Pursuing A Career In Computer Repairs Business Essay

Published:

For many years I have had a more than recreational interest in computers. For this reason I have decided to use my talents and pursue a career in computer repairs. I want to start a Belfast based "to your door" business called EasyFix which will offer affordable computer repairs for both home and small business users. I already own all the necessary tools to assemble and disassemble any PC or lap top and my own "high spec" computer has all the required software to help repair any computer. In a time of economic crisis my business will offer an affordable solution allowing my customers to have a "good as new" computer without actually having to spend the same money. Similar businesses have seen periods of growth in the last two years ignoring the general market trend. James Timpson, the owner of a shoe and watch repair chain, owned 638 stores at the start of 2009 and opened a further 40 by the end of the year.

Lady using a tablet
Lady using a tablet

Professional

Essay Writers

Lady Using Tablet

Get your grade
or your money back

using our Essay Writing Service!

Essay Writing Service

"Because things are tight, rather than pay for a pair of new shoes people are choosing to get them repaired. We have seen a 4 per cent increase in shoe repairs in the past three months and a 17 per cent increase in watch repairs. If people don't have as much spare cash they aren't as likely to treat themselves to a new watch."(Timpson, 2009).

Computers will always break down and due to the exponential rate of technological advancement there will always be a market for upgrades. For these reasons I believe my business is a necessary one and the timing of its set up is ideal. In this business plan I will prove that my organisation will be profitable and provide me with a healthy income. The main purpose of the business will be to provide repairs and the addition of an affordable upgrade service will also help to bolster the business' finances.

Aims and Objectives

Target market: Home user and small business repairs will provide the main source of revenue.

Primary revenue stream: Computer repair service.

Secondary revenue stream: The provision of an "upgrade" service.

Differentiation: My business is necessary rather than unique. There are other companies offering a similar service. My main task will be to distinguish myself from them.

Service: The company will become known for its integrity, professionalism and friendly "one to one" service.

Pricing: The company will aim to be cheaper than its competitors. Free estimates will be offered. We will minimise costs by attempting on site analysis and repair. Otherwise the service will be collect and return.

Finances: The company will be debt free within two years and assuming the business grows at the predicted rate it will begin operating with a small monthly surplus by the seventh month of the first year.

Competitor Analysis

There are many companies in the market offering varying services in the field of computer repairs so it could prove difficult to make a business "stick out from the crowd". Nowadays when looking for any service provider most people will turn to the internet. When I searched 3 web search engines namely, Google, Alta Vista and Bing, using the search "Computer Repairs Belfast", I identified the following six companies as the most "visible" on the web.

Name

Location

Coverage

Phone

Web Site &

E-Mail

Pricing

Details

EOS Systems

100 Ladas Drive, Belfast

N.Ireland

02890459222

info@eossystems.co.uk

www.eossystems.co.uk

None avail.

Belfast Computer Repairs

Unit 16 Kennedy Centre, Belfast

Belfast

02890626749

No e-mail or web support

None avail.

Fix My PC NI

Belfast

N.Ireland

02890137178

fixmypc@hushmail.com

www.fixmypcni.info

Call Out £0

Ram fr. £10

Free Est.

The PC Doctor

Not available

N.Ireland

07921196528

thedoctor@pcdocni.com

www.pcdocni.com

Call Out £0

Free Est.

Dr.PC

Lady using a tablet
Lady using a tablet

Comprehensive

Writing Services

Lady Using Tablet

Plagiarism-free
Always on Time

Marked to Standard

Order Now

Not Available

Belfast

07519746777

doctor@drpcni.com

www.drpcni.com

Min. £30

KJD Computer Services

Annadale Mews, Belfast

Belfast

07704774111

help@kjdcs.com

www.kjdcs.com

£40 on site

£50 overnight

"EOS systems" operate within Belfast city. They offer business solutions and computer repairs to small businesses. They have a web site but offer no on line pricing. As a result I don't believe they will offer much competition.

