Implement Strategic Planning In Apple And Pear Industry Commerce Essay


Every organization must have a strategic planning to ensure that the right decisions are made according to the sequence of activities. Strategy is defined like the purpose of objectives and long term goal by business planners and really is managed because a unit of procedures and also plans formulated by the top management to accomplish the goals package. The strategic planning method happens to be depict of the development of decision-making procedures that guide future organizational actions.[1] In an organization, strategic planning is very important to set values, create a cohesive visions, mission, chart a direction and set goals for future growth. That involves the whole organization from top management to employees. Strategic plans must be clearly communicated throughout the organization. Once executed, they must be monitored and controlled. Adjustments must be made as business environment changes. "Good strategic planning and implementation are the most trust worthy signs of management effectiveness". [2]

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Strategic planning is needed since of the functional organization in constant change. There are forces that operate in the organization and many of them are beyond the control of the organization. To become a viable balance in the future, organizations must anticipate change and act power to position itself for success. There is no secret recipe for success of the organization, but each tends to organize the planning process dynamic forces affecting the organization into four categories called Strengths, Weaknesses, Opportunities, and Threats (SWOT).

As a whole, considered one of these areas is the primary factor driving organizational change. Market leaders tend to leverage their strengths to get benefit of new marketplace options emerge. Movie trailer market tends to improve their weaknesses so as to protect against the risk of the market. Irrespective of the situation, if the organization does a good job identifying the strategic way, it could serve to focus and also drive the organization in the direction of achieving the vision of the future. Upcoming designing option will be make use of the strategic direction of the organization. This excellent involves busting strategic method to smaller, even more manageable objectives and also creates a detailed implementation organize. End user assigned events and achievements identified. Eventually, the all-around organize documented and also spread to key individuals within the organization.[3]



There are three types of statements should have in an organization to ensure the success and it must embed into each member:



Quality policy

Vision Statement

Vision statements are a concise declaration of what the organizations aspires to be tomorrow. On the other hand, it's described how the future will look if organization achieves its mission. Successful vision is timeless, inspirational, and become deeply shared within the organization such as Apple's Computing. With the vision and efforts to achieve this, Apple's is able to become the first choice of consumers all over the country though its prices higher than other products such as Acer brands.

Mission Statement

The mission statement is definition of product services, customer need, distinctive competencies and markets. To provide world responsiveness to our customer by offering the lowest total cost, design, integrated, highest quality, supply change and manufacturing solution through long-term partnership base on ethical and integrity business practices.

Quality Policy Statement

The quality policy is a guide for everybody in the organization as to how they must provide product and services to the customers. The quality policy is a guide for everybody inside the organization regarding exactly how they needs to provide product and additionally services to consumers. It must feel created by the CEO with suggestions from the entire workforce and additionally be approved from the high quality council. A quality policy is an obligation by ISO 9000. Mostly, only small company used quality policy statement.


Besides setting mission, vision and policy for a company, the proper steps to be followed by organization. There are several steps to strategic planning:

Customer requirements: It's a primary step to discover the upcoming requirements of the customers. For example familiar question; what will they want? How will they want? What they are? Will your customer base change? How will the organization meet and exceed expectation. These questions will solve by presented the good of quality product and services.

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Customer positioning: Its second step for the organization where planners desire to be determined in relation to the customer. Do they want to constant, expand or reduce the customer found. Product or services with poor quality performance should be targeted for break through or eliminated. The organization must more efforts to concentrate on its areas of distinction

Forecast the future: Planner should to forecast the future conditions that will affect their product services. Technical forecasting, demographics, and economics is a tool to help predict future.

Gap analysis: Next, planners need to recognize the gap between the current state and future of the organization. An analysis of the concepts and values ​​is an excellent technique for pin pointing gap.

Concluding Gap: Now, the plan must be developing to conclude the gap by establish goal and responsibilities. Avery stakeholder must be include in develop or the plan.

Alignment: after develop the plan, it should be aligned with the vision, mission, and terrace value with concept of the organization.

Implementation: It's the last step the most difficult to contribute. Resource should be provide to design change, collecting data, and overcome resistance to change. In this step, it also monitor activity makes sure that movement is become complete.



