Summer Training Done At Corporate House Commerce Essay

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The summer training is very important for any management student in building his career. The summer training done at corporate house which can give a real life practical working experience. In this summer training we had done a competitive analysis on customer's perception towards nonwoven fabric wares of the Antique nonwoven Pvt. Ltd. in the Morbi.

The project is designed to find out customer's awareness about the Antique nonwoven Pvt. Ltd .Morbi and also which things are to be in considered when they buy various range of non-woven fabric. the secondary objective is to know the awareness, company image, satisfaction and the expectation of the customer from the company.

In order to conduct research for this project we used descriptive survey method (personal interview). And questioner is used as data collection instrument We were taken the 54 sample from the Gujarat & Maharashtra to know the awareness of the customer towards the Antique non-woven. Samples were selected by using non random sampling method (convincing).

INDEX

HISTORY

In early 1940's development efforts were in overdrive in a quest to find a one step process to convert polymer into a web like structure. The big fiber producers at that time, namely DuPont, Freudenberg and Monsanto, worked in converting the polymer into continuous "cold drawn" fibers. These fibers were then laid out into a fabric structure and bonded together for integrity. The most commonly used polymers in this research were polyethylene, nylons and PET.

Exxon joined this bandwagon in 1950's and with the help of Naval Research Labs began work on converting their recently commercialized polypropylene into fine fibers. Their efforts led to the attenuation of continuous or discontinuous "hot drawn" fibers into a random web like structure similar to the one developed from the early research work of DuPont and others.

The results of this early work led to two main processes that have gained significant importance on a commercial scale. These were the spun bond and the melt blown process. DuPont were granted the first patent in 1967 for the spun bonding process and Exxon demonstrated the first 10 inch melt blowing line in 1965.Since the early days of the 1950's spun bonding and melt blowing have undergone radical technological advances in terms of polymer spinning, line speeds, capacity of lines and softer fabric structures, and the end-uses have diversified over the last few years

GLOBAL LEVEL NONWOVEN INDUSTRY

During the past decade, significant changes have occurred in the worldwide nonwoven market. The predominant regions of the world for the nonwoven production have been restructured. The Asia-Pacific region, including China, shows a potential growth in nonwoven production while the United States and Western Europe continue to develop production technology.

The global production of nonwovens reached 4.4 million tons, which is equivalent to $15.9 billion (U.S. dollar). During 2004, 64% of nonwoven materials were produced in North America, Western Europe and Japan. A decade earlier, these regions accounted for slightly higher than 70% of worldwide nonwoven output. The impact on the nonwovens industry is obvious as raw material prices escalate. Major nonwoven producers have faced the challenge, with increasing pressure, to sustain profit margins although raw material prices are not stable.

This price volatility continued to impact financial performance of nonwoven companies in 2005. Nevertheless, global nonwoven production is forecast to rise to 6.3 million tons by 2009, or an increase of two million tons from 2004 production levels.

Although the world market of nonwoven products continuously grows, it faces the structural readjustment followed by the change of global economic condition, raw material capacity and consumers' needs and behavior. In addition, new expansionary manufacturers are emerging while the existing nonwoven producers are concerned by present consumers. This research focuses

on the prediction of the future global nonwoven production as shown in Figure 1, by analyzing information about the global economic condition, the current market of nonwoven production, and the production trends of polypropylene (PP) and polyester (PET) which are most widely used as raw materials in nonwoven industry.

NONWOVEN IN INDIA

Economy, in particular the losses of manufacturing jobs occupy the centre stage in the Presidential election campaigns in the US these days. This has been a dramatic shift from other issues that were considered priority six months back. Some economic pundits are predicting recession in 2008 in the United States. However, this situation is quite a contrast 10,000 miles away-India. India is rising and moving ahead with opportunities in every sector. For the past four years, India's GDP has grown over 8%. The growth in 2007 reached as high as 9.4% and is predicted to be in between 8-9% in 2008.

Today lots of information has been compiled by many people about the world demand and supply for nonwoven fabrics although the most significant region who has contributed significantly to the demand to these fabrics is India and China. It has emerged that India has almost doubled its output in 2012 as compared to what the output was in 2007 and most of the growth has come from durable goods produced from PP spunbond fabric and Needle Punched fabrics.