"Belfast Computer Repairs" are also based in Belfast, in the west of the city, but they have no on line presence or e-mail support. They do however have a small premises in the Kennedy Centre. They will offer some competition however it will be localised to customers in West Belfast. The nest company, "Fix My PC NI", will be one of our main competitors. They have a dedicated web site with e-mail support and they cover the whole of Northern Ireland. They offer no call out charge for customers within Greater Belfast and free estimates to all customers. There upgrade prices are advertised as "starting at as little as £10" however it does not mention the details of the service. "The PC Doctor" has no physical address but they do have a website with e-mail support also. They offer a free call out but have no other pricing details on their website. Dr.PC is another web based enterprise. They have a minimum charge of £30 which is already £10 more expensive than EasyFix's minimum price. The final company is KJD Computer Services. They have a physical address as well as web and e-mail support. They are however advertising the most expensive prices out there.

Market Analysis

The website MoreBusiness.com highlights the importance of market research saying it

"provides a useful and important step in building and maintaining a healthy business, as it addresses the customer perspective on the product or service, price, distribution channels, and marketing communications" (More.Business.com, 2010).

An owner sets up a business to make money and if the primary and secondary market research is not completed to a high standard the business will fail.

The research will help the owner identify various things such as whether or not there is a need for the business and if the planned pricing structure is seen as fair and competitive. This initial customer perception is vital as the business owner is taking a snapshot of their future customer base. Also, as much information as possible must be garnered from the research because after finding your customers, you will then need to be able to satisfy their needs and retain their custom. The research also provides the business with an opportunity to identify its main competitors and allows for the formation of policies which will allow the business to be competitive in the market. This will also ensure the owner has time to react to any changes within the business environment such as the reduction of prices by these competitors.

No matter how good an idea an owner has or how successful they have been in other ventures market research must be completed before the creation of any new business. In doing this they will know their customer and their market and allow the business to remain profitable over a long period.

The Primary Market Research involved a survey of 100 computer owners with the aim of identifying the following things:

Who are our potential customers?

Do they use computers a lot?

What do they think is a fair price for this service?

What would it take for them to switch companies?

Is this service necessary?

Is this business viable?

The survey contained eighteen questions and read as follows:

Section 1: About you

What is your age?

18-24 25-34 35-44 45-54 55+

Gender?

Male Female

What employment sector do you currently work in?

Choose an item.

Do you own a Desktop PC or a Laptop?

Desktop Laptop

Section 2: Computer Usage

How many computers have you had in the last 5 years?

Lady using a tablet
Lady using a tablet

This Essay is

a Student's Work

Lady Using Tablet

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

Examples of our work

1 2 3+

Do you have more than one computer at present?

Yes No

Which of these best describes how often you use your computer?

Everyday Several times a week Once a week

Is your computer mainly for recreational purposes?

Yes No

Section 3: Hardware knowledge

Do you know what RAM is?

Yes No

If your computer broke would you attempt to fix it yourself?

Yes No

Have you ever attempted to fix a computer?

Yes No

Have you ever upgraded any component of your computer?

Yes No

If yes, which component?

Monitor Hard Drive Motherboard PCI device Other N/A

If "other" please give details:

Would you rather upgrade your computer or buy a new one?

Upgrade New Purchase

Section 4: Previous Computer Repairs

Have you ever got someone to repair your computer before?

Yes No

If yes, how much did they charge?

<£10 £11-£20 £21-£30 £31-40 £41+ N/A

If applicable, please give a short description of the problem:

Were you happy with the service provided?

Yes No N/A

If yes or no, please explain:

Would you use this repair service again?

Yes No N/A

If yes or no, please explain:

The secondary market research proved to be very difficult. Only one of the six identified companies, Belfast Computer Repairs, was registered with companies house, however its accounts were not up to date and it was marked as dormant even though they are still very much open for business;

The first section of the primary research questionnaire was to obtain basic personal information. The answers were as follows:

Question 1

What is your age?

Percentage %

18-24

25

25-34

35

35-44

22

45-54

12

55+

6

Question 2

Gender?

Percentage %

Male

54

Female

46

Question 3

What employment sector do you work in?

