The Introduction Of Creativity And Innovation

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Creativity is the basic procedure of human mind and philosophy which involves the detection of ideas or any concepts or any adjustment of existing concepts, and these ideas or concepts come into mind either consciously or unconsciously.

Unsurprisingly a straightforward incidence, it is in fact moderately complex. It has been deliberated from the perspectives of behavioural psychology,  community psychology, psychometrics, cognitive science,  insincere intelligence, philosophy, aesthetics, olden times, economics, design research, trade, and management, surrounded by others. The studies have sheltered everyday creativity, incomparable resourcefulness and even artificial resourcefulness. Disparate many phenomena in science, there is no single, dependable point of view or definition of resourcefulness. And unlike many phenomena in psychology, there is no harmonized dimension procedure. [1]

Creativity has been accredited variously to divine interference , cognitive processes, the social environment,  individuality personality , and serendipity ("accident", "chance"). It has been associated with mastermind, mental poor health , the funny side and REM sleep.[1] Some say it is a mannerism we are born with; others say it can be taught with the application of simple techniques. Originality has also been viewed as a beneficence of a muse or Muses. [1]

Although prevalently connected with art and literature, it is also an necessary part of modernization and development and is important in professions such as business, economics, structural design, industrial propose , graphic design, marketing, mathematics, music, science and engineering, and teaching. [1]

Despite, or perhaps because of, the indistinctness and multi-dimensional nature of resourcefulness, complete industries have been spawned from the detection of creative information and the improvement of creativity techniques. [1]

Innovation is a new way of doing something or "new substance that is made constructive ".[1] It may demote to incremental and developing or fundamental and revolutionary changes in assessment, commodities, processes, or organisations. Following Schumpeter (1934), contributors to the intellectual literature on innovation naturally make a distinction between invention, an idea made apparent, and innovation, ideas functional successfully in rehearsal. In many fields, such as the arts, economics and government guiding principle, something new must be considerably different to be innovative. In economics the transform must enlarge assessment, purchaser assessment, or manufacturer value. The ambition of innovation is encouraging change, to make someone or somewhat enhanced. Innovation leading to augmented productivity is the elementary source of increasing material goods in an economy. [1]

Innovation is an considerable topic in the analyse of economics, business, entrepreneurship, design, technology, sociology, and engineering. Colloquially, the word "innovation" is over and over again identical with the harvest of the process. However, economists have a propensity to focal point on the process itself, from the beginning of an thought/idea to its conversion into something effective, to its implementation; and on the system within which the process of innovation unfolds. In view of the fact that innovation is in addition considered a most important driver of the economy, particularly when it leads to new product categories or increasing productivity, the factors that lead to innovation are also considered to be crucial to policy makers. In particular, followers of innovation economics anxiety using in the public domain policy to spur innovation and growth. [2]

Those who are in a straight line accountable for application of the innovation are frequently called pioneers in their field, whether they are individuals or organisations.

The phrase innovation refers to a novel way of doing something. It might refer to incremental, radical, and revolutionary changes in accepted wisdom, products, processes, or organisations. A dissimilarity is characteristically made between invention, an idea made manifest, and innovation, ideas applied successfully. (Mckeown 2008) In many fields, something new must be substantially dissimilar to be innovative, not an unimportant alter, e.g., in the arts, economics, business and government policy. In economics the amend must enhance value, customer value, or producer value. The objective of innovation is optimistic change, to formulate someone or something well again. Innovation most important to increased productivity is the primary foundation of growing wealth in an economy. [3]

Innovation within organisation

Innovation normally involves creativity, on the contrary is not identical to it. Innovation involves performing on the creative thoughts to make some specific and physical difference in the domain in which the innovation happens. [3] For innovation to occur, something more than the generation of a creative idea or within reach is required, the insight must be place into action to make a real difference, resulting for example in new or changed business processes within the organisation, or changes in the products and services provided. [3]

From this point of view the emphasis is moved from the initiation of specific novel and helpful ideas to the general organisational processes and measures for generating, considering, and acting on such insights chief to significant organisational improvements in terms of better or fresh trade products, services, or inner processes. [3] Through these varieties of viewpoints, creativity is typically seen as the basis for innovation, and innovation as the successful execution of creative ideas within an organisation. From this point of view, creativity may be displayed by individuals, but innovation occurs in the organisational environment only. [3]

Difference between Creativity and Innovation

It is often useful to explicitly distinguish between creativity and innovation. Creativity is typically used to refer to the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas in some specific context. [2]

In the context of an organization, therefore, the term innovation is often used to refer to the entire process by which an organization generates creative new ideas and converts them into novel, useful and viable commercial products, services, and business practices, while the term creativity is reserved to apply specifically to the generation of novel ideas by individuals or groups, as a necessary step within the innovation process. [2]

Sources of Creativity and Innovation in Individuals:

A Variety of theorists, using case studies, experiments and a variety of research methods, have attempted to better understand the sources of creativity and innovation in individuals. While these efforts have contributed significantly to broadening our comprehension of the subject, there is nonetheless disagreement between theorists and many hypotheses that remain to be fully substantiated. The challenge lies partially in the nature and definition of creativity itself. Broad, complex and multi-faceted, creativity can take many forms and can be found within a variety of contexts. It is embodied by individuals with a broad range of personal characteristics and backgrounds. It appears that the only rule is that there are no hard and fast rules concerning the sources of creativity. As such, the following paragraphs synthesize the current viewpoints, with the caveat that our understanding of the topic is still a work in progress. [7]

Critical Evaluation

It follows, then, that innovation begins with creativity. In the world of organizations, be they private or public, lack of either leads to stagnation, and leaves an organization unable to perform or meet change. However, creative thinking cannot be turned on and off at the flick of a switch. And innovation does not occur in an acuum; it requires effective strategies and frameworks, among which incentives are paramount. Creativity flourishes in organizations that support open ideas: these organizations create environments that inspire personnel and maintain innovative workplaces; those that fail are large organizations that stifle creativity with rules and provide no slack for change. There is a role for management in the creative process: but it is not to manage it; it is to manage for it because creativity does not happen exclusively and tacitly in a person's head but in interaction with a social context wherein it may be codified. For any organization, operating in an external environment, an interaction is not model of creativity and innovation needs to encompass organizational context, organizational knowledge, and intra-organizational relationships, not forgetting the (increasingly multicultural) creative makeup of the individuals (antecedent conditions, cognitive style, ability, intrinsic motivation, knowledge, personality) and teams (group composition, characteristics, and processes) who operate in it. Table 1 reveals just how much focus can shift perception even at a simple, generic level. [6]

Leveraging Enterprise

Creativity in products, services, procedures, and processes is now more important than ever. It is needed equally in the established enterprise, the public sector organization, and the new venture. Why is it then that many organizations unwittingly carry out managerial practices that destroy it? With exceptions, most managers do not stifle creativity on purpose. Yet, in the pursuit of productivity, efficiency, and control, they often undermine it. The figure below shows, creative thinking skills are one part of creativity but that expertise and motivation are also essential. Managers can influence the first two, but doing so is costly and takes time. They can make a more effective difference by boosting the intrinsic motivation of personnel. To manage for creativity and innovation in ways that keep clients, audiences, and partners satisfied, they have five levers:

The amount of challenge they give to personnel to stimulate minds

The degree of freedom they grant around procedures and processes to minimize hassle

The way they design work groups to tap ideas from all ranks

The encouragement and incentives they give, which should include rewards and recognition

The nature of organizational support. Needless to say, managers must themselves be motivated [6]