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Mr. Khalid Khan is the incharge of Tool Shop. There are new development and maintenance of different parts of home appliances products like washing machine, room air cooler, fans, motorcycles. There are 32 workers working in division like die casting, polishing, cutting, dryling, welding. There are two lifts for carrying heavy machines and material to the exact position. The wages of workers are demanded according to their work, and salaries are fixed for permanent workers. There are also some workers who work for the daily basis system.
Mr. Fareed Tabasum is the incharge of Molding Shop. It is a big department of production in which there is heavy machinery. These machines are import from foreign and run on gas, electricity and diesel. The plastic products of washing machine, room air cooler are manufactured here. 25000 washing machine bodies, 18000 room air cooler bodies, are manufactured here. There are 190 workers in which 120 work day time and 70 works for night. All production is decided by production manager. There is also one power controller plant to control power of this department. They got a monthly plan of their working for the production. And according to this they have to supply the parts to the concerned departments.
Mr. Ikram is incharge of Sheet Shop. It is a very small department. In sheet shop there is a cutting of sheets by the machines which are controlled by senior workers and some are helpers with them. After the cutting of sheets they forward to the concerned department. There are different machines which are used to give bend, curve and style to the body. There are 25 workers working in this department. Salaries and wages are maintained by the senior manager of production department.
Mr. Arif is the incharge of assembly department. In assembly department, there is assembling of washing machine, room air cooler, water cooler and geyser. 1000 washing machine, 800 room air cooler, 20 water coolers are assembled on daily basis. 3 stores are attached with assembly department in which parts of appliances are stored. In this department there are 270 workers, some workers are permanent and some are on daily wages, these workers are divided into different group.
Each group has to assemble different types of machine and room cooler models from the parts they get from the store. After assembling and packing the machines they sent them to godown. The payment is made only when the complete machine will arrive in godown.
Mr. Gazzanfar is incharge of fan shop. It started in 1999, and Mr. Pervez Musharraf was the chief guest at the opening ceremony of the fan shop. In this section there are 5 sub-departments and 2 stores including one of the raw materials and other for finished goods.
• Management Department
• Production Department
• Assembly Department
• Print Department
• Quality Control Department
These sub -departments are inter linked with each other.
There are also different types of fans
• Ceiling fan
• Pedestal fan
• Exhaust fan
• Bracket fan
• Table fan
They follow the ISO standards. They use computerized working for the calculation of all types of cost. They use Microsoft excel for the calculations.
Persons in management to perform all working of fan shop.
Mr. Gazzanfar (Incharge)
Mr. Shamim Haider (Foremen)
Mr. Asif (Supervisor).
In this section he manages all production, in terms of the collection of raw materials, production volume, which presented, and how the fan assembly. For the production of access to raw materials from the main store. Buy raw materials from local vender. Management decided the total production according to demand. On a daily basis manufactured approximate 1400 ceiling fans 800 pedestal fan and 400 bracket
In the printing department they use two type of printing method. One is the powder coating and other one is spray paint .There is a check and balance for each fan of the measures required, then after the defective fans are returned to production and non-defective fans are sent for the packing as finished goods.
Mr. Mukhtar incharge of store. This is a main store where the purchasing items are stored and they are transferred to other departments when they need for production. There are two types of working to manage this store first by manually and second by computerized. Different types of vouchers are used in store such as goods receiving card (goods received locally), store card (estimation of stored items), material issue requisition (material issued to departments). All the things are on record by making these vouchers. There is a weekly meeting of store incharge with directors to report with all conditions. Special Software is used for maintaining all the working of store named as Microsoft Dynamics AX. This software makes the working very easy and efficient.
After selling services section incharge is Mr. Waqas Ayub. It deals with the after-sales service. To provide customer with services, quality Super Asia has the largest after sales service network throughout the country. To take care for clients in all manners they have the latest service centers, equipment with tools. They take care of their customers so that they should not face any kind of problems.
After-sales service team consists of engineers and highly qualified staff with a great professional approach as a result of this reason customer feels confident. Super Asia after-sales service also provides facilities for clients to raise their units from residence to the service center and delivered within 48 hours. They have efficient way to verify and control complaints of customers. They offer three different types of warranties provided by customers. He has 25 employees working under him. They have different symbols on each of the parts and they are hidden only employees by machine vision. He controls all the Gujranwala area, as well as other branches reports to the main Head office.
Mr. Ansar Ahmad is the manager of purchase department. He has 2 assistant managers and 4 field boys. Mr. Ansar directly reports to the 3 directors Mr. Faisal, Mr. Umar and Mr. Afzal. They got a monthly production plan from sales and marketing department that plan goes to the production department; they told to the store that we need raw material then the store department check the raw material and if they have a shortage of material they then told to the purchase department. So now purchase department have to buy the required material locally and also mostly they import the raw material from china and other countries. Locally they have 3 to 4 vendors of each item.
When the terms and conditions like price, rate, grade and quality have been decided they refer the parts to the quality department for checking and performance of parts they purchase the material. Mr. Ansar deals with the new vendor party but the assistant manager deals with the regular parties. They made payment by cash, chaque and by pay order. The purchases mostly on credit basis. All the payments made by the account office on 25th of each month by the request of purchase department. Mr. Ansar also gets a daily plan of different things and the field boy deals with that things and that is mostly purchased on cash.