Percentage %

Health Service

16

IT

8

Hospitality

15

Tourism

6

Education (School)

8

Unemployed

15

Carer

3

Student (University)

9

Industrial

7

Other

20

Finance

2

Small Business Owner

1

Question 4

Do you own a desktop PC or a laptop?

Percentage %

Desktop PC

45

Laptop

55

An attempt was made to question a similar amount of men and women. It turned out 54 people out of the 100 were men. The questioned came from a wide variety of job sectors and a rather large percentage (35%) were either unemployed or students. These would have access to limited funds and be more likely to upgrade rather than buy new. The majority of interviewees were in the age group 25-34 (35%), as they seemed to be the most amenable to being interviewed. The results also showed the majority of people used a laptop with only 45% declaring they used a desktop. This will have some impact on the business, due to the compact design of laptops, as they take slightly more time to disassemble and repair.

"What is your age?"

The second section examined the degree to which those surveyed use their computers. The answers obtained were as follows:

Question 1

How many computers have you had in the last 5 years?

Percentage %

1

65

2

32

3+

3

Question 2

Do you have more than 1 computer at present?

Percentage %

Yes

18

No

82

Question 3

Which of these best describes how often you use your computer?

Percentage %

Everyday

85

Several times a week

14

Once a week

1

Question 4

Is your computer mainly for recreational purposes?

Percentage %

Yes

77

No

23

The majority of those surveyed (65%) have only had one computer in the last 5 years and an even bigger majority only (82%) only have one computer at the present time. This shows us that most people do not change their computer regularly and that an even bigger majority only own one computer, meaning they will have nothing to fall back on should their computer break forcing them to either purchase a new one or get their old one repaired. The graph below shows weekly computer usage with 85% of people saying they use their computer every day. This highlights the importance of computers in people's lives and indicates that they will not be able to do without (computers have become a necessity). Also, any item we use will eventually need replaced. The heavy computer use indicated by the graph, will mean that computers will need replaced, repaired or upgraded regularly. The final question showed that 77% use their computer for recreational purposes only. This tells us that the acquisition of business customers may prove more difficult. Small business customers should be sought out though, as there is the opportunity for them to provide regular income in the form of repair contracts.

"Which of these best describes how often you use your computer?"

The third section of the questionnaire looked at hardware knowledge. The answers obtained were as follows:

Question 1

Do you know what RAM is?

Percentage %

Yes

11

No

89

Question 2

If your computer broke down would you attempt to fix it yourself?

Percentage %

Yes

10

No

90

Question 3

Have you ever attempted to fix a computer?

Percentage %

Yes

17

No

83

Question 4

Have you ever upgraded any component of your computer?

Percentage %

Yes

22

No

78

Question 5

If yes, which component.

Percentage %

Monitor

12

Hard Drive

5

Mother Board

0

PCI Device

3

Other

2

N/A

78

Question 6

Would you rather upgrade your computer or by a new one?

Percentage %

Upgrade

77

New PC

23

89% of those questioned did not know what RAM stood for. This simply tells us the vast majority of people do not understand the inner workings of a computer and are more likely to require assistance when their PC malfunctions. 83% said they had never attempted a computer repair themselves and 90% said they would never attempt a computer repair by themselves. This again reinforces the lack of knowledge and ensures the majority of people will seek professional assistance when required. Obviously 7% had tried previously. In the past 22% had upgraded some part of their computer (not necessarily by themselves). The majority of these were peripheral upgrades, such as printers and monitors, with only a few being performance enhancing upgrades. This maybe tells us the majority of users are unaware of the availability of upgrades or that they don't see them as beneficial. Making our potential customers aware of upgrades, including these benefits, should be a priority when the business' advertising gets underway. Finally a massive 77% said at present they would rather upgrade their computer than purchase a new one. The percentages here lead us to believe that customers are in fact aware of upgrades but the previous question may have been leading. However, when aware of an upgrade service the majority would choose it over a new purchase.

"Do you know what RAM is?"

The final section examined whether other repair services had been used previously. The answers obtained were as follows:

Question 1

Have you ever got someone to repair your computer before?

Percentage %

Yes

54

No

46

Question 2

If yes, how much did they charge?

