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An organization developed for something to achieve. A business organization always looks after on success, it could be profit or social responsibility. They set-up a target for that. To get their goal create a planning. Plans are way of success. These plans show them what they have to do and how can do. A well structural planning has several steps and process. This step explains of business purpose and how to go there. In any business there are three main resources; first all investment, second is manpower and last one is product. To utilise this resources organization promote an organizational planning, and it's called strategic planning.
Strategic planning is a beginning point of a company. Strategic plan is a guidance for everyone, its present to everyone that what are the organization purpose, what they have to do and why it's important to do. The strategic plan developed by company's authority and top management. In strategic plan there are some important outline, this are mission statement and vision statement, and company's values. Mission and vision statement are fundamental purpose any organization. Business final output present on that strategy format. In strategic plan one of key point is "How can we beat or avoid competition?" (Bradford and Duncan page 1). Business strategy should be technical, its use many process like SWOT Analysis (Strengths, Weakness, Opportunities and Threats), PEST Analysis (Political, Economical, social and Technological), STEER Analysis (Social-culture, Technological, Economic, Ecological, and regular factors), and EPISTEL (Environment, Political, Informatics, social, Technological, Economical and Legal).
A business strategic plan is groundwork of official presentation of company future planning. It should be follow up with three assessments:
What have to do?
How should be done?
Why have to do?
A strategic plan is a long term business plan. It's mainly focus on company's current position, intention and future activity of business. A strategic plan briefly explain some important issue, it should be:
Company Mission about "what are You & What Your action"
Company Vision for future
Values of Company's action plan
Program of action plan
Let's discuses for a moment about mission and vision statement, and their significance in a organization
Mission statement's of a business is basic purpose of a company. Its' gives clear presentation company's principle and performance. Mission statement so simple and straightforward. A mission may be short term or long term. Mission statement focus on business's internal and external factors, and give idea about business further action plan process. Mission statement is motivation for any business and who are benefited for that. Mission statement is proper guideline for company and their employee. It's to present everyone of company should understood their business purpose and what their duty.
"Our goal is simply stated. We want to be the best service organization in the world" - IBM"
Element of a Mission Statement:
Jelassi and Enders (2008) present that founding a mission statement it must present idea of:
# Business Opportunity (Where)
# Exclusive Components (How)
# Values (Why)
Mission is important for all prospective. For person to person, for every business mission is a instruction of success, without mission everything should be hopeless.
According to Bart, any well structural mission statement must contain following contents:
Principles and perspective
Required competitive status.
Compelling goal or vision
Specific product service and produce, or service offered.
Concern for pleasure of stakeholder.
Let's see some world leading company's mission stamen and what they focus on;
Amazon.Com mission statement: Our mission is to be the earth's most customers centric most customers; to build a place where people can come to find and discover anything they might want to buy online.
Sony Online: Be the worldwide leader in online entertainment; and to expand our company through the development of high -quality, industries leading entertainment, software and services, while fostering an environment, creativity and commitment.
Dell mission statement: Dell listen to customer and delivers innovative technology and services they trust and value.
As discuss this above mission statement of companies that, they want to highlight their company's values, unique purpose and goal.
"All mission statement will broadly describe an organization's present capabilities, customer focus, activities and business makeup" (Glossary, Strategic Management, Concepts & Cases by Fred David)
"Vision without action is a daydream, Action without vision is a nightmare"
- Japanese proverb"
Vision statement is well-known as a representation of a corporation. A vision statement it's absolutely described that the action procedure of a company with a specific time scale.
A vision statement may present in one- two lines, but strength of this so important, it's the summarised of company's present and future and how it could be successful. Business vision is defined in Lynch (2000) as -
"A mental image of the possible and desirable future state of the organization"
A vision statement describes that want they to be in future, Vision statement is leader of company's business plan. It present like that to everyone what they have do in next 2-3 years, may be five to ten years, sometimes it's more 20 years. Company's action plan totaly depends on what their vision. Vision statement is main strategic purpose of any business organization.
A business is always ready for competitive environment. Competition is part of business. It's inspired organization to how to be best. Vision statement of a company provides this motivation and inspiration to achieve their target. A vision statement of company present route to developed a business strategic action plan. It's focus on company's values, core objective and goals. In 1996, James Collins and Jerry Porras present an article of "Building of your Company's Vision" about structure of business vision and fundamental of mission statement.
