Mitsubushi Group Of Company Commerce Essay

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Mitsubushi group of company a Japanese group of companies established in1870 by yataro iwasaki as a shipping company in the beginning. They after established so many different divisions in the company. In that Mitsubishi motor is one of the division which introduced the first automobile series "model A" and it is the first automobile series.mitsubushi ranked as sixth largest automobile industry in Japan and seventeenth in manufacturing of automobiles all over the world. They also introduced many types of vehicles like suv's,vans,cars and also have so many alliances in the motor vehicle industry like Volvo, Peugeot and Hyundai.mitsubushi is famous for their heavy utility vehicles and automobiles all over the world perhaps it is one of the best companies in automobile production world. Mitsubishi corporation is a business enterprise integrated all over the world that operates and developing businesses almost in every industry that includes industrial finance, energy, metals ,machinery, chemicals, foods and environmental business. Businesses. In recent their activities are enlarging the customary business operations as its differed businesses like natural resources development, investment in marketing business, infrastructure, financial products and manufacturing of industrial goods. With more than 200 Offices & Supplementary in approximately 90 countries worldwide and a network of over 500 group companies, MC employs a multinational workforce of nearly 60,000 people.

Principles of company

Commercial duty to society: make great effort to enrich society both materially and spiritually and also contribute towards the preservation of the global environment

Honesty and justice: maintain principles of transparency and openness by conducting business with consistency principle and fairness.

Global understanding through business: explore and enlarge business based on total global perspective

Attitude towards globalization

Mitsubishi which defines as three diamonds say that diverse group of companies with wide spectrum of business activities and also japans largest general trading and Investment Company with over 200 bases of operations in 80 countries worldwide. They also involved with different business with different customers all over the world in almost every possible industry. Their operations now stretched to engineering, allocation, retailing and also financing. In 1998 they received the quarterly green wash award for their efforts to expand the business. They introduced some of the most destructive on earth as environment friendly. They collaborated with so many companies world wide. if there is an option for development globally they always want to take a step into that to create wonders and they did it previously and do it in future too by accompanying almost every country in whole world.

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Myanmar is officially known as republic union of Myanmar's a country in south East Asia which is bordered by India, Bangladesh, china, Laos and Vietnam. It is the 40 the largest country in world and also 2nd largest country in south East Asia. It is 24th popular country and also a Country with rich resources. It had been largest exporter of rice in the world and also had wealthy natural and labour resources. Industry is geared largely to the processing of agricultural, mineral, and forest products. More than half of Myanmar industrial production is accounted for by the public sector. Main industrial products are cement, steel, bricks and tiles, fertilizers, and processed foods. Before 1962 Consumer goods that were imported and a now manufacturing blankets, paper, glass products, bicycles, and water pumps. There are other major products which are manufactured are aluminium ware, jute and cotton cloth, pharmaceuticals, beverages, matches, and cigarettes. The segment involved in the grouping of television sets and motor vehicles. Bago (formerly Pegu) is the main industrial area. Government and private operates some of the manufacturing industries. Myanmar started the market oriented economic system in the year 1988 after adopting the centralised planning economic system for more than two decades. In the new economic system which includes Substantial stabilization and reform measures had been undertaken. The first step taken towards a more economy liberally is to allow foreign direct investment and to encourage the private sector development. In the area of lawful structure one of the first laws on investment declared by the State Law and order Restoration Council is the Union of Myanmar Foreign Investment Law (FIL),

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declared on 30th November 1988 to encourage foreign investment and to boost investment in private sector.

Major industrial sector in the Myanmar is its mineral industry. According to official statistics, since mineral industry to foreign contracted investment in 1988 started by Myanmar, the sector earns US$1.4 billion till the end of 2009. Agricultural processing, garments, wood and wood products, pharmaceuticals, fertilizer, oil and natural gas, jade and gems, and cement and construction materials. Industrial growth was 0.2% as of 2009 are some of the industries.

