Innovation Strategies Leading To Successful Innovations Commerce Essay

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This essay aims to critically review two academic papers relating innovation strategies and hotels experience in context of the hospitality industry. According to ( Dickman Sharron, 1999,p.1) "The Hospitality and tourism industry has developed and matured at an impressive rate over the past few years, the new millennium poses both interesting challenges and unpredictable opportunities". Innovation the word seems like a, development of new ideas in current working scenario, a change which can apply as per the changing markets lifestyle required i.e. something new. Yes, it is seen that the innovation strategies suggested by Hu, Horng and Sun (2008), will lead to successful innovations given the "new wind blowing throughout the hotel business"(De Klumbis, 2005,p.1).Knowledge sharing and team culture plays an important role in service innovation performance because the standard of living of people is changing according to their work and needs. In this it seems, the results that support team culture's role is building and developing the relationship between knowledge sharing and service innovations performance, will feel the organisation a way towards the development. "Knowledge management (KM) and Knowledge sharing (KS) is a firmly established which is supporting to the innovation organisation" (Finnegan & Willcocks, 2006; Hallin & Marnburg, 2008; Mohamed, Stankosky, & Murray, 2004) the purpose of knowledge management and knowledge sharing is to research underlining theory and put hypothesis for future research, where. De klumbis put the points related to the needs of the guest and evolution of lifestyle operations to analyse the conceptual framework that lead to present condition, so it seems like that both the articles are dependent to each other where innovation strategies will be helpful for successful innovations in the hotel business.

The hospitality industry covers various departments like restaurant, bars, food & accommodation services, entertainment and transportation business (Brotherton, 1999; King, 1995) so the hotel faces increasing competition, because what all a guest required is, pleasure and excellent form of service in a good hotel. In recent research that is not limited to hospitality industry, the importance of knowledge management (KM) and knowledge sharing (KS) has been firmly established and the importance of service innovation performance (SIP), employee service innovation behaviour (ESIB) and new service development (NSD) has also been given in hospitality and tourism sector. Whereas the information is given about the new trends which distributed the different hotels in a different ways according to the needs and lifestyle different tourists destinations. The modern travellers are very smart and do have full information along with them; times deprived and are looking to reward themselves. Information is the most important aspect in the modern market place and in today's market every traveller is very smart and well informed about various products so it is very important for hospitality and tourism sector to make certain changes, and should concentrate to innovate things which will help them to attract the tourist towards there organisation. In the article of Hu Horng and Sun (2008), Theory and research model: Knowledge management and sharing. Tourism management, p.2 it is given that "Knowledge management is essentially a social process, one which must take into account social and cultural factors"(Clarke & Rollo, 2002).it clearly seems that how important is that social process where all the knowledge, expertise, skills, ideas, motivational factors will be effective for managerial practises in their day-to-day operations. According to Mason and Pauleen's (2003) qualitative study, "sharing" is the single most important factor in KM implementation. The above point reveals that in knowledge management knowledge sharing plays vital role where this could differ from person to person where every individual can put his points in front of an organisation. Such factors which affects Knowledge sharing have identified a number of different variables, such as technology (Malhotra & Majchrzak, 2004), motivations (Ardichvili, Page, & Wentling, 2003), leadership and collaborative culture (Yang, 2007), and organizational and communicational climate (Moffett, McAdam, & Parkinson,2003). It seems that all these effects are essential for an organisation to reach to its highest standards because such knowledge sharing put varieties of different thinking points from an individual in front of organisation which helps a particular organisation to reach in thinking to its highest level, for example, in Nagpur, India. There is a Heritage hotel which is known as a theme hotel, where the management body takes yearly program about Knowledge management and knowledge sharing in which employees give feedbacks and their ideas over various themes. And because of this they managed to get a good successful hotel business because of the ideas they got from their employees and able to understand the needs of the local public and able to attract them. so it clearly seems that for the innovation Team culture's role is quite important. A successful hotel depends on its teamwork. "Team culture can be defined in terms of an emergent and simplified set of rules, norms, expectations, and roles that team members share and "enact"(Earley & Mosakowski, 2000).

