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India is one of develop and emerge county in the field of economy in all over the world during last ten years. In telecom sector, many mobiles companies has emerged in India such as LG, PHILLIPS, NOKIA, BEL, HONEYWELL, SONY ERICSSON, SAMSUNG, RELIANCE, TATA. In the current situation, one sector which is telecommunication sector has emerged and is growing with very high rate. Growing rate of mobile phones is increasing day by day through new design and technology. As a research strategy, the employees of telecom company who have an experience they will have to search solution to solve the problem with planning in management and with systematic way they will try to find inquiry, distributes the knowledge of department employees. The electronics tools like cell phone or headsets are mainly used to communication between two users with the help of high frequency range. Through base station, its possibility to communicate is known as cell sites.
Now, India is second largest and fastest growing country in the field of telecommunication sector through ICT service. India telecom companies are focusing on mobile communication with extraordinary survey. However, all organisations are launching new mobile phones with new functions like MP3 player, camera, internet facility, Bluetooth, infrared, recording service and so on. Two main technology provide are GSM (Global system for mobile communication) and CDMA (Code division multiple access) but these are GSM mobiles, CDMA service and GPRS new techniques have being launched in urban areas as well and to complete the loop of mobile technology.
Quantitative study is more additional to read thoroughly as compare to qualitative study and mostly used comparing research in quantitative study. Comparing research define that to comparing things with universal ways. Our daily performance of assessment and one question rise in mind that how will we treat different or may be same type of things.
Main question arise on research is that ‘what should be the procedure to growth and emerged on telecommunication sector in India'? And ‘how to increase the growth rate of telecommunication sector to get a peak position'? In this research, I read through theoretically method. Theoretically research is mainly focus on the emerged and growth of telecom sector of India.
Aim and objectives
My aim and objective in this research is to look towards the critically investigation about customer satisfaction and preference in telecom sector. Main focus on the improvement to understand, preferring in telecom sector. To study enhance the quality of products and service in the value chain of telecom sector. Its also a goal, to achieve a products with comfortable price, should be easy to get any set. To study suggest that ‘what should be the procedure to get a no.1 position in all over the world' and ‘how to increase the market in abroad'.
A large number of telecommunication companies are moving in all over the India with growing rate, it's trying to get numerous destinations in overseas as soon as possible. In effort to achieve some views such as to improve their situation in the marketing of telecom and enter into market with high growing shares.
Indian telecommunication policy had approved by the government to recover aggrieves in global market and they had achieved a goal to export the materials in all over the world. Through Indian Telecom Policy, foreign direct investment is attracting and also inspiring domestic service of India.
According to Narinder K. chhibber, telecommunication sector is one of the main segments in India. The mobile phones have to be become an observable device in all over the world. Telecommunication came in 1851 in India which set up in Calcutta in the form of landline were laid by government with the help of British power. First telephone services were introduced in 1881. Digital technology was launched in mobile phones through telecommunication we can send a message to anybody and can also do many things (Ashok V. Desai).
Naman Shah 2008 argue that after 1991 relaxation in government policy, private companies had entered into market had certified by telecom sector. Earlier, in large amount private companies was functioning like Bharat Sanchar Nigam Limited (BSNL), Mahanager Telephone Nigam Limited (MTNL) and Videsh Sanchar Nigam Limited (VSNL) but when NTP (National Telecom Policy) entered into market by government in 1994, these private sector companies entered into telecommunication market sectors.
In telecom sector, there are three types of players which are:
Company which related to government (BSNL and MTNL), in telecom sector value was approximated Rs. 400bn (US $8bn) in 2002 (Debnath et al. (2008)).
According to Debnath et al. (2008), Private companies such as Reliance, Tata are playing a most important role in the field of telecom sector. Now days, 47 million subscribers have got a landline connection and 65 million subscribers have got mobile connections. In survey, found that Airtel Company manages 21.4% user's base to chasing by Reliance among 20.3%, BSNL by way of 18.6%, Hutch with 14.7 user base in June 2005.
