The seven forces of globalisation


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Choose & introduce one of the seven forces of globalisation (of Markets, of Production, Culture, of Labour, of Technology, of the Environment, of Regulation) explaining recent trends, evaluating the current situation in terms of opportunities/threats to International Business, & tensions between stakeholders.

To expand business outside country is not an easy task for organisation. To be globalised, organisation needs to trade in the foreign markets with lots of risk involvement. In the general way globalisation is refers to the expanding of the national economies into the international economies through different modes like foreign direct investment, trade, capital flows and spread of technology (Jagdish, 2004). It is a combination of socio-culture, economic, political, technological and biological factors (Croucher, 2004).

In this report, I have selected the most important forces of globalisation in the recent years i.e. Environment. Environment is most important factor for the organisations as well as for the customers. Now days, business world is focused towards environment friendliness. And environmental activities have been major sponsors of the recent protesting against the IMF and World Bank organisation. If we look on the past IMF and the World Bank and other powerful nations failed to make commitment to ecological preservation and could not be trusted in making effective program of its preservation for the future.

The globalisation and environment offers a distinctive perspective. This The opportunities that current international business has in regarding Environmental issues that the organisation which heavily depends on the natural resources and where poverty and inequality is pervasive (Hoffman & Centeno, 2003). For example, in Latin America and the Caribbean 52 percent of the exports derived from primary products and around 45.6 percent of the land lies in the forest (ECLAC, 2008). Another factor would be that, now day's customers also consider environment friendly products and this has given new opportunities for the organisation to enter into new segment. For example, in the current scenario organisations are trying to make use of the green economy.

The threats for the organisation are that the resources are being reducing day by day. By this government Provide a brief (150-200 words) summary IN YOUR OWN WORDS about WEF & Davos 2010.

The World Economic Forum is an international organisation which was formed to improve and shape global, industry and agendas through leaders of the different countries. It was founded in 1971 and headquarters in Geneva, Switzerland. It is being controlled by the Swiss Federal Government. Previously it was known as the European Management Forum than in 1987, it changed to world economic forum. It is free and non profit seeking organisation. The aim of this forum is to discuss issues related to the business, social and environmental through the representative of the companies and political authorities.

The 40th World Economic Forum Annual Meeting, Davos 2010 meeting was based on improving the state of the world by rethinking, redesigning and rebuilding. It was attended by the 1000 experts from over 70 countries to provide the related solution to the critical challenges that current world is facing and to make thinks better from the last years. The Davos 2010 was mainly emphasis on the measures related to the recent financial crisis and protect financial sector from being affected again.

Then critically assess the contribution of 'Davos 2010' to the first part of your report, indicating other initiatives which may also have an effect.

In the Davos 2010, many believe that many things had unresolved and but then also we have to move on and to be advance. As this submit was fully based on the three main areas as mentioned above (rethinking, rebuilding and redesigning). In this submit environmental issues were still remained unsolved and which need to be taken into greater consideration while being environmental friendly.

According to Per Stig Moeller, Minister of Foreign Affairs for Denmark (Davos, 2010), the green economy has to be accepted a new way of having an economy the future (The green economy can be defined as the environment friendly economy which is based on the knowledge of Ecological economies, correlates between human economies and natural eco-system to reduce adverse impact on climate change and global warming.). He also added that green economy will create jobs domestically as well as in the global markets and will have ability for upon the climate. The green products help organisations to increase the interest regarding environmental friendly products. And this will be successful with the help of the government subsidies like market incentives to motivate firms to invest and produce green products and services globally.

According to Alvaro Uribe Velez, President of Columbia (Davos, 2010), the issue of preservation of forest is fundamental in any policy against climate change, this conservation of the forest must be remunerated and global warming policy must be dedicated to the principle of the conservation of the forest. For the use of goods like table chair and other furniture products, many countries like China and India forests are diminishing and this result in the increase in the global warming. They should plant new trees to help in the reduction of the global warming.

According to Geoffrey Cape, CEO and founder of Evergreen Foundation (Davos, 2010), the nation government had not found the legal mechanisms to effect change in the environmental issues. The issues related to the use of automobiles like cars, bike and aeroplane. All these vehicles blow out lots of pollution which the environment. The manufacturers of these vehicles thing globally and adopt new technologies to overcome from it.

According to Fernando Nilo, Founder and CEO of Recycla (Davos, 2010), the better consumption of green products and should recycling them.  The recycling of the product at the end of their life and this is his dream.

According to Robert Edwards, Senior Advisor for NGP Energy Capital Management, the debate about food and water is surpassing the debate now about the wind and solar. He also focuses on the point that what we will be going to do in the next 20 or 30 years as the impact of climate change, urbanization and population growth.

All these factors raises question in front of us that, how would we feed 9.2 billion people of the world in the future, how do we release the water that's necessary to irrigate the crops in order to feed 9.2 billion people and will the air that we are inhaling would be there for us to survive?

Make IB recommendations to Governments & Companies, Conclusion

The possible recommendation to Government would be:

1. It should run program for the awareness of the global warming to people.

2. It should provide incentives to the international organisation.


  •   Bhagwati, Jagdish (2004). In Defense of Globalization. Oxford, New York: Oxford University Press.
  •   ^ Sheila L. Croucher. Globalization and Belonging: The Politics of Identity in a Changing World. Rowman & Littlefield. (2004). p.10

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