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Developing a well thought-out, credible and effective Corporate Social Responsibility (CSR) strategy can be a daunting and time-consuming task. Organisations need to understand and prioritise both the strategic and reputational risks that arise as a consequence of their business practices and operations. Too often, companies turn to a CSR strategy in response to an adverse event. In this "reactive" mode, companies often make hasty decisions, which lead to an ineffective allocation of resources.
How do I build a stronger business case to get senior management's attention?
What are our biggest risks and how should we manage them?
What should be our priorities?
Are there gaps in our CSR strategy? What is the best way to implement the strategy?
PricewaterhouseCoopers has a comprehensive service offering related to CSR strategy and stakeholder engagement. Our offering, which can be tailored to a client's exact requirements, has four main elements:
Programme development and implementation
We help our clients develop and implement a range of strategic programmes for the ongoing management of business conduct, risks to reputation and corporate responsibility. Specifically, we work with clients on the development and testing of codes of ethics and conduct; corporate responsibility, environmental, health and safety, and community management systems, controls, policies and procedures; internal audit; and performance and risk metrics.
Inventory and gap analysis
PricewaterhouseCoopers has developed a systematic approach that helps both companies that have a strategy or those that are forming one to quickly inventory existing CR activities and assess them against internal obligations (e.g. values, codes, policies, etc.) and leading external practices (e.g. peers, rating indices, reporting guidelines, etc.). Depending on a variety of factors, including the industry, geography, and stakeholders, our approach can be tailored to help meet the needs of any client and quickly identify major gaps.
Companies are no longer accountable only to shareholders and the investment community. They recognise that a broad and diverse group of constituents, including employees, activists, suppliers, consumers, regulators, communities and NGOs can have a significant impact on their reputation and business performance. Stakeholder engagement has therefore become a core requirement for maintaining competitive advantage.
Operational solutions and support to decision making
Our consultants and project management staff support governments in evaluating national and international policy options, and help industry make informed decisions concerning corporate investment and strategic environmental management.
Sustainable and responsible business
Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) can make a significant contribution towards sustainability and competitiveness, both in Europe and globally.
The European Commission's definition of CSR is:
"A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis."
Corporate Social Responsibility is part of the Europe 2020 strategy for smart, sustainable and inclusive growth.
It can help to shape the kind of competitiveness model that Europe wants.
CSR and the economic crisis
CSR is more relevant than ever in the context economic crisis. It can help to build (and rebuild) trust in business, which is vital for the health of Europe's social market economy.
It can also point the way to new forms of value of creation based on addressing societal challenges, which may represent a way out of the crisis.
In March 2010 the European Commission made a commitment to "renew the EU strategy to promote Corporate Social Responsibility as a key element in ensuring long term employee and consumer trust".
The Commission's most recent Communication on CSR was published in 2006. It emphasises the importance of CSR and challenges business to take leadership in this field. It also outlines ways in which the Commission intends to continue to promote CSR as a voluntary concept, with an emphasis on dialogue between stakeholders.
The Magazine Enterprise policy
Corporate social responsibility (CSR) is good for society, the environment and business. That is why the European Commission is working to promote it in various industrial sectors.
Industry affects society and the natural environment. It does so through several channels, such as by creating jobs, producing useful goods, supporting community activities, helping solve societal issues, ensuring the environmental sustainability of its activities, etc. In order to make this impact as virtuous as possible, many companies have in place a corporate social responsibility (CSR) strategy and programme.
The European Commission defines CSR as: "A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis."
Promoting CSR has been a high policy priority for the EU for many years, as illustrated by the 2006 Commission strategy to make the Union a "pole of excellence" in the field. In addition, the European Commission has supported a number of business-led initiatives to promote CSR, such as the European Alliance for Corporate Social Responsibility. It also facilitates dialogue through the European Multistakeholder Forum on CSR.
In order to ensure a wide uptake of CSR, the European Commission backs efforts, including a number of EU-funded projects, to promote it in individual industrial sectors. For instance, PRISME2 aims to create a networking programme dedicated to building CSR capacity among SMEs in the chemical industry. This was carried out in the context of 'Responsible Care', the chemical industry's global voluntary initiative to improve its health, safety and environmental performance. The European Chemical Industry Council (CEFIC) has also created a Responsible Care toolbox for SMEs, covering a wide range of topics from occupational health and safety to energy efficiency and supply chain management.
