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This paper presents relevant theories of corporate social responsibility in the light of social and environmental impacts of human consumption.The social responsibility and the private organizations which are making profits by ignoring social responsibilities but we should know that an organization is made to earn profit or a private business starts for earning profit so before keeping in view the social responsibility they have an aim of profit in their mind. But the market competition has increased so rapidly in every field that if an organization is making a product and it is not according to demands of the customers so the competitors will give them the products of their needs. People are now aware of the social responsibilities and they also like the products of those companies which are socially responsible.
The social responsibility is not a new concept. It has grown-up considerably and now contains a large number of theories and approaches.Companies goal is for all time economic profit. Companies will never carry on if their owners doesn't get profit on the money they have investment. There are many different behaviour to obtain profit depend on the focus of the company.
Socially responsible companies are making profits and also contribute to some, even if apparently not all, aspect of social development.Corporate social responsibility occurs when organizations connect in action that appears to move ahead a social agenda away from that which is obligatory by law. The corporate social responsibility occurs when organizations starts sacrificing the earnings and profits for the social purposes.
The argument between corporate social responsibilty and organizations goals was noticed early by the Nobel laureate Milton Friedman, he stated that any attempt to use corporate resources for only selfless purposes would represent socialism. In detail, Friedman suggested that corporation law have to be customized to discourage corporate social responsibility (Manne, 2006).( Manne, H. G. (2006), "Milton Friedman was right: "Corporate Social Responsibility" is bunk," Wall Street Journal Opinion. Online. Available)
Corporate social responsibility programmes have practised extraordinary increase in the previous years. Businesses are involved in several kinds of social responsibility actions, like keeping in view the environmental act, taking good care of your employees and also making involvement in culture programmes (Barone et al., 2000 cited in Navarro J.G.C & Martínez A.M 2009).
The profit required by business taking into consideration or in the method of applying plan contains: summiting consumer opportunity, representing obligation to environmental task; better environmental routine, leading the legislation and increased employee motivation (Zairi and Peters, 2002 cited in Navarro J.G.C & MartÄ±Â´nez A.M 2009). Businesses can be applying CSR problems without keeping in view how corporate social responsibility can influence their results (Decker, 2004 cited in Navarro J.G.C & MartÄ±Â´nez A.M 2009).
There is rising proof of the general use of corporate social responsibilities exercises, but convenient is discriminatory proof that the implementation of these organization exercises guide to better organizational presentation (Aguilera et al. 2007 cited in Navarro J.G.C & MartÄ±Â´nez A.M 2009). Though, business studies have exposed that supervisor requiring the organization to be mixed up in corporate social responsibility actions, will require having the control to put corporate social responsibility on the schedule and to line up the actions with the organizations planned objectives. Or the difficulty in manipulating and applying a corporate social responsibility plan may persuade many executive result together with ''financial soundness quality of products and services; corporate culture; ethical obligations; effectiveness in doing business globally; and innovativeness'' (Pfeffer, 1992 cited in Navarro J.G.C & MartÄ±Â´nez A.M 2009)
The traditions through which an organization corresponds its place or position on the matter of corporate social responsibility and the actions implemended suspend or postponed on the basis of sector to which it narrates and the kind of actions (Gao et al., 2002). In this study I have deliberated the corporate social responsibility report launched through the internet. The report links to magazine, newspapers and journals during which company assume a vision of treating the broad variety of tasks to their stakeholders (Belal, 2002).
The reason of ''corporate social responsibility exercises'' will not be the same it will differ for every person in the association (Gao et al., 2002).if it is taken as the employees point of view so the corporate social responsibility can be considered as a saving in the social activities, though corporate social responsibility will be determined by institutional goals (e.g. survival and expansion) from the managements view (Waldman, 2007). Consequently, if stakeholders differently appreciate the aims that form their corporate social responsibility practices, it become probable to see what makes the action and disaster they view. This attentiveness permits them to alter the basis of the problem rather than to just deal with the indication (Ackoff, 1974).
A question linked to corporate social responsibility transfers to the impact on the profitability that this attitude can create. Corporate social responsibility can engage a differentiated cost arrangement (Mohr and Webb, 2005), keeping in view the small and medium organizations (Koladkiewicz, 2009), but the environment is now changed the competition has now increased so in this enviornment, the increase in the cost can indicate threat to the own organization's ability to keep on functioning their work in the markets. Therefore, it is linked to question about the posibility of conveying to consumer incremental costs made due to the position of a corporate social responsibility stage. So the question arises Are consumers willing to pay more for socially responsible companies' products?
Here is an example of the above question CAFE DIRECT is doing societal marketing people use their products because they have the symbol of fare trade and thats the reason that their coffee and drinks are expensive than other companies. They have showed on their website that they are working with their growers in the third world countries so that the consumers should know that they are working with their growers closely and friendly and making them happy that means this is a social responsible company. They have also sustainable concerns with the environment in this they are showing that they are keeping the environmental clean which again shows that the company is socially responsible. They actually have to pay more amount of capital to get the organic ingredients that are used in their products to help the environment and becoming a green organization. They are also accepting that they are making the environment clean because they are saying that the 65% of the carbon omissions of a cup of tea are coming from the kettle so they again show that they are saving the environment and showing their self a responsible company.
Societal marketing concept