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People management also known as human resource management has to do with recruitment, management, and providing ongoing support and direction for the employees of an organization. These tasks can include the following: compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training.
Your employees are the biggest asset you have. Their performance and attitude can result in the success or failure of your business. The most difficult part of any manager's job is people management. He or she is required to lead, motivate, train, inspire, and encourage. On the other hand, he or she is also responsible for hiring, firing, disciplining, training and evaluating. These functions seem to be at odds, but a successful manager can integrate both the positive and negative aspects of these tasks to create a positive, productive work force.
When managing within an organisation, a manager must focus on recruiting skilled workers and getting the most out of them. A manager must be able to handle and solve problems efficiently and make sure their employees' talents are being channelled correctly to increase output. The most important task a manager can do is bring out the best in his employees'. Unlocking people potential is often seen as the key to any business's success.
When asked about what managers look for in their employee these were some of the most common answers that were given.
Question one answers
#Credibility &reliability: Most importantly, the manager must have confidence in his choice of employees. He must believe that a candidate is believable and trustworthy. Is this a person you could depend on to get things done even if a project were hard, boring or stressful? Any doubt on the trust front was a knockout.
#Corporation: In an organization of any size, collaborative skills are essential. Did a person enjoy being part of a team, or would they rather fly solo? How were their social skills? Or how well they'd get along with others and fit into the organization's culture. The importance of "Team Work" can't be underestimated; all too many talented people don't work out just because their personal style may clash with organizational expectations. It is important for a person to be able to work in teams and show that they have inter-personal skills as well as solo to prove to his peers that he can handle any situation while being calm and collected.
#Enthusiasm: How motivated did the person seem? How much could you on count them to go above and beyond when you most needed them in a crisis, or on a tight deadline? Would they be self-directed enough, without a lot of hand-holding to give 110 per cent when you most needed it?
#Experience: Experience is the knowledge that a person gains, or a skill that is acquired after participating, getting involved or exposure to a particular field or event. So if you have worked with or as a Manager, then you have experience as a manager - or you have acquired management skills. With a sufficient amount of experience in a field, it becomes their area of expertise.
Though experience is important, as it helps HR managers understand if you are a suitable candidate for the job, it is not the only criteria that should be considered. Just because a candidate has impressive experience doesn't necessarily make them suitable for the job. There are other factors to consider, and HR managers are aware of this.
#Conceptual Power: Conceptual power is an important attribute that HR managers look for when they interview a candidate. Conceptual power is the knack that a person has to learn from the past and use it in the future. So how does an HR Manager Judge a person's conceptual power? They usually ask the candidate some behavioural questions. Questions like how to deal with an insubordinate employee? How to handle customer service when the customer is wrong? How to deal with underperforming employees? These are a few questions that will help HR managers to draw a conclusion about the conceptual power of a candidate and their ability to use it in the organization.
#Character: Character, or the personality of the candidate, is important while selecting an employee for a particular job. It makes no sense to employ a person with no marketing skills for a sales job. The personality of the candidate has to match the nature of the job. If someone has an eye for detail, that person should be selected for an accounting job - similarly, if a person is creative, they may be well suited for the advertising department.
HR managers have to conduct interviews and gauge the personality of candidates by asking some questions that will give insight into their personality. Another option is to conduct a personality test and determine from there whether or not the person is suitable for the job.
#Skills: The best and most effective way to test the skills of a job applicant is to give them a skills-related test. It could be a practical test, or it could be a written test. A practical test makes more sense, as it will give the HR manager a better idea as to how skilled the person is for the particular job that they have applied for. If the person has applied for the job of computer software engineer, then the HR manager could ask them to work with the computer and run a program. If the person is applying for the job of an accountant, then they may be asked to prepare an accounting statement or work with the balance sheet of a particular period. You, as a candidate should be well prepared to answer whatever questions may arise regarding your skills. Make sure that your skills are up-to-date.
#Education: You need to have relevant educational qualifications for the job that you are applying for. Presenting your educational qualifications is extremely important, especially in your resume. Whatever your educational qualification may be, make sure they are relevant and prominent in your job application.
Preparing for an interview can be stressful; but knowing what HR managers look for in a candidate is half the battle in getting the job.
Hospitality management is both a field of work and a field of study. In the work sense, it refers to management of hotels, restaurants, travel agencies, and other institutions in the hospitality industry. As a field of study, it refers to the study of the hospitality industry and its management needs. The hospitality industry is vast and very diverse. Any time people travel, stay in a hotel, eat out, go to the movies, and engage in similar activities, they are consuming services produced by this very industry. In the hospitality industry, the management of such establishments is very challenging, as managers need to be flexible enough to anticipate and meet a wide variety of needs. They must also handle tasks such as training employees, handling staff, setting standards, and so forth.
Conclusion question one :
Some people develop careers in hospitality management by working from the ground up. They get experience in various low level positions before gradually being promoted into supervisory positions, and eventually attain managerial status. For people who plan to work with a single organization for life, this method can be a great way to advance, as it familiarizes them with all of the hardships of the organizations they work for and gives them a better idea of the amount of work involved at all levels to run such a facility.
Therefore, I have come to a conclusion that a fair contract for both the employer and employee is one that balances the needs of both parties and gets the job done for the best available return with as much professionalism and efficacy as possible. The interests of the owner and operator are not always aligned, and a balanced contract is usually dependent on robust negotiation.
Find FOUR (4) example of external communication in the hospitality and tourism industry. Evaluate the effectiveness of each of this example.