In 2007 there were very few units who were into manufacturing of PP spunbond fabrics; notable among them was Unimin India Limited who is considered as pioneer in this field but today it is almost defunct. Spunbond technology has contributed most of the growth because of two factors. First is the single beam web formation low cost technology developed by China and second is the durable products markets which went through significant structural changes.

Although it was predicted that the cover stocks for diapers, hygiene, healthcare markets will spur the growth of spun bond fabrics but it was observed that most significant growth took place in packaging products like rice bags and ultrasonically welded bags market. This happened due to rise in disposable incomes in urban & rural areas of India

GOVERNMENT SUPPORT IN NONWOVEN INDUSTRY

The Technology Up gradation Fund scheme which was launched in 1999 to provide a shot in the arm for the under developed sectors of the textile chain will be continued during the 11th five year plan. This scheme provides 10% capital subsidy upfront for new projects involving new machinery in technical non wovens with the addition of 5% interest subsidy on the loans.

Technical non woven sector was not included in the earlier five year plan period and it is glad to report that investors in the technical non woven sector will be able to avail this subsidy. Almost all technical non woven machinery covered under this scheme.

The basic custom duty on imported technical non woven machinery has been reduced from 10% to 5%, so that the effective customs rate comes around 20%. The Government has created Special Economic Zones (SEZs) with the aim of enhancing Foreign Direct Investments and exports from India. There are fourteen Special Economic Zones in India that have been approved which have focus on non woven related activities.

In addition, to the incentive schemes provided by the Central Government for the technical non woven industry, some state governments have their own attractive schemes. The State of Gujarat provides 10% investment subsidy for technical non woven projects. Most recently, the Government of the State of Tamilnadu has come up with its new industrial policy aimed at promoting the manufacturing sector.

ABOUT THE COMPANY

For centuries, fabrics have held the fascination of people who are from any part of the world. The sheer vibrancy of colures, smoothness of textures, variety of weaves, patterns, designs and unique dyeing techniques remain unchallenged in the global market. Dedicated towards serving the excellent quality fabrics in order to develop a relationship with customers, we, Antique Non Woven Pvt.Ltd.were founded in the year 2011.

We are one of the most renowned manufacturer and exporter of polypropylene spun bonded Non-Woven fabrics, Non-Woven fabric bags (Printed and non-printed). Antique Non-Woven is sophisticated with cutting-edge technology, 3.2 MM Double Beam which has strengthened us to face global challenges and satisfy random requirement of different group of industries and societies.

Antique Non-Woven PVT LTD produces Eco-friendly bags which is taking place of plastic bag which eventually assists environment to GO GREEN. From design, sample making, mass production till marketing of the finished gamut, we are engaged in offering complete fabric solutions to shorten our customer's time to market.

Our range of fabrics and fabric bags are unique for their excellent pattern, cooler, durability and reliability. For manufacturing and delivering different types of fabrics, we have appointed Various talented industry professionals, who are the main pillar of our organization.

LOGO OF THE COMPANY

Slogan of the Company

"Stay ahead"

The slogan of the company is the stay ahead through this the company says that as follow:

If you are a looking for a company with one foot perpetually in the future this is ,

Antique nonwoven. The name that rings many yellow line cross the each other among industry

COMPANY PROFILE

Company Name : Antique nonwoven Pvt. Ltd.

Address : 8A National highway,

Lakhdhirpur Road,

Morbi - 363642, Gujarat, India

Size of company : SSI

Form of organization : Private limited company

Brand name : Antique Nonwoven

Bankers : SBI. ICICI, HDFC

Chair Person : Mr. Vipul kundariya

General in charge : Mr.sanket kundariya

: Mr.vijaybhai kanani

Number of employee : 32

Market area : All over India.

Product of company : Nonwoven fabric

Website : www.antiquenonwoven.com

MISSION & OBJECTIVE

Every organization has goals and objectives. Generally the main objective of every firm is to earn maximum profit. Every organization is running on this objective but the profit is not only the objective of the company or organization. There are other objectives also like satisfying customer needs, social responsibility etc.

