pages.

References is been used in this paper will be listed on the last page in detail. The images is been used in the paper are taken from (

The Leadership

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It is a quality in which is not east to describe, it's a quality that you'll be able to distinguish either a person has it or not. The management guru Peter F. Drucker's (1992) said "Effective leadership is not based on being clever; it is based primarily on being consistent." While Chemers (1997) has illustrated the Leadership as "a process of social influence  in which one person can enlist the aid and support the others in the accomplishment of a common task"C:\Users\Christian\Desktop\leadership.jpg

Effective Leadership is a way to bring out the best in people; it is to enthuse, to execute their energies, their skills and talents in order to deliver the organizational goals. Leadership influences the behaviour and actions of others.

The contemporary vision of leadership moved away from persuade by using authority, command and control to a focal point of influencing by Relating and Connecting/Engaging* with people, building Trust* within each other as well as on the firm, creating a persuasive Vision* of the existence of the organization as well as Communicate* that vision efficiently and effectively to the Team* members in a way that build commitment to it. Furthermore the executives of modern day focus on themselves to become a good Role model* and a sample of Credibility* and Integrity*. By doing all above the main purpose is to Motivate* his team to follow him as an example and get motivation from him in their daily routines.

*In the above paragraph mentioned Executive Qualities will be discussed in following pages.

The Vision

People with Vision are dynamic, energetic and great motivators because of their long range visionary skills and their optimistic visual of the future. Having vision is the basic step in the process of organizational goal setting and the planning process. Imagine a car without it wheals or computer without the processor. So the vision is the basic element and the leader must be visionary person who knows about the vision of the company as well as the leader should have clear understanding of the vision. Therefore he can guide his team throughout the whole process, e.g. Martin Luther king Jr's visionary speech of "I have a Dream". Similarly in business if the company's executive have a vision of establishing his team image as highly professional, qualified, skilled and hardworking group of individuals so he has to convey his vision to his team members and make them understand what he means and what he want from them.

Another example of vision is from the Starbucks "2000 stores by the year 2000", Howard Schultz of Starbucks Coffee Company. This vision statement gives clear understanding of what the executives are looking in the future. In order to create this visionary statement also required a team of highly visionary individuals as well as to understand the vision statement and create follow up action plans.

Strategic overview:

Today's Executives are required to have an fare amount of knowledge about the strategic overview of the market, economy and the organizational strengths, weaknesses, upcoming opportunities and possible potential threats. It is vital to have strategic in-depth knowledge of the organizational goal settings and survival.

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Executives should know what is next in 6 months period of time and even after 3 to 5 years period of times. As per going the economic crisis, it is very difficult for the executives to predict for the future but the job is still there, e.g. recession is a threat to overall industry but on the other hand it is an opportunity for some companies as well, here we can include the example of Pop Life, Lidle etc in Cyprus. While other stores were closing down or retrenching their operations, these kinds of companies were expanding their businesses or even enjoying their increased sales. Furthermore Lidle enter into the Cypriot market when the market was almost slowing down and the market competition was tough enough to scare the new comers.

Communicational Skills

Communications play vital role in almost all aspects of business, therefore being able to communicate effectively and understandingly can definitely increase the overall performance. Good communicational skills are essential in the building of cohesive and effective team. These skills are vital to manage the performance of the team members, moreover if an executive has very good communicational skills he can reduce the risk of industrial problems over managing the large groups of individuals in the work place.

In order to make clear understanding of what message an executive wanted to convey to his team members, he his suppose to have good communicational skills. These skills are not for given individuals learned these skills after very hard work and regular training. Communicational skills can be particularly important during the days of higher workplace stress, for example during the times of downsizing, where the good communicational skills are an essential part of change management.

Empowerment & Delegation

Empowerment and delegations are two different things but they somehow co-related to each other. D. Whetten, K. Cameron & M. Woods (2000) have stated that "To empower means to enable; it means to help people develop a sense of self-worth. It means to energize people ..., to overcome of powerlessness". Empowerment means strengthening the people and their positions by delegating the authority. Furthermore it means to energize people to take necessary actions by themselves to complete their tasks, Employee Empowerment is giving employees responsibility and authority to make decisions concerning all phases of product development or customer services. It encourages the level of self belief in the individuals to go ahead, "yes you can do it". 1-success

The Delegation is the process of assigning any task or a target to anybody else as per trusting on his skills and qualities. Executives should delegate a convincing amount of work to their employees to progress their chances of being efficient and productive. Executives should also think about improving employee moral when delegating work, it is shouldn't be done as punishment because in this case we are not going to get the desire results.

For example a sales manager is given target to increase the net sales volume in next 9 months by 3 %, how he do it is his responsibility, if he need to increase his sales team or his team might required some training programs to increase their productivity, as well as they are might not clear about the overall goal of this organization etc.

Empowerment and delegation is one of the most effective and successful tools of modern day management techniques. However it depends on the executives how they apply these tools on their teams as well as in which individuals are willing to be empowered and delegated.

