Business Process Transformation BPT Commerce Essay


Strategic leadership basically means using strategy in the management of workers. The main strategy usually employed in a strategic style of leadership is to motivate workers to take the initiative to improve their productive input into the company. Strategy involves thinking and planning. Leadership inspires others to take the appropriate action. Strategic leadership is a management model that trains and encourages employees to best prepare the company for the future.

Strategic leaders are always looking ahead and analyzing the present in terms of preparation for what may be ahead for the business. Awareness is a big part of a strategic leadership style, but it must be followed up with well thought out action. Strategic leaders are adaptable and growth-oriented. They take responsibility for getting things done by training employees to think and act more effectively to achieve the best result possible for the company.

Productivity is a main goal of strategic leadership. Yet, it's not about merely increasing the amount of work done, but rather it's strategic productivity, or working harder for reasons best for the company. Although the strategic style of leadership always keeps the best interests of the business in mind, it's also appreciative of employees' unique talents and efforts.


Business process transformation

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Business process transformation (BPT) is an umbrella term that describes the act of radically changing the series of actions required to meet a specific business goal. 

Business process transformation involves an examination of the steps required to achieve a specific goal in an effort to remove duplicate or unnecessary steps and automate as many actions as possible. Compliance regulations, as well as changes in the economy, often drive business process transformation. 



Hewlett-Packard Company or HP:


Hewlett-Packard Company is an American multinational information technology corporation headquartered in Palo Alto,California, United States. It provides products, technologies, software, solutions and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors.

The company was founded in a one-car garage in Palo Alto by William (Bill) Redington Hewlett and Dave Packard. HP had been the world's leading PC manufacturer until the company Lenovo, based in China, became the world's leading PC manufacturer in 2012, according to Gartner. It specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise, and industry standard servers, related storage devices, networking products, software and a diverse range of printers, and other imaging products. HP markets its products to households, small- to medium-sized businesses and enterprises directly as well as via online distribution, consumer-electronics and office-supply retailers, software partners and major technology vendors. HP also has strong services and consulting business around its products and partner products.




Acer is a Taiwanese multinational hardware and electronics corporation headquartered in Xizhi, New Taipei City, Taiwan. Acer's products include desktopand laptop PCs, tablet computers, servers, storage devices, displays, smartphones and peripherals. It also provides e-business services to businesses, governments and consumers. Acer is the fourth largest PC maker in the world.

In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to a designer, marketer and distributor of products, while performing production processes via contract manufacturers.

In addition to its core business, Acer also owns the largest franchised computer retail chain in Taipei, Taiwan.


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 Leader: Meg Whitman, CEO HP :

Meg Whitman struck out in trying to become the governor of California in 2010, but it might have been a much easier job than the one she's now on the hook for: turning around the struggling technology firm Hewlett-Packard. H-P shares are down a third this year, which makes the firm one of the lowest performers in the Dow Jones Industrial Average and Whitman's task a gargantuan one. At a conference in June she said it might take "four or five years" to fix the company. Her incentive stock options could be worth millions--but only if the stock price increases 40% in the next 24 months under her watch. Whitman also serves on the boards of P&G and ZipCar. She turned down Warren Buffett's invitation in 2010 to join the Giving Pledge, in which billionaires agree to donate half their fortune to charity. Whitman was the CEO of HP for 10 years, until early 2008, during which time the online auction company grew from $4 million in revenue to $7.7 billion. Her net worth has grown by $400 million since September 2011 thanks to a 50% surge in the value of her HP shares.


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Leader: J.T. Wang, CEO, Acer:

J.T. Wang took office as chairman and CEO in 2008 and led the company forward to reach consolidated revenues of US$19.9 billion in 2010. Wang was named in the 2010 TIME 100 - an annual list of the 100 most influential people in the world by TIME magazine, ranking No. 2 in the list of Leaders.

A key factor of Acer's success is the global winning formula initiated by Wang and his management team. The Channel Business Model encourages partners and suppliers to join the company in an efficient supply chain and service network that provides customers with competitive pricing, fresh technologies, and quality service. Furthermore, a simple and focused management, efficient operations and marketing strengths, together form a sustainable and profitable business model for Acer's present and future success.

Wang brings with him extensive experience in operational management with over 25 years at Acer. In 1981, he joined Multitech (forerunner of Acer) as a sales engineer and quickly escalated up the corporate ladder to become president of Acer Taiwan's sales and marketing division in 1990.