Antique nonwoven Pvt. Ltd. Company's mission is not only to earn profit but also to run organization effectively and going at global level.

They also believe in quality of nonwoven fabrics. They know that if they want to keep their business continue in this competitive world then they have to find something new and also produce good quality product.

Main objective of the company…

to earn better profit

Continuous improvement to their product

Produce quality goods at reasonable rate

Organization structure

Marketing department

Meaning and definition of marketing

Marketing has an important position in the organizatio. Without it the company can not achieve its objective. According to modern marketing concept marketing start with the product idea and end with the consumer satisfaction. Actually marketing is never ending process because consumer needs are unlimited.

Philip Kotler has rightly remarked that

"Marketing is Analysing organizing planning and controlling of the firm's people activities with a view to satisfy the needs and want of the customers at a satisfactory profit."

It is said that without efficient marketing of the goos even though you have created best product you cannot sell it.

Antique nonwoven's marketing distribution unit is very good. They sell their product in Gujarat, other states off the India and also outside the country.

4P ANALYSIS

In the 4P analysis of the any company there are main thing are included as follow:

P-Product

P-Place

P-Promotion

P-Price

So here in the nonwoven industry these four things how affect and what is the position of there is seen in conceder to nonwoven industry.

Product:

The nonwoven products have traditionally been associated with the aesthetic value of cultures. Today due to increase the use of the plastic, the environment affected badly which also reason to pollution, so government promote nonwoven products which can be use in place of plastic. This effort of the government helps to increase the nonwoven market.

Nonwoven fabrics are very convenient as compared to plastic product it is also available in fancy material.

Some type of product are…

Hydrophobic

Hydrophilic

Ultraviolet

Sandwich material

Place:

Gujarat has a highly developed nonwoven industry concentrated in the Morbi and Rajkot district. The industry has a turnover of around 300 crore per annum in the state.

The nonwoven industries earn foreign exchange worth Rs. 37.5 crore a year. There are close to 650 units in the nonwoven industry in the region. Of these, 100 are engaged in the production of

nonwoven

The raw material is easily available in Gujarat region. As well employees are easily available

Promotion:

India nonwoven companies now displays their product range at international exhibitions held in major trade hubs like Dubai, Singapore etc also brand loyalty is given due importance.

On 9th august 2012 there will an International nonwoven Exhibition at shrilanka. Many companies from India and overseas had launch their products in this extravaganza. This exhibition will definitely give a platform to the small players in this industry and an international exposure which was otherwise not possible.

Many nonwoven companies in Gujarat have launched online portals to directly come in contacts with Customer Visitors of the site can customize the designs at their will and order a sample of the nonwoven fabric before buying it.

Price:

Through Indian nonwoven industry is facing price war from China, our price is reasonably low in premium markets like Europe, Canada and US. Only thing we need is proper sales network in these markets.

In the markets like Middle East and Africa, the price plays an important role. So we need to lower down factory costs by the use of alternative source of pp.

In nonwoven fabric price are differ as per the GSM of the fabric material. Price fluctuation is based on the row material, which they purchase from reliance.

Average price of antique nonwoven are as under…

NO

GSM

PRICE

1

10 to 20 or 25

123-127

2

30 to 50

119-123

3

60 to 160

113-117

4

Sandwich mate.

60,120,160

133-137

Operation department

Finance department

Human resource department

SWOT ANALYSIS

SWOT analysis of any company is shows the internal strength and weakness and external opportunity and threat for the company. In the SWOT analysis includes the following:

S- Strengths

W-Weaknesses

O-Opportunities

T-Threats

Here we are see in consider to the Antique nonwoven pvt. Ltd. Morbi

STRENGHTS

The strength of the Antique nonwoven pvt. Ltd Morbi in compare to the other nonwoven company and for the competing as follow:

Antique nonwoven use the latest technology in the production of the nonwoven fabrics that is the different than others.

Antique nonwoven has the strong linkage with the other cluster of the nonwoven industry.

Company has the strong industrial relation with the employee of the company.