Question 2 introduction :
External communication covers how a provider interacts with those outside their own organisation. This may be with the public, employers, community organisations, local authorities, job centres, careers offices, funding bodies, specialist agencies and other training providers. This type of communication typically includes email, brochures, newsletters, posters, advertisements and other forms of multimedia marketing designed to attract customers, partners and suppliers to conduct profitable business transactions. Unlike internal communications, directed at employees to explain policies and procedures, external communication devices promote sales and publicity, generate sponsorship, announce events, products or services and support branding. Marketing professionals use persuasive techniques to influence others in their external communication strategies.
While there is an increasing community understanding of the benefits tourism brings to communities, there are still many who are yet to appreciate the significance of tourism, including policy-makers and the general public. This problem is not unique to developing countries but is manifest in many developed countries where tourism is not a core component of the economy. As community support, or lack of it, can have a significant effect on the success or failure of a tourist destination, awareness-raising activities about the significance of tourism play a crucial role in the future development of the industry. Ironically, it is a role that is still not fully appreciated by many in the industry.
Question 2 answers :
In solution to this dilemma, tourism organisations found that strategic communication and advertising may win over many tourists, increasing their profits. Below are some examples of external communication mediums. Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common. Is the method used by businesses, companies and other organisations to promote their goods and services to the public. The ultimate aim of advertising is to increase sales by showing these goods and services in a positive light. Communication plays a major role in this because the correct language must be used to be persuasive, persistent and interesting for customers' to invest in your services. Any language that triggers an emotional response or attempts to change the attitudes of a viewer, reader or listener is known as persuasive language. Advertisers often use persuasive language very deliberately in order to get a positive response in the audience. If people feel that the product or service will benefit them, they are more likely to want to purchase it.
Advances in technology in recent years have expanded our knowledge on external communication. Newspapers however, remain as one of the most common medium of communication. It is used not only to advertise but also to inform. It is a scheduled publication containing news of current events, informative articles, diverse features, editorials, and advertising. It usually is printed on relatively inexpensive, low-grade paper. General-interest newspapers typically publish stories on local and national political events and personalities, crime, business, entertainment, society and sports. Most traditional papers also feature an editorial page containing editorials written by an editor and columns that express the personal opinions of writers. Though it is arguable that newspapers are not as influential as they used to be because of the internet that has now gained so much popularity. People seem to be buying fewer newspapers than compared to two decades ago. Firms and organizations have therefore been advertising on the internet. To gain a wider range of people.
Magazines are periodical that usually contains an assorted collection of articles, fiction, recipes, and images. Magazines are typically directed at a general reading audience (public). Magazines are often published on a weekly or monthly basis. Unlike the newspaper, magazines are generally targeted to draw the attention of younger audiences ranging mostly from adolescents to youthfulls. The job of an editor is to oversee the completion of each issue of the publication so that it fits in with the magazine's editorial vision. The higher up the editor's position, the more say he or she has in selecting and developing the magazine's voice and focus. The types and number of editors that work for a magazine vary depending on the kind and size of the publication. Generally, there are contributing, associate and managing editors as well as an editor in chief who must all work toward the same goal of creating quality issues of the magazine. Larger magazines are especially likely to have an editor in chief. This type of magazine editor is the most senior of editors. He or she has the deciding say in what the readers of the magazine will read about in each issue. An editor in chief may work for different magazines owned by one publisher and may spend a lot of job time in different locations. Much like newspapers, magazines are financed mostly by advertising. Tourism organizations may prefer to advertise in magazines rather than newspapers is so that they will be able to convey their message to a different, wider range of people, ranging from adolescents to adults.
A brochure also referred to as a pamphlet is a type of leaflet. Brochures are advertising pieces mainly used to introduce a company or organization, and inform about products and/or services to a target audience. Brochures are distributed by mail, handed personally or placed in brochure racks. It is most commonly an advertising tool for businesses and other organizations. It gives business owners a chance to sum up everything customers need to know in an easy-to-read, eye-catching piece of paper. Brochures should be in a size that makes them easy to place in public areas, mailing envelopes or set into display shelves at travel centres, restaurants and motels. A brochure will sell the business to a potential customer. Capturing the customers' interest is the most important thing a firm or organization can do. By using a brochure, a designer must get the perfect balance of attractive pictures and use his or her communication skills by using catchy language. The brochure should be written in clear, precise and interesting language that will grab the potential customer's attention. The business owner will have a written description of the company product or service. A good brochure will describe what the business has to offer in a way that makes a potential customer believe that he needs it.
Conclusion question 2 :
Communication is one of the most important skills a person or an organisation could have so that they can use it effectively and to their advantage. Though this may sound easy enough, it is a skill that many organisations struggle with. A big part of the challenge is that there are so many different people you have to communicate with and it often has to be done in different ways. External communication is also important because you will be dealing with a lot of people from outside of the company who will need to know what is going on with the company.
Communication climates encourage employees through supporting them, through allowing them to participate in decision making, and, through trusting them, which assures the integrity of information channels. Ultimately, the openness of any communication climate depends upon the character of the participants. Communicators have to articulate their positions in meetings, public arenas, and in print, they must be secure individuals, confident in their own positions, ability, and authority. Yet, while open communication climate may make formidable personal demands, such openness ultimately rewards both the individual and the organization in providing an environment where people thrive and enterprise flourishes. The main reason that you have to have good external communication is that it is largely how you will establish your company's identity. A big part of marketing is building a brand and this requires that you create the image for your company that you want it to have. In order to do this you have to make sure that you are sending the right message to your potential customers. This requires good communication; a lot of companies get into trouble by saying things that send the wrong message. This usually leaves them with an image that is different from the one that they are trying to build.