The Popularity Of The Pepsi Brand


Have you ever thought about the meaning of the word Pepsi? This famous drink "was created by a pharmacist, Caleb D. Bradham, who gave his tonic its name from the Greek pepsis, which means "digestion"." (PepsiCo, 2009) Pepsi is a popular carbonated beverage that is known in almost every part of the world. Many years have passed and Pepsi has become PepsiCo, Incorporated; one of the world largest organizers in suitable refreshments with revenues of more than $43 billion and over 198,000 employees. Even though I am not a PepsiCo employee, this company has always been one of my favorite because of it solid mission and vision, diverse organizational culture and structure, and creative employee motivational tools. (PepsiCo, 2009)

Foremost, PepsiCo defines its mission as a commitment "to be the world's premier consumer Products Company focused on convenient foods and beverages." (PepsiCo, 2009) Verma Harsh (2009) says that "businesses like ships have destination, crew members and course." (p 153) In the same manner, PepsiCo mission is "oriented to seek financial rewards to investors as opportunities for growth and enrichment to employees, business partners and the communities in which they operate always striving for honesty, fairness and integrity". (PepsiCo, 2009) When we analyze Harsh explanation of a business we can notice how PepsiCo settle their destination and course through their mission and vision; and have created crew members by including their investors, employees, business partners, and integrating their communities. (PepsiCo presents a wealth of compelling information on Pepsi Company History. Retrieved from (

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The author Tim Pelland suggested (2009) "that a good vision and mission statement must communicate the message concerning the purpose of the company." (p 8) PepsiCo's "purpose is to continually improve all aspects of the world in which they operate - environment, social, economic - creating a better tomorrow than today." (PepsiCo, 2009) They also define their vision as a way of being proactive. This includes putting into actions agendas that would "focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company."(2009) One way of doing so, is displaying a "focus on their environment" view. Creating products that are "environmental friendly" or just creating a brand of products that are healthy not only for the environment, but also for our wellbeing, is a great example of how PepsiCo follows their vision. (PepsiCo presents a wealth of compelling information on Pepsi Company History. Retrieved from

The perception of culture is an important matter within this Company. PepsiCo employees are encouraged to develop an understanding and knowledge of organizational culture, behavior and diversity. One PepsiCo defines Organizational cultural is by establishing a pattern of values, belief and expectations. (PepsiCo, 2009) Organizational behavior (OB) is also define as the study that research "the impact of individual and group dynamics in an organizational setting" (Schermerhorn, Hunt, & Osborn, 2005).   "OB is a knowledge base that helps people work together to improve the performance of organizations"(Schermerhorn et al.).  

Ergo, PepsiCo offers an excellent prospect for early conscientiousness and an ethnicity that encourages inventiveness, risk taking and access to decision makers. The company provides a "specialized yet fun" corporate culture that allows their employees "to pursue their goals without the burden of excessive structure." (PepsiCo presents a wealth of compelling information on Pepsi Company History. Retrieved from

Based upon reviews from Fortune magazine PepsiCo is "one of the Best Companies for Women and Minorities to work for" (Betsy Morris, 2008). Employees also receive tremendous remuneration program, "which includes a bountiful retirement package, a tuition reimbursement program, and even a legal assistance program." (PepsiCo, 2009) Apart from the information we have gather, we wanted to dialogue with a couple of fellow Frito Lay employees, in order to know their own opinion upon Fortune Magazine review. All of these employees agree that "Frito-Lay culture is deliberately geared to overwhelmed employees because of its extreme work load, which overtakes all their family time" (PepsiCo employees, 2010) but PepsiCo benefits were their reason why they maintain their desire to keep working for this Company.

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In Consequence, "PepsiCo has instituted a number of work family programs to ease the strain of corporate life including flex-time and work at home arrangements." (PepsiCo, 2009) These family programs are created to help employees spend quality time with their families, allow colleagues or coworkers to meet and share with other coworker's family, and boost their employee emotional and physical well-being. It is not a surprise to understand the reasons why many employees agree that despite their lack of family time, PepsiCo is a great place to work. (PepsiCo presents a wealth of compelling information on Pepsi Company History. Retrieved from

Another point of interest is PepsiCo organizational Structure. Due to continued growth PepsiCo has needed to "leverage the talents of its senior leaders." (Pepsi, 2007) This continued expansion is product of hard work and dedication, not only by employers, by also but employees. PepsiCo expansion, "previously comprised PepsiCo North America and PepsiCo International," but now "will be organized into three major operating units - PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB), and PepsiCo International (PI)." (Pepsi, 2007)

Indra Nooyi, chairman and CEO of the company, pointed that: "Given PepsiCo's robust growth in recent years," the company is "approaching a size which can better manage as three units instead of two. Creating units that span North American and international markets, as well as developed and developing markets, allows PepsiCo to better share best practices among North America and international businesses, while providing valuable development opportunities for senior executives." (2007.Pepsi Realigns Organizational Structure Appoints New CEO's Retrieve from www. this new expansion will not only benefit PepsiCo, but also enhance the economy due to many new employments that will soon be developing in consequence of it.

In consequence, the Company is focusing their efforts to develop solid leadership with high-standard talent and outstanding ability in their organizations, but choosing, guiding, and developing leaders is not any easy task to do. Therefore, empowering their leaders with "upper level leadership development programs" is an imperative task they must do. (Gregg Dunn, 1999)

Therefore, PepsiCo empowers their leadership and employees with a coaching style that promotes "teachable point of views." (Dan McCarthy, 2008) This coaching also encourage disagreement but in an organize manner where each point of view is listen and respected. (McCarthy, D. (2008) Great Leadership. Retrieved from

Accordingly, "PepsiCo is the first major corporation to offer every member of the organization, which comprises of subsidiaries Pepsi-Cola Inc., Taco Bell Worldwide, Frito-Lay Inc., Kentucky Fried Chicken Corp. and Pizza Hut Worldwide, an equity position in PepsiCo stock-option program." (Dawn Alfunso, 1995) The program is a real triumph for employees' motivational desire. It allows employees to feel as an essential part of the company's growth. Other motivational tools are: family activities; monitory games where employees achievement of working goals is recognize as a monitory incentive; high pay salaries: employee benefit packages and many other activities that motivates the employees "to take the extra mile" by "stimulating their interest in the company's financial performance." (Anfuso, D. (1995) PepsiCo shares power and wealth with workers. Retrieved from

All in all, PepsiCo is a great company that values commitment and place great value in their high standers. This Company" helps delivered sustained growth through empowering people's action (PepsiCo, 2009) PepsiCo is a company that is guided by their mission and sustain by their vision. They have also developed a cultural and structure organization that promotes and respect diversity. Even though this company work load is overwhelming for many employees, PepsiCo motivational tools include a diverse gamma of activities, employee's packages, and many other incentives that motivate the employees and help them focus on their position as important assets to their Company. Our personal desire is to be able to educate ourselves and therefore achieve the opportunity of be part of such a fascinating growing company as PepsiCo.