Antique has mastery in producing lower GSM non woven fabrics.

Antique has unique color mixture which makes it differ from other manufacturers.

Antique nonwoven already have the good market condition in the nonwoven market so that is beneficial for the company.

Nonwoven manufactures are benefitted government tax for producing eco-friendly product.

WEAKNESSES

The main weaknesses of the Antique nonwovens as follow:

For the raw material company have to depend on the supplier and in delivery may not on time then they have to stop the production.

Some of the raw materials of the nonwoven fabrics are to import from the outside the Gujarat so its cost is very high.

Non-availability of processed raw materials in the local market.

Poor dispatch service and transportation.

Lack of experience among technical staff.

OPPORTUNITY

The opportunity for the Antique nonwoven in the nonwoven industry market as follow:

Plastic products are now banned by government in some of the region of the India's use of nonwoven may increase in near future.

Opportunity for the export in the Middle East, Africa and central Asia.

Government also supports for the export the production in the many countries so that is the opportunity for the company.

India has only 40% market of nonwoven which can be increase in Future.so Company can capture the market by expanding the business.

Company may produce oxi-biodegradable fabric which is 100% eco-friendly.

There is huge market in the Indian rural so that is also opportunity for the company.

THREATS

The main threat for the company in the nonwoven fabrics market as follow:

In the market there are many importers from the china at the low price so there company have to compete them in the market.

Changing the consumer preference is also the threat for the company.

Quick change in the technology is very difficult to maintain for the company.

Threats from the economic cycle i.e. Inflation or Deflation.

Prices of polypropylene depend upon share price of reliance. So prices of material changes every week.

So this is the SWOT analysis of the nonwoven industry in the Morbi region that helpful in the catch up the new opportunity in the market for the nonwoven industry.

Research methodology

INDEX

SR. NO

PARTICULAR

PAGE NO.

1

Research methodology

1.1

Title of the project

1.2

Problem Statement

1.3

Scope of the Study

1.4

Significance of the Study

1.5

Objective of the Study

1.6

Research type and Approach

1.7

Sample plan

1.8

Project team

1.7

Sample plan

1.8

Project team

2

Data analysis

3

Findings

4

Suggestions

5

Conclusion

6

Limitation

7

References

8

Annexure

9

questionary

Research methodology

(1) Title of the Project

A Research on customer's Awareness towards Nonwoven fabric of the Antique non woven pvt.ltd. In the region of Morbi"

(2) Problem Statement

In India use of nonwoven fabric increase rapidly as well the business related this product is growing rapidly. Many new producers entered in the market daily so completion also increases with manufacturers. But costumers are not aware with this new product. Second users of this product are not aware with quality development, technological improvement and services provided by the producers.

(3)Scope of the study

The scope of the study is limited to the traders and second users of nonwoven fabric. and the research conducted to study customer awareness of the Antique nonwoven pvt.ltd.morbi. the study was considered in the some cities of Gujarat and maharastra.(Ahmadabad, Surat, Nasik, malegaon, jalgaon, akola.)

(4) Significance of the Study

The project we chose is a study on customer's awareness towards the ANTIQUE NONWOVEN PVT LTD. The survey helps to find out the possible strategic steps and decision that the company should take to increase the market share in the nonwoven fabric segment.

(5) Objectives of the study

Identify the awareness of Antique nonwoven brand.

Identify the perception of the customer towards the product of Antique nonwoven

Identify the requirement of customer for nonwoven fabrics

Identify the customer satisfaction level

Identify the future demand of nonwoven fabrics

Identify the reason for the result of above objective

(6) Research Type

Research is basically of two types:

Basic Research

Applied Research

Basic research is undertaken for increase in knowledge. There is no direct benefit as it is a research for the sake of research. It is conducted to satisfy any curiosity such as what makes things happens? Why society changes? In fact, it is the source of most new theories, principals and ideas. There is no commercial value to the discoveries resulting from such research.

