William Hewlett and David Packard the two Stanford graduates started there business in garage at alto. After a year they did partnership called Hewlett-Packard by 1947 HP came into existence as worlds second largest computer supplier with net revenue of $42 billion. HP originally dealed with auio oscillators and then gradually entered personal computers field in 1980. Recent the company launched laserjet printer which is a greatest hit for the company.
Compaq computer corporation formed by two senior managers at Texas entered personal computer field in 1982. Due to excellent quality service it was considered globally as worlds largest manufacturers of personal computers.the name of company itself is derived from Compatiblity and quality. The initial computers launched by Compaq were not handy there appearance was like a suitcase still a net revenue of 111 million dollars was generated.
VALUES: THE HP WAY
Bill Hewlett and dave Packard created a set of values to guide the company and change the company . these values became famous as the HP way which are as follows:
the strength of corporate society is profit so identify profit in order to contribute to the society.
There should be continous improvement in product and services of the company.
Always look for new opportunities but stay focused on area where company is benefitted.
Increase company's success by providing employment opportunities.
Always give a work environment to encourage motivation and innovation
Be a good citizen and be social
Focus on basic exponential growth
Leadership at HP
Carleton S. (Carly) Fiorina
Carly Fiorina was highly qualified peson who before coming to HP had 20 years experirnce of working at AT & T as a senior leader. she became CEO of HP in1999 and was the first woman to be the leader so such a huge company and nations prominent female executive.
She was very extravagant in managing work. She had strong capability to understand what should be done to achieve the set goals. She had a clear insight of the challenges that the company were facing.
She was a powerful Charismatic leader who was able to do the cultural change change in the company with her assertive nature and honesty. She possessed transformational leadership quality that helped to make HP an effective leader in the competitive market. HP was now more flexible, innovative and possessed a effective internal environment whose primary focus was customer satisfaction.
The most important reason for success of Fiorina's was the perfect balance between leadership qualities and management of the company resources with genuine concern for the employees and let them make feel as part and parcel of the company.
As a good leader Fiorina started a stock option program for employees which created a enthusiastic work environment for the employees. Under this program employee will be profited if the company earns profit. Fiorina knows how to rise a company in the changing environment. Several steps were taken to reinvigorate HP they were as follows:
Innovation was focused more.
Structure was changed now front office and back office concept came into existence.
R & D department was re engineered.
Clear mission and values of the company
Reasons for the Merger
HP was progressing at a great pace. The basic aim of fiorina was to modernize the culture of HP and to focus on profitable areas of business and HP's profit share increased from 54.43 to 74.48 dollars but still the company was not efficient as it could not met the set targets and due to this failure HP was supposed to cut down the jobs. Even fiorina had threat of losing her job. This was the indication that changing only internal strategies was not worth for the success of the company so a new plan came into existence which was to acquire Compaq worth of 25 billion dollars. Both companies believed that in order to do good in the recent competitive market and gain profit better way was to have a merger but the stakeholders considered it as differently according to them company wont be loyal to Compaq customers and the biggest problem was synchronization of members in the organization. As during merger the culture of organization will also change. Above all fiorina only considered the removal of one competitor in the PC market. According to her the market share will increase after merger and working unit will also increased. (Hoopes, 2001)
HP experienced revenue growth but share prices constantly declined.
Hp was badly affected by recession in 2001.
Pay were cutted down and laid off. Jobs were cutted down.
Stock price continued to decline at a great speed.
Outsourcing was not proper.
To improve economics and innovation.
Strengthed business provides critical mass in key growth market.
The personality of company is reflected in its culture.the culture of company includes values, leadership, decision making process and all norms of business.
Employee and customer relation is based on honesty and trust that's why culture is very important as it affrects the profit of the company and culture act as important competitive asset. Cultural strength among employees affect performance of the organization in three ways in which the first and foremost is goal alignment. Second is increased level of motivation and third it shifted formal bureaucratic by changing cultural and structural change.
HP has powerful culture that affected all aspects of company. HP way included trust, respect, integrity, innovation and a co operate interactive work environment which was different than the Compaq culture merging both the cultures was a daunting task as HP culture was to be kept in focus.HP's integration decribed a good culture to have the following -
1.it should be clearly defined and wellunderstood.
2. it should reflect the business brand and strategy.
3. it should support performance with company and stakeholders.
4. it should be able to establish a good competitive advantage.
1.Unfreeze, Change, Freeze
The three stages in theory of change was proposed by Kurt Lewin. This theory of change management is extremely relevant in context of HP
Stage 1: Unfreezing
In the current changing world unfreezing stage is most important this phase of change management is all about getting ready to change. It includes the understanding that change is essential.HP was in need to understand and prepare the company for the change as completion was relevantly increasing.fiorina was been motivated for change by lot of different characters and the chariasmatic leadership qualities that she possessed.