Myanmar Industry Sectors: Major Sectors

The major industry sectors of Myanmar are as follows:


Biological environment: Myanmar traded its first oil barrel in 1962, listing itself among the oldest oil producers in the world. The industry was state owned in 1962, following the capture of power by the socialist-leaning military regime. To increase output from existing fields, explore new fields and restart production at suspended blocks, nine international oil companies got involved in 16 onshore blocks in 2007. However, gas has overtaken oil production. This is obvious from the fact that gas accounts for 90% of the 180,000 oil barrels that are produced in the country per day.


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Oil industry statistics bbl/day

 Myanmar's Oil industry statistics bbl/day 2007-2008

Natural industry gas statistics in billion cu m (as of 2008)


Myanmar's Natural industry gas statistics in billion cu m (2008)

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Gemstones: Myanmar is famous for its assets of sapphires, pearls, jade, spinels, peridots and other precious stones. It produces 90% of the rubies of the world. The export of Myanmar's precious stones saw a sharp fall when the US imposed sanctions on it, there are some protests by human rights organizations against the use of drugs on workers to enhance productivity. Myanmar holds the Gem Emporium at different times to attract international buyers.

The government's Central Statistical Organization in Myanmar reported that in the fiscal year 2008-09, they produced 32,921 tons of jade and 18,728 million carats of gems, including ruby, sapphire, spinel and peridot, as well as 201,081 mommis (754 kilograms) of pearl. Myanmar has been holding gem shows annually since 1964 and introducing a mid-year exhibition since 1992 and a special show since 2004 for the development of gem industry.

Natural Resources: Myanmar produced a total of 245,172 tons of coal during 2008-09. In the first six months of 2009-10, the total production of non-metallic mineral stood at 97,274 tons with 82 coal mining centres. Firms from Australia, China, Japan, Malaysia, Singapore, Thailand, Russia and the US are working in the country for mineral extraction. Gold, nickel, copper, lead, zinc, chromium, coal and tin are the main extracted natural resources in Myanmar

Investment sector

The environment of investment mainly originates from country microeconomic performance, micro economic strategy and building infrastructures. The present status of Myanmar based on instantaneous of business law involves the mix of investment law, mining law and property law motivating the mature business sectors. We have to analyse a clear picture at the Japanese investment in Myanmar which is a part of FDI inflow in other ASEAN economies. The exact intention is to know the performance how Myanmar make an attention on delivery gaps between business need and government provisions which effect market economy.

Country's economic performance is the main factor which allows more businesses to invest in order to secure the investment position in the economy. The country macroeconomic policy is also one of the factors that effects outputs. Performance factors are affected by consumer price index is measured by country's inflation which always affects the prices, costs of raw materials and logistics. Country inflation impacts on wages of enterprises which is used by business to monitor the investment climate. Myanmar started some policies to encourage the private sector participation is the market oriented economic policy.

Some of the Laws

Flat rate

Exemption from income tax

Relief from income tax

Right to pay income tax

Right to accelerate depreciation

Right to pay income tax of foreign employees

Transport and telecommunication services

The performance of transport services can be calculated on the basis of road network which reflects the government's encouragement of private sector participation. In recent days several build operate-transfer contracts for developing toll roads, aviation routes and ports have been awarded to private investors.

Japanese investment in Myanmar

The Japanese administration appears to be indicating that there may in the near future be government support for corporate investment in Myanmar, subject to continuing progress on political issues. In this respect, Japanese investment would mimic the patterns previously established in Thailand, Indonesia and Vietnam, where government lessen the restrictions, investment and economic growth worked together efficiently. Chinese influence in Myanmar, which dislikes by people increasingly, and the fact that commercial competitors from North America and Europe are hugely controlled from restricted entry, also provide next momentum for this shift in Japanese policy. When they made an announcement 13 January 2012 that NEXI would resume jutting credit insurance for investment projects in Myanmar, for up to 500 million dollars over the next two years the government of Myanmar feel happy about that.

