Honda First Bikes Were Successful Commerce Essay

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The name Honda Company was invented from Japan. And soichiro Honda was the first person to invent Honda motor Company. During 1949, soichiro Honda produced economical form of transportation which was small motorcycle, including one built known as D-type DREAM.

Honda motor company is the world biggest motor cycles maker. Hondas first motor cycle was born out of necessity in immediate post World War 2 Japan where public transportation was desperately overcrowded and gasoline severely restricted. Honda came across a job lot of 500 war surplus two stroke motors designed to power electric generators but nobody else wanted them so Honda picked them up cheap. In October 1946, Honda small factory in Hamamatsu was making complete, makeshift motor bikes using cycle frames. Due lack gasoline, Honda adapted motors to run on turpentine, a fuel that company itself distilled from pine trees and sold throughout Japan. Turpentine was not the best thing for powering motorbikes, and required a lot of strenuous pedalling to warm up the engine.

Honda first bikes were successful and supplies of the surplus engines ran out after few months. Business was running good by then, company decided to manufacture its own motors. Using the surplus motor as a model, then Honda designed and built its own 50cc engine.

In November 1947, the one half horse power A-Type Honda was being manufactured and sold as complete motorbike. In 1948 Honda Company introduced a 90cc version of the A-TYPES and B-TYPES .IN 1949 Honda came out with the D-type. Company was involved in every step two stroke D-type dreams design and manufacture. And it was Honda first motor bike. This was far from simply slotting a motor into push bike frame. In 1951 October the new dream was in production at the rate of 130 units per day which was turned out to be the 146cc, OHV, four stroke E-type dream. A powerful machine producing 5 and half bph capable of 50mph. It had steel frame and proper suspension front and rear. In 1952 Honda produce the first cub F-type, a ½ horse power, 50cc, two strokes engine that was produced in huge numbers. In less than a year after introducing and producing were 6500 units per month, at that time it was 70% of Japan's powered two wheelers market. In 1953 Honda produced the90cc, 4 strokes single, and a motorcycle of even greater sophistication. This was konown as the benly that means convenience in Japan. The J-TYPE BENLY had a three speed gearbox, produced 3.8 bhp, a pivot and telescopic front suspension. Before long they were selling at a rate of 100 units a month. In 1954 a 200cc scooter, the juno, was introduced to capture some of the sales from the vespa scooter copies that were being built in Japan. Honda produced different version of the dream and benly motorcycles over the next few years in cooperating different size engines up to 300cc and other refinements. In 1957 September Honda introduced their first twin cylinder motorcycle, the sophisticated 250cc OHC four stroke c70 dreams. It was the forerunner of Honda performance 125 and 250cc twins. In 1958 Honda fitted an electric starter to 250cc dream and named it c71 and in 1959, the latestly benly incredibly sophisticated 125cc OHC four strokes twin, capable of 70mph was introduced as the c92. In July 1958 Honda introduced in Japan what became the world most successful motorcycle , the c100 super cub. The super cub was developed over three years to be a cheap and practical motorbike that literally anyone could use. It used 50cc four stroke OHV motor and centrifugal clutch with three speed transmission. It was so easy to operate new riders could ride it as easily as pushbike. In 1959 it was the first Honda motor bikes sold in the U.S, eventually the world bestselling vehicles. As proof the original concept and design was perfect is the fact that today's c50, c70, and c90 have only detail changes to set them apart from the machines of 25 years ago. On the other hand Honda also introduced the 250cc c72 dream in Amsterdam. This was the first Honda bike to be officially shown in the Europe. It surprised the crowd with its unusual pressed steel frame, swing arm and front leading link forks, sophisticated OHC all aluminium engine, electric starter and indicators. The UK has recently been restricted to motorbike of this size and wanted the fastest bikes they could legally ride. The Honda were the fastest 250s around and c72 with its improvements like 12-volt electric and wet sump lubrication, successor of the c71, was capable of 80mph and could still get 66 miles per gallon. The CB92 retained the pressed steel frame and leading link forks while the CB72 received a tubular style frame and telescopic front suspension. In 1961 two years after Honda started selling super cubs; Honda stunned the racing world with "mike the bike" hail wood's twin victories that was only the beginning of Honda racing tradition. From the beginning the company dedicated to racing, racking up over 100 major motorbike championships around the world. What was learned from building a high performance racing machines later led to the development of groundbreaking production motorbikes. The classic CB72, CB77, CB400T, NT650, VTR1000F ever since, the latest is the 1998 VTR1000F.