According to Zeithaml et al. (1996) and Hallowell (1996) argue that have studied about relationship in subscribers, customer satisfaction and prosperity. Potter (1994) studied about gain of prospective generated by benchmarking activities.
In august 1995 GSM technique entered into Indian market. According to Naman Shah (2008), most of telecommunication companies like an Airtel, BSNL, Vodafone, Idea are preferring the GSM (Global System of Mobile Communication) with very high growing annual rate. Most of people in India prefer GSM technique. Whereas, CDMA technique consist of companies such as Reliance, Tata etc.
Friedhelm Hillebrand (2002) argues that on the digital cellular system, GSM groups was working and could start independently. To starting time, any project was guide by industrialized while CDMA was a proposal of the conventional telecom workers.
. According to Indian Telecom service, they research that India is in number 2 position in the field of production of mobile phone handsets. In 2005, it's appealed that $2 billion subscribers only of the mobile handsets and these will increase up to 62 percent in 2007. In research they had got idea about the mobile phones subscribers is approximately over 100 million as compare to 98 million during early 2006, this statement was said by TRAI in march 2006. In starting month of 2005, 2.9 new subscribers were added; most of people were attractive towards GSM techniques. Through these estimate 2.11 million subscribers increased (against 65 million totally) and CDMA subscribers approximately 0.8 million were added (against a total of 20 million) in 2005 (Indian telecom 2006). Telecom companies such as Reliance, Tata and so on started new technology to provide the commercial service. Through this technique, lot of facilities provided such as we can use wireless technique, Bluetooth, infrared and so on. .
Harishal Karia (2007) argues that according to latest figures to the side of TRAI (Telecommunication Regulatory Authority of India) shows that as comparison to last year users who are using a internet in mobile phones has to be increased almost 16 million to 38 million. Both including GSM and CDMA techniques, users are logging an internet to check and to send emails etc. By the figure of TRAI it's so difficult to believe that mobile internet users are more as comparison to broadband internet users. They researched that how it's possible then at last they found that mobile internet so cheaper (Harishal Karia 2007).
.According to TRAI statement, total numbers of subscribers in March 2008 were 261.08 million as comparison to last year 165.09 million, increments 58.14%. According to TRAI figure found that mobile subscribers has enlarged over 4.5 times just within three months. Till May 2008, total subscribers 316.97 million were added including the 8.5 million subscribers of wireless. In this month, 277.92 million subscribers of wireless were included (Naman Shah 2008).
India telecom 2002, IBM India Ltd has recognized own industry with exact division through which it would be helpful in domestic telecommunication market to IT sector in India. Bharat Sanchar Nigam Limited (BSNL) has also declared new technique such as low calling rate in domestic as well as in international, next instruction of the TRAI, it's observe with regards to rebalancing of the tax. (India telecom 2002). BSNL Company also has reduced tax to improving the rate in field of telecom sector. BSNL Company has been amplified the pulse rate to 3.3 seconds as comparison to before pulse rate existing 2.8 for south Asian and for other Asian countries.
Admin (2009), as a new research the growing rate of telecommunication sector will be depend on the subscribers of mobile phones whose extent the growth rate in market shares.
. Through telecommunication boom, the companies have launched a new technique ‘Dual SIM'. With the help of this we can use two running SIM in single mobile phone with high quality of features such as in holding of call. In middle of 2007, dual SIM technique has been popular in all over the India. In dual SIM mobile phones lot of innovation features are available.
Through livemint 2009, last few years, produce of computers, laptops has developed at a rate of 31% in multiple annual growth and maximum dissimilar rang and selection of electronics items are launched in India and have been chased by communication and broadcast equipment (25%), strategy electronics (20%) and industrial electronics (17%) and also selection of customer electronics products is being increased at a rate of 10% of last years, consists of large range of goods such as electrics gas, VCR, televisions, microwave.