Political environment

Mr thein sien elected as civilian president in mid 2010 and then Myanmar had lot of changes in political environment very often mid 2010, a. In response, there has been a huge flow of official overseas business visitors to evaluate steps towards democracy. there have been cycles of opened and domination since military control was established in 1962, it should be remembered, effective on the positive side in the other Southeast Asian nations evolution from military to civilian rule. To encourage Myanmar Members of ASEAN have, given their nearness and united interests of economy by contributing the invitation of the chairmanship if acceptable development towards democracy is realized.

Recently Japan has intensified its contacts, which includes in convenience between Prime Minister Noda and President Thein Sien at the ASEAN Bali summit meeting held on 18 November 2011. They agreed to economic development and future businesses. On 28 November 2011, senior government officers joined in an Official Development Assistance ("ODA") Policy Consultation Meeting in Myanmar and discussed about how to plan economic development with Japanese cooperation. In that process the Japanese Foreign Minister Koichiro Gemba visited Myanmar in late December 2011,

During the visit of Japanese Trade Minister Yukio Edano to Myanmar from 12 to 14 January 2012 with a business proposal which involves the President of JX Nippon and representatives of Marubeni, Mitsui & Co and Itochu, among others. Mr Edano said he hoped that Japan could help Myanmar develop to increase its electrical power system and other infrastructure. He also said that he is expecting Japanese cooperation in future.

Mitsubishi Heavy Industries Ltd is one of Japan's leading engineering and electronics firms, has a strong interest in manufacturing in Burma and sees real possibility in the country's car market, according to a senior company official.

"Mitsubishi is very interested in setting up factories there in Myanmar. It would even like to establish an automobile industry in Myanmar," said Maung Maung Tin, the deputy general manager of the company's Rangoon branch office.

Part of the Mitsubishi Group, which also includes Mitsubishi Motors, MHI has over 100 branches worldwide and manufactures 700 items, including launch vehicles, power-generation systems, ships, industrial machines and room air conditioners.

He also said that Mitsubishi done a massive market research in Burma to invest in the country and to become as first investment country in Burma. But, still it depends on the government's foreign direct investment laws and have to make sure company can get permitted to enlarge its operations, he added.

Previous September, the government introduced a program that permitted owners of old vehicles to substitute them with models built between 1995 and 2006 in an determination to develop increase in the safety and fuel effective of cars on roads of Burma. Hereafter, demand for new models of cars has been rapidly increasing, which tends to decrease the demand for the previous popular models by half of the percentage.

although, the prices and taxes of importing cars remains high priced, making the vision of a domestic automobile industry all the more attractively.

A popular car dealer expressed that imported cars are very high in price due to the import costs and taxed paid and people should pay it "he also hope that foreign makers will set up industries to reduce the costs of production in Burma. Japanese cars would exactly fit in this category, because they are already well known in Burma and are considered to be the most reliable,"

Government had a clear idea how to prepare the requirements demanded by Burmese people for cars. During the conference Car Import Supervisory Committee on May 7, Minister for Commerce Win Myint said the government targets to make twice the Burma's car density, which is the lowest in the world, to seven vehicles per 1,000 people.but he didn't said about the time limit to achieve the increase.

Win myint says "We launched the vehicle replacement program last year and aim to make it easier for people to buy cars,"

About Mitsubishi mirage

Mitsubishi Mirage hatchback

In Tokyo auto show Mitsubishi uncovered The Mirage, which is the based on the global small concept which, that was exposed by Mitsubishi motors' during the 2011 Geneva Motor Show. The length of this hatchback is 3,710mm long and its width is 1,665mm. They make the people to expect that this car will do good business in developing markets. They made several changes in the version of production when compared to the concept version. The the product style is well developed significantly in order to keep the cost effective. The mileage of this car is 30kml. Lightweight materials which make to build the body of Mirage and have reduced its rolling resistance to increase the fuel economy. Mitsubishi has used improved engine, tires and brakes in this efficient hatchback. Mirage attracts like a sport reproductive braking mechanism and an automated system as well. This car will be powered by 1.0-liter to 1.2-liter gasoline engines.

