The history of coca colas brand


The Coca Cola company history extends back to 1885 when John Pemberton invented the original recipe for a new cocawine. He named it Pemberton's French Wine Coca which was believed to be inspired by Vin Mariani a popular cocawine invented by Angelo Mariani. Pemberton developed Coca-Cola version of his original cocawine when Fulton County passed Prohibition legislation. Carbonated water was added later by accident when Pemberton was mixing drinks for a friend and incidentally included it. His Friends loved the new taste and everyone like to this taste so he altered the original formula to incorporate it.

Three separate companies sold three new versions of Coca-Cola were on the market by 1888. One company Candler purchased exclusive rights to the Coca-Cola formula from Wool folk Walker John Pemberton and Margaret Dozier to cut out the competition. This made the first big break in Coca Cola history. Candler incorporated The Coca-Cola Company in 1982 and began marketing the product

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The drink achieved the status of national icon for the USA by its 50th anniversary. Bottles of Coca-Cola were sold starting in 1894, and cans in 1955 and the new Coke came out in 1985 after Coca-Cola attempted to change the original formula. Most consumers preferred the taste of the original Coca-Cola and many ceased purchasing the product until the company switched back to the original formula. It was renamed Coca Cola Classic to show consumers that the drink had reverted back to its original formula.

In 2005 the coca cola company launched the more drink like Diet Coke, coca cola zero and this drink also like by the people and now a day coca cola one of the best brand in the market .

Mission statement

Our Roadmap starts with our mission, which is enduring. It declares our

purpose as a company and serves as the standard against which we weigh

our actions and decisions.

Vision statement

Our vision serves as the framework for our Roadmap and guides every

aspect of our business by describing what we need to accomplish in order to

continue achieving sustainable, quality growth.


Advanced professional development is to descript the skill like how to improve the organization goal and objective and its definition mention other word '' learners to take responsibility for their learning and development needs to meet personal, professional and organisational goals and objectives ''. This will be achieved through analysing current skills and preparing and implementing personal development plans. This unit explain the importance of seeking feedback from others to improve (TQM) performance continuously reviewing learning needs as these skills.

Summary of learning outcomes

Explore methods to improve personal and professional skills to meet organisational and own goals and objectives

Carry out a personal skills audit which identifies preferred learning style

Prepare and implement a personal development plan.

Task 1

'' Explore method to improve personal and professional skills to meet organizational and own goals and objectives ''

Methods to improve personal and professional skills

Professional skills:

Professional skills support staff with their own learning and development of the organization and also to require coaching skills, multitasking, leadership skills . basically professional skill are effect and guidance in business activity and its include assistance with new projects and ventures as well as providing general advice. The professional skill is the process that help to solve the problem of the organization like counselling. Counselling means to helping people to recognise their feelings about problems and these problem accurately find solutions with a situation.

Counselling could involve giving advice, encouraging a change in behaviour and helping an employee accept an inevitable situation. Counselling should occur in private and without interruption from telephones secretaries with messages, etc.there are two type of counselling use by the organization .

1. Direct counselling

2. Indirect counselling

Directive counselling are those counselling which to solve initiative problem and to give the actually suggesting solutions. Counsellor charts a path towards the correct decision.

Indirect counselling are those counselling to identify the problem and that the most effective way of getting to the heart of a difficulty is to encourage the other party to discuss the issue at length.

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Personal skills:

Personal skills means how to manage the time for a day or how to use this time that to achieve the organisational goals and objective and how to manage personal work and company work for a day. In other word personal skills is time management '' how to use time effectively, analysing time spent over a period, day, week, monthly logs and setting objectives, prioritising work tasks, effective delegation of tasks and dealing with interruptions to planned work, planning aids, stress management and problem solving Methods: using conceptual tools, identifying own strengths and limitations, developing personal networks, management development programmes, Continuing Professional Development (CPD) programmes etc.

Organization performance

In coca cola company to motivate the all staff and identifying the methods it uses to motivate employees such as selection, internal branding, team bonding. In professional skill management of the coca cola company is very corporative if any problem of the company than management sort out the problem and give solution of this problem.