Percentage %

<£10

1

£11-£20

3

£21-£30

11

£31-£40

12

£41+

27

N/A

46

Question 3

Were you happy with the service provided?

Percentage %

Yes

41

No

59

Question 4

Would you use this service again?

Percentage %

Yes

41

No

59

54% have had their computer repaired before telling us that people do look for the repair option. 27% of those interviewed paid over £41 for the privilege which is more than double the price of a simple on site repair with EasyFix. This reinforces the suitability of the business' pricing structure with only 4% of those surveyed having paid less than EasyFix is planning to offer. 59% of those said they were unhappy with the service provided and would not use it again. This was for a number of reasons ranging from price to the communication they received when the computer was being repaired. This shows us the importance of being honest with our customers by giving them accurate repair times and informing them promptly of any delays in the service.

"If yes, how much did they charge?"

From this data we can answer the initial questions. EasyFix's potential customers will be both male and female coming from all age ranges. These potential customers use their computers a lot but do not seem to be confident with the inner workings of a computer and therefore will always seek professional help for repair work. They will definitely find EasyFix's price point very competitive as the majority have paid much more in the past for repairs. Many of them are also unhappy with the service they have received previously so they will automatically be looking for a new repair service the next time their PC need work done. This business is most definitely a necessary one as a result of the economic climate and this is reinforced by the fact that most of those surveyed said they would rather upgrade their current PC than buy a new one. The size of the potential customer base will also be very large. The following graph shows electrical device ownership in the UK and how it has changed between 2001 and 2009.

Apart from Satellite receivers (and Internet connections which rely on a computer anyway) the jump in computer ownership from 2001 to 2009 has been the highest rising from under 50% to almost 80% of the population. Assuming this figure can be used for the Belfast metropolitan area, which has a population of over 640,000, this equates to over half a million people having access to a computer in our repair area.

Marketing Mix

Marketing will be vital as there is no shop front.

Advertising will be maintained at a high level throughout the first year.

Adverts will be priced and placed in four newspapers; The Irish News, The Belfast Telegraph, Ads For Free and The North Belfast News.

A Facebook page will be set up to increase market visibility.

Business Cards will be produced (VistaPrint.co.uk):

Discount for referrals. Our success will be linked to the quality of our service.

Investment outlay and other sources of finance

Start the business with a safety net of approx. 3 months expenditure already in place.

The monthly expenditure is £1900 giving a 3 monthly expenditure of £5700.

£3000 of savings will be used as an initial investment.

£3000 will be raised in the form of a bank loan.

The best deal for the finance (£3000 borrowed over a period of 2 years) was available from Sainsbury's finance (personal loan).

Location Analysis

An American businessman called William Dillard, founder of Dillard's Department Store in Nashville, has provided us with a simple, but extremely well known quote, on the importance of a business' location.

"Location, location, location." (Dillard, c1970).

Dillard meant that the location of a business was in his eyes the most important aspect. This business' location will be in my own garage space. This may seem to make the quote irrelevant however it will be the business' "virtual" location and placement in the market which will be vital. Having no shop front will undoubtedly be a disadvantage so the marketing of the business will be of the upmost importance ensuring maximum awareness of the brand. The primary advantage of using my own garage will be the reduction in a number of costs such as utility usage and rent.

By the third year the business plans to hire new employees and after that a possible target will be the opening of an actual trading outlet. If this is the case the search for a location will be of the upmost importance. It is vital to get this right first time as the cost of relocating could cripple the business.

There are a number of important factors that will help in the choice of the correct location. The size of the unit is important. There won't be massive amounts of stock in reserve so a huge warehouse is not going to be appropriate however there will be a requirement for a customer area and a work area for repairs so a small to medium sized unit would be adequate. This choice also has financial implications as the size of the unit will affect the purchase/rental price and the size of the company's rates bill.

Wherever the business is it is essential that the customers can get there. Situation of the business near a main road or public transport route will ensure this. Also the size of the footfall (potential customers walking past the premises) is vital. There is no point in situating the business in some out of the way cul de sac.

