History Of Reliance Energy Commerce Essay

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Reliance Energy Limited has vbeen ranked among the top 20 listed private companies in india with the most important parameters, including assets, sales, profits and market capitilasation was established in the year 1929 is a fully integrated utility based in generation , transmission, and distribution of electricity.

Reliance Energy, a part of Reliance Group, which is India's leading private sector utility group, with an approximate

estimated group revenues of Rs 9,500 crores and total assets of Rs. 10,700 crores .

This Energy group distributes more than 21 billion units of electricity to over 25 million consumers in Mumbai,

Delhi, Orissa and Goa, across an area covering 1,24,300 sq. kms. Generating 941 MW of electricity, from Maharashtra, Andhra Pradesh,Kerala, Karnataka and Goa.

transmission of power.

When Dhirubhai embarked on his first business venture, he had a seed capital of only Rs 14,000 (300$). Over the next three and a half decades, he transformed this infant enterprise into a Rs 60,000 crore colossus-placin reliance among the global Fortune 500 list, the first ever Indian private company to do so.

Mr.Dhirubhai Ambani is broadly considered as the father of India's capital markets. In 1977, when Reliance Textile Industries Limited first went public, the Indian stock market was a place patronized by a small club of elite investors which dabbled in a handful of stocks.

Under Dhirubhai's extraordinary supervision and planned vision and leadership, Reliance encraved one of the greatest growth stories in corporate history anywhere in the world, and become India's largest private sector enterprise.

Reliance Infrastructure, earlier called as Reliance Energy and before that was known as Bombay Suburban Electric Supply (BSES), The company was leaded by Anil Ambani with headquarters at sector 24 Noida. The company is the single dispencer of electricity to consumers in the suburbs of mumbai, and is planning to increase its power generation capacity to 16000 mw additionally investing approximately $13 billion.Reliance energy was established by Mr.Anil Dhiru Bhai Ambani in the year 2002.

Reliance Infrastructure Limited


Public (BSE: REL)




Mumbai, India

Key people

Anil Ambani, Chairman and Managing Director


Electricity Generation and Distribution


â-²$1 billion USD


Reliance Energy

Company overview :

Reliance Energy Limited, is a power utility company, which deals in the generation, transmission, distribution, and trading of power in India. It also operates gas, coal, wind, and hydro-based power generation projects with a total capacity of roughly 13,510 megawatts. The company distributes around 28 billion units of electricity to 25 million consumers in India, including clients in Mumbai and Delhi, The company also provides engineering, procurement, and construction services for projects in the power sectoras well as in the infrastructure business, including Mumbai metro rail project and various road projects of the National Highways Authority of India. Reliance Energy also engages itself in the exploration and production of coal bed methane, and petroleum and natural gas from Mizoram block.

From the stations located at Maharashtra, Andhra Pradesh, Kerala, Karnataka, and Goa the company generates 940 mega watts of electricity. The company supplies power to residential, industrial, commercial, and other consumers and also undertakes the engineering, procurement, and construction contracts of industrial projects in various fields, like power generation, transmission, and distribution, as well as in the infrastructural areas. Reliance Infrastructure Limited was previously known as Reliance Energy Limited which changed its name toReliance Infrastructure Limited in April 2008.


The awards that are received by reliance group of industries are ,

The Indo-German Annual Environment Excellence Award - 2000 by Greentech Foundation.

FICCI Award 1999-2000 for outstanding achievement in Environment Conservation and Pollution Control by the Federation of Indian Chambers of Commerce & Industry.

The first Millennium Business Award instituted by International Chamber of Commerce (ICC) and United Nations Environment Programme (UNEP) for its outstanding contribution to environmental management. Reliance Energy Ltd. is the only company from India and only one out of two power utilities in the world (the other being Tokyo Power Company of Japan) to have been honoured with this Award.

Best Environmental and Ecological Implementation Gold Award conferred by International Greenland Society.

Other awards :

Top of India's Most Valuable Companies - at the 23rd rank basing upon the average market capitalisation in the year 2000-01

Rajiv Gandhi National Quality Award 2001.