After the company reengineering in 2000, Wang was named president of Acer Inc. to focus on marketing Acer-branded IT products and services. In 2005, he took over as chairman and CEO of the corporation. In 2008, he was appointed as Acer Group CEO and Acer Inc. chairman, and in April 2011, resumed the position of Acer Inc. CEO.

Born in July 1954, Wang holds a bachelor's degree in electrical engineering from National Taiwan University and an Executive MBA from Taiwan's National Cheng-Chi University. Since 2008 he has served as president of the Taipei Computer Association in Taiwan. Wang and his wife have two daughters.


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Industry :

This report analyzes preliminary estimates of 2011 revenue and 2010-to-2011 growth in the $462.0 billion information industry and its segments. Of 13 segments covered, two segments posted a decline in growth - Yellow Pages & Directories and News Providers & Publishers - a continued function of structural change and hiring challenges made worse by the recession. All other segments posted gains. This year we added Consumer Books and Consumer Magazines as segments of our total market coverage. The report includes:

- Revenue and growth rates for the total information industry, which grew 2.9% in 2011, and its top 100 companies, which in aggregate grew 8.0% in 2011; 

- Revenue and growth rates of the top 10 companies in each of 10 industry segments (not HR Information, Consumer Magazines, or Yellow Pages & Directories); 

- A comparison of each segment's growth with GDP and the Information Industry; 

- Outsell's commentary on trends in each segment; 

- Essential actions for publishers and information providers.

Vendor Outlook

HP remained the top vendor but saw shipments decline significantly across regions. The vendor continues to face pressure from its reorganization efforts and slow market conditions in addition to managing channels as they adapt to market changes.

Lenovo remained in second place, but narrowed the gap between itself and HP considerably. While Lenovo continued to grow much faster than the market, it too experienced slower growth than in recent quarters.

Dell also faced a tough quarter, slipping below 10 million units a quarter for the first time since 2Q09. The vendor saw share declines across regions as it focuses on profitability and commercial sales.

Acer was able to stabilize shipments for another quarter - staying just ahead of the market. The company saw a recovery in Europe as it rebounded from inventory issues a year ago, but also felt the impact of slowing demand in other regions.

Outsell continuously updates a database of over 6,500 publishers and information providers worldwide and uses a supply-side methodology to size the information industry. This preliminary market size and share report is prepared to give an early indication of the size of the information industry market for 2011. We publish final market size and share metrics in June, and our comprehensive industry forecast in the autumn.




Leadership Definition:

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Leadership has played an important role in the human history since earliest times. The historians have glorified heroes in battle and valued the importance of their deeds for the future generations.

The role of politicians, statesmen and emperors in the development of empires, territories and nations has received considerable attention in the imperial history. In modern society too there is emphasis on leadership.


Types of Leadership

Many attempts have been made to classify leaders. According to H.T Mazumdar there are three kinds of leadership -traditional, bureaucratic and charismatic. The traditional leader gets his authority through the traditional status ascribed to him. Thus the Brahmin is the traditional leader of Hindu society. The bureaucratic leader gets his authority and power through delegation from election or from appointment. The charismatic leader creates his own authority. He may be a party leader, a religious leader, a social leader or a revolutionary leader.

Bogardus has mentioned the following kinds of leadership. Direct and indirect leadership.Social, executive and mental leadership, partisan and scientific leadership.Prophets, saints, experts and boss.Autocratic, charismatic, paternal and democratic leadership. The three most significant types of leaders today are the administrator, the expert and agitator. With the extension of state activity and political controls the power of government bureaucracy has tremendously increased. The complicated industrial and military systems cannot operate without the expert. The agitator in time of grave economic insecurity and widespread anxiety about the future political order assumes an important role in mass society such as ours.


Functions of Leadership

Leadership functions are related to goal achievement and to the maintenance and strengthening of the group. Functions in the former category, instrumental to achieving the goals of the group include making suggestions for action, evaluating movement towards the goal, preventing activities irrelevant to the goal and offering effective solutions for goal achievement. Functions in the second category include encouraging the members, releasing tension that builds up and giving everyone a chance to express himself. The main functions of leadership are to contribute to the achievement of the group goal and to help hold the group together. The leader by himself alone cannot achieve the group goal and help it maintain its solidarity and strength.

Leadership is not the activity of an individual alone. In a large scale organization it becomes a collective activity for no single individual can meet the tremendous demands of working out the whole organization. This has led to the view that leadership like power is dispersed throughout the organization. No one person has all the leadership functions. The functions of an organization are divided and each individual in his respective position provides leadership in so far as he contributes to the attainment of the group goal and the maintenance of the group cohesiveness. The leadership is provided at several levels in the hierarchy but at the same time individual leadership is important. The leader is the symbolic spokesman, the coordinator supreme, the important participant in decisions as to goals, the primary change content and the example to the organization.




