The Challenges Of Managing Different National Culture Commerce Essay


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Britain and India both has different culture, country's geography, law, economy, politics and economy. We can say that each country is unique in their all respect. They have their own ethics, subculture, national boundaries, different business style and government rules and regulation.

In Britain and India both countries have challenging to manage their culture and business as well. Because they both have different physical factors, social factors, and competitive factors. Both countries operate their international business as well as domestic business in different way. Managers have big challenge to manage their relation with overseas employee because they have different geography, politics, law, language, different mentality and behaviour, and economy. So many factors are affecting on their global business. They have to build and develop their relationship with employee as well as employers. As managers they have to interaction with employees and understand their relationship. How they motivated their employees and help them.

Aim & Objective:

The study of this topic is that research the relationship between the managers and employees. How they maintain relation with host country's employees as well as home country's employees.

Research Question:

Examine & Experience in managing across different national culture, how British managers managing British employees and how Indian managers manage an Indian employees.

How are the challenges between home country and host country, the challenge of British managers managing Indian employees & Indian managers managing British employees?

Problem statement

Many mangers come from different part of the world and they haven't similar background, ideas, culture, value and tradition. They have different way of thinking and strategies to work with company and with employees. They have different way to approaches to employee and it some arising big problem for them because employees have different background and culture. Sometimes it becomes very hard to build different strategic approaches. So Britain and India both have different culture as well as background.

Chapter 2

Literature review:

Chapter 3

3.1. Research Methodology:

Research topic:"The challenges of managing in different national culture-the case study of Britain & India".

This chapter is discussing the choice, philosophies, approaches, strategies and techniques and procedure.

3.2. The Introduction of methodology:

The aim of this research is the relationship between managers and employees. How they manage the across different national culture- the case of Britain and India.

3.2.1. Research Design:

The research design is nothing but the written plan for the experiment, survey, case study, action research etc. Research design included all kind of problem, hypothesis, structure, term and variable data as well defined, Research design is very useful for study to explain and show the research is going on in proper and correct direction at each and every stage, it gives the clear and transparent idea which helping to get accurate and particular data.

According Mark. Sounders, Philip Lewis and Adrian Thornhill (2006) the study of the research 'onion'. This research's Philosophy is based on Ontology which is Objectivism. It shows the place between the external and social actors. For this proper example is management itself.

There are two Types of approaches carried out for the research inductive approaches and deductive approaches. Inductive approaches means it is start with particular observation, thing or specific and individual case. Inductive approaches are like a set of particular evidence to the common reasoning. Inductive approaches are the collection of qualitative dat. On the other hand Deductive approaches means it is start with general idea like laws, theory and principles and its moving from theory to data. Deductive approaches are collection of Quantitative data. (M.Sounders, et.Al, 2007). My research would be based on Inductive approaches.

The strategy of this research is case study. According to Robson (2002:178) defined case study as 'a strategy for doing research which involves an empirical investigation of a particular contemporary phenomenon within its real life context using multiple source of evidence '. (Mark sounders, et.Al, 2007, p139).The case study strategy will be very interesting for the specific interest. And case study also give the creative answers to question of 'how?', 'Why?' and 'What?'So case study strategy is frequently used in exploratory and explanatory research, for data collection it's used like combination data collection. Case study strategy sometime uses both data qualitative data as well as quantitative data. Both data have their own weakness and strength. Qualitative data and quantitative data both are generally used in business and management research.

The research choice is mixed method choices it's combination of qualitative data as well as quantitative data. Mixed method has two part 1) mixed-method research and 2) mixed-model research. For this research used mixed-method research. This research approached data gathering using the multi-method strategy, or the combination of quantitative and qualitative methods. The dominant methodology in the quantitative approach is to describe and explain features of the objective reality by collecting numerical data on observable behaviours of samples and by subjecting these data to statistical analysis.

As for the qualitative research approach, one of its major benefits is that it highlights the researcher's viewpoint in the research process as well as on its results. Moreover, qualitative studies encompass interpersonal, social, and cultural contexts of project management more fully than the quantitative research approach. Because the researcher's viewpoint takes a central role in the research process, the researcher provides a much richer and wider-ranging description compared to what the quantitative research approach provides. While the two research approaches and their respective mode of inquiries provide enormous benefits to researchers who utilize them, there are several limitations that must be considered. One criticism of the quantitative research approach is that the researcher's perspective is not considered in the explanation of the research. Clearly, there are limitations in a numerical presentation in the complexity of human behaviour. The quantitative research approach often has difficulties in expressing the problems particularly if the researcher deals with the psychological dimensions in human beings. Ultimately, even though the quantitative research approach seeks objective value, the complexity of the society, changes over time, and cultural differences make it impossible for all research to be value neutral. In fact, it is debated whether neutral value research exists at all in a complex modern society.

While the quantitative research approach provides generalizability, it is difficult in the qualitative research approach to generalize to other research settings mainly because it is limited by the researcher's unique viewpoint. In other words, theoretical model developed for one research project is difficult to generalize to other research projects. Along this line, Eisner and Peshkin (1990) ask whether it is possible to present research values with the unique situation of the qualitative research approach and how can research knowledge be accumulated if there are no generalizations on the research. Moreover, the qualitative research approach is limited by its nature that the researcher controls the research. Considering the strengths and weakness of quantitative and qualitative approaches, the current research employed the principles of both quantitative and qualitative research approaches. Central to the discussion of the rationale behind the mixed methods strategy is the fact that knowledge is accumulated from a variety of sources in a variety of ways, thus, methodological diversity (Fiske and

Shweder, 1986) is needed.

The time horizon for this research is cross sectional which is completed in particular time duration. This research will be used primary data as well as secondary data collection. The major data will be collected from secondary data. Data will be collected from various journals, articles.

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