Similarly, the BRE project aims to foster CSR in the European construction sector by bringing together large firms, SMEs and other relevant stakeholders to develop a set of indicators which correlate sustainability and competitiveness measures, as well as to investigate the connection between social and economic value. The project has produced guidelines to enhance CSR: by analysing 44 best practices in different areas, it shows how the adoption of socially responsible behaviour can enhance the competitiveness of business in the construction sector and the territory it belongs to.
For its part, the COSMIC project is working to analyse the relationship between CSR and competitiveness all along the textile/clothing supply chain, including identifying the role played by demand factors and the main voluntary CSR instruments.
Given the additional costs involved, it is tempting to think of CSR as something of an optional luxury in difficult economic times. In actual fact, CSR is more important than ever in the context of the global financial and economic crises.
This is partly because public confidence in the social and environmental responsibility of businesses has been shaken. For example, the financial crisis damaged public trust in the banking and financial sectors, while the subsequent economic fallout - with its accompanying recession and job cuts - hurt confidence in the social responsibility of industry and large corporations.
However, there are signs that confidence is recovering. For instance, the 2010 edition of a trust barometer reveals that trust in business has risen considerably, mainly driven by western economies. One of the reasons attributed to this improvement is the growing tendency among corporations to listen to and engage their stakeholders, and to play a role in addressing societal challenges. This clearly shows the importance of CSR.
Good for the bottom line
As the above illustrates, CSR is not just about protecting the environment, conserving natural resources and getting enterprises to help address and resolve societal issues, it is also good for business. By enhancing public confidence in a company, it can boost competitiveness. The 2008 European Competitiveness Report found that CSR can have a positive impact on six different determinants of competitiveness: cost structure, human resources, customer perspective, innovation capacity, management of risk and reputation, and financial performance.
"CSR is an essential component of risk and reputation management for many companies, and becomes increasingly important as enterprises are exposed to greater public scrutiny," the report concludes. "Certain aspects of CSR, such as the creation of employee-friendly work-places, can enhance a firm's capacity for innovation."
Despite its name, the benefits of CSR are not limited to corporations. Even if the term was originally designed for large enterprises, small and medium-sized enterprises (SMEs) can also reap the rewards of CSR. The European Commission has played a pioneering role in adapting the concept and tools of CSR to meet the needs of SMEs. Towards that end, the Commission has co-financed a number of projects in this field and has worked with a group of European experts to draw lessons on how best to support and encourage smaller enterprises to exercise their social responsibility.
The way ahead
The European Commission has made a commitment to "renew the EU strategy to promote corporate social responsibility" as part of the 'Europe 2020' strategy for smart, sustainable and inclusive growth.Â
Speaking at the United Nations in June, Industry and Entrepreneurship Commissioner Antonio Tajani said: "Corporate social responsibility is one of the necessary values underlying the new economic and social system that together we must build, taking account of the lessons from the crisis that we face today."
He outlined a number of priority areas, such as placing greater emphasis on company transparency on environmental, social and governance issues, and addressing the question of business and human rights. He also announced the intention to launch a process on corporate social responsibility in the field of pharmaceuticals together with Member States and key European stakeholders in this domain so as to promote access to medicine, both in Europe and in developing countries.
Corporate social responsibility
Subjects covered in this guide
Corporate social responsibility and your business
The business benefits of corporate social responsibility
Understand the environmental impact of your business
Deal responsibly with customers and suppliers
Work with the local community
Measure the effectiveness of your corporate social responsibility
Benefit from corporate social responsibility
HereHYPERLINK "http://www.businesslink.gov.uk/bdotg/action/detail?r.s=sc&r.l1=1074404796&r.lc=en&r.l3=1075408468&r.l2=1074446322&r.i=1075408480&type=CASE STUDIES&itemId=1081936552&r.t=RESOURCES"'HYPERLINK "http://www.businesslink.gov.uk/bdotg/action/detail?r.s=sc&r.l1=1074404796&r.lc=en&r.l3=1075408468&r.l2=1074446322&r.i=1075408480&type=CASE STUDIES&itemId=1081936552&r.t=RESOURCES"s how a corporate social responsibility initiative benefitted my business
HereHYPERLINK "http://www.businesslink.gov.uk/bdotg/action/detail?r.s=sc&r.l1=1074404796&r.lc=en&r.l3=1075408468&r.l2=1074446322&r.i=1075408480&type=CASE STUDIES&itemId=1082217248&r.t=RESOURCES"'HYPERLINK "http://www.businesslink.gov.uk/bdotg/action/detail?r.s=sc&r.l1=1074404796&r.lc=en&r.l3=1075408468&r.l2=1074446322&r.i=1075408480&type=CASE STUDIES&itemId=1082217248&r.t=RESOURCES"s how my business benefited from corporate social responsibility (Flash video)
Your business doesn't exist in isolation nor is it simply a way of making money. Your employees depend on your business. Customers, suppliers and the local community are all affected by your business and what you do. Your products, and the way you make them, also have an impact on the environment.