Leadership style :


Meg Whitman, CEO of HP, started her career by learning from numerous companies. She was often the new employee in many organizations. She began her career in brand management at Proctor & Gamble. This is where she learned the very valuable listen that customers come first. Then, Whitman went on to be a business management consultant for Bain. Bain was a decentralized environment. Meg Whitman learned that collaborating with others is a better way to get things done then controlling your employees. All of these experiences helped Whitman acquire these valuable traits of listening, learning, collaboration, and building relationships. She learned that one must influence people to be a successful leader.


Meg Whitman took these valuable lessons that she learned and put them into affect at HP. She became the CEO of HP in 1988. Revenue has grown from 5.7 million to 4.7 billion in 2005. 




Meg Whitman is a firm believer in influencing relationships with her employees and not controlling them. There are three leadership strands that Whitman uses at her job as CEO of HP. First, she realizes she cannot control the buyers and sellers of HP. Second, Whitman feels that people are basically good, so trust them. This shows us that Whitman is a supportive leader. One who emotionally supports her employees and treats them with care and respect. Whitman says, "Our Company is built and managed on validation." Third, don't assume that you know everything. Whitman is also a participative leader. She listens and lets her employee's voice there say in meetings and important decisions within the company. Whitman also believes you must travel and learn from different countries. You can never learn too much.

Meg Whitman is a very knowledgeable leader. Meg Whitman is a prime example of a leader that developed her leadership traits throughout her career to become a successful leader in one of the top companies in the world. Meg Whitman was a very charismatic leader who used her influenced others rather than forcing them to come to work every day. Therefore; Meg Whitman is a well respected leader of HP.


In the tech sector, companies grow and adapt to the challenges of the marketplace, or the company fails.  Few major tech companies have had as rocky a road to success as Acer.  While Acer manufactured personal computers that were very popular in China and Taiwan, it took quite a bit of time before Acer managed to successfully gain a significant market share of the U.S. and European pc market.  To become competitive on a global scale, Acer had to reorganize and change the way it did business.  In addition to designing computers that were subcontracted out for manufacture, Acer shuffled much of its management team.  As part of the many changes at the company, J.T. Wang gained prominence and a better position at Acer.


HP performance:


For the period ended October 31, 2012, represents a goodwill and intangible asset impairment charge of $8.8 billion associated with the Autonomy reporting unit within the Software segment. For the period ended July 31, 2012, represents a goodwill impairment charge of $8.0 billion associated with the Services segment and an intangible asset impairment charge of $1.2 billion associated with the "Compaq" trade name within the Personal Systems segment (formerly known as the Personal Systems Group segment). For the period ended October 31, 2011, includes impairment charges to goodwill and purchased intangible assets associated with the acquisition of Palm, Inc. on July 1, 2010 recorded as result of the decision announced on August 18, 2011 to wind down the web OS device business.

Among the top five PC vendors, HP retained leadership, Lenovo took over the No. 2 spot from Dell. Lenovo continued to gain market share via aggressive pricing and acquisitions, namely of NEC and Medion. Asus climbed from sixth to fifth, replacing Toshiba.

HP leader criticism:

Whitman showed her inexperience on the campaign trail. She revealed little about herself to voters, and in the closing weeks of the general race, tried to weather a series of political surprises and setbacks. One incident of particular note involved the appearance of her former housekeeper, who said she was fired following nine years of service, after she revealed to Whitman she was an illegal immigrant.

Following her political loss, Whitman, who is estimated to be worth more than $1 billion, found that she was still in demand in the world of business. In September 2011, she was tapped to run computer giant Hewlett-Packard.





J.T. Wang is the Chairman and CEO of Acer, Inc.  Wang has served as both CEO and Chairman since 2008.  In that time, he has worked to diversify Acer's product lines away from just personal computers.  Under J.T. Wang, Acer released the Iconia Tab A500 tablet computer and strengthened its position in the laptop computer market.  With his guidance, Acer has remained in the top four global PC vendors (by volume shipped); in 2009, Acer was second only to HP!  The strong sales of Acer computers is often attributed to the leadership of J.T. Wang.

Acer Performance:


For the years ended December 31, 2011 and 2o10. unrealized gains (losses) resulting from the changes in fair value of these derivative contracts amounted to NT$509.794 and N l$(255.223). respectively.