We must also consider whether or not any competition in the area is to the business' benefit. Having competition in the area ensures there are customers and there is the potential to lure them away with cheaper prices and better offers. Having no competition in the area will ensure you have all the potential customers to yourself as long as you market the business adequately.

Costing and Revenues

Only one member of staff. Salaried at £1000 (gross).

VAT calculated at 20%.

Free call outs and estimates.

£20 on site repair (if possible), £30 overnight repair and various upgrades.

£6000 safety net in place - will help against any unforeseen circumstances such as price adjustment forced by competitors price adjustment. Also, the first years profit is only expected to be £2.28 (before VAT is reclaimed), so the money will help keep the business afloat if the projected targets are not achieved.

The following tables show the projected fixed costs:

ITEM

COST

RUNNING TOTAL

Car Insurance

40.00

40.00

Utilities

0.00

40.00

Office Supplies

5.00

45.00

Loan Repayment

142.00

187.00

Telephone (contract)

35.00

222.00

Rent

0.00

222.00

Salaries

1000

1222.00

Repair Tools

0.00

1222.00

Public Liability Insurance

10.00

1232.00

The following tables show the projected variable costs:

ITEM

COST

RUNNING TOTAL

Advertising

64.00

64.00

Petrol

100.00

164.00

Hardware

447.92

611.92

Software

0.00

611.92

Unforeseen Costs

56.08

668.00

Postage &Shipping

0.00

668.00

Total monthly expenditure: £1900

The following tables show the projected first month unit sales:

ITEM

UNITS

REVENUE

RUNNING TOTAL

Onsite Repair

16.00

320.00

320.00

Overnight Repair

16.00

480.00

800.00

Ram Upgrade 2GB

8.00

257.60

1057.60

Hard Drive 1TB

8.00

638.24

1695.84

These projected sales are based on minimal responses to all the adverts.

Four advertisements in total - two hits per add per week so thirty two over a month.

One half of those thirty two also asking for an upgrade - sixteen upgrades.

The following tables show the projected "mark up" on the additional hardware:

ITEM

PURCHASE PRICE

CUSTOMER PRICE

VAT PAID

Ram Upgrade 2GB

16.10

32.20

3.22

Hard Drive 1TB

39.89

79.78

7.97

These items are sourced from a China and include all import taxes & postage.

Other hardware sizes are available on request.

The following tables show the projected monthly increase in unit (repair) sales:

MONTH

ON SITE

OVERNIGHT

TOTAL

PER WORKINGDAY

January

16

16

32

1.6

February

16

16

32

1.6

March

18

18

36

1.8

April

18

18

36

1.8

May

20

20

40

2.0

June

20

20

40

2.0

July

22

22

44

2.2

August

22

22

44

2.2

September

24

24

48

2.4

October

24

24

48

2.4

November

26

26

52

2.6

December

26

26

52

2.6

TOTAL

252

252

504

By the end of year only 2.6 repairs per working day.

Projected workload increase:

52 weeks in a year and 6 weeks holiday.

46 working weeks each with 5 working days.

A total of 230 working days and 5 repairs maximum per working day.

A possible 1150 repairs in the year.

Assuming similar growth for the first 3 years the graph shows it will be late into the third year before the business needs to contemplate taking on a second member of staff to help with the volume of repairs.

This means the wage bill will remain static for most of the first three years.

The salary will amount to £1000 gross. Taxes and National Insurance contributions will be deducted automatically and amounts have been calculated as follows:

Tax:

National Insurance:

VAT

For purchases it is calculated at 20%.

The business' projected sales will be less than £70,000 so VAT registration is not necessary however registration will allow for VAT on purchases to be reclaimed including any computer parts (hard drives etc.) and business necessities.

No VAT will be payable if the revenue continues to remain below the current allowed threshold of £70,000.

The revenue threshold for VAT is subject to change so it must be checked every year.

VAT paid per Hard Drive upgrade is £3.22 and for every RAM upgrade is £7.97. Estimating 8 units of each sold per month, the VAT amounts are £25.76 and £63.76 respectively. Over 1 year the total VAT paid on these purchases can be estimated to be £1074.24. This will be reclaimed and added to the company's cash flow forecast in month 12.