In mission and vision statement present the company's core identity and visionary objective. It's generally consists following categories:
Figure: Components of business vision.
# Few example of Vision Statement:
Google Vision statement Google's mission is to organize the world's information and make it universally accessible and useful
The Ford motor Company Vision Statement: "To become the world's leading Consumer Company for automotive products and service".
The BBC vision statement: " To be the best creative organization of the world".
McDonald's Vision Statement: "To be the world's best quick service restaurant experience . Bring the best means providing outstanding quality, service, cleanness and value, so that we make every customer in every restaurant smile".
All of this vision statement is unique and specific business purpose. Every business organization wants to be best in their sector. In their statement they want to highlights their strength and opportunity of business purpose.
# Values of a Business:
Its strategic part of action process where company's basic principal, unity of working process and identity. Values statement provide guideline to employee how they have to work. Value of company present the future expectations and how to re-act. Value statement is the way of how employee and management working together and communicate to each other. It's the level of organization behaviour. Actually it's the rout for business organization to achieve their mission and vision.
# Implementation of Business Strategic Plan:
Implementation of a strategic plan in any business organization is a key point of successful strategic plan. Strategic plan success depend how mission and vision are clarify to everyone and effaceable. A well organized action plan can give good result to business activities.
Mission and vision statement gives productivity and performance to an organization. In successful business it's important to understand every section should know their mission. "Companies whose employees understand the mission and goals enjoy a29 percent greater return than other firm" (Watson Wyatt work Study).
Some strong point of effectiveness of business strategic plan (Mission & Vision);
# Proper and energetic corporate support,
# Valuable communication between management and staff
# Reasonable and productive employee support
# Organized action and production plan
# Competitor analysis with market values.
# Consumer and social needs and activities.
# Resource management
So it's clear that any organization strategic plan depend on different view and opportunity. If their action clearly communicate employee and get proper productive, then their business success should be on top.
Member of staff Activeness and Productivity:
A business image can be watchable in their strategic plan. In strategic plan's success depend on their employee active involvement. If staff are not keep going with their action plan, that will be useless. It's important to ensure for company that their mission and vision of future business purpose is clear, under stable and logical to employee. That's when any company developed their strategic plan, it should be communicate with staff. It's important for a company developed mission and vision statement with "up-down" format. They should make sure it must be simple and communicative with employee, otherwise there every point will be hopeless.
Most of the company now follow MBO method, its means Management by objective. It's not new in the business world. It mainly focuses on top management of company give a direction to their staff. In company's strategic planning they made a structure for employee about working fundamental process. It's a motivation for the employee to working productively.
Dell Mission and Vision Statement:
Bottom of Form
Michael dell in 1984 founded the Dell Inc. Main business purpose is simply concept business directly to consumer. Then they started business by phone and mail. Their business on top that time ,when they introduce online selling.
Dell came out their first computer with "Turbo". Dell is now top five Computer Company of the world.
Dell believes direct communicate with customer, make a global business relation and team success. Dell ambition is to developed customer relation with exclusive service and in a reasonable effort. Dell promise to present customer to create latest technology and excellence experience of innovation.
Purpose of Business:
Provide customer service with superb technology of high quality
Superior service and support, easy to buy, easy to use.
It's the way we do business. It's the way we interact with the community. It's the way we interpret the world around us-- our customers' needs, the future of technology, and the global business climate. Whatever changes the future may bring our vision -- Dell Vision -- will be our guiding force.
So Dell needs full customer satisfaction. In order to become the most successful computer company,they need the newest technology and loyal customers.
Dell's mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of:
â€¢ Highest quality
â€¢ Leading technology
â€¢ Competitive pricing
â€¢ Individual and company accountability
â€¢ Best-in-class service and support
â€¢ Flexible customization capability
â€¢ Superior corporate citizenship
â€¢ Financial stability
After analysis mission and vision statement of Dell INC. It's clarify that they mainly focus on excellent customer service with high quality technology with a affordable price. Dell goal is in every house; every office there should be Dell product. Dell always concern customer needs. They understand consumer psychology. They strongly focus that they want to be best computer company with pure customer satisfaction.
After briefly analysis that it's clear a mission and vision are so important for business values. Without any strategic plan business is just a dream. Vision and mission provide to company guidance to their business success. A strategic plan is future of company. It's gives detraction top to bottom level of any organization. Finally a proper organized strategic plan of mission and vision can present a business successful future.