SCOR Model In ACC Cement Company Commerce Essay

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ACC (ACC Limited) is Indias foremost manufacturer of cement and concrete. ACCs operations are spread throughout the country with 16 modern cement factories, more than 40 Ready mix concrete plants, 20 sales offices, and several zonal offices. It has a workforce of about 10,000 persons and a countrywide distribution network of over 9,000 dealers.

Since inception in 1936, the company has been a trendsetter and important benchmark for the cement industry in many areas of cement and concrete technology. ACC has a unique track record of innovative research, product development and specialized consultancy services. The company's various manufacturing units are backed by a central technology support services centre - the only one of its kind in the Indian cement industry.

ACC has rich experience in mining, being the largest user of limestone. As the largest cement producer in India, it is one of the biggest customers of the domestic coal industry, of Indian Railways, and a considerable user of the country's road transport network services for inward and outward movement of materials and products.

Among the first companies in India to include commitment to environmental protection as one of its corporate objectives, the company installed sophisticated pollution control equipment as far back as 1966, long before pollution control laws came into existence. Today each of its cement plants has state-of-the art pollution control equipment and devices.

ACC plants, mines and townships visibly demonstrate successful endeavours in quarry rehabilitation, water management techniques and 'greening' activities. The company actively promotes the use of alternative fuels and raw materials and offers total solutions for waste management including testing, suggestions for reuse, recycling and co-processing.

ACC has taken purposeful steps in knowledge building. We run two institutes that offer professional technical courses for engineering graduates and diploma holders which are relevant to manufacturing sectors such as cement. The main beneficiaries are youth from remote and backward areas of the country.

ACC has made significant contributions to the nation building process by way of quality products, services and sharing expertise. Its commitment to sustainable development, its high ethical standards in business dealings and its on-going efforts in community welfare programmes have won it acclaim as a responsible corporate citizen. ACC's brand name is synonymous with cement and enjoys a high level of equity in the Indian market. It is the only cement company that figures in the list of Consumer SuperBrands of India.

Make process

Description features:Usually, a block and cement production line has six stages:

Stage 1. Raw material batching

Stage 2. Concrete mixing

Stage 3. Block making

Stage 4. Block curing

Stage 5. Block cubing

Stage 6. Pallet returning

Stage 1. Raw material batching Auto

-aggregate batching plant prepqre sand, scree, etc. With required ratio for mixer

-aggregate belt conveyer carry batched aggregate to mixer

-cement silo store cement

-cement screw conveyer carry cement to mixer

-wheel loader carry sand, scree, etc. To batching plant

Stage 2. Concrete mixing Auto

-concrete mixer Prepare concrete for block making machine

-water scale prepare required amount of water to mixer

-cement scale prepare required amount of cement to mixer

-air compressor open the discharge hole of mixer

Stage 3. Block making Auto

-concrete belt conveyer Carry concrete to storage hopper

-concrete storage hopper Store concrete for block making machine

-PX-QT/M block making machine Produce concrete blocks

-hydraulic station provide strong oil pressure power for actions of block making machine

-pallet feeder Provide pallet to block making machine

-block conveyer Carry fresh blocks & pallet out from block making machine

Stage 4. Block curing Mechanical

-movable stacker stack fresh blocks & paver layer by layer from block conveyer

-forklift (about 2 sets) Carry blocks &pallet to curing area, then to block storage area

Stage 5. Block cubing Manual

Stage 6. Pallet returning Mechanical

-forklift carry pallets to pallet feeder

Control Systems 2 PLC

-PLC control system 1, it controls the working conditions of aggregate batching plant, aggregate belt conveyer, cement screw conveyer, concrete mixer, water scale, cement scale, and air compressor.

-PLC control system 2, it controls the working conditions of concrete belt conveyor, concrete storage hopper, hydraulic station, block making machine, block conveyer, movable stacker, and pallet feeder.

Curing Way Natural Curing II

2 days at curing area, be covered by polythene sheeting under sun treatment, then be moved outside to block storage area for about 10 days before selling

Workers Needed 6

1 for wheel loader, carrying sand, scree to batching plant; 1 for material batching, concrete mixing and block making, through operating the control box and cabinets; 1 for forklift, moving stacked block pallets to curing area; 2 for cubing cured blocks together on tray and collect pallets together; 1 for carry cubed blocks to block storage area with forklift, and move pallets to block making machine.


ACC has a large workforce of about 9,000 people, comprising experts in various disciplines assisted by a dedicated workforce of skilled persons. ACC employees, referred to as the ACC Parivar, come from all parts of the country and belonging to a variety of ethnic, cultural and religious backgrounds. ACC employees display a strong sense of loyalty to the Company and their special stellar qualities as 'value-adding' human capital are well known in the industry.