Corporate social responsibility (CSR) is about understanding your business' impact on the wider world and considering how you can use this impact in a positive way. CSR can also be good for your bottom line.
It means taking a responsible attitude, going beyond the minimum legal requirements and following straightforward principles that apply whatever the size of your business.
This guide explains how you can exploit the benefits that CSR can bring to your bottom line.
Corporate social responsibility and your business
Corporate social responsibility (CSR) can cut across almost everything you do and everyone you deal with. You need to think about:
The suppliers you choose and the way you deal with them. For example, trading with suppliers who pollute the environment could be as irresponsible as doing so yourself. See the page in this guide on how to deal responsibly with customers and suppliers.
How you treat your employees. For the responsible business, this means doing more than simply complying with legal requirements. See the page in this guide on how to benefit from corporate social responsibility.
How your business affects your local community and whether you should be actively involved. See the page in this guide on how to work with the local community.
How what you do affects the environment and what you can do to use resources more efficiently and reduce pollution and waste. See the page in this guide on how to understand the environmental impact of your business.
This doesn't mean that you can't run a profitable business. In fact, CSR can help you improve your business performance. By looking ahead, you're ready to cope with new laws and restrictions. You avoid costs such as wasted energy or paying unnecessary waste fees. Perhaps most importantly, you can keep winning business from increasingly demanding customers.
The business benefits of corporate social responsibility
Corporate social responsibility (CSR) isn't just about doing the right thing. It means behaving responsibly, and also dealing with suppliers who do the same. It also offers direct business benefits. See the page in this guide on how to benefit from corporate social responsibility.
Building a reputation as a responsible business sets you apart. Companies often favour suppliers who demonstrate responsible policies, as this can have a positive impact on how they are perceived by customers.
Some customers don't just prefer to deal with responsible companies, but insist on it. The Co-operative Group, for instance, place a strong emphasis on its corporate social responsibility and publishes detailed 'warts and all' reports on its performance on a wide range of criteriaÂ - from animal welfare to salt levels in its pizzas.Â Find out about The Co-operative GroupHYPERLINK "http://www.co-operative.coop/corporate/Sustainability/social-responsibility"'HYPERLINK "http://www.co-operative.coop/corporate/Sustainability/social-responsibility"s approach to CSR on the Co-operative Group websiteHYPERLINK "http://www.co-operative.coop/corporate/Sustainability/social-responsibility" - Opens in a new window.
Reducing resource use, waste and emissions doesn't just help the environment - it saves you money too. It's not difficult to cut utility bills and waste disposal costs and you can bring immediate cash benefits. For more information read our guides on how to save money by reducing waste and use your resources more efficiently - an overview.
There are other benefits too:
A good reputation makes it easier to recruit employees.
Employees may stay longer, reducing the costs and disruption of recruitment and retraining.
Employees are better motivated and more productive.
CSR helps ensure you comply with regulatory requirements.
Activities such as involvement with the local community are ideal opportunities to generate positive press coverage.
Good relationships with local authorities make doing business easier. See the page in this guide on how to work with the local community.
Understanding the wider impact of your business can help you develop new products and services.
CSR can make you more competitive and reduces the risk of sudden damage to your reputation (and sales). Investors recognise this and are more willing to finance you.
For more information on how CSR could benefit your business, read about the business case for CSR on the Business in the Community websiteHYPERLINK "http://www.bitc.org.uk/resources/publications/cr_business_case.html" - Opens in a new window.
Understand the environmental impact of your business
Your business affects many different people - employees, customers, suppliers and the local community. It also has a wider impact on the environment.