The similar look of the hatchback of mirage is similar to several other hatchbacks available in automobile market. Mitsubishi has sophistically tries to give an advanced and appealing look to Mirage and the company has done it successfully.

The power train

Mirage engine will work with a Continuous Variable Transmission (CVT) gearbox in mandate to increase the fuel efficiency of this hatchback. The new version which will be available for sale in Thailand will sport a 1.0 litre petrol engine with a mileage of 30 kmpl, while the version which will go on sale in India will be powered by a 1.2 L petrol engine. Mitsubishi will use its new, improved MIVEC technology in both engines. The engines will also use Auto Stop & Go system. Mitsubishi is yet to release the power figures for both models, but it is expected that the 1.2 L engine will deliver 80 bhp of power and 110 Nm of torque. Japanese company would reveal the power figures of both models as soon as possible.


Mitsubishi has elected the philosophy of "simple & clean" while designing the cabin of Mirage and that's why this hatchback is quite ventilated from inside. Mirage looks appealing with the white and black trims with attractive interior. The dashboard is flat and this car sport 3-spoke steering. Mirage is the light weighed hatchback which released so far with its very large and enough space which can easily accommodate four passengers.


Mitsubishi has used lightweight materials and lessened the rolling resistance of this car to make it more fuel efficient. Mirage developed as a powerful car because of The Company has also used more resistance brakes, tyres and also the fuel efficient engine with the use of recreative braking and an automated system. The width of this car is 1665mm and its length is 3710mm, which makes this hatchback 15mm narrower and 175mm shorter than Mitsubishi Colt. compact hatchback size of the mirage is same as Toyota Yaris.

In the first quarter of December 2011, Mitsubishi Mirage announced by the company that it will come to the Philippines by November 2012. In the time of tour o Mitsubishi's Laem Chabang plant this week, and also imagine finding out more details about the Japanese carmaker's entry in the micro car category and what we can expect from the Philippine-production unit.

1.  Thailand's production plant of Mitsubishi motors for the Mirage can produce 130,000 units of the microcar hatchback annually. During the production started well into the second quarter of 2012, it only expects to manufacture 105,000 units this year.

2. Of the 105,000 units, 35,000 (34 percent) will go to the Thai market, while the remaining 70,000 (66 percent) are reserved for export to the global market.

3. The Mirage was launched only in April, and it has already received 25,000 orders, enough vehicles to keep the plant busy well into October 2012.

4. According to Mitsubishi Motors Philippines assistant ad and promo manager Arlan Reyes, of the five Mirage trims available, the Philippine market will get three. Although only one engine is available--at 1.2-liter, three-cylinder mill--we'll have a choice of two transmissions, a five-speed manual and a CVT.

5. out of three alternatives we'll be getting, Mitsubishi Motors Philippines to sell the entry-level variant at just below P500, 000, with the range-topping alternative among others.

6. According to Orlando Alvarez Jr., Mitsubishi Motors Philippines' senior vice president for treasury and marketing, the entry of mirage into the market of Philippine in the last quarter of 2012 sees the company energizing its abilities in the consumer car market. By knowing capacity, Alvarez stated that Mitsubishi Motors is challenging its Philippine sector should contribute to sell 500 units of the Mirage per month.

Business opportunities

essential service after sale

We should make retailer admirable by providing particular choices for consumers. They should not need mechanic for installing particular parts like headlights etc for the Mitsubishi mirage for that we have to produce all the installation procedures clearly and effectively in the first page of the manual which helps consumer in self installation.