Strategic profile:

3 levels of business strategies

Business strategy:

Business advantages of Honda have been sharpened by research and development together with stern competition between Honda and its competitors, and the proudest things about Honda Company is its R&D system. To establish a creative and innovative technical foundation company have approached in systematic way so that they could focus on durability, reliability, and basic its performance. Further future company has wisely approach for their products caring about the economical, environmental, and social issues. This has lead to an increase slowly in US and Europe recently mean while the whole industry is going down by some external factors such as USD depreciation, oil price raising, and political recession. The research and development system has been involved in benefiting the people in the future through leading edge technology and commitment to innovation that opens up new possibilities in mobility.

By creating products and services that provide the core value that makes Honda unique, the Honda associates around the world keep creating such as inspiring experience for its customer. Honda put heartfelt endeavours into services, responding to changing values and increasingly complicated needs of customer worldwide. Its services focus on improving relations, with friendly and attentive sales, responsive service support, through maintenance and repairs. Company also has began unifying its multiple dealerships channels into a single Honda sales channel, seeking to strengthen the Honda brand, enhance customer satisfaction, and help to ensure lifetime customer loyalty. Honda Company has become one of the successful sources through the manufacturing and distributing system. With the global network, Honda's global strategy somehow includes the globalization characteristic. Honda has established independent local operation around the world and pushed local autonomy and proactive efforts to localize the needs regional with mutual understanding.

The competition between Honda and its rivalries speed up year by year. This is somehow carry the lose to win/lose characteristic.

Japan dominated the sport bike industry for decades. The onslaught began with the lightweight two strokes of the 1960s and continued until the economic downturn forced Honda, Kawasaki, Suzuki and Yamaha to slam on the brakes just a few years ago. Meanwhile, European companies such as aprilia, BMW, Ducati and MV agusta have rolled the throttle to the stop and arguably moved into the lead, in terms of technology if not volume. The big four are still churning out some very impressive sport bikes. In the midst of this worldwide depression had two classes of winners emerge from Honda CBR 1000rr in 2008 and Yamaha YZF one year later. For 2012, both bikes are back, Honda updated with new suspension and wheels while Yamaha makes the technological leap to traction control. These optimized former champs face off against Suzuki updated GSX r1000 and the new for 2011 Kawasaki zx-10r.

These four Japanese superbikes specification barely vary. Displacement and stroke are practically interchangeable, as are price, power and chassis geometry which are essentially four manufacturers take on the same machine. The big difference is in electronics, or lack thereof. The ZX-10R and YZF-R1 have joined the technological revolution, but are the non-digital CBR and GSX-R stuck in the Stone Age.

Operational strategy:

Honda operates in the world wide market with 134 production facilities in 28 countries and at 31 research and development facilities in 15 countries, about 167000 Honda employees and associates serve 23 million customers worldwide annually. Honda's global operations are divided into 6 administrative regions responsible for operating. Hiring and engaging the people and philanthropic initiatives locally in the communities that Honda operates. Honda is pushing the independences of their local management and sales operation, at the same time with integrating and forward looking plan for each region. They operate under the conduct guidelines that help member companies and associates in evaluating and managing risks, complying with laws and regulations, keeping a high level of transparency in the operational level, that's all to maximize the worldwide customer satisfaction.

The individual strategy

Strategy is reflected through the Honda's philosophy: the three joys

The joy of buying: the Honda's associates must try their best of exceed the customer expectation.

The joys of selling: it concern not only about the relation between the dealers and their customer but they also feel the pride of having a positive relation with their customers.

The joy of producing: from manufacturing, R&D by producing quality products that satisfy customers worldwide, the Honda's employees can experience pride in exceeding the expectation of their customers.

That all bring the strategies of Honda from their enterprise level, through corporation, business, operational level, to individual strategy level, that spread the honda's strategic spirit throughout the company.

Submitted by: Amit shrestha

Section: c

Submit to: umang jung thapa.