"The relationship between different facts of organisational culture, such as organisational commitment and workstation, has been documented in the literature at the individual level of analysis with regards to personality and cognition" (e.g., Chen, Kirkman, Kanfer, & Allen, 2007; Tagger, 2002).Team development has spread increasingly because innovative tasks require the input of specialised knowledge available in multiple locations. It clearly seems like that at the same time it gets quite difficult for an organisation to concentrate on both Team development and in innovative task, for this they should have self-communication in between them to prevent misunderstanding and enhance shared value, leadership, trust and justice in team-member relationships, thus promoting the democratization of knowledge (Ardichvili et al., 2003; Tang, 2007). In this study for the best creativity continuous and free flow of communication is required which help team members to share their ideas and have a constructive idea, while still maintaining a degree of "private space" that is also necessary to creativity and because of this the authors of this study propose that the influence of the individual KS and SIP of team units is moderated by the team culture of these units.

For example a survey been taken in Taiwan to know about knowledge sharing studies with the help of questionnaire where it has been done by 1260 employees in 35 different international tourist destinations , generally higher class-hotels, located in Taiwan. The human resource managers administer the questionnaires via random sampling and got useable sample size to 621(49.29%). All the data collected from Taiwans Tourism Bureau. Knowledge sharing items were taken from two empirical studies (Davenport & Prusak, 1998; Walz & Niehoff, 2000), in which 11 KS items were utilized. The KS dimensions of "symbiosis," "reputation," and "altruism" were adopted and then three cultural dimensions were grouped as team support, team coordination, and team this it seems like that team culture becomes strong through these 3 factors, where every individual should give his team member hundred per cent support and should share their thoughts, should keep proper bonding with team members and lastly the unity which is one of the essential factor. now according to the prediction that KS and team culture would be positively related to SIP in the survey it was found that KS and team culture predict SIP and gender predicted ESID but not NSD it clearly seems that employee service innovation has supported by gender as neglected new service development. "In the part of conclusion and discussion according to the survey it was found that "teams are increasingly responsible for organisations service innovations" (Chen et al., 2007; Sundstrom, 1999). The important reason of this study was then to find out the positive relationships between and among the KS, SIP and team culture of hospitality teams, and know the proper working of team culture (Bank & Millward, 2000) and the final result came out from the survey is that it clearly mention, team culture balanced the relationship between KS and SIP (Chen et al., 2007).

As all the strategies given by Hu, Horng and Sun (2008) seems to be very useful for successful innovations for hospitality industry, where travellers are information rich. So the organisation should be smart enough to understand and to fulfil the needs of the guest in a smarter way. Today's travellers are very smart as they work through mobile, telephones, portable computers but still for make themself feel relax they use to travel in different places so there the main intention is quite different as apart from business prospective, so the their living lifestyle it is very important for hotel industry to innovate new things which will attract tourist attractions who belongs to various sector and according to their preferences. In past few years, hotel industry innovated new hotel experiences for tourist as according to their comfort for example; Entertainment and gambling industry which concentrated on Disney brands for the needs of consumers, Ian Schrager Hotels to appeal local community, Boutique Hotels which is small but exclusive property, caters affluent clientele ,exceptional level of service., Design hotels, Funky hotels, Hip hotels etc. apart from this branding plays a major role and for this your innovation strategies and intellectual skills should be up to date.

In conclusion it can be said that Knowledge management and Knowledge sharing in any organisation plays a vital role, where team culture's role in maintaining and keeping simple relationship between knowledge sharing and service innovation performance which tends to develop and innovate the thinking of new ideas in an organisation from there KS in between managers and employees.

Through critically reviewing the two academic papers and analysing the issue of innovation strategies it can be said that the strategies that are given in the paper is very important for successful innovation without that no development is possible in the sector, it is very important to run knowledge management and knowledge sharing in an organisation. In competitive market advantage is be based on intellect rather than assets and capital. At last we can say that because of innovations lifestyle hotels are more and more turning towards corporate hotels corporate hotels are turning towards design and yes it surely seems that innovation strategies given by Hu, Horng and Sun (2008) will lead to successful innovations throughout the hotel business(De Klumbis,2005, p.1).