In order to gather some great ideas for the relevant research field in terms of wood bed room furniture for Premium Bedroom Furniture Ltd, the researcher has done some researches. For instance, the researcher has search the key words: wooden bedroom furniture uk at Google, the coming results have shown the researcher many relevant wooden Bedroom furniture providers in UK. Firstly, many results are linked to online distributors which help the manufacturers to sell their Oak and Pine furniture online. From those online distributors' websites, the researcher can link to the manufacturer's official websites, and thereafter, since many company background and overviews are explored in those websites, the researcher has gather good knowledge about the areas which Premium Bedroom Furniture Ltd are in. moreover, the researcher has also found out many relevant competitors for Premium Bedroom Furniture Ltd directly from Google Results, such as Indigo Furniture Ltd. As well as, many relevant reports about those manufacturers are also regarded as useful backgrounds for this paper in gathering ideas about the industry and what other wooden furniture manufacturers are operating.
2.2 Task 2
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Conduct a work plan for the solutions in terms of how the researcher is going to complete the rest of the tasks. (time table and plans)
Regarding the following tasks, the researcher has conducted a practical plan for Premium Bedroom Furniture Ltd in gathering solutions of the current challenges.
This is a 8 weeks project
Implementing general researches, to gather relevant key information about the competitors and the market demands
Conducting a SWOT analysis for Premium Bedroom Furniture Ltd for gathering understandings of the environmental forces (both internal and external)
Regarding the SWOT analysis, conducting a practical solution for overcoming the current challenges
Week 4 to Week 7
Implementing the solutions in operations for Premium Bedroom Furniture Ltd
Evaluates the prior performances which Premium Bedroom Furniture Ltd has adopted and approached such solutions, and make adjustments of the solutions
In fact, this 8 weeks project can be repeated to gather continuous enhancements for Premium Bedroom Furniture Ltd.
2.3 Task 3
Conduct a SWOT analysis on behalf of Premium Bedroom Furniture Ltd.
Apparently, for Premium Bedroom Furniture Ltd, there are many strength which the company has to concern.
Firstly, Premium Bedroom Furniture Ltd is a historic expert in making wooden bedroom furniture. That means, Premium Bedroom Furniture Ltd has good brand awareness for the past 50 years' works. As well as, Premium Bedroom Furniture Ltd has developed many existing customers.
In turn, since Premium Bedroom Furniture Ltd has always provided the customers the bedroom furniture with reliable quality and, it is able to remain the good quality for the finish products, thus, the quality is a strength for Premium Bedroom Furniture Ltd in winning the competition.
Moreover, since Premium Bedroom Furniture Ltd has many experiential staffs including the managers as well as workers, thus, the human resources are also significant strengths for Premium Bedroom Furniture Ltd.
As well as, Premium Bedroom Furniture Ltd has many specific strengths in making certain wooden bedroom furniture, such as the bed frames.
In fact, for Premium Bedroom Furniture Ltd, there are many weaknesses which the firm has to take into account.
Firstly, since Premium Bedroom Furniture Ltd is producing different bedroom furniture in different manufacturing plants (3 branches), therefore, the firm has a weakness of, the poor degree of internal interactions. As well as, for Premium Bedroom Furniture Ltd, there is certain a weakness for this firm, in making some bedroom furniture, which are seemed to be unpopular in the market place, comparing with competitor's similar products.
Therefore, since the operations costs of Premium Bedroom Furniture Ltd is comparable high, the higher costs is apparently a crucial weakness for Premium Bedroom Furniture Ltd in winning the industrial competition.
As well as, since the operations costs of Premium Bedroom Furniture Ltd are comparable high, thus, the higher prices or lower profitability, it a weakness for Premium Bedroom Furniture Ltd in gathering competitive advantages.
In fact, for Premium Bedroom Furniture Ltd, there are many opportunities for this firm in gather business developments.
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Firstly, for Premium Bedroom Furniture LtdÂ¸ there are significant opportunities for this historic firm, since there are large existing customer bases which have been developed by Premium Bedroom Furniture Ltd during the past 50 years. Since Premium Bedroom Furniture Lt has provided those existing customers quality products previously, those existing customers are likely to purchase from Premium Bedroom Furniture Ltd again or introduce Premium Bedroom Furniture Ltd to their friends.
In turn, for Premium Bedroom Furniture Ltd, there are significant opportunities to become contractor for some firms which are needed to be supplied with wooden bedroom furniture and relevant services (fixing and repairing). Obviously, Premium Bedroom Furniture Ltd has gathered some this kind of opportunities and, more similar business chances can be gathered by Premium Bedroom Furniture Ltd.
As well as, since Premium Bedroom Furniture Ltd has strengths or competitive advantages in making certain products in the market place, those strengths can be turned into the market opportunities for Premium Bedroom Furniture Ltd, such as its wooden frames.
In fact, there are many threats for Premium Bedroom Furniture Ltd in gathering further business developments and generating expected business outcomes.