After a glance at this, customers likely avoid wasting lots of your time, cash and energy by ordering from an online store. Finding a web store which is able to provide you with these choices, it'd be preferable that they can search online which can be offered by famous search engines that make the process of finding particular information

On-line stores

we have to find online web site that provides choices like on-line voice chat, toll free no. for contacting with the sales representative any time of the day and also offers experts advice on the type of headlights matched to you and a couple of completely different choices, you need to think over such an option.

Having all these services and operations, you will be reasonably sure that the online store would cater you sufficient services and would not cause you to feel sorry later, You must need to uniquely choose the successful and cost effective car where in case for the Mitsubishi Mirage Headlights explicit to your vehicle.


Mitsubishi's aim with the new Mirage was to develop a car which appeals for the global market. That meant it had to be reasonable to succeed in developing markets but also cultured and creative enough to appeal in very huge markets such as Australia.

However, in process to develop a car that will attract the whole world, the Japanese had to take a different approach to some extent and expecting of keeping costs as less as possible. For example, the three-cylinder engine lacks the comparatively standard direction injection system observed in most of new engines. Although new, doesn't have fixed gear ratios for self styled driving and there's no choice of a bigger engine

Mitsubishi mirage enters a market that is already well served for by the Nissan Micra, Suzuki Swift and a variation compared to other vehicles. Mitsubishi try to hit the exact market what they wanted with the new Mirage if it can find the perfect balance between safety features and standard equipment, price position, fuel efficiency.

Business Globalisation

 Mitsubishi Mirage new version indicates a change in direction for the Japanese company intention to generate a small car that will attracts to an expansive worldwide customers.

Mitsubishi's executive officer and corporate general manager of the global small project, Takashi Sato, told Car Advice the new Mirage is not meant at just at developed markets like Australia, but also at developing Asian and South American countries.

"They have to develop this vehicle to be accepted by as many customers a possible. That is the primary and important concept of this vehicle; they have to reduce the shape and structure as much possible,"

Mitsubishi changes its strategy, which has normally invented and developed cars for more exact purposes. Colt the previous model from Mitsubishi, for example, was an achievement of engineering for a light car and topped to a Ralliart and even a cabriolet alternative. The Mirage before targets particularly young people buyers that loved the shape and sporty appeal. Mirage which produced in Thailand plant with new look, though has been a shaped and developed as a simple person to person car for the worldwide.

Technologies such as direct dosage and rear disc brakes have not been included to keep costs down and point out the vehicle's simple engineering. The heart of vehicle, the new Mirage strips the light-car idea is to back to its origins, being light, fuel well organized and simple. In spite of the absence of direct injection, which is available in its competing company the Nissan Micra, the Mirage has better budget fuel car due to its lesser weight.

If you're surprised how a car that is set to appeal to emerging markets such as China is also going to present a practical thinking in western countries, even the company self proclaimed there is a risk the Mirage will not be accepted in Europe, but also hope it will do well in certain areas. They also ruled out any chance of a diesel or a Ralliart alternative in the future, highlighted that price would be one of its main selling points.

"I understand that the concept that I make clear today may not be established so easily in developed markets but think over that without costly technology they can offer low price to the customer."

The price of mirage will be is still unresolved, but Car Advice trust that the new Mirage will retail at around $13,000 for the primary-level model. What the Mirage tells us about the new direction at Mitsubishi strong feeling to have a global appeal, which is certainly a play safe in world with diversified markets. However, this new business way for Mirage is not probably had an impact on the next-generation Mitsubishi Outlander or Lancer models just yet. After observing the related businesses the company is waiting to see if the Mirage plan works worldwide before committing other models to have more global attractiveness.

After observing all these operations of Mitsubishi motors future holds, it's obvious that management is profound to extend the brand's appeal and make a huge collision in evolving markets. If there or not that will come at the expense of undeveloped markets remains to be