If the company becomes liable for VAT repayment (i.e. its revenue surpasses £70,000) there are two registration options namely IT Consultant (flat rate of 13%) or Computer Repair Services (flat rate of 9.5%). As the company offers upgrades and is not just "selling knowledge" it can be registered as the latter and avail of the substantially lower VAT rate.

Information on VAT liability was found on the following website: http://forums.contractoruk.com

The information obtained was captured in the following screen shots:

Breakeven Analysis

Only based on repairs (backbone of the business) as upgrades only incur costs when ordered and they always generate profit.

Fixed costs are £15,212.

Variable costs (excluding hardware components) are £2,761. There are 504 repairs estimated for the first year so the variable cost per unit of output is £5.48

(£2,761 / 504 = £6).

Average sale price of 1 unit (repair) is £25 ([£20 + £30]/2 = £25).

The maximum capacity for the business, with only one member of staff, is estimated to be 1,150 repairs. For the purposes of this calculation we will round down to 1,000. That is almost 4.5 repairs completed in every working day.

The values needed to calculate the Break Even Point are in the following table:

Unit Sales

0

200

400

600

800

1,000

Variable Costs £

0

1,096

2,192

3,288

4,384

5,480

Fixed Costs £

15,212

15,212

15,212

15,212

15,212

15,212

Total Costs £

15,212

16,308

17,404

18,500

19,596

20,692

Revenue £

0

5,000

10,000

15,000

20,000

25,000

The Break Even Point can be calculated in two ways.

Formula:

Single Unit Contribution: = Selling Price - Variable Cost Per Unit

= £25 - £5.48

= £19.52

Break Even Point: = Total Fixed Costs / Single Unit Contribution

= £15,212 / £19.52

= 779 units

(2) Graph:

Projected Cash-flow Forecast for 12 months

SWOT Analysis

STRENGTHS

No rent to pay as the business is run from home - a big saving.

Utilities shared with home - another substantial saving.

Knowledgeable employee with years of relevant experience.

Competitive prices - much cheaper than competitors.

WEAKNESSES

No shop front - marketing will be key.

Only one employee so there will be a cap on the amount of work that can be taken on at any one time.

Other companies already offering a similar service.

OPPORTUNITIES

Immediate opportunity to "steal" customers from our competitors by offering better rates.

Customer referrals offering discount for new customers.

In the long term - small world - opportunity may arise to expand outside Belfast.

We are in the middle of a "credit crunch". We have the opportunity to offer a cheaper alternative to purchasing a new PC.

THREATS

There is potential for more computer repair businesses to open. We must establish ourselves as the best quickly.

Competitors may react to our lower prices. EasyFix has room to manoeuvre on price and must be ready to react to any changes in the business environment.

Conclusion and Recommendations

Point form

What was good and what was bad

What youwill change subsequent years

Viable?

Will you meet targets?

Websites

http://www.guardian.co.uk/

http://www.thefinanceresource.com/free_business_plans/free_computer_repair_service_business_plan.aspx

http://entrepreneurs.about.com/od/businessplan/a/breakeven.htm

http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"&HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"r.s=scHYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"&HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"r.l1=1073858805HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"&HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"r.lc=enHYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"&HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"r.l3=1073869162HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"&HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"r.l2=1073859137HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"&HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"type=RESOURCESHYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"&HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"itemId=1073791229HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"&HYPERLINK "http://www.nibusinessinfo.co.uk/bdotg/action/detail?site=191&r.s=sc&r.l1=1073858805&r.lc=en&r.l3=1073869162&r.l2=1073859137&type=RESOURCES&itemId=1073791229&tc=191KW040040029"tc=191KW040040029