ACC has clearly stated guidelines concerning recruitment, termination, career advancement, performance appraisal, professional and employee ethics and code of conduct. The Company's personnel policies and processes enshrine equal opportunities to all and non-discrimination with regard to gender, caste, creed, ideology or other opinion, whether social, political or religious. Also ensured is a due process for employee consultation and participation in organizational development and policy formulation.

Performance management

The Company's performance management system is in itself a benchmark that provides ample opportunities and motivational incentives to employees so as to reward and retain good talent within the Company. These incentives include Performance Linked Incentives, Good Work Awards, Letters of Appreciation, Special Increments, Promotions, Nomination to external training programmes in India and abroad, public felicitation and appreciation. Some plants have Best Employee and Employee of the Month Awards and recognition. Competent employees and those who display aptitude are invited to become Trainers themselves and receive Train the Trainer facilitation.

Training and development

ACCs new Performance Management System incorporates a process called Competency Assessment and Training and Developmental Needs wherein appraisers are specifically called upon to identify and assess training needs of employees at specific intervals that do not coincide with Performance Appraisals. This is so that training needs can be assessed objectively. Training is imparted to take care of an individual's career development as well as functional and skill enhancement. Competency and Development training inputs include Skill and general performance enhancement, communication skills and Career development. Functional training needs are identified and conducted by functional departments while Corporate HR organizes competency and developmental inputs.


ACC has a countrywide spread of 14 modern cement plants. This large network of manufacturing units consumes a wide spectrum of inputs - about 60,000 different items ranging from Coal, Gypsum, Slag, Packaging material (bags), Refractories, Steel, Grinding Media, Electrodes, Cables, Bearings, Conveyor Belts, Spares of various mechanical, electrical and instrumentation equipment, Mining Equipment and their spares and explosives.

ACC has a vendor base of more than 6000 suppliers spread across the country.

A team of professionals at Corporate, Regions and Plant Level manages the procurement function. The function is organized so as to derive maximum value for the company through economies of scale from central pooling and procurement of some inputs at the corporate level while meeting individual operational requirements at plant level. The Procurement function comprises a Central procurement team at the corporate office for the requirement of major inputs for the operations of cement plants.

The Ultimate Resource

"The true index to a Company's greatness is not only its turnover, not only its quantum of profits, but its human resource - The Ultimate Resource… backed by a loyal and dedicated workforce - your Company has proved itself an expert in the management of change. Its success will be judged not merely by the market value of its shares, but by the pride of place your Company occupies in the hearts and minds of the people it seeks to serve."

Manufacturing Excellence

We strive to retain our position as India's foremost manufacturer of cement and concrete with a countrywide bouquet of 16 modern cement factories that have a capacity of 26 million tonnes per annum, to be increased to 30 million tonnes by the end of this year. Captive power plants play a vital role in providing cost-efficient and effective supply of quality power to our plants.

Our cement plants now meet 70% of their total power requirements through captive generation.

We have initiated steps to usher in excellence in our manufacturing and mining operations by continuously upgrading technology and processes and through training and development of the plant team to inculcate and sustain a lean manufacturing approach. Safety is given paramount importance. Effort is taken to engage with our dedicated and skilled workforce so as to keep them motivated and involved in efficient plant operations and productivity improvement. Our manufacturing units are backed by a central technology support services centre in Thane near Mumbai which encourages sharing of technical know-how and expertise to be abreast of global benchmarks.

Supply Chain

ACC is proud of its large supply chain managed by an energetic sales force from an extensive spread of sales offices spanning India, a country-wide network of highly motivated channel partners comprising more than 9000 dedicated dealers complemented by a chain of retailers.

They are supplied ACC cement by rail and road from our cement plants supported by efficient authorized road transport contractors who assure express delivery.

Warehouses in intermediary locations ensure uninterrupted supply to remotely located customers. ACC Concrete has more than 40 Ready Mixed Concrete plants in the major cities of India which supply fresh concrete to our customers' doorsteps through our own fleet of transit mixers. Our Bulk Cement terminal at Kalamboli, near Mumbai caters to the requirements of Mumbai and its environs, through its own dedicated fleet of bulkers and site storage facilities.

The challenge before our supply chain is to ensure uninterrupted supply of high quality cement and concrete backed by efficient logistics and transportation.


Planning has been done at the top level management.

Source and make

Suppliers have been given the raw material list to deliver and making process has been written at the second page.

Deliver and return

Now the delivering process is very simple according to the orders of the companies they deliver the whole product means cement. But if the cement is not of good quality because of some genuine reason or the weight in the cement sack. So the company demand back the defective product and send the cement sack back.

At the supplier part if you ask then supplier deliver raw material on accurate time and according to the season and if there is any complaint in the raw material then the supplier take it back and send other new material.