The Consolidated Companies entered into derivative contracts to manage foreign currency exchange risk arising from operating activities. As of December 31. 2011 and 2010. the derivative financial instruments that did not confirm to the criteria for hedge accounting and very classified as financial assets and liabilities at fair value through profit or loss consisted of the following

 PC shipments were up 2% year over year, even though the third quarter of 2008 was a strong one, according to Gartner. "These are good results especially given that PC shipments for the third quarter of 2009 are being compared to a very strong third quarter from 2008," says Mikako Kitagawa, principal analyst at Gartner, "Sequentially, third quarter shipments grew 18 per cent, which is higher than the historical seasonal growth from the second to third quarter."

Even though unit shipments are up, it's a silver cloud with a black lining: average selling prices of computers are dropping, meaning margins are getting thinner. On top of that comes the ever rising popularity of netbooks, which only adds a lot of insult to injury. "Ongoing price declines continue to be a major issue in the PC industry," Kitagawa says, "PC vendor performance cannot be determined solely by unit market share gains as related revenues and margin performance are key to surviving in very competitive market."


Acer leader criticism:

Acer CEO J.T. Wang has settled on a turnaround strategy for the company, one that will return it to profitability after two consecutive quarters of net losses. Acer is going to pin its hopes on the ultrabook.

And it's going to stop peddling affordable but poorly made hardware.

"We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products," Wang told Dow Jones. "Ultrabooks will become our key growth driver next year as customers want a lighter, thinner notebook with longer battery life. Selling more ultrabooks will also help improve our profit margins as they command higher prices."

If things play out the way Wang hopes, Acer's ultrabooks will drive a 10 percent increase in notebook PC sales next year and perhaps even return the company to profitability.


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Need for business transformation:

Business transformation is not just important, it is vital for any organization to succeed in today's extremely competitive environment. Disruptions in technology, market needs and wants, the product cost/service delivery model, and world economic trends force businesses to either reinvent themselves to succeed or die away. Many businesses have successfully implemented Business Transformation and reinvented themselves, thus satisfying their clients and increasing value for their shareholders by staying ahead of the competition. Depending on the type of organization, Business Transformation can bring valuable benefits which include:

1. Radically Improved Product and Services

Providing customers with radically improved products and service standards increases their level of satisfaction. Satisfying their current and future needs increases their loyalty and faith in your organization.

2. Increased Revenues

Businesses can harness collaboration and self organization to spur innovation, enhance growth, and drive dramatic improvements in productivity that increase revenues, reduce time to market, improve marketing ROI, and lead to better and faster development of products and services.

3. Reduced Costs

Improved processes, faster adaptability, and greater flexibility result in readiness for coming challenges both foreseen and unexpected. This readiness

HP Organisation Structure:



HP Business Transformation

Companies across the West are suffering from the so-called "Red Queen Effect", whereby they make constant adaptations and improvements in an evolutionary arms race only for their competitors to do likewise and erode any competitive advantage they may have once had. As the eponymous Red Queen said to Alice in Lewis Carroll's novel Through the Looking Glass: "It takes all the running you can do to keep in the same place."

The HP Phenomenon tells the story of how Hewlett-Packard innovated and transformed itself six times while most of its competitors were unable to make even one significant transformation. It describes those transformations, how they started, how they prevailed, and how the challenges along the way were overcome-reinforcing David Packard's observation that "change and conflict are the only real constants." The book also details the philosophies, practices, and organizational principles that enabled this unprecedented sequence of innovations and transformations. In so doing, the authors capture the elusive "spirit of innovation" required to fuel growth and transformation in all companies: innovation that is customer-centered, contribution-driven, and growth-focused. 

 Acer organisational structure:

Acer Business Transformation

Large companies in Western Europe are therefore having to fight more intensely on two fronts: against domestic Why do European companies need business transformation competitors using global supply chains (typically involving cheap Asian labour) to cut costs; and against foreign challengers who suddenly have the access and resources to challenge them in any market.

Looking towards 2012, although PCs have been impacted by the new challenges arise from the remarkable transformation of ICT industry, there are still promising opportunities to be seized. The two utmost are Ultrabook and Windows 8. Currently, Acer is leading in the Ultrabook trend, and we foresee that in the next few years, thin and light, instant on, instant connect, and long battery life will become standard on all notebooks. Windows 8, which will launch in the second half of the year, can be applied to Ultrabooks and mobile devices. We expect that it could bring about substantial business opportunity and will pose a favorable situation for us.