Even the simplest energy efficiency measures, like switching off lights and equipment when they aren't needed, makes a real difference. Reducing the use of water also directly cuts your costs. For more information, read about managing your resources on the Small Business Journey websiteHYPERLINK "http://www.smallbusinessjourney.com/output/Page96.asp" - Opens in a new window or read our guides on how to save money by using energy more efficiently and use water efficiently - the basics. You can alsoÂ download guidance on measuring and reporting your greenhouse gas emissions from the Department for Environment, Food and Rural Affairs website (PDF, 257K)HYPERLINK "http://www.defra.gov.uk/environment/business/reporting/pdf/ghg-small-business-user-guide.pdf" - Opens in a new window.
Minimising waste can also make a big difference. Simple steps like reducing the amount of paper you waste can immediately cut costs. You can save even more by thinking about waste implications when you design new products and production processes. For more information, read our guides onÂ sustainable designÂ and how to save money by reducing waste.
Caring about the environment can increase revenue too. Many customers prefer to buy from responsible companies.
There are all sorts of ways in which you can reduce the environmental impact of your business. For example:
creating recyclable products
sourcing responsibly (eg using recycled materials and sustainable timber)
buying locally to save fuel costs
creating an efficient (and fuel-efficient) distribution network
working with suppliers and distributors who take steps to minimise their environmental impact
You could reduce the environmental impact of your business by using environmental assessment techniques such as lifecycle assessment and setting up an environmental management system. See our guides on environmental assessment techniques - an overview and environmental management systems - the basics.
Deal responsibly with customers and suppliers
By working with your customers and suppliers in a responsible way your business can reap substantial rewards.
Some actions you can take when dealing with customers are:
Make sure brochuresÂ are written in plain English, telling the truth without hiding anything in the 'small print'.
Be open and honest about your products and services. Tell customers what they want to know, including what steps you take to be socially responsible.
If something goes wrong, you should acknowledge the problem and deal with it.
In return, you can expect customers to reward you with their loyalty. Listening to your consumers can also help you improve the products and services you offer them.
Choosing your suppliers carefully can be an important part of your approach to corporate social responsibility (CSR). For example, you might try to use local suppliers as much as possible. This helps you support your community and also reduces the energy wasted and carbon emissions from deliveries.
When selecting suppliers you should also examine their employment, health and safety and environmental practices. Customers are increasingly concerned about the wider impact of supply chains, for example on local work forces and environments. Your reputation can be damaged by being associated with businesses that abuse the rights of their own workers or their local environment. See our guide onÂ ethical trading.
Larger organisations often audit their suppliers to ensure that they follow responsible working practices. You could do something similar - simply asking them about their attitudes to CSR might be revealing.
You should also treat your suppliers fairly, particularly smaller businesses that rely on you. For example, being paid on time can make a big difference to them.
Work with the local community
Working with your local community brings a wide range of benefits. For many businesses, local customers are an important source of sales. By improving your reputation, you may find it easier to recruit employees. A good relationship with local authorities can also make your life easier. For example, some local authorities prefer to award contracts to businesses with a record of community involvement.
There are many ways to get involved. Some businesses choose to support a local charity, or sponsor a local event. It makes commercial sense to get involved in an activity related to your product. This lets you use your expertise as well as showing the human face of your business. For example, some restaurants provide food to local homeless groups, while builders may give free labour and materials to community projects.
You can find out more about getting involved with your community on the Small Business Journey websiteHYPERLINK "http://www.smallbusinessjourney.com/output/Page57.asp" - Opens in a new window.
Look for opportunities that will directly benefit you - for example, by generating publicity, or improving the neighbourhood around your premises.
Many businesses involve their employees in working with the local community. For example, you might support charities chosen by employees. Some businesses encourage employees to volunteer for community activities and also give them paid time off for this. As well as improving your community relations, this can help motivate employees and can help develop their interpersonal and team participation skills.
You could also give your employees the option of making regular charitable donations which are deduced 'at source' from their pay.
Business in the Community (BITC)Â hasÂ developedÂ the CommunityMark standard to help businesses get the most of out community involvement. For more information, read about the CommunityMark standard on the BITC websiteHYPERLINK "http://www.bitc.org.uk/community/communitymark/" - Opens in a new window.
Community Justice projects
The government's community justice initiative helps businesses work with local agencies to improve the quality of life in their local area. This can benefit your business in a number of ways. For example, if your business is suffering because of damage to your property or the surrounding area, the community justice team can work with you to address this.
