The Phenomenal Growth Of Social Networks

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This research study involves a deconstructive approach to one of the most remarkable highlights of New Media\ Digital Media, which has been none other than the phenomenal growth of social networks which have definitely become the most domineering and conclusive communication tools of the modern society. Business and industry have taken full advantage of this innovation to incorporate personal and community profiles information sharing as effective human resource management and recruitment practice. Corporate businesses use of potential employee information for recruitment campaigns and subsequent monitoring and sharing of existing employee behaviour and character information. That has resulted in a whole host of sociology understanding or ethical/moral and legal issues within the topic of Business Management. The methodology of approach used within the research will consist of an ethnography study in a deconstructive manner to investigate the social behaviour adapted in various business environments through a constructivism (epistemology). This will essentially help to understand the sociological behavior of employees and employer engagement, when the implantation of social networks within business and HR between their own experiences and ideas about the subject matter through legal and ethical entities on data protection and corporate law. The research studies main objective is to investigate a niche criteria through a sociological observation on the legal ramifications involved and how organizations are dealing with the matter of mixing business with pleasure, when social networking strategies are implemented. In addition to investigate the main motive of unraveling a riddle that is currently a domineering topic of discussion among the business and human resource world. The outcome of a sociological observation will surface whether there exists any real evidence of increased business organizational productivity or is it just a mere misconception?

Introduction & Justification:

This research study involves a deconstructive approach to one of the most remarkable highlights of New Media\ Digital Media, which has been none other than the phenomenal growth of digital social networks which have definitely become the most domineering and conclusive communication tools of the modern society. Business and industry have taken full advantage of this innovation to incorporate personal and community profiles information sharing as effective human resource management and recruitment practice. Corporate businesses use of potential employee information for recruitment campaigns and subsequent monitoring/ sharing of existing employee behaviour and character information. That has resulted in a whole host of sociology understanding or ethical/moral and legal issues within the topic of Business Management.

Problem Description:

The massive growth of new media in the recent years and the popularity of digital social networks within business recruitment concept and strategies, there are bound to be corporate interests to radicalise human resource management and recruitment by incorporating social networks as business practice. Currently there is a lot of research available for a general business point of view. Not many researchers have involved the representation of understanding this movement from a sociology perspective.

There is not enough observational understanding about this corporate practice, when and how this practice was introduced within business management. What are the ratios and proportions of this human resource management practice and the factors attributable to the current financial crisis? What are the effects of this practice on businesses and employees within local business cultures, ethical/moral codes and legal frameworks? This research intends to introduce the sociological communication of the business society in employee and employer engagement within the business environment in terms of legal or business growth production. This research intends to bridge this information gap.

Research Questions:

1. To what extent has the incorporation of social networks in corporate human resource management affected businesses and employees?

2. To what extent have business environments benefited from this practice in various economies under the current economic climate in the form of Business Growth and Productivity?

3. What is the main kind of concept and strategy imploded for using social networks as an E-Tool for corporate recruitment?

4. To what extent have various conflicts surfaced between employer and employee engagement on a social level within offices?

5. To what extent has the universal policies and privacies of one social network impacted upon business policies and terms in the form of culture, race religion and offices operating in different countries for the same organisation?

6. What kind of ethical/moral and legal issues has arisen directly as a result of this new development within business recruitment practices?

RESEACH AIMS & OBJECTIVES

1. To research and investigate a resource management sample using digital social networks within everyday business environment.

2. To assess the effects of current economic climate on various economies regarding HR management practices within the sample.

3. To identify and analyse the ethical/moral issues generated by human resource management practices within the sample company.

4. To ascertain and understand the cultural/social among employee/employer regarding the use of digital social networks for human resource management within the sample.

5. To highlight the legal issues regarding the rules and regulations of digital social networks incorporated within human resource management and the local laws to that effect within the sample.

