The use of a Porter Analysis

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Porter analysis is a structure that that using principles such as Industrial Organization economics to establish a set of five forces that help estimate the intensity in competition, therefore, helping judge the market attractiveness. Of the five forces constituting the fives Porter forces, three of them are regarding the competition faced from sources that are external to our system. In case of a change in even any one of the five forces, it is required to assess the entire scenario of the market again, due to the changes it might have brought about in the industry information.

Shared values

Any business that aspires to be of paramount success in the long term, it is very of substantial interest for it to try to create values, and values not just catering to people owning the company's shares, but also for the society in general. This shared value must not be looked upon as an act of philanthropy; rather, it is a very fundamental act, embedded deep in any strategy of doing business. In our pursuit to of creating shared values, it is of primary importance to put on our best behavior, that is, to ensure not jus compliance, but also sustainability in the longer run. To ensure sustainability and compliance, what companies must ensure is to abide by certain business principles and policies, following national laws and having high regards for the norms set on international standards as well, being environment friendly in carrying out their business practices, being viable in terms of economics and being socially just. However, of all the values that can be included and taken care of, it is of primary concern to know which ones are to be addressed strategically. For instance, generic values are those that concern the society in general but not necessarily the company. Value chain implies the company's social impact, which buys it goodwill. On the other hand, the impact that the society has on the company is measured by the competitive business context.


In cases when the competition is core, the inside-out business strategy is often ignored. The drawback with the inside-out strategy is that it does not help provide a solution for synergies and cases when there might be interdependency of some sort within the domain under which large corporations may be working. This is popularly known as parenting advantage. Primary characteristics associated with are environment are those of being very sudden and dynamic, systemic and varying, which requires approaches that are more dynamic and flexible in nature to be formed. This is known as disruptive innovation. The blue ocean in fact suggests that at times, it is in our grasp to be able to create and search for entirely new markets, rather that choosing and picking from the ones that already exist.


Porter analysis that has a five forces model as its fundamental base, was established by Michael Porter's and is an outside-in business strategy or tool which is used extensively in the modern business world not just to frame or plan a new business but also to analyze the how lucrative and attractive a given set of industry structures actually appeal to the any organization. Many reports use this framework to perform profit analysis on industries.


The intricate relationship between the competitive strategies with its social consequences and the correlation to social cohesion, hence, must be understood by the corporate authority. Since this relation is not only cardinally significant but also crucial for the achievement of success of the kind which entails sustainability and ethical responsibility for the corporate organization, it ought to be imbibed. Enhancement of the competitive is not always ensured by the social cohesion, but it can definitely do so, provided if the awareness of the social and political trends, responsibilities and repercussions is adequately and appropriately incorporated in the corporate strategy. A dynamic model that operates on ethical moral standards and virtues can be achieved and sustained provided some of the key factors are ensured and taken care of. It is extremely imperative to bring about a fair, unbiased distribution of all the resources that are produced among the stakeholders. Equally essential in achieving a successful operation of such a model would be a shared and genuine acknowledgement and recognition of the role of profit in the society. The concept of profit as an end in itself has been the essence in the strategies of many corporations that have failed. Thus, this underlying fault needs to be addressed, and the idea of profit in a corporation as a means to an end must be inculcated and engendered. It must be understood, comprehended and accepted that the ultimate and final end of the corporate is not merely to make more money, but is the more holistic, integrated and combined development, in all terms, of the society. Moreover, Corporate Social Responsibility quintessentially includes every aspect of the public interest into all the decisions that a corporate makes, and hence thereby respects the widely acknowledged three pillars: People, Profit, and Planet. Thus, CSR is a policy that provides for an apparatus that regulates itself whenever required, and is built into the corporate to assure that ethical standards and norms of the international business community are maintained, and adherence to law is also ensured. The case for Corporate Social responsibility from the ethical point of view requires legitimacy and trust, and abiding by the regulations. It also, importantly, entails a decent conduct, apart from securing transparency and the integrity of the individuals of the corporate and for the corporate as a whole. This shall result in the desired fairness and justice of the corporate organization in making profits, and hence, would culminate into consequence. It can be concluded that the business case of social responsibility of the corporate involves the focus on reducing the negative impacts, and improve upon and augment the positive impacts of the strategy. Incorporating environmental, social, and ecological issues in the corporate strategy is clearly one of the most important aspects of this case, which would also lead to socio and eco-cost advantages for the corporate. The business case of such a responsibility constitutes primarily of a multi-stakeholder advantage through which collaborative advantages can be reaped. An authentic recognition of the deficits in the global governance and a drive among the market leaders to enhance the industry standards is also associated with this case. Thus, in totality, the social cohesion and the acceptance of the social responsibility of the corporate are imperative and ought not to be ignored. In this era when stakeholders are increasingly pressurizing the corporate organizations to behave in a socially responsible way and non-governmental organizations are also assuming the same role, it is quite clearly established that the corporate social responsibilities and business ethics must be understood and incorporated into the strategic system.


As a result of globalization and increasing credence that the concept of corporate citizenship and corporate social responsibility has begun to gain, and in the wake of the dissemination of the principles of sustainability of the corporate and the resulting CSR cancers, about environmental and ecological issues and human rights, it is pressing for a corporate to follow certain codes of ethics and abide by socio-economic policies that ensure that the role of a socially responsible corporate is efficiently performed.