http://marketingteacher.com/lesson-store/lesson-marketing-mix.html

http://sbinfocanada.about.com/cs/businessplans/a/bizplanfinanc_3.htm

http://www.netmba.com/marketing/market/analysis/

http://www.morebusiness.com/running_your_business/businessbits/ah_busplanan.brc

http://www.fao.org/docrep/w4343e/w4343e07.htm

http://webcache.googleusercontent.com/search?q=cache:Y_gfNJSvX0QJ:www.independent.co.uk/news/business/analysis-and-features/where-the-.htmlssion-will-bite-955491.html+shoe+repair+sales+booming+in+crisisHYPERLINK "http://webcache.googleusercontent.com/search?q=cache:Y_gfNJSvX0QJ:www.independent.co.uk/news/business/analysis-and-features/where-the-.htmlssion-will-bite-955491.html+shoe+repair+sales+booming+in+crisis&cd=1&hl=en&ct=clnk&gl=uk"&HYPERLINK "http://webcache.googleusercontent.com/search?q=cache:Y_gfNJSvX0QJ:www.independent.co.uk/news/business/analysis-and-features/where-the-.htmlssion-will-bite-955491.html+shoe+repair+sales+booming+in+crisis&cd=1&hl=en&ct=clnk&gl=uk"cd=1HYPERLINK "http://webcache.googleusercontent.com/search?q=cache:Y_gfNJSvX0QJ:www.independent.co.uk/news/business/analysis-and-features/where-the-.htmlssion-will-bite-955491.html+shoe+repair+sales+booming+in+crisis&cd=1&hl=en&ct=clnk&gl=uk"&HYPERLINK "http://webcache.googleusercontent.com/search?q=cache:Y_gfNJSvX0QJ:www.independent.co.uk/news/business/analysis-and-features/where-the-.htmlssion-will-bite-955491.html+shoe+repair+sales+booming+in+crisis&cd=1&hl=en&ct=clnk&gl=uk"hl=enHYPERLINK "http://webcache.googleusercontent.com/search?q=cache:Y_gfNJSvX0QJ:www.independent.co.uk/news/business/analysis-and-features/where-the-.htmlssion-will-bite-955491.html+shoe+repair+sales+booming+in+crisis&cd=1&hl=en&ct=clnk&gl=uk"&HYPERLINK "http://webcache.googleusercontent.com/search?q=cache:Y_gfNJSvX0QJ:www.independent.co.uk/news/business/analysis-and-features/where-the-.htmlssion-will-bite-955491.html+shoe+repair+sales+booming+in+crisis&cd=1&hl=en&ct=clnk&gl=uk"ct=clnkHYPERLINK "http://webcache.googleusercontent.com/search?q=cache:Y_gfNJSvX0QJ:www.independent.co.uk/news/business/analysis-and-features/where-the-.htmlssion-will-bite-955491.html+shoe+repair+sales+booming+in+crisis&cd=1&hl=en&ct=clnk&gl=uk"&HYPERLINK "http://webcache.googleusercontent.com/search?q=cache:Y_gfNJSvX0QJ:www.independent.co.uk/news/business/analysis-and-features/where-the-.htmlssion-will-bite-955491.html+shoe+repair+sales+booming+in+crisis&cd=1&hl=en&ct=clnk&gl=uk"gl=uk

http://nicecalculator.hmrc.gov.uk/Class1NICs2.aspx

http://payecalculator.hmrc.gov.uk/PAYE1.aspx

http://www.statistics.gov.uk/cci/nugget.asp?id=868

http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988HYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"&HYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"lang=enHYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"&HYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"r.i=1077722988HYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"&HYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"r.l1=1073858805HYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"&HYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"r.l2=1073859188HYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"&HYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"r.l3=1073863071HYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"&HYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"r.t=BLTTOOLHYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"&HYPERLINK "http://online.businesslink.gov.uk/bdotg/action/logicToolTimeout?itemId=1077722988&lang=en&r.i=1077722988&r.l1=1073858805&r.l2=1073859188&r.l3=1073863071&r.t=BLTTOOL&type=BLTTOOL"type=BLTTOOL