Applied research is use of basic research or past theories, knowledge and method for solving an existing problem. It deals with practical problems. It is opposed to pure research which is not problem oriented. In the present world situation more emphasis is being given to applied research to solve problems arising out of over population and scarcity of natural resources. Applied research sore saw that product would have limited market and stressed on cost cutting, reduced weight and long distance communication

For the research study here we have used the "Applied Research". As, the result of the study will be used for the next research and also according to the study the implication of the result will be done in near future.

Type of research used in our research study: "Applied Research"

Research Design descriptive survey (personal interview.)

We had used Descriptive Research as it describes some market characteristics of the nonwoven fabric market and the awareness regarding the nonwoven fabric of the Antique nonwoven among the respondents. For descriptive research we have used the personal interview method. We also had done the exploratory research as it provides helps in understanding the problem

(7) Research Approach

We adopted survey approach for this study

(8) Research instrument

Our research is based on structure Questionnaire. We have used open ended and close ended questions.

(9) Sampling technique:

convenience sampling (Non probability)

(10) Sample Plan

Sample Area: ahemdabad,surat,nasik,malegaon,jalgaon,akola

Sample size: 54

Sample Method: convenience sampling

(Non-probability Sampling)

Research Design: Descriptive, single Cross Sectional

(11) Type of data collected

Primary data sources

Structured questionnaire (Open ended and close ended)

Secondary data sources

Books Websites Magazines Newspaper

Contact Method:

We personally meet the respondent and collect the information

Statistical Tool:

Our research is based on quantitative tools

Analytical Tools:

We have used graphical and MS Office software

(12) Project Team:

Bhavin kundariya (11somba21082)

(SCHOOL OF MANAGEMENT, R.K.UNIVERSITY RAJKOT)

Ravi Kadivar (117070592042)

(C.U.SHAH COLLEGE OF MBA WADHWAN CITY)

Mayor jadeja (118020592001)

(PARUL INSTITUTE OF MANAGEMENT BARODA)

Data analysis and interpretation

(1)Which kind of business you deal in?

Frequency

Percent

TRADING

23

43

CONVERTING

31

57

Total

54

100

Here we take the sample from region of few cities of Gujarat and Maharashtra only and

from that following data we get.

Form 54 respondent we get that data that 31 respondents have engaged in converting the nonwoven fabric into bags.

And 23 respondents are trading nonwoven fabric in their region.

Our question to the respondent was that, what kind of business you deal in. Either converting or trading.

So from the questionnaire we get that 57% respondents deal in converting the fabric and 43% respondents deal in trading.

(2) Which color do you more prefer?

Frequency

Percent

Basic colour

9

17

Extra added colour

17

31

All colour

28

52

total

54

100

From the second question we come to know that which color is more required by the second users.

According to the respondent the color is the most important in the purchase of the nonwoven fabric. Here 52% respondent says that they require all colored fabric.

While 17% of the respondents required white colored fabric. and 31 % respondents required extra added colored fabric.

From analysis we come to know that traders require all colors, while seed packaging manufacturers required white colored fabric,. and bags manufacturers require extra added colors.

(3) Which GSM do you more prefer?

Frequency

Percent

Lower GSM

9

16 %

Higher GSM

45

84 %

Total

54

100 %

from this question we come to know which size of GSM more require by the second users of the product.

In the answer of this question 84 % respondents replied that they require higher GSM. And 16 % respondents required lower GSM.

(4) Monthly requirement of fabric material.

Particular

Frequency

Percent

less then 5 tone

37

69

5 to 10 tone

13

24

10 to 15 tone

4

7

total

54

100

According to the respondents data monthly requirement is calculated as above.

69 % respondents monthly requirement is less then 5 tones of nonwoven fabrics.

24 % respondent's monthly requirement is 5 to 10 tones of nonwoven fabrics.

7 % respondent's monthly requirement is 10to 15 tones of nonwoven fabrics.

(5) Now a day, from which company you buying fabrics?

Particular

Frequency

Percent

Antique

8

14 %

Karam

17

31 %

Vishal

10

19 %

sidwin

12

22 %

parvati

3

6 %

Other

4

8 %

Total

54

100 %

Here by using this question we are trying to know the which company's brand is easily available in the market.

According to the respondents data the most available brand is the karam nonwoven pvt.ltd Rajkot Company's brand is more prefer in the market.