The Golden Peacock Award from the Institute of Directors

Dahanu Power Station was declared as the Best Power Station in the country in the 700 MW and below range and was honoured with the Environmental Award on the occasion of Thermal Centenary Celebrations 1999.

Rotary Vocational Award for Excellence in Corporate Governance.

The G-51 Millennium Award in the field of Mother Earth Protection given by the Indian Institute of Ecology and Environment during World Environmental Congress.

MCCI - Dr R J Rathi Award 1998 to Reliance Energy Ltd. For non-polluting the environment and also controlling pollution.

The Rotary International of Gujarat, Madhya Pradesh and Rajasthan gave "Excellence in Corporate Governance Award" on Reliance Energy Ltd.

ICSI Award for tracking down of Good Governance Practices in the year 2001.

This awards and recognitions served reliance energy to a great deal and served as motivating factors in setting up milestones in corporate business especially in Indian power sector.

Customer care :

Reliance Energy not only offers world class products and services but also customer care services with international standards. These servies are as follows,

Fully computerized customer care centres.

24X7 Power Help number 30303030 for any kind of feedback.

Interactive website (www.rel.co.in), where details of all the billing ,consumption, meter history and usage history is recorded for consumer's access.

Local collection centres over 2000 at all major locations across all cities.

Easy payment facilities ( ECS, VDS and on-line bill payment) are also provided.

Other services :

Along with power business reliance also caught up with number of social activities and charities to many trusts and agencies

Building new hospitals at Mumbai and other cities.

Providing help to poor

Construction of new schools, giving free books

Providing education for street children maintaining children working as child labour.

giviing assistance to backward areas.

Conducting medical camps in rural areas donating ambulances to the hospitals.

Helping socially and economically weaker sections by creating Computer literacy among poor.

Health campains like Hepatitis-B Virus and AIDS awareness campaign Anti-cancer aids.


S.no Name Designation









Motivation :

The HR department is cocncerned to Design human resource programs to support strategy, achievement and business performance

Placement of right person in the right place is possible only with scientific Management Planning combined with merit based recruitment and selection system.systemic and individual basis training is brough out through Transparent Performance and potential assessment.

passing on Technical or Managerial Training which leads to skill upgradation and enrichment,along with validating performance enhancement.

Encouraging individuals brilliance by recognizing them and by providing with rewards and incentives for their performamnce.

Provide a continuous learning and performance based culture.

•Achieve, preserve and enhance the reputation of Reliance Energy Ltd. being the 'Best place to"Employee Safety and Comfort" it is the never ending focus on the work supplemented at the best place by enhancing the reputation of reliance energy along with preserving, enhancing and achieving its reputation.

•Ensure employee participation in Management through Shop/Plant Councils, Quality Circles and

Suggestion Scheme.

•Establish a free flowing information network of communication through exclusive use of Company's

newsletters, formal/informal forum of employees' association.

Mega Investment Plans

Generation of Power:

The proceeds of the proposed offering will be utilized by Reliance Energy for financing its various

projects in generation, transmission, distribution and trading of power.

The Company is setting up the world's largest grassroots gas based mega power project at Dadri,

Ghaziabad district, western UP, about 40 kms from Delhi.

The gas feedstock for the project will be sourced from Reliance's Dhirubhai fields in KG - D6

basin off the Andhra Pradesh coast, the largest gas discoveries in the world in the year 2002-03.

The project is being implemented by a new company, Reliance EGen P. Ltd., with Reliance

Energy as the lead equity sponsor.

Distribution of Power:

Reliance Energy's 2 power distribution companies in Delhi (Discoms) propose to incur

substantial capital expenditure for systems development to meet load growth, minimize technical

and commercial losses. The total outlay is estimated to be around Rs. 3,500 crore (US$ 773


Reliance Energy will be investing significantly in automation and systems improvement in its

Mumbai distribution area, to further bring down loss levels to global standards.