There are number of advantages and disadvantages of Empowerment and Delegation,


It energizes people to take actions towards their given goals

Increase motivation level in the team members

It gives opportunity to hardworking individuals for progress in their careers

It higher the morale of team members to even work harder to achieve their set goals in order to help organization to achieve their objectives

If it applies right time on right person it'll the biggest motivation to the team

It satisfies the sense of achievement


If a leader was not good enough to apply the techniques and did it ineffectively then the fallout can bounce back

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If mistakenly wrong employee was chosen to be empowered or delegated then the results and resources are might go to the drained

There may not be a clear structure of authority and the employees are might not sure who to report or who to seek for the supervision

The employees may focus more on their work than the company as a whole; means the individuals may lose on their way and miss the whole picture. What if the employee is self-centred

What if the group chemistry doesn't match and each employee start fighting for the position

Intrapersonal & Interpersonal Skills

Let's talk about it in more general terms and words, Intrapersonal skills are the skills to help you manage what's going on inside yourself. It has to do with the inner personality of any individual, it gives the clear understanding of individual's own act, appearances and how he carry himself at front of the other people. These skills focus on the ability to lead, public presentations, self-control, communicational skills and emotional health. It has to deal with how we express our feelings when we are happy or sad, what i am saying is the executives supposedly and should have control over their feelings and expressions. These particular skills can be obtained by daily practise in our routine life.

Let's move on to the Interpersonal skills, these skills are sometimes referred as soft skills or people skills and can be defined as how do we communicate with others as well as referring to our confidence, the ability to listen and understand others, and it leads to the problem solving, decision making and management of personal stress. Individuals with good interpersonal skills are generally more successful in their professional life as well as in their personal life. They are normally perceived as more calm, confident and charismatic.

The leader should be someone who has good interpersonal skills because being aware of interpersonal skills can help the organization to improve and develop them. Interpersonal skills play major role in determining any individual's future. This is highly important to analyze the executive's level of intrapersonal and interpersonal skills.

Self Belief

This complex concept can be illustrated in numerous ways; McCarty (1986) described it as the perceiving ability of individuals to accomplish at a particular venture or judge their effectiveness once a task is completed.

To make the tough and sensitive decisions in today's global business community, the top management individuals must develop the self belief in order to face the outcome, predicted or unpredicted circumstances and expected behaviours in which often involved with the risk cab be positive or negative.


D. Whetten, K. Cameron & M. Woods (2000) argued that the motivation characterize an individual's aspiration and commitment and is recognized as effort. One of the basic techniques of any kind of leadership is Motivation; an executive cannot become an effective executive unless he becomes a very good motivator and understands the vital importance of this technique in human behaviours. There are many researchers who have developed established motivational models such as Maslow's hierarchy of need, Herzberg's 2 factors theory, McGregor's Theory X and Theory Y, Stacy Adam Equity Theory etc. An executive should have enough knowledge these theories and how they applicability in the work place to increase the output of the teams as well as individual output of each employee.

Time Management & Prioritizing

Time management starts from daily personal life routines to the professional life schedules, an executive of modern day should be proactive about his time management skills where he has to cope with very fast and rapid business environment. In professional life the executive has to compile plans, assign tasks with time limits, planned evaluations of organizational activities against the time bound objectives and attend meetings & seminars.

When executive designs a strategy then they has to categorize the activities according to the priority of objectives. Prioritizing skills are vital in any executive career to guarantee that the more important tasks are considered according to their importance of sensitivity and time concentrates. It also includes the ability of organizing the different tasks according to their importance to the main objective. Imagine an executive without the ability of prioritizing how could he properly manage the activities and achieve the optimum success level.

Which Executive Skill is important?

This question can be highly argued that which particular skill or group skill are widely consider important. Well in my point of view the answer is not as simple as it is asked in the question, the selection of skill or skills are highly depends on circumstances and therefore it'll be decided on the scene.

The leader's role starts from the considering the possible upcoming opportunity, and how the organization is going to utilize this opportunity is base on Leader's Vision and strategic approach. If there is a highly qualified skilled team of individuals working in the organization, what we need? A leader who can use best of their skills in order to achieve the organizational objectives, it is the role of a leader/Executive to understand the needs of team and direct their efforts and activities towards the main goal. He should be able to predict the future demands of the jobs as well as the leader should have good communicational skills in order to clarify his orders and statement in order to clearly understand from top to bottom. He should have good self believe in him so the team can reflect their confidence from him and gets the motivation.

The executives should make clear the time constraints of any target as well as the possible midterm evaluations to keep things right on track. The effective empowerment and delegation is also the key things running on high morale because it creates the sense of achievement and increases motivational levels of the hardworking employees. Effective empowerment reduces the powerlessness and involves employees into their own goal setting process as well as the employees see the possible attractive opportunities for their career development and advancements.

Through delegation the leaders choose best suitable individual to do the task, moreover delegation itself help you to utilize the skills of employees as best as you can. Similarly it'll motivate employees to do their task efficiently and it shows the trust on employees from the management.


The progressive Executives always recognize the opportunities, proceed with the suitable ones, identify the possible threatening obstacles and try to find out ways to overcome of it, forecast the potential risks are involved with the opportunity, use effectively and efficiently the available organizational resources e.g. human, material, capital and machinery resources to overcome of possible threats and risks.

In increasingly very tough competitive and ever changing business environment, it is highly important that the both, individuals and organisations know how to maximise their effectiveness and productivity. To confront far more complex circumstances in the business than the past, the organizations required the executives with good experience and having complex set of skills to coup the challenges.

As an executive, the individuals are vital to acquire above mentioned skills as they are necessary to keep running organizational operations efficiently and effectively. Moreover it is vital to learn how to manage employees performance towards achieving the organizational objectives through effective and reality based Planning, strategic in-depth knowledge, effective and timely decision making, teams forming according the task requirements, designing the motivational schemes for the teams, midterm appraisals of the team and individual performances, correction/addition of tasks where is necessary and overall evaluation of the organizational resources which includes the human, capital, machinery and material resources etc.

There is no answer of which executive skill is vital than the others, it depends on the circumstances, as i have discussed earlier in the paper. An executive is made of several skills, if he lacking any of these skills he should consider it as a disability and try to overcome of it as soon as he can.