Ethics training inside the corporations can be one of the most effective and pivotal measures of a corporate, to increase the awareness of its employees about the society and environment, so as to

create a body of responsible corporate citizens, who are in touch and not ignorant about the society's rising ethical and moral concerns. Furthermore, inside the corporation, many techniques can be employed to ensure that CSR issues are well tended to. Creation and establishment of a regularly functional and active Social Responsibilities Committee inside the corporate can be an extremely

efficacious step. Such a committee would regularly check policies such as the employment policy of the corporate and suggest changes in the policies and operation wherever appropriate and required. The

corporate should treat all the job employees equally and in a non-discriminatory manner, irrelevant of their creed, sex, ethnicity or religion and have respect for their dignity and human rights, to ensure achievement of equality. It must also ensure that a friendly, stress-free yet challenging environment is created in the workplace of the employees, to engender a healthy competition that impacts the corporate in a positive way, and supports its development and boosts its performance. Moreover, the management can ensure that it formulates and publishes safety and health policies that are comprehensive and provokes a genuine interest in the employees for staff welfare. Protection of the interests of the poor and disenfranchised, and uneducated labor that works in the factories of

a corporate should also be assured. Improving their working conditions, and making sure that they are not taken advantage of, or discriminated against in any form is crucial to the social responsibility of a corporate. Through the internet and the media, many consumers and various non-governmental organizations have begun to keep track of corporate activities and their strategies and disperse the attained information to the world through their websites. In these times, the moving of the bases of the large companies of the world to Third World countries where the environmental laws are less stringent and rigid is also another emerging and disturbing trend. In the current global economy, hence, corporate organizations are often judged and criticized keeping in mind their strategies that are associated with the environment. Hence, creating awareness of the environment and the correlation of the corporate strategies with the effect on environment is one of the key aspects of social responsibility. Employees and the corporate strategies should take into account the environmental principals and the standards of the society, and formulate and follow environmental policies that respect the environment and the equilibrium of the ecology with the external factors. The corporate commitment to the protection of environment and creating a system within which all members of the corporate are educated and informed about the potentially adverse effect the work may have on the environment must be ensured. Thus, employees must embrace the environmentally policies, that must abide by the laws. The temperament that is helps in achieving the creation of a genuine environmental ethic among the employees, and that is oriented towards the production of Green Products that are eco-friendly would help tremendously.


Treating all the potential employees equally in an unbiased way helps in creating trust and improves the reputation of the corporate. In the case of huge multinational companies, in the event of global catastrophes, there have increasingly been expectations from the shareholders to take action, in terms of relief and aid. An important and indispensable part of the dynamics of business, such action is invoked, as an obligatory rather an involuntary act, out of increasing customer expectations, and global competition, and advantageously results into adding to the reputation, the brand value and the trust in the company. In the same way, in the event that the crisis of any sort, social, economical or environmental, falls upon the company itself, it is highly likely, that in such a situation where the business of the corporate becomes gravely threatened, that the corporate will survive if it has a wide support locally or globally. Another external factor that must be regularly checked is the proper and appropriate advertising of the products that a company produces.

Report to the CEO

This report is our first attempt at creating shared values at a global scale, issues concerning factors like corporate-social relationships, sustainability, ethical and stakeholder values and principles, issues and

risk management, stakeholder impact and power analysis and a control approach such as those required for accounting, regulation and governance. The primary aim of this report is to focus on areas that are of major significance concerning the present as well as the potential future impact on the Company, of concern to stakeholders of the company who may be affected in any which proportion, major or meager, and over which the company has a certain degree of authority and control. Throughout the operations of the company, sustainable growth and development has been of premier importance and concern to us, along with the practice, belief and sincere faith in methodology. The various issues which are of concern to the company have been, in a systematic way, prioritized, but not without the opinion of those that matter most to the company. We sought the view of the investors investing their money, faith and hope in the company, civil society groups who we are responsible to for our acts and must answer to, the media who we are also answerable to and which forms our source of communicating to the world, and then these views were assessed with our company executives. Five areas were thought of as those having maximum priority in our work schedule and which I deemed fit for inclusion in this report. We have tried to create a very efficient and cost-effective system of production and distribution, while maintaining high standards of responsibility towards the environment, the health and safety of which is of utmost importance to us. It is a matter of great honor that our employers act as responsible and answerable, owing up to any challenge or task. Our company being one of food products, what drives our business is our strategy at improving our already high nutrition and wellness standard. Our approach to agricultural sourcing is also worth mentioning. Our marketing strategy is based on improving information and awareness about nutrition, health and hygiene in a responsible yet social way. In our company, to reach excellence and fulfill our commitments as well as responsibilities, we adopt a few points, and stick to these plans. Therefore, for any business, far sighted thinking along with a road map is really crucial, not just thinking of profit purely in monetary terms in terms of short term goals, but looking as factors such as porter analysis, etc. as well. There is a need for developing new skills constantly as changes and fluctuations in the market are very rapid. The risks, opportunities and scopes should be well measured and be kept in sight at all times, and these should be addressed by strengthening our governance and managerial skills. To conclude, I wish and sincerely assure of my commitment in developing clear goals-financial, social and environmental.