Firstly, for Premium Bedroom Furniture Ltd, the competitors are always significant threats for the firm. Since many competitors have cost advantages or price advantages, Premium Bedroom Furniture Ltd has faced the threats from competitors regarding the existing industrial competition.
In turn, there is an also environmental threat for Premium Bedroom Furniture Ltd in developing its business. For instance, since many relevant restrictions have been set to against using woods to product furniture from the aspect of protecting environments, Premium Bedroom Furniture Ltd has faced a significant threat.
As well as, from the aspect of customers, since many current customers are willing to have contemporary bedroom furniture in their properties, for Premium Bedroom Furniture Ltd, the changes and shifts of their attitudes and perceptions for bed room furniture, Premium Bedroom Furniture Ltd has also faced great threats. For instance, many present customers are willing to buy contemporary furniture within modern design and new furniture materials.
Regarding the prior explorations and indications, the researcher has realized that, Premium Bedroom Furniture Ltd has a memorable history in producing wooden bedroom furniture, it has many strengths and many opportunities are significant to impact this firm in gathering further business developments. However, since there are many weakness and environmental threats for Premium Bedroom Furniture Ltd, this firm need to develop and implement relevant approaches to overcome such weakness and threats, in fact, changing staffs and business structure, is effective for Premium Bedroom Furniture Ltd to concern in dealing with the current problems.
2.4 Task 4
Regarding the previous SWOT analysis, the researcher should develop an organizational Chart, that focuses on allocating the staffs.
Previously, Premium Bedroom Furniture Ltd has operated within 3 sites as follows:
Site A: Head Office and Manufacturer site, where 40 production staffs and 20 office staffs have worked with, site A produces wardrobes, chests of drawers and blanket boxes
Site B: 35 production staffs and 15 office staffs, who are producing Wooden bed frame and Bed side cabinets
Site C: 15 production staff and 5 office staff, who are making Desks, Dressing tables and stools.
As well as, regarding the figures provided in the course work guide lines in terms of the percentage of the revenues for different product lines that Premium Bedroom Furniture Ltd has made, it appeals that,
40 production Workers in site A has made 34 percents of the total revenue for Premium Bedroom Furniture Ltd (21 % + 15 % + 9%), which means, each workers can contribute 0.85 % of the total revenue.
In Site B, 35 production staff has contributed 52 percent of the total revenues, which means, each staff of Premium Bedroom Furniture Ltd can contribute more than 1.5 percent of the revenue.
For site C, 15 production staffs have made 14 percents of the total revenues.
Regarding the prior SWOT analysis which the researcher has conducted, it seems that, for Premium Bedroom Furniture Ltd, the key problems of its current organizational structure is, it operated independently with 3 production plants to produce different products. As well as, the operations costs of the administration fees are extreme high for Premium Bedroom Furniture Ltd. As a furniture producer, Premium Bedroom Furniture Ltd has too many office staffs to do the marketing, manage the production as well as other managerial activities. In fact, 40 office staffs have been employed to manage 90 production staffs.
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Therefore, the major reason for Premium Bedroom Furniture Ltd to have current challenges is the un appropriate organizational structure which Premium Bedroom Furniture Ltd has.
Therefore, the researcher has redeveloped the organizational structure for Premium Bedroom Furniture Ltd as:
Firstly, only one site or manufacturing plant is needed for Premium Bedroom Furniture Ltd to produce all the bed room furniture. In order to remain the capacity of production, 90 production workers should be remained. As well as, Premium Bedroom Furniture Ltd must reduce the office staff by developing a new organizational structure. The new organizational structure will be a flat structure that consists of three levels.
The first level, which is also the top level of management for Premium Bedroom Furniture Ltd, is the senior leader. In fact, only two senior leaders are required to deal with the business strategies as well as strategic management of operations.
In turn, the second level of business structure of Premium Bedroom Furniture Ltd, is apparently the functional managers, 6 functional managers are required for Premium Bedroom Furniture Ltd in this level. They are, the marketing manager, the operations and production manager, the product development manager, the information manager, the human resource manager and the financial manager.
The marketing manager has the responsibilities to guide the marketing practices as well as develop marketing campaigns for Premium Bedroom Furniture Ltd, in order to ensure Premium Bedroom Furniture Ltd is gathering appropriate indications about the marketing demands and market opportunities, and thereafter, develop the right products for right target customers, as well as, marketing managers are also responsible in terms of developing the marketing communication campaign to enhance Premium Bedroom Furniture Ltd's brand image and brand awareness. The marketing manager has to be familiar with the industry and the competitors as well.
The production and operations manager, is responsible for managing the production of furniture and other relevant activities such as logistics and suppliers. The key duties of operations manager for Premium Bedroom Furniture Ltd are, manage and control the quality of the bed room furniture products, manage and control the effectiveness of operations and productions.
The R & D manager, is responsible for Premium Bedroom Furniture Ltd in terms of designing the new products to suit the customer needs or gather better competitiveness for Premium Bedroom Furniture Ltd in terms of product differentiations.