In 1997-98, the value of electronics products which are relative to telecommunication sectors had increased up to 32,070 which are 92% more from previous year (indianetzone 2009).
According to Research lines 2005, In research on 3G mobile phones, lot of customers are enthusiastic to get a 3G mobile phones and also they are ready to pay a extra amount for these types of phones.
Tanguturi at el. 2006 argues that 2G technology was come out in GSM, Time Division Multiple Access (TDMA), and CDMA. In 2G technique is present a voice with suggesting SMS and text delivery. Band range 800, 900, 1800 and 1900 MHz were organized of 2G technology and transmitting range of 9.6-14.4 kbps. Now market of internet with experience is exited or has a more demand. At the starting time, 9.6-14.4 kbps data rates have being used to connect the internet. After 2G technique, 2.5 techniques launched with 28.8/56.6-384 kbps data rates.
In 3G wireless communication sectors, two different technologies have appeared which are WCDMA and cdma2000; in this technology 3G mobile phones provide a many facilities such as wireless connection, infrared, high mega pixel camera and others (Tanguturi at el. 2006).
The objective of my research proposal is to improvement of mobile sectors and preference of customers. Affect on customer relationship in future. Understand about the current market of telecom sectors. I will search my dissertation on the topic of ‘emerged and its growth of telecommunication sector in India' which is very vast sector. I will research with the help of both deductive and inductive methods. Descriptive study and explanatory study are used for this research. Telecommunication sector is very vast technology in India to which deductive and inductive approach will being studied to research.
I will use in my dissertation proposal both qualitative and quantitative research. Through qualitative and quantitative research can create ending products.
Data selection process
It is mainly define as a method to identify a suitable data type and resources, in addition together the information with appropriate tools. The selection criteria of electronics products are data features and values, data quality, situation for utilization, certification, security and records. In LG, to create a selection process is very easily for mobile department, LG has launched a GM730 which is commanding tool and also good facilities. In coming time, the energetic cell phone is growing with 3.0 inches TFT touch screen. In data selection process, firstly show about material through which product will make and then select.
Sample size process is used to sampling from people may be 200 and select amount of matter into whole population. Three types of sampling are random, stratified and cluster sampling. It is very difficult to cover up still 10% of all over population for functioning in any investigates in any topics. Sample frame will be in any city just like a Mumbai. Random sampling technique will use. I will survey with the help of questionnaires.
Data analysis in telecommunication companies is mainly focus on SWOT analysis. Whole research will be based on theoretically investigation and purpose on my methodology on the basis of quantitative methods. In data analysis methods I will use in my qualitative research such as typology, taxonomy and so on.
In my dissertation, I will collect a data through secondary research that is books, internet, journals, and articles, magazine and related to other materials. It would be so difficult to research on my dissertation through primary research because of, it's an own research which will complete with interviews and questionnaires.
My whole research proposal is carried out by me or by my personal tutor Mr. Stephen Jones if in between of dissertation any other person will come, I will mention his name in the work.
- My research period is start from February to September 2010.
- Deadline of literature review to submit is 10th march 2010. Literature review takes on the basis of theoretical research. I prepared through study related to books and written by writer.
- I will start gather both primary and secondary data after submit the research proposal.
- In between July and august 2010, I will do my analysis of primary and secondary data.
- Submitted date on 30th September 2010, I will try to submit the dissertation as early as possible.
Conclusion and Recommendation
Telecommunication sector is one of the growing sectors in all over the India and has a world largest telecom service. Subscribers of mobile phones and internet will reach up to 100 million as comparison to previous with assessment four other countries which are china, Russia, Japan and US. Telecom companies have gone down call rate that is Rs 14 to Re 1 per minute. It would be very helpful to middle class people. In coming years, most of telecommunication companies will be in boom. For the future, telecom industry mention on the basis of primary and secondary research. Some reducing the calling cost for abroad improve in FDI. In future, should be good response in the field of GSM and CDMA techniques. These techniques will become with high extraordinary quality.
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