Reliance Energy has applied for licences for building new networks in various cities, such as

Bhandup, Vashi, Pune, Nasik, Nagpur, Aurangabad, the BEST area in Mumbai, the NDMC area

in New Delhi, and 12 areas under franchise in Gujarat.

Reliance Energy also intends to participate in the privatization process of distribution assets of

SEBs in select states, as opportunities arise.

Transmission and Trading:

In addition, Reliance Energy proposes to deploy substantial resources in emerging opportunities

in the areas of transmission and trading of power.

The aggregate capital investment by Reliance Energy and its affiliates over the next 5 years in

projects for generation, transmission, distribution and trading of power, is estimated at

approximately Rs. 20,000 crores (US$ 4,420 million)..


Strengths of Reliance Energy:

Diverse workforce

Implements GIS system to upgrade its operations(customer, asset, environment, or

competitor related data and geography now become the integration framework for all its


Loyalty and trustworthiness

Awarded ISO 9001: 2000 certifications for generation, transmission and distribution of


ISO - 14001 certification for environmental management

Involvement of management at all levels with effective creation of policies, vision,

mission, values, goals and support, communicated and implemented throughout the


Training of senior executives in managing for quality.


Bering significant losses

Limited operations only in metros


Setting up a world's largest 3,300 MW gas-based power project at the Dhirubhai Ambani

Energy City at Dadri in Uttar Pradesh. The gas feedstock for the project will be sourced

from Reliance's Dhirubhai fields in KG - D6 basin off the Andhra Pradesh coast.]

Various projects in generation, transmission, distribution and trading of power.

Lowest level of Per Capita power consumption in India.



Lenders are not willing to carry out an appraisal of the Rs 11,000 crore project until

Reliance Industries Chairman and Managing Director Mukesh Ambani and Reliance

Industries Vice-Chairman and Managing Director Anil Ambani resolve their dispute. REL has

sought a 90:10 debt-equity ratio for the project against the normal 70:30 ratio for funding

power projects. A 90:10 debt-equity ratio will mean a consortium of lenders will have to

extend loans of as much as Rs 9,900 crore.


-TPC has been encroaching REL's consumer base since 1998 leading to revenue loss of

Rs 90 Crore per year.

-REL appealed before MERC claiming TPC's actions were in violation of its license.

-MERC has now restrained TPC from giving any new connections to customers with

energy requirement is below 1000KVA of maximum demand.

From the competitors and government controlled organizations


Strategy is focused on integration


Pillars of REL's growth strategy

Generation of Power

Distribution of Power

Transmission of power

Trading of power

Bundled services to maximize customer satisfaction

Integrate employees' family into a larger "Corporate Family" through a host of welfare measures

like student scholarship scheme and cultural functions, sports and recreational supports, housing


Have satisfied and motivated employees proud to be associated with Reliance Energy Ltd. with an overall feeling of having achieved "Common Goals" through 'shared efforts' and 'participation'.


            From the above research that we have performed it can be concluded that the changes which have been made and performed by the organization have resulted in the betterment and development by making a large difference when compared to earlier policies which were prevailing in the market have made a huge difference in the market and made the company gain a huge goodwill in the market and commanding the market in standing in the first position with the help of advanced technologies that has showed a major impact on the companies profile .making changes and managing is not an easy task for the company as it need much time to get to the customers to fulfill their actual requirement and finally the customer must accept it. But the main aim of the company is to obtain successs through the changes they make in their product.

The motivation factor has also played a key role in the performance of the company . from the companies point of view profit is their motto from customer point of view incentives and bonuse is the criteria of motivation . These are the concepts that has drawn the company to a major position in the market by largely influencing the share market in india .hence I would conclude by saying that with these measures reliance has taken the top spot in the Indian business market and also in the Indian enery sector .

Refrences :

finanznachrichten.de Reliance Industries.


rediff.com 2002 ' article on Reliance gas find'

REL.co.in press release on gas find

Energy boost for India as Krishna-Godavari gas flows

Telegraph India 2008 article on court case

Reliance Industries award

"Conference on "Environment-Awareness-Enforcement" New Delhi."





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