The information manager, is responsible for Premium Bedroom Furniture Ltd in terms of providing right information and knowledge in the right time, to support the firms decisions. The information manager also has duties in developing and managing the customer data base, supplier's data base and competitor's data base.
The human resource manager has the responsibility for selecting, training and managing employees for Premium Bedroom Furniture Ltd. He/ she will firstly select the right employees which Premium Bedroom Furniture Ltd is needed within right methods, thereafter, many effective training programs should be developed by human resource manager to ensure the employees have good capability which they are needed for doing their duties, as well as, HR manager is also responsible for developing the relevant managerial tools to manager and motivate employee performances.
At last, the financial manager, is responsible for Premium Bedroom Furniture Ltd to deal with financial matters, include conducing the financial statements and reports, gathering financial resources and thereafter allocate those financial resources, etc.
In turn, the third level of the organizational structure, is actually the functional employees. For marketing department, 4 more office employees are needed. Two is responsible for dealing with customer orders and customer services at the office. And other two marketing team member are responsible to deal with marketing communications, developing customer relationships as well as find new business or contracts for Premium Bedroom Furniture Ltd. For financial department, one more employee is needed to assist the financial manager to do the financial reports as well as do financial manager's duties when he / she is away. There are only one more employee is needed for R&D department, HR development and IT department, to either assist the functional manager, or doing functional manager's duties. For operations functions, 4 more employees are needed. They are responsible to monitor the productions and manage the operations.
Regarding the prior structure and organization chart which has been developed by the researcher, it seems that, Premium Bedroom Furniture Ltd can simply reduce the costs by adopting the business structure as introduced above. The production staffs will remain the same number, and the office staffs will be reduced from 40 people to 20. Since 20 peoples' labour costs and relevant administrative costs have been saved by implementing the above managerial structure, Premium Bedroom Furniture Ltd will regain its price advantages and cost advantages.
2.5 Task 5
Since this section requires to conduct a power point presentation, the relevant slides will not be conducted in this essay
2.6 Task 6
Requires: Identify four reasons that why those staff and structure should be changed, regarding the SWOT analysis
As the researcher has realized, apparently, four reasons can be identified for Premium Bedroom Furniture Ltd to change its prior structure.
The first reasons is, since Premium Bedroom Furniture Ltd has 40 office staffs, a very high administrative costs have been occurred, regarding the SWOT analysis, since the higher prices and higher costs are the key reasons to lead Premium Bedroom Furniture Ltd current problems, the administrative costs must be reduced and, the number of the office staffs must be cut.
The second reason that Premium Bedroom Furniture Ltd must change its structure is, since the price issues and quality issues are crucial for Premium Bedroom Furniture Ltd to gain strengths and competitive advances, a systematic operations management must be developed, that has led to Premium Bedroom Furniture Ltd to add a specific operation managerial function in its new structure.
As well as, three sites have been set for a small medium size manufacturer, which will lead to many ineffectiveness to management, thus, Premium Bedroom Furniture Ltd has to change this organizational structure to reduce the costs (i.e. branch managers).
The last reason which the researcher has indicated to support the organizational change of Premium Bedroom Furniture Ltd is, since there are many new demands which gathered from customers and new contracts (such as hotels), Premium Bedroom Furniture Ltd must concern on developing customer needed products with perceived quality. Thus, a R & D department has been set to respect those customer needs.
Above all, regarding the four reasons which have been indicated by the researcher, Premium Bedroom Furniture Ltd must change its structure to gain better strengths and catch business opportunities.
2.7 Task 7
Requires: 10 more recommendations for Premium Bedroom Furniture Ltd to gather better operations effectiveness
In fact, some more recommendations will be provided by the researcher towards Premium Bedroom Furniture Ltd as follows:
Adopt TQM tools to manage the product quality
Develop appropriate rewards systems to gain good performances
Developed strategic partnerships to gather better brand image and brand awareness
Develops a good internet official websites, with developments of Blogs, to gather customer feedbacks and discussions
Always concern on the new fashions of furniture
Approach some incentives to motivate employee to brainstorm in how to make Premium Bedroom Furniture Ltd doing better
Develops organizational culture to enhance the degree of employee self motivation
Develops better financial policies to benefit Premium Bedroom Furniture Ltd (i.e. better credit days and debt days)
Approaching communications with some other furniture experts, to exchange ideas and gather brainstorms
Attracts more good investors to provide more financial resources in further developments
Section 3 Final Words
This paper has conducted a case study towards Premium Bedroom Furniture Ltd. Regarding the assessments especially the SWOT analysis, a more effective organizational structure has been developed by the researcher, as well as, it seems that, by adopting this new business structure, Premium Bedroom Furniture Ltd is able to regain its good competitive position in the market place.
Thus, organizational and business structure, is crucial for businesses, it is the key for business enterprises in gathering competitive advantages, strengths and generating long term positive developments.
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