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The test of standards is that these must be able to personally endorse the products without reservation and consume them ourselves. This principle extends to every part of the business, from the purchasing of ingredients to the point where our products reach the consumer's hands.
Speak with truth and candour.
These speak up, telling the whole picture, not just what is convenient to achieving individual goals. In addition to being clear, honest and accurate, these take responsibility to ensure our communications are understood.
Balance short term and long term.
These make decisions that hold both short-term and long-term risks and benefits in balance over time. Without this balance, these cannot achieve the goal of sustainable growth.
Win with diversity and inclusion.
These leverage a work environment that embraces people with diverse traits and different ways of thinking. This leads to innovation, the ability to identify new market opportunities, all of which help develop new products and drives the ability to sustain our commitments to growth through empothesered people.
Respect others and succeed together.
This company is built on individual excellence and personal accountability, but no one can achieve our goals by acting alone. These need great people who also have the capability of working together, whether in structured teams or informal collaboration. Mutual success is absolutely dependent on treating everyone who touches the business with respect, inside and outside the company. A spirit of fun, our respect for others and the value these put on teamwork make us a company people enjoy being a part of, and this enables us to deliver world-class performance
An organizational mission is an organization's reason for existence. It often reflects the values and beliefs of top managers in an organization. A mission statement is the broad definition of the organizational mission. It is sometimes referred to as a creed, purpose, or statement of corporate philosophy and values. It should guide employees in making decisions and establish what the organization does. Mission statements are crucial for organizations to prosper and grow. While studies suggest that they have a positive impact on profitability and can increase shareholder equity, they also support that almost 40 percent of employees do not know or understand their company's mission.
Not only large corporations benefit from creating mission statements but small businesses also develop the mission and vision statements. .
One important issue in organizations today is the concern with diversity. While it is not a traditional point included in mission statements, more and more companies are including it because of the globalization of the economy and the increased diversity of the workforce
Adoption by the staff:-
It is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innovation, places a value on results, and helps us understand whether actions today will contribute to our future. It is about growth of people and company performance. It prioritizes making a difference and getting things done.
It means these have the freedom to act and think in ways that these feel will get the job done, while being consistent with the processes that ensure proper governance and being mindful of the rest of the company's needs.
Responsibility and Trust:
Form the foundation for healthy growth. It's about earning the confidence that other people place in us as individuals and as a company. Our responsibility means these take personal and corporate ownership for these entire do, to be good stewards of the resources entrusted to us. These build trust seen ourselves and others by walking the talk and being committed to succeeding together.
Select an initial strategic focus point.
Something that is very necessary to change in terms of the survival of the organization. At South African Airways, the initial focus will have to be to get the aircraft off on time, to improve the service delivered by cabin crew and frontline staff, and to ensure that SAA remain competitive.
VISION STATEMENTS IS SOME FORM OF SLOGAN
"The quest for Zero defect". This slogan, although it might not appear so at first glance, is crucial to the establishment of the new Vision. The word "slogan" originates from the Gaelic, "army shout", or Scottish Highland war - cry: so the slogan literally becomes the rallying cry of the organization.
Have an action orientation. This approach is, by definition, action orientated. This is in distinct contrast to the intellectual process, which begins with an intellectual exercise, then the downward communication of the results until the majority have bought in, followed by the operationalisation of these ideas in terms of the actions to be taken.
Communications must be "Focus" oriented.
The reasons for changes to be made at the operational level must be explained, as opposed to exhorting people to change, or worse, explaining some intellectual exercise that most find difficult to comprehend.
Participation in development of mission and vision statement:-
A widely used approach to developing a mission statement is first to select several articles about mission statements and ask all manager to read these as background information. Then ask managers themselves to prepare a mission statement for the organization.
Simply put, strategic planning determines where an organization is going over the next year or more, how it's going to get there and how it'll know if it got there or not. The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service or program.
There are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organization's leadership, culture of the organization, complexity of the organization's environment, size of the organization, expertise of planners, etc. For example, there are a variety of strategic planning models, including goals-based, issues-based, organic, scenario (some would assert that scenario planning is more a technique than model), etc. Goals-based planning is probably the most common and starts with focus on the organization's mission (and vision and/or values), goals to work toward the mission, strategies to achieve the goals, and action planning (who will do what and by when). Issues-based strategic planning often starts by examining issues facing the organization, strategies to address those issues, and action plans. Organic strategic planning might start by articulating the organization's vision and values and then action plans to achieve the vision while adhering to those values. Some planners prefer a particular approach to planning, eg, appreciative inquiry. Some plans are scoped to one year, many to three years, and some to five to ten years into the future
Example on innovation:-
ATP Innovations is Australia's premier technology convergence hub, facilitating the commercialisation of research & development.
To commercialise innovative Australian technologies through world-class infrastructure, business coaching, skills development and access to strategic networks.
ATP Innovations goal is to foster entrepreneurial opportunities to develop thesealth and employment for the nation through new technology based enterprises by the enhancement and commercialisation of research and development in technology.
ATP Innovations recognises that it has a particular purpose on behalf of its shareholder Universities to maximise the benefits to shareholders, and to the community generally, through the application of its strategies and activities in the following ways:
Assisting technology companies
Facilitating technology transfer
Generating resources for its shareholder Universities to further their educational and other objectives
Encouraging education and skills based training
Providing a synergistic environment for companies to succeed in gaining competitive advantage fostering and supporting the development of an entrepreneurial environment for researchers
While a business must continually adapt to its competitive environment, there are
certain core ideals that remain relatively steady and provide guidance in the process
of strategic decision-making. These unchanging ideals form the business vision and are expressed in the company mission statement.
Visions are more about the way you live your life than about what you do in life. When surroundings change, your personal visions are relatively constant over time, especially when compared to gals. Visions should hold up to the test of time, resist social pressures, and be impermeable to judgements by others. Your personal vision is what guides you on your personal company matters.