Mr. Zaheer is the export manager and deals with the all kinds of exports. He has been here since 12 years. Super Asia exports their goods to Sudan, Africa and Gulf countries. Export products are following
Room Air Cooler
Sometimes they export goods by parts like auto rickshaw but mostly assembled like washing machine or room air cooler. There is no custom duty they have to be paid. There are no warranties in export countries but they only provide parts to the dealers as required. So the dealers deal itself with the customer related to claims. Their highly profitable products are fans and room air cooler mostly in Gulf and Africa region. As the order is concerned they get order according to the season. The communication strategy is through internet and telephone. Export marketing is also deals by export manager. There is two types of marketing one is through e-marketing, ads on web sites, emails and telephones. The second one they arrange exhibition on different countries to get the share of market. They do exhibits in Gulf and Africa region but now they are planning to arrange the exhibition in china also. Mr. Zaheer Ahmad directly reports to the director Mr. Afzal Akram.
In documentation they have made the following
Clearance of Custom
Clearance of Port
Issue of Bill of Lading
After the above documents are arranged then the documentation process completes. As for as the testing of documents is concerned the chamber of commerce have to check the documents and give a clearance, because of this they get the rebate on different products like on fan they get 1.72% rebate and on washing machine 1.41% rebate. For the whole process they used Karachi sea port for the clearance of shipment.
The main competitor in international market is China. Super Asia cannot compete china properly but in Room air cooler Super Asia have an edge on china because they did not made the room air cooler instead they made big cooler used in big factories and sheds.
All the payments have to be made by the account department on the request of export manager. Every country have its own different certification (safety measures) required and they have complete all the certification. For example in Kuwait there is KASO. In Africa there is SABS and so on. Because these are electrical products so that's the main reason they required safety measures.
Mr. Sharjeel Aslam is the manager of imports office since last 15 years. Super Asia imports 50% of raw material and assembled goods from China and also from Japan, Korea, Singapore and Malaysia. They import almost all the raw material of washing machines and other products from china and other countries, like copper wire, plastic dana, ball bearing gear and timer etc. They also import total assembled goods from china like AC, Microwave, Instant water geyser and Water dispenser. In here they just change the packaging and print the logo of the company. Also motor bikes parts are import and just assembled here, only few of parts purchased locally and some made in the company.
The custom duty on each of the product is different. Sale Tax rate is 16%. And Income tax rate is 5%. They have a Free Trade Agreement (FTA) certificate so it waves off the duty by 3 to 4 %. If they import total assembled goods then its duty is high. For example in water dispenser they have to pay 25% and if they import in parts and assembled here then the duty will be 15%. In Korea (FTA) raw material duty is 10%. And in China FTA raw material duty is 6.5% and so on for other countries.
In trade like AC, Water dispense and Instant water geyser they have 3 to 4 parties. Before making the agreement they check their price, style and model and then they select the party for trade. But in raw material they do not have a specific party like in case of AC and other products they purchased raw material from open market where they can get low price and better quality parts. They also have to mention the grade and quality on each of the product.
In documentation process they negotiate with the party related to its product and the terms and conditions made which include price, rate, quality and the way of transition. Then the company issue Performa invoice, then they open Letter of Credit (LC) in the bank, and the process of documentation will be complete. Mr. Sharjeel Aslam directly reports to the director Mr. Afzal Akram. When the store department needs anything for production they inform the import office 90 days before, because the shipment process takes 60 to 72 days. All the payments made by the accounts department as the request of Mr. Sharjeel Aslam.
Human Resource and Management:
Mr. Hafeez is the HR manager in Super Asia. Super Asia is an ownership firm so there is not much complicated and complex HRM system. There are 1800 to 1900 employees working in the Super Asia. In the HRM department
Mr. Zubair (Country Manager)
Mr. Abdul Hafeez (HR Manager Gujranwala)
Mr. Bilal Danish (HR Assistant Manager)
Mr. Umer Akram (HR coordinator)
Assistant HR manger
They examine only three things that are following.
Hiring and elimination
Performance of the employees
Also in Super Asia they gave them some additional departments that are also run by the HR manager these are canteen, security, and hospital and building maintenance. They also have to look after them and the incharge of these departments also reports to the HR manager.
MR. Hafeez explained me about the whole procedure of employee hiring, performance and their benefits. As for the purpose of hiring of the candidates they have a one proper system to which they first decide need of employees for a particular job, then they made a job description then after that they have an APPROVAL FORM. Approval form is basically use for the hiring of the new employees in the company. This form is approved by the HR manager Mr. Hafeez then the new candidates for the required job apply. The HR assistant manager Mr. Bilal Danish has to examine the documents of the candidates as their qualification, experience and their background status. They took the interview of the candidates according to the nature of the jobs.
After selecting the candidate they have an ENROLLMENT FORM. That form contains the total information of the employees. Then this form sends to the TIME OFFICE, where they have to note the date of joining of the employee, they also assigned a particular code for the employee in the time office. The salary of the employee is decided by the incharge of that particular department. After that procedure is done then the whole record related to the employee enters in to the computer software along with the code.
As for the performance of the employees the HR manager has to demand for the performance report of that particular employee to the manager of that department. The department manager has to check the performance of the employees and have to make a report and sends to the HR manager, where they further analysis the performance of the employee and according to this report they make decisions about the increasing of salary and some other employee benefits they have to give to the employee. The performance of the employees is checked twice in a year.
In Super Asia there are different types of benefits provided to their employees including old age benefits (pension fund), the other is a social security card. They prepared card after three months from the date of joining. There is also housing arrangements provided to employees. Moreover, it provides facility transportation to employees. They provide cars to the senior leadership of the company. They pay the salaries to employees twice a month. They provide the medical facility.