http://www.hmrc.gov.uk/vat/start/schemes/flat-rate.htm

http://customs.hmrc.gov.uk/channelsPortalWebApp/channelsPortalWebApp.portal?_nfpb=trueHYPERLINK "http://customs.hmrc.gov.uk/channelsPortalWebApp/channelsPortalWebApp.portal?_nfpb=true&_pageLabel=pageVAT_ShowContent&propertyType=document&columns=1&id=HMCE_CL_001596#P272_20831"&HYPERLINK "http://customs.hmrc.gov.uk/channelsPortalWebApp/channelsPortalWebApp.portal?_nfpb=true&_pageLabel=pageVAT_ShowContent&propertyType=document&columns=1&id=HMCE_CL_001596#P272_20831"_pageLabel=pageVAT_ShowContentHYPERLINK "http://customs.hmrc.gov.uk/channelsPortalWebApp/channelsPortalWebApp.portal?_nfpb=true&_pageLabel=pageVAT_ShowContent&propertyType=document&columns=1&id=HMCE_CL_001596#P272_20831"&HYPERLINK "http://customs.hmrc.gov.uk/channelsPortalWebApp/channelsPortalWebApp.portal?_nfpb=true&_pageLabel=pageVAT_ShowContent&propertyType=document&columns=1&id=HMCE_CL_001596#P272_20831"propertyType=documentHYPERLINK "http://customs.hmrc.gov.uk/channelsPortalWebApp/channelsPortalWebApp.portal?_nfpb=true&_pageLabel=pageVAT_ShowContent&propertyType=document&columns=1&id=HMCE_CL_001596#P272_20831"&HYPERLINK "http://customs.hmrc.gov.uk/channelsPortalWebApp/channelsPortalWebApp.portal?_nfpb=true&_pageLabel=pageVAT_ShowContent&propertyType=document&columns=1&id=HMCE_CL_001596#P272_20831"columns=1HYPERLINK "http://customs.hmrc.gov.uk/channelsPortalWebApp/channelsPortalWebApp.portal?_nfpb=true&_pageLabel=pageVAT_ShowContent&propertyType=document&columns=1&id=HMCE_CL_001596#P272_20831"&HYPERLINK "http://customs.hmrc.gov.uk/channelsPortalWebApp/channelsPortalWebApp.portal?_nfpb=true&_pageLabel=pageVAT_ShowContent&propertyType=document&columns=1&id=HMCE_CL_001596#P272_20831"id=HMCE_CL_001596#P272_20831

http://forums.contractoruk.com/accounting-legal/60567-vat-classification-consultant-vs-computer-repairs.html

http://www.businesslifeline.com/business-taxation.asp

http://www.know-insurance.co.uk/business/liability_insurance/do_i_need_employers.htm

http://www.bytestart.co.uk/content/20/20_3/public-liability-insurance.shtml

http://www.compare-liability-insurance.com/?mkcode-cli.comHYPERLINK "http://www.compare-liability-insurance.com/?mkcode-cli.com&gclid=CMHYp9bj1aYCFcwmfAodaA2KKg"&HYPERLINK "http://www.compare-liability-insurance.com/?mkcode-cli.com&gclid=CMHYp9bj1aYCFcwmfAodaA2KKg"gclid=CMHYp9bj1aYCFcwmfAodaA2KKg

http://ezinearticles.com/?The-Importance-of-a-Business-LocationHYPERLINK "http://ezinearticles.com/?The-Importance-of-a-Business-Location&id=1075723"&HYPERLINK "http://ezinearticles.com/?The-Importance-of-a-Business-Location&id=1075723"id=1075723

http://wiki.answers.com/Q/WHAT_IS_THE_Importance_of_location

http://www.brighthub.com/office/entrepreneurs/articles/98941.aspx

http://www.how-to.com/Operations/mission-statement.htm

References

www.morebusiness.com (2010). How to write the business plan of your dreams. Available from: http://get.morebusiness.com/documents/business-plan-book.pdf [Accessed: 31st January 2010]

Timpson, J. (2009). The Independent newspaper online: Where the recession will bite. Available from: http://www.independent.co.uk/news/business/analysis-and-features/where-the-recession-will-bite-955491.html [Accessed: 31st January 2010]

Dillard, W. (c1970). Dictionary quotes online. Available from: http://www.dictionary-quotes.com/location-location-location-william-dillard/ [Accessed: 31st January 2010]