SIGNIFICANCE AND SCOPE OF STUDY

The findings of this study will bring about the awareness, information and understanding of personal/community information sharing and monitoring as conceived by HR management and recruitment practices and associated aspects of various social, cultural, ethical/moral and legal issues within the sample countries. The knowledge attributed to this research will be very useful in formulating new rules and regulations regarding data protection, human rights, civil liberties and employment laws locally and globally. This knowledge will also be of imperative importance for future development of digital social networks policies, agreements/licensing and rules/regulations for their users.

Methodology:

The methodology of approach used within the research will consist of an ethnography study in a deconstructive manner to investigate the social behaviour adapted in various business environments through a constructivism (epistemology). This will essentially help to understand the sociological behaviour of employees and employer engagement, when the implantation of social networks within business and HR between their own experiences and ideas about the subject matter through legal and ethical entities on data protection and corporate law. The research studies main objective is to investigate a niche criteria through a sociological observation on the legal ramifications involved and how organizations are dealing with the matter of mixing business with pleasure, when social networking strategies are implemented. The outcome of a sociological observation will surface whether there exists any real evidence of increased business organizational productivity or is it just a mere misconception?

Discussion\ Arguments:

The reason for adapting an Ethnography methodology for this PhD study provides an obvious rational. Ethnography methodology is used with certain academic disciplines especially Social Sciences. Ethnographic research comes from the discipline of social and cultural anthropology where an ethnographer is required to spend a significant amount of time in the field. Ethnographers immerse themselves in the lives of the people they study and seek to place the phenomena studied in their social and cultural context Ethnographic research comes from the discipline of social and cultural anthropology where an ethnographer is required to spend a significant amount of time in the field (Lewis, 1985: p. 380).

My research topic is a clear indication of requiring an Ethnographic research as it is investigating the social context of business organisations cultural anthropology. As I will be observing how employees and employers engage with social network during a business working environment to conduction a sociological observation.

After early ground-breaking work by Wynn (1979), Suchman (1987) and Zuboff (1988), ethnography has now become more widely used in the study of information systems in organizations, from the study of the development of information systems (Orlikowski, 1991) to the study of aspects of information technology management (Davies, 1991; Davies & Nielsen, 1992). Ethnography has also been discussed as a method whereby multiple perspectives can be incorporated in systems design (Holzblatt & Beyer, 1993) and as a general approach to the wide range of possible studies relating to the investigation of information systems (Pettigrew, 1985).

Ethnography is a research strategy that focuses upon describing and interpreting the social world through first-hand field study. The purpose of ethnography is to describe and explain the social world the research subjects inhabit in the way on which they describe and explain it. Although not a dominant research strategy in business, ethnography is very appropriate if the researcher wishes to gain insights about a particular context and better understand and interpret it from the perspective of those involved (Saunders et al., 2007). Researchers into management and organisations become ethnographers by working for a time in the business and the organisations they study and as a result, they become participant observers (Fisher, 2007). In participant observation the researcher attempts to participate fully in the lives and activities of subjects under study in order to understand the meaning and significances that people put upon the behaviour of themselves and others (Wisker, 2001). We will adopt the role of ''participant as observer" which means that our identity as researchers would be clear to all concerned and the subjects will be aware of the fact that this is a field study (Saunders et al., 2007). This will enable us to enter in the setting, in this case in a service QC, become part of the group and capture what people actually do, rather than what they say they do. Our objective is to fully involve and take part in order to see what people are doing, and why and this will enable the registration of experiences and behaviours at first hand in a detailed way, from the "inside" (Evered & Reis-Luis, 1981). In addition, adopting this role allows the data to be gathered in a way that we are not covert and we will be benefited by determining from the members of the circle "what the problem really is". Taking the time and effort to listen to the people doing the job can lead to valuable insight and deep understanding of the situation and their attitude towards QCs. It is our opinion that this methodology can provide us with all the appropriate qualitative information and data in order to investigate QCs in an efficient way. Finally, the semi- structured interviews will provide us with further detailed information and will supplement the data gathered by the observation. Members of QCs as well as facilitators will be interviewed in order to describe their experience as members and it will give us the opportunity to examine their personal views about the concept and purpose of QCs. Moreover, interviews will provide us feedback in order to compare our understanding and analysis of the situation with the views of members, since the conclusions of our observation will be discussed.

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