Strategic planning is very important to work in the industry. This caused a lot of external and domestic competition in wanting to monopolize their products or services. To ensure high competitiveness, a company has to be making the right strategic planning and practice it out well. Strategic planning is as the company direction to achieving competitive benefit. For example, each person must have plans for the future such as what areas and Career to be pursued in the future. Each planning is very important and it is better than no plan at all and it will improve the performance. Without strategic planning a company or organization puts at risk such as bankrupt. The company's strategic plan is more successful than they do not.

Besides in industry, strategic planning must be implementing in each department. It will support to industry for achieve vision and current mission in all part in organization. That involves the whole organization from top management to employees. Strategic plans must be clearly communicated throughout the organization. May perhaps provide every strategic direction to control of the organization and additionally provides a particular direction to areas for example financial, organization devolvement, advertising and human resource planned to achieve success.

In the production of a product, strategic planning is also important. This is to ensure customer satisfaction is achieved. As an example in HONDA automotive where it implement the strategic planning during produce their car. It can improve the car performance by produce a good design than other car. It also will provide high quality of car such as suspension, engine and etc. Base on feedback from customer, it able to maximize changes for success.



This plan was developed at a time when the industry is facing significant challenges from potential low-priced imported products. Industry plan to become more competitive in the complex marketplace is growing is the basis on the set of initiatives that combine to enhance the overall performance of the integrated supply chain. As a result, the initiatives proposed in the potential include issues by addressing the industry value chain relationships with major consumer product their partners influence the choice of use, back to the traits of a successful farm production. The plan is also very developed in recognition that the resistance or denial of the reality of the market can only lead to great disadvantage to the industry current and future participants. The plan was developed following significant government investment with the objective of assessing the priority areas of future development. This work has included a comprehensive assessment of the situation, coupled with an assessment of the efficiency of the supply chain industry, and priorities in the implementation of orchard production intensification. The initiative was developed through the involvement of a large number of players, through participation in strategic planning workshops with involvement in negotiating the background research. From the results of the proposed research are made, Apple and Pear industry has developed a strategic plan, consisting as situational analysis, industry vision for the future, Priority Initiatives, Financial plan, management, industry, and finally, the Action Plan. There are a number of tools such as SWOT used to implement the strategic plan.


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In Apple and Pear Industry, vision future has been set. It was designed by the company's CEO and all staff must understand and practice the mission and vision was stated. Following is a vision of the future that has been designed to be implemented.


SWOT is a tool where to recognize the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a essential, straightforward model that assess what an organization cannot and can do as well as its potential opportunity and threats. The method of SWOT is to find the information from an environmental analysis and divide it into inside (strengths and weaknesses) and outside issues (opportunities and threats). Once this is complete, SWOT analysis determine what might assist the firm in accomplish its objectives, and what obstacles must be overcome or reduce to achieve most wanted results. Below is a table statement SWOT for Apple and Pear Industry:


As the conclusion, to put in the position of successful projects, strategic planning is the most important thing that needs to be implemented. Planning helps the organization or everyone understand the issues that we want to address, and it helps identify the best way to tackle the problem. A strategic plan helps to ensure that everyone associated with the project share the same vision about the end result of the project aims and how they will get there. It helps ensure that the project is in line with the overall mission of that organization, and it helps to identify the factors that can facilitate or hinder the implementation of the project. Finally, the strategic plan will help to create a practical process for documenting the results. In practice, strategic planning will help to design an effective project and an application with successful grant.

To obtain your business where you want it to be, create with a resolve and drive the development of the strategic planning process useful and alive. Give strong support and leadership from the top down. Expand and grow with the participation and buy in from the bottom up and from external customers and suppliers. Use strategic planning as a blueprint for your vision of your company.


Strategic Planning, Autonomous Actions and Corporate Performance.2000



Apple and Pear Industry Strategic Plan 2005-2010

Tools for strategic planning: October 2007 BY Annabel Jackson and David Irwin


The Process of Strategic Planning By John F. Dix and H. Lee "Buck" Mathews.

1930 Words.