Your business could take a pro-active approach to dealing with local crime by supporting recent offenders or your local community justice team. You could:
offer offenders work experience or training as part of a sentence or on a voluntary basis
provide financial or practical resources to the local community justice team
get involved with local regeneration projects
support staff who volunteer in the criminal justice system, eg as mentors, special constables, youth offender panel members, or in victim and witness support
Measure the effectiveness of your corporate social responsibility
Corporate social responsibility (CSR) can help you cut costs and boost sales. However, there are other significant benefits which businesses sometime forget about, as they are slightly harder to measure.
Benefits such as improved reputation, stronger customer loyalty and motivated employees should not be overlooked, and can in fact be measured. For example, improved motivation could lead to reduced absenteeism and reduced staff turnover. Similarly, customer loyalty could increase levels of repeat purchasing. For more information,Â read about measuring success on the Small Business Journey websiteHYPERLINK "http://www.smallbusinessjourney.com/output/Page75.asp" - Opens in a new window.
Identifying and measuring indicators of success
You can benchmark your business against others.Â See our guide on how to measure performance and set targets.
Some of the UK's largest companies publish CSR reports online. You canÂ read a guide on CSR reporting on the Business in the Community (BITC) websiteHYPERLINK "http://www.bitc.org.uk/resources/publications/a_directors_guide.html" - Opens in a new window.
You can use key performance indicators (KPIs) to measure your environmental performance.Â Download a guide on environmental KPIs from the Department for Environment, Food and Rural Affairs (Defra) website (PDF, 354K)HYPERLINK "http://www.defra.gov.uk/environment/business/reporting/pdf/envkpi-guidelines.pdf" - Opens in a new window.
The CommunityMarkÂ standard lets you measure community involvement. For more information, read about the CommunityMark standard on the BITC websiteHYPERLINK "http://www.bitc.org.uk/community/communitymark/index.html" - Opens in a new window.
It's worth remembering that measurements will probably only show the immediate impact of CSR. The biggest benefit can be the long-term improvement in your reputation.
Benefit from corporate social responsibility
Make the most of your corporate social responsibility (CSR) activities by publicising them. Ensure that customers, suppliers and the local community know what you are doing. CSR lends itself to good news stories. For more information, see our guide onÂ PR: the basics.
Publicity like this can be a key part of using CSR to win contracts. People want to buy from businesses they respect. CSR can be particularly effective for targeting ethical companies, the public sector and not-for-profit organisations.
At the same time, you should see CSR as part of a continuing process of building long-term value. Everything you do should help improve your reputation and encourage customers and other stakeholders toÂ stay involved with you. A business that buys recycled paper - but exploits its customers and ignores the community - has missed the point.
You could consider working towards a management standard which you can then use to publicise your ethical, environmental or social responsibility. For example, many businesses have already achieved the environmental management standard ISO 14001. Find out about ISO 14001 on the British Standards Institution (BSI) websiteHYPERLINK "http://www.bsigroup.co.uk/en/Assessment-and-Certification-services/Management-systems/Standards-and-Schemes/ISO-14001/" - Opens in a new window.
A new voluntary standard is being introduced later in 2010 to help businesses manage their corporate social responsibility.Â Read about the new social responsibility standard on the International Organization for Standardisation websiteHYPERLINK "http://isotc.iso.org/livelink/livelink/fetch/2000/2122/830949/3934883/3935096/home.html?nodeid=4451259&vernum=0" - Opens in a new window.
Effective CSR like this helps you continue to differentiate yourself. Even with dozens of competitors, a real commitment to CSR lets you stand out.Â As anÂ example, John Lewis department storesÂ are well known as a business owned by its employees.Â Its commitment to CSR feeds through into customer service, sales and profits. As well as affecting the way you behave, CSR can lead to new products and services that reflect your values and those of your stakeholders. Over time, it can all add up to a powerful brand - and a winning business.
Here's how a corporate social responsibility initiative benefitted my business
The Venus Company is an award-winning beach shop and cafe operator with several outlets based in Cornwall and Devon. Established in 1995 by Michael Smith, the firm has strong environmental and ethical principles, and sells food that has been sourced using local suppliers. Here Michael explains how developing corporate social responsibility (CSR) policies have helped the business.
What I did
Help the environment and support our local community
"Our mission is to be the greenest beach shop and cafe operator in the UK, and our attitude to almost every business decision flows from this. For us, CSR covers a number of elements. We support local producers, having spent more than £300,000 on local food and drink from the immediate area around our cafes, and use local businesses for other goods and services. Over 80 per cent of our food and drink comes from Devon and Cornwall.