Task 2

'' Carry out a personal skill audit which identifies preferred learning style ''

Personal skills audit

Personal Skills audit means to audit yourself means what qualities are given in your personality and how to checks this qualities than the way of personal skill audit, personal skill audit means to use personal profile appropriate self-assessment tools, psychometric testing, personal SWOT analysis (listing Strengths, Weakness, identifying Opportunities for improvement or career progression, identifying Threats to such progress), identifying own learning style, assessment against relevant management competence standards and importance of feedback from others identifying learning and development needs to meet organisational objectives and goals.

Leadership skills

• The challenge of strategic integration can be overcome if the leader ensures that every member of his team and the organization share a common mission and vision. A leader can take on this challenge of integration by clearly communicating how a company's mission and vision will benefit not just the organization, but also the people working for it. The leader should explain how each individual will benefit from the mission and inspire others to share the same corporate vision.

• In order to manage a diversified team in globally expanded businesses, leadership needs to make sure that a structured communication, feedback and knowledge sharing system should be established. This will help to look upon critical situations happening in other environments ahead that can be challenging for them in future.

• The organizational leadership needs to manage own stress level and anxiety due to uncertainty regarding power retention. By understanding own strengths and weaknesses can help them to build their credibility.

• Due to current contribution of bonus culture in crisis, compensation system for senior management needs to be revised and properly monitored by independent authorities. Current criticism requires a change in nature and timing of bonuses. Culture of cash bonus should be reduced and replaced by greater proportion in terms of shares. This will help to align organization's strategic objectives with individual performance. Apart of this, timing of bonus payments should be increased over period of years, so that organization's long-term performance and stability objectives can be achieved.

Self management


Self-awareness means you have ability to identify and reflect on own strengths and weaknesses

Personal Development:

You have confident in expressing yourself or you are fully aware of your core strength like personal skill, experience, knowledge and attributes that are your 'unique selling points' in the employment market.

Educational Development:

Do you regularly review your progress against targets you set yourself in every day? Do you make good use of your time when working on assignments or to do a work?

Career Development:

Do you have a future career plan? Do you have any time on work an up-to-date in well-organized. Do you have any par-time jobs, or do voluntary work, that has developed your employability skills?

A more advanced method of carrying out a skills audit is as below

Behavioural skills

In behavioural skills a person join the new company than he have adopt the different skill like new way of work , gain knowledge and way of communications etc. These are the transferable personal and interpersonal skills which are necessary for almost every career. These are typically the skills of Communication, working with and relating to others, problem solving, communication skills, mathematical skills, self management and development, time management, managing tasks, time management, communicating clearly and effectively etc.

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Technical knowledge and skills

These are those which are specific to the particular technical/professional area(s) in which you work. For example '' if you are doing voluntary work in a school then there may be specific knowledge you may need in order to work with children''.

Other knowledge and skills

This skill is not appear on either of the other two lists. They may relate specifically to the area that you do your voluntary work in and may include particular methods and procedures you use or may relate to the position.

Task 3

'' Prepare and implement a personal development plan ''

Personal Development Skills

It focuses on identifying your current skills, values and learning styles and highlighting areas for future development. It introduces the concepts of reflection and action planning as useful tools for personal development.

Basically to undertaking a personal skills audit and producing a personal skills profile completing a questionnaire to identify your preferred learning styles and their associated strengths and weaknesses.

Personal development is a process, in person development at the level of personal development includes goals, plans or actions oriented.

Encourage innovation in my business

There is a well communicated innovation strategy that fits with the Overall vision of the business.

To motivate people across the business to identify and gain new ideas for new products and services.

The new ideals and originators and developers of any ideas receive recognition for their achievement of business


Motivation is a process that account for an individual's intensity, direction and persistence of effort towards attaining a goal. This shows that motivation is derived by combination of three elements. Intensity is concerned with person's hard work which should be in right direction that benefit to the organization and persistence is how long a person can maintain effort. In personal development, in individual gain knowledge and motivate to on your work.

Excellent performance in this area results in being able

To assessment the gap between the current and required future state of procedures, systems, structures and roles.

To assessment the risks and benefits associated with your strategies and plans and develop arrangements.

To make sure your plans include short term wins as well as long term deliverables

To develop systems for monitoring and assessing progress in our work

To develop a communication with other that allows people to give feedback

To train the worker or to training and support needs and plan how to meet these plan.

To develop a range of leadership styles and apply them to appropriate any situations.

According to personal development, its improve different skills are mention as below.








Problem solving