What Is The Importance Of Organisational Learning Business Essay

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Innovation and creativity are key factors for changes in today's business society. New products and services, and modern methods of management are some of the most important factors for companies' competitiveness. To a great extent the success of an organisation depends on the ability of searching and realizing new ideas, motivation of employees and manifestation of innovatory mind and enterprise. The word 'innovation' means renovations and novelties in the organisation's practice such as new products, technologies or organisational structures. Nowadays every modern company needs an innovation strategy used to improve its products, technologies and markets, and every organisation is looking for various resources for development which will increase its competitiveness.

The process of creating and collecting fresh ideas for innovation should be an unceasing one. The generation of new ideas for innovation is related to the purposefully searching and finding of creative solutions by means of specific approaches. Such an approach can be the problem analysis. It is one of the most popular approaches for creating new ideas. It includes a sequence of actions- identification of the research area, defining the customers, analysing and finding the core problems and sorting out the problems by frequency and importance. By carrying out a detailed analysis participants are able to look into the problem area, find solutions and generate new ideas that will lead to innovation changes.

Other approach for facilitating innovation and creativity is by using focus-groups. Focus-groups are a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product or service. This approach has a lot of advantages because the united efforts generate more information, untraditional answers, spontaneous reactions and ideas for improving products, services and technologies.

There are many other approaches and strategies for facilitating innovation and creativity in an organisation. Gap analysis, for example, is a tool that helps companies to compare their actual performance with their potential performance. Gap analysis can identify gaps in the market and in this way set goals for new products and new activities as general. The gap analysis is the simple tool that helps companies to identify the gap between their current situation and the future state they want to reach, along with the tasks they need to complete to close this gap. To carry out a gap analysis, organisations first need to identify their project objectives (future state), then analyse their current situation and finally find a way how they will bridge the gap between their state now and their desired state in the future. While trying to bridge the gap, employees and managers can generate plenty of new ideas and solutions and in this way facilitate their creativity.

Organisations can also use brainstorming as a way to develop creative thinking and innovation process. The basis of brainstorming is generating new ideas in a group solution based on the principle of suspending judgement. The whole idea of brainstorming is that other people's remarks would act to stimulate our own ideas in a sort of chain reaction of ideas. Brainstorming is a process that works best with a group of people when they have wee-defined and clearly stated problem and someone assigned to write down all the ideas as they occur. Every idea should be accepted and recorded and people should be encouraged to build on the ideas of others and also encourage way-out and odd ideas. The brainstorming process can bring a lot of fresh ideas, useful solutions and reinforce innovation and creative thinking in the organisation.

All the strategies and approaches discussed above are just a small part of all the methods organisations can use to facilitate innovation and creativity. The organisations' main purpose is to create favourable environment for their employees, to stimulate the generation of new ideas and solutions, and in this way facilitate innovation and creativity.


The world seems to be changing faster and faster. The business world is a constantly moving and evolving one. New laws and practices are introduces, new ideas and approaches emerge and technologies are developing in fast temps. The problems in the business environment seem to be growing more and more complex and serious. Hence, each company has to find an effective way to navigate such changes and address the arising problems. If organisations are not constantly learning as they go about their day-to-day business, then each day they are getting further and further out of touch with the demands of the modern working world. Expectations change over time and, if organisations do not adapt to the new circumstances, then they will be steadily more out of tune with what is required of them.

Organisational learning is not just important to ensure that we keep up-to-date with developments in organisation's field. It is also an important source of motivation, stimulation and job satisfaction. For example, somebody who works in a particular place for three years and during this time continues to learn, grow and develop is likely to experience far greater job satisfaction than someone who stays in the same post for three years simply repeating the basic tasks in the same way without any growth or development over that time. Learning should therefore be seen as something that organisations need to do to meet people's expectations.

The organisational learning explores ways to design organisations so that they fulfil their function effectively, and encourage people to teach their full potential. Organisational learning does not only mean constantly going on training courses, it is much broader than this. It involves being clear about what is required to carry out employees' duties appropriately and filling any gaps in their knowledge. According to skill and knowledge, there is also the question of values. Every organisation needs to make sure that its work is consistent with the value base on which it is premised. For example, people working in a commercial setting will need to be in tune with the values of customer care and service.

Organisational learning is important because it helps organisations to keep in tune with the trends and developments in their own fields. It also provides stimulation and job satisfaction. Learning should not be seen as an additional burden but be welcomed as measure of dealing as effectively as possible with the heavy workload. In business community, learning is much more than just a way to create the future of the organisation, in today's highly competitive work world, learning may give organisations the edge they need to survive and thereby keep fulfilling their purposes.