"We also work hard to minimise our impact on the environment, from using solar panels to recycling, carrying out regular litter collection and buying non-toxic cleaning products. We've also focused on things like packaging to make sure it's as biodegradable as possible.
"One scheme we're really proud of is the Venus Beach Wildlife Fund, which raises money to educate local schoolchildren about their environment, and we also go into schools to do talks. Any business can engage in the local education system, and it's very rewarding."
Build a customer base and attract staff
"Building a positive image of a company that gives back to the community has undoubtedly created a number of business benefits. Over the past couple of years, we have been able to open two of our beach cafes year-round, rather than just through the summer months, as we have built up a loyal, local customer base and trade isn't simply seasonal.
"Recruitment is another area in which the business has benefited. Many of our staff are young, and they are really keen to work with a company that has a responsible and ethical approach, so attracting people to come and work for us has become easier."
"Developing our CSR policies has also boosted our profile. We've won quite a few awards, which have been good for us in PR terms, and we've also been able to use the award logos on our website and van. These have become part of our visual identity that people hopefully recognise. Entering awards can be a time commitment, but they can also be a fantastic way to audit and benchmark your business against others."
What I'd do differently
Raise awareness about environmental protection earlier
"I'd have got involved with the education side of things earlier. I think we've achieved a lot when it comes to teaching local kids how they can look after the environment, but if we'd started ten years ago, we'd be much further down the line by now."
Here's how my business benefited from corporate social responsibility (Flash video)
Bailey Partnership, established in 1971, is a progressive multi-disciplinary property and construction consultancy with five offices covering the South of England. Through their practices as a business, and role within community, they aim to support local causes, foundations, charities, schools, initiatives and people less fortunate than themselves.
Here, Chartered Architectural Technologist Paul Chapple talks about how partaking in corporate social responsibility (CSR) work has benefited Bailey Partnership.
http://www.businesslink.gov.uk/bdotg/action/detail?r.s=sc&r.l1=1074404796&r.lc=en&r.l3=1075408468&r.l2=1074446322&r.i=1081936552&type=CASE STUDIES&itemId=1082217248&r.t=CASE STUDIES
Corporate Social Responsibility at McDonald's
Is McDonald's Famous for Fillet-o-Fish and Corporate Citizenship?
Mar 10, 2010 Jo Bilson
Mcdonald's Corporate Social Responsibility - Mcdonald's - alliedow.wordpress.com
Examples of corporate social responsibility or CSR by McDonald's include creating a sustainable supply chain strategy and engaging in community-based development projects
Corporate social responsibility (CSR) or corporate citizenship entails companies behaving in a socially responsible manner, and dealing with other business parties who do the same. With growing public awareness and demand for socially responsible businesses, it is little wonder that companies of today take corporate social responsibility into account when planning future socially responsible business operations. This case study on McDonald's social responsibility examines one such example of corporate social responsibility exemplified by McDonald's.
McDonald's is the world's largest chain of hamburger fast food restaurants. According to the McDonald's Corporate Social Responsibility website, McDonald's take on corporate social responsibility or CSR of McDonalds is about taking action, achieving results and always maintaining open lines of communication with its customers and other key stakeholders.
Sustainable Supply Chain Strategy
McDonald's works with its suppliers to promote socially responsible practices in its supply chain as part of its supply chain strategy. This is part of its wider Framework for Corporate Social Responsibility. As described on its corporate social responsibility website, it has its own Code of Conduct for Suppliers which describes how McDonald's expects its suppliers to treat their employees. It has also sought to extend social accountability throughout its supply chain as part of its supply chain strategy. McDonald's has succeeded in supporting suppliers who are phasing out sow gestation crates in their supply chain. According to its website, currently, more than 50% of all Cargill's contracted hog farms are in new-generation systems that do not use gestation stalls.