Stage 2: Change - or Transition
change is a continous process that helps in transiting the reaction to evry change. The second stage focus on the requirenments of change. HP used role models and allowed employees to develop new solutions and Fiorina also gave a clear picture of desired change and gave benefits to the employees. The second phase was transiting the organizational culture and refrorming new culture to benefit both the companies.
Stage 3: Freezing (or Refreezing)
Kurt Lewin this pahse is known as freezing or most commonly refreezing as the changes that are implemented are reviewed. This stepis basically to accept stability in the organization after. The changes made in company should be nascent and acceptable and should be able to give a new direction to the company. After changes are made they should be realted. HP culture were inter related and after merger despite of being conflict in culture people made strong relational bodand employees were prospered.
McKinsey created a new change model named 7S model in 1980 that includes seven factors. It was conceptually based on the organizational efficiency. As after merging HP grew in size so now the focus was on managing resources. The 7S model consist of following elements.
Explanation of each element:
Strategy: HP created a Strategy to maintain and make competitive benefit over the competition.
Structure: HP changed the structure of the organization and the manner reporting was done to the top management.
Systems: HP sytem elements were effectively manged but Compaq system values were also kept intact.
Shared values: HP had central values that were evident in corporate culture and was of considerate importance. These values included customer relationship.
Style: HP adopted leadership style that was major of transformational leadership which was best reflected by Fiorina.
Staff: HP staff elements was one of the core element of change model. All staff was considered when merging was implemented.
Skills: Hp had a highly skilled staff that were expert in there respective zones and all of there skills were respected and always appericiated.
The proposed merger consolidated HP Compaq's product into four groups customer services, imaging and printing, access devices, and information technology infrastructure. Although the new company was very competitive in respective segments but the merger made the company more powerful and fully integrated providing full services integrating both hardware and software solutions. the merged company had 145,000 employees.the new company strategy was to look for acquisition in consulting in order to expand market growth.
The new HP also had the same commitment of customer priority,best engineering design toease all problems, and acceptance to open system to able to face the sudden market shift. Copmaq will give great support in giving many solutions in:
Compaq and HP combined the server , storage and software capabilities all the solutions were more compelling and fault tolerated. A new management software was introduced that was of great help to monitor,mange and optimize the whole network. New storage solutions that were more efficient than payroll and was able to store data 10 times more efficiently.the other former change was in service and support expertise that was helpful in building and designing new innovative solutions.
New HP had now vast range of outsourcing, consulting and support that helps in formulating strategies and managing the infrastructure. It started to become partner for architecting various enterprises. Now because of combined forces of both the company new HP was aiming to be top-tier service provider that provided choices for implementation and making strategy for various IT projects. New HP had great value for partnership so to gain benefit of products PricewaterhouseCoopers, Accenture, and KPMG company did partnership with them
As both the companies were strong in the market they offer a wide range of PCs, and many internet enabled devices. The new products simply work better and together. New devices were innovative and highly excellent technology. They work the way they want to work according to the office environment.
After merger most of Compaq products were re branded with the HP nameplate Compaq brands were consumer oriented products. All Compaq computers were now shifted to HP . Compaq iPAQ were renamed to HP iPAQ.
In 2007 HP released a new logo for their Compaq Division and in the next year all business line notebooks were renamed as "HP Compaq" series that was used for all HP's notebooks. The top business earning model was Hp Elite Book that was named as HP Compaq B series
RESISTANCE TO CHANGE
Resistance to change is one of the basic reasons for the failure of change process and its implementation. Resistance to change in general is ubiquitous by nature. It is defined as a natural response to any reaction or threat of change (Block, 1989). In HP resistance was visble among employees and shareholders.
Resistance by employees
there was Tension among the HP earlier before when the company decided to lay off thousands of employees because of the economic downturn. Before the cuts were made, however, employees were asked to assist in a cost-cutting campaign either take mandatory vacation or accept a pay cut, among other choices.
True to the HP Way, yet surprising to many on Wall Street, many employees offered to have their salary cut. When the company later proceeded with layoffs, many felt betrayed. And thousands of more cuts are possible if the merger is approved.
People fight against change because they:fear to lose something they value, ordon't understand the change and its implications, or don't think that the change makes sense, or find it difficult to cope with either the level or pace of the change.
Resistance by stock holder
Walter Hewlett as a stock holder along with his sisters William and Flora Hewlett opposed the deal as stockholder rejection was one of the ways to terminate the deal.According to Walter Hewlett, Carly Fiorina had exaggerated the importance of scale in the computer business. Hewlett believed that rather than make the company more competitive, the merger would expose HP to the brutal, low-profit PC business. Finally Hewlett concluded that the merger would significantly dilute the value of the company's business. David Packard issued a statement siding with Hewlett in opposition to the deal. In his statement, Packard, chairman of the Packard Humanities Institute.Packard, the oldest son of the other late co-founder, claimed that Fiorina's highhanded management and efforts to reinvent the company ran counter to the core HP values established by the founders. Citing massive layoffs as an example of this departure from HP's core values.