And from their among alternative the parvati nonwoven pvt.ltd. Surat brand is the least available in the market.

Second highest available in the market is the sidwin nonwoven pvt .ltd Himmatnagar brand and then vishal nonwoven pvt.ltd Morbi & Antique nonwoven pvt. Ltd Morbi in the market availability.

(6) What are the reasons behind purchase from that company?

Particulars

Frequency

Percentage

Color is good

11

21 %

Cheaper transport

09

16 %

Availability of stock

07

13 %

Reasonable rate

18

34 %

Good customer service

09

16 %

Total

54

100 %

The purpose behind asking this question is that what buying factor affects the behavior of the customer.

After analyze the result we come to know that the most affected buying factor is reasonable rate which is 34 %. And the least factor which is affected the buying decision is availability of stock.

After the rate, color result is most affected factor which is 21%.then customer service and cheaper transport affected equally to the buying decision of the customer.

(6) What are the reasons behind purchase from that company?

Particulars

Frequency

Percentage

Color is good

11

21 %

Cheaper transport

09

16 %

Availability of stock

07

13 %

Reasonable rate

18

34 %

Good customer service

09

16 %

Total

54

100 %

The purpose behind asking this question is that what buying factor affects the behavior of the customer.

After analyze the result we come to know that the most affected buying factor is reasonable rate which is 34 %. And the least factor which is affected the buying decision is availability of stock.

After the rate, color result is most affected factor which is 21%.then customer service and cheaper transport affected equally to the buying decision of the customer.

(8) What is credit you are getting in market?

particular

Frequency

percentage

Advance payment

14

26 %

O to 9 day

20

37 %

Cash on delivery

9

17 %

10 to 30 days

11

21 %

Total

54

100 %

The purpose behind asking this question is to know about what is the payment policy of the respondent.

After study the answers of the respondents we come to to know that 26 % of the respondents are doing their business on advance payment.

37 % of the respondents are getting credit of 0 to9 days in the market. Where very few respondents say 17 % are doing business on cash.

Where 21 % of the respondents are getting credit of 10 to 30 days after the delivery of order in the market.

Finally conclusion derived that most of the business in this industry depends upon credit terms.

(9) If you get good rate for advance payment will you buy from antique?

particular

Frequency

percentage

Yes

25

47 %

No

29

53 %

Total

54

100%

According to the respondents their business totally depends upon credit payments because they are convert the raw material into final product and sell this product to traders they have to give some credit to their customers.so,they hardly accept this offer.

In answer of this question 53 % of respondents are not ready to accept this offer.

(10) Do you know about other product of antique nonwoven?

Frequency

percentage

Hydrophilic

6

12 %

Ultra violet (UV)

14

26 %

Hydrophobic

7

13 %

sandwich material

27

49 %

Total

54

100 %

The purpose behind asking this question is to know how aware the customers about antique nonwoven are.

After study we come to know that 49 % customers are aware about sandwich material. while only 26 % customers are aware about UV(ultraviolet) product. and very few customers are aware about other two category of the product.

So we can conclude that antique should develop a communication with their customers and should update their customer regularly.

(11) Which company's color you like?

Frequency

percentage

Antique

16

29 %

Karam

14

26 %

Shidwin

11

21 %

Ganesh

8

14 %

Vishal

5

10 %

Total

54

100 %

The cooler is also the extremely important factor at the time of the purchase of the nonwoven fabric.

After the study we come to know that Antique has good color result among his competitors. if we analyze data we can know that 29 % of the respondents say that antique has good color quality. While karam stands second for color with 26 % response.

21 % of respondents like shiidwin's color.and 14 % respondents like ganesh's color quality. While least response we are getting about vishal which is only 10 %.

(12) Have you aware the fabrics design of antique about the best printing result and mastery in lower GSM?

particular

Frequency

percentage

Yes

31

58 %

No

23

42 %

Total

54

100%

The purpose behind asking this question is to know how customer acceptance regarding quality of the antique nonwoven.