Read more at Suite101: Corporate Social Responsibility at McDonaldHYPERLINK "#ixzz17Xe3Hcec"'HYPERLINK "#ixzz17Xe3Hcec"s: Is McDonaldHYPERLINK "#ixzz17Xe3Hcec"'HYPERLINK "#ixzz17Xe3Hcec"s Famous for Fillet-o-Fish and Corporate Citizenship? http://www.suite101.com/content/corporate-social-responsibility-at-mcdonalds-a211782#ixzz17Xe3Hcec
For example, McDonald's embarked on a sustainability project to improve conditions for farm workers in the Florida tomato industry in 2007, which in turn promotes good environmental practices in its land-based agricultural supply chain and makes the farm a sustainable business. Although McDonald's purchases only 1.5% of Florida's tomatoes annually, McDonald's and its suppliers instituted industry-leading grower standards that improved working conditions in these farms and made the farm a sustainable business.
Engaging the Community through Community-based Projects
One approach to engaging in corporate social responsibility is through community-based development projects. Community-based and community-driven development projects have become an important form of development assistance among global socially responsible companies. An economic relationship implies a strategy of engaging the wider community into the core business activity of the company so that communities become embedded in corporate supply chain strategy to create a sustainable business.
An example of this approach of McDonald's and its contribution to the communities is seen in launch of its Flagship Farms Initiative (FAI) in Europe. The program showcases seven "progressive farms" employing innovative farming practices across Europe and carries out research into how ethical farming practices can be incorporated into commercial farming systems. Another example is seen in the Sustainable Fisheries program which is in collaboration with the Sustainable Fisheries Partnership. This program defines sustainability standards that guide all of McDonalds's purchases worldwide for wild-caught fish that goes into making those Fillet-o-Fish and make the relevant fishery a more sustainable business.
Read more at Suite101: Corporate Social Responsibility at McDonaldHYPERLINK "#ixzz17Xebc8QN"'HYPERLINK "#ixzz17Xebc8QN"s: Is McDonaldHYPERLINK "#ixzz17Xebc8QN"'HYPERLINK "#ixzz17Xebc8QN"s Famous for Fillet-o-Fish and Corporate Citizenship? http://www.suite101.com/content/corporate-social-responsibility-at-mcdonalds-a211782#ixzz17Xebc8QN
McDonald's also donates a portion of its pre-tax profits to corporate philanthropy as part of its efforts to be more socially responsible. McDonald's makes charitable contributions through the Ronald McDonald House Charities (RMHC) which aims to create, find and support programs that directly improve the health and well being of children.
According to Clara Carrier of Ronald McDonald House Charities, in particular, the Ronald McDonald Care Mobile attempts to ensure that children in vulnerable communities can receive state-of-the-art medical and dental treatment to improve their health and strengthen the whole family. This health care on wheels program attempts to change children's lives and improve communities along the way.
Read more at Suite101: Corporate Social Responsibility at McDonaldHYPERLINK "#ixzz17XeefQkE"'HYPERLINK "#ixzz17XeefQkE"s: Is McDonaldHYPERLINK "#ixzz17XeefQkE"'HYPERLINK "#ixzz17XeefQkE"s Famous for Fillet-o-Fish and Corporate Citizenship? http://www.suite101.com/content/corporate-social-responsibility-at-mcdonalds-a211782#ixzz17XeefQkE
Corporate Social Responsibility
The social purpose of BTC is to achieve sustainable human development, and doing so, BTC also wants to take on its responsibility at the social and environmental level. To that end, BTC develops a Corporate Social Responsibility (CSR) policy.
Besides its basic bilateral cooperation assignment, BTC wants to be a pioneer in this field and act as a role model for its partners.
BTC innovates and increases its expertise by systematically developing the different elements of its CSR policy. In concrete terms, this relates to drawing up an ethical code, developing internal AIDS and gender policies, and obtaining and keeping environmental labels.
On 4 March 2009 the Management Committee approved the Corporate Social Responsibility policy paper. The strategy and the coordination of the CSR processes are entrusted to the experts concerned of the different departments. The General Manager sponsors the environmental policy, the Finances Director sponsors integrity; the Human Resources Director sponsors gender and AIDS.
Important achievements of 2009
A Gender Mainstreaming Strategy;
A general framework for a headquarters & field AIDS policy;
Start of the internal 'integrity management' working group;
Partnership with the Federal Bureau for Administrative Ethics and Deontology of the FPS Budget and Management Control;
Technical training about anti-corruption in health sector projects;Â
Third star of the Ecodynamic enterprise label;
BTC publication 'The Environment HYPERLINK "http://www.btcctb.org/thematic-brochures"&HYPERLINK "http://www.btcctb.org/thematic-brochures" Development'.
BTCs Environmental Statement 2010-2012Â Â (PDF, 416 KB