58 % of the respondents are aware about the good printing result and GSM quality of the antique nonwoven while only 42 % of the respondents are not aware about the quality of the Antique nonwoven pvt.ltd. Morbi

FINDINGS

Findings from this research that as follow:

From our study we find that major respondents are engaged in converting the fabric into final product.

This manufacturers are converting the fabric in to various product like nonwoven bags, shopping bags, seed packaging bags, cropcovering material etc.

From the second question we find out that most the respondence require basic colors like white,ivery,green,yellow.where only those manufacturers require other colors who manufacture fancy bags. Otherwise basic color's use is more.

From the third question we find that the demand of higher GSM is more than lower GSM. It is 84% of the total respondence. Most of the respondence requires 60+ GSM. Seeds bags manufacturer require 100+GSM with laminated material.

From the study we find that in the Gujarat and Maharashtra karam stand first with 31 % market share. Then sidwin grab 22 % of the market share in short period. While Antique has only 14 % market share stand after vishal who has 19 % market in these region.

From the study we find that Antique has a good quality of material but due to high prices It is fail to grab large market.

As per the response of the customers Antique suffers from worse transportation service. Customers get their order late due to bad transportation service.

Antique has a problem of bad dispatch and loading service. Sometime customers do not get the material as per the order.

In the answer of our question state that on which base respondent made purchase of the nonwoven. We find that quality of material and price of the product are two most important factors which buyer consider while purchasing

From our question we find that which brand is easily available in the market of the given brands.

According to the respondents the company is providing the good quality among the other company in the market so company should maintain the level of the quality.

According to the respondent they are purchase the nonwoven on the base of the quality of the product so company have to maintain the good quality product.

Customers had bad experience with the management personel of the Antique. In short Antique fail to maintain good customer relationship.

SUGGESTION

After the observation of the data we have some suggestions which we like to share with Antique.

According to study Antique should make improvement in some of the area of its service. to grab large market.

First Antique should improve its transportation service.

Antique also require to improve its dispatch and loading service. So that order can reach to the customer as per requirement.

Antique should look upon customer relation.

Antique should be produce the material as per customer requirement. Some customer require filler material while some are required 100% virgin so Antique should look upon both kind of requirement.

Antique should give distribution agency in Maharashtra, madhyapradesh, Andhrapradesh ,Karnatak,Tamilnadu, west Bengal.

Antique can produce laminated fabric. To meet the demand in agriculture packaging.

Antique should focus on surgical industry which is larger user of nonwoven fabric.

Antique should focus on exporting the fabric in South Africa and Europe.

Antique should be produced Oxibio degradable fabric which is 100 % eccofriendly.

Antique should focus on genuine customers rather than small and local customers.

Antique should upgrade its technology and adept nano technology.

CONCLUSION

The project was a great experience for us in order to study the marketing aspect in the world.

This is an information era significance of information cannot be over emphasized. This study attempts to find out the perception of consumer regarding to Antique nonwoven. On the basis of the study the various aspects of the company can be concluded.

Antique nonwoven is a successful company with excellent infrastructure facility, using the latest technology, efficient production, effective human capitals and efficient management.

The strength of the Antique nonwoven like latest technology for production, strong industrial relationship with employees, efficient distribution chain, there is good consistent growth in the nonwoven industry. They have aggression in the nonwoven industry that is also the one of the good factor for the company.

After completing my training at "ANTIQUE NONWOVEN PVT.LTD" I came to realize that it is a very efficient & effective developing unit & there is no doubt that its future is also bright

From the study it is found that Antique nonwoven pvt.ltd. Morbi is an efficient and effective organization.

LIMITATION OF THE STUDY

Through the detailed investigation is made in the present study, still there are following limitation:

The study is restricted only to the few cities of the Gujarat and Maharashtra. So, the result may not be applicable to the other areas.

As per the population of the study is huge, the sample size is 54 sample respondent is only covered till now.

Data collection of exact data for the research is not possible because there is a gap between what respondent say and what they actually do. Information provided by the customer may not be accurate. They may hide some of the information at the time of filling of the questionnaires.

Limited numbers of respondents have been taken due to the time constraint and this could affect the accuracy of result of certain extent.

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