The External Influence On Organisation Business Essay

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Dublin Aids Alliance was created by a group of Gay men 25 years ago in 1987. Their first objective was for the government to hear their voice as Gay people and then look after people living with AIDS/ HIV problem surrounded by the Gay community in Ireland. Progressively, other people affected by AIDS/ HIV such as drug users and haemophiliacs became implicated in the organisation. Today, the Organisation has grown to answer to everyone affected by HIV and AIDS.

3.1.2. Ownership

Dublin Aids Alliance is a company limited by guarantee without a share capital, Company no 206162, Registration no 8206162S & Charity no CHY 10858.

(www.dublinaidsalliance.ie)

3.1.3. Type of the organisation

Dublin Aids Alliance is a non-governmental organisation employing 25 people; one person on CE Scheme, 7 volunteers and 17staff members, making it a medium size organisation, linked to various local and national networks.

3.1.4. Product or service

Dublin Aids Alliance offers a number of services to people living with HIV and AIDS and promotes actively HIV and sexual health awareness in the general population such as: community groups, agencies, professionals, youth groups, voluntary agencies, education centres, colleges, and schools.

3.1.5. Customers

Dublin Aids Alliance has a mixture of customers, all people affected by HIV and AIDS and

Anyone who enters in with the purpose to have advice about HIV and AIDS,

3.1.6. Organisation Chart

Board of Directors

Executive Director

Community Support

Administration& Finance

Prevention Education & Training

FAS community Employment Scheme

Volunteers including Marthe

Mutanda

3.1.7. Organisation structure

The organisation has a flat structure of the organisation with a wide division of labour where the employees have more independence and are closely supervised; the executive has to look at the task of everyone and makes easily a decision.

3.1.8. Explanation of the chart.

There are 3 layers to the structure of the Company.

Firstly we have volunteers include Marthe Mutanda who report all the activities as outreach to the head of community support; community employment scheme report their activities to the head of Finance & Administration.

Secondly we have three managers; one responsible of the department of community support; one responsible of the department of prevention Education & Training; one responsible of the department of Administration & Finance who report to the Executive Director.

Thirdly we have the Executive Director who is responsible to carry out all the report established by the three managers to the Board of directors

3.1.9. Form of Departmentalisation

The activities in Dublin Aids Alliance are broken down into functional department where every responsible is focus on one function and decision is made quickly. We have:

The department of Community Support;

The department of Finance & Administration;

The department of Prevention, Education & Training.

3.1.10. Explanation of various departments.

Department of community support:

Provides support and information to people living with HIV; via street outreach, staff and volunteers (include me) look for opportunities to engage with groups of people at risk, facilitating them access to information and testing for who may be at risk of HIV or hepatitis transmission or sexually transmitted infections.

Department of Prevention Education& training:

The department give opportunity to different groups of people to be trained

Training in Dublin AIDS Alliance is available on all of the following:

HIV and AIDS awareness and training

Sexually Transmitted Infection (STI)

One-day Sexual Health workshop

Condom use.

Safer sex negotiation skills

HIV and Stigma.

Drugs awareness and training

FETAC accredited training for trainer's programmes.

Department of Administration& finance:

Administration& Finance play a fundamental role in Dublin Aids Alliance. It where the budget is elaborate; management of payroll and maintain of individual employee's files that include performance evaluation, benefits and termination.

3.2 External influence on organisation

3.2.1 PEST analyse

3.2.1.1 International factors

The United Nations Declaration on Human Right include people living with HIV and AIDS in all aspects of work in any government or no-government services as Dublin Aids Alliance

International HIV & AIDS Day is celebrated every 1 December. The day helps Dublin Aids Alliance to raise funds to improve their respond to HIV & AIDS

3.2.1.2 Political factors

Charities Act:-2009 give exemption for some VAT. Also by given refund to donators to charities help charity like DAA, to get money from donators

Charities regulation defining exactly what constitutes a charity and how government should work with them.

The national sexual Health Strategy Committee published to modernise and develop sexual health services; DAA have two positions on the education and Prevention sub-committee and the services sub-committee.

Employment laws: Dublin Aids Alliance's FAS programme, allows DAA to provide jobs in-house.

Political stability as a huge impact on the organisation as DAA It can increase the number of demand about HIV/ AIDS as political affect social, unemployment

HIV and AIDS Prevention and Education Plan 2008-2012: A document by NASC to guide agencies

3.2.1.3 Economical factors

Health service Executive Funding (HSE) who was provided 80% of DAA funding but due to the recession DAA have received 20% cut in funding.

Due to the economic problem of the country (inflation), DAA has to fundraise to develop services and provide free condoms to the public as HSE does not give money for this.

Unemployment levels as increased the number of people living with HIV & AIDS. To escape poverty and unemployment people do informal work as prostitution. That increased the demand of people in DAA

Research: Dublin Aids Alliance has to constantly research to keep up with trends in order for them to be a more cost effective organisation.

Due to the economic problem, Dublin Aids Alliance works in partnership with other agencies to accomplish mutual goals such as HIV awareness campaigns in Irish society

3.2.1.4 Social factors

Higher levels of HIV causing behaviour occurs in lower socio-economic groups of people who have smaller amount of resources to deal with it. These dynamics will place new demands on DAA resources and services.

Reduction in government services and increasing gap between social classes will also increase the demands for DAA services.

DAA work with volunteers coming from different countries sharing, with then different cultures and by doing Outreach Dublin Aids Alliance reaches mixed people unconnected to services

DAA organisation provide information and brochures in many different languages for its clients and population

Because of the sigma around HIV, it is not a popular issue to support so the public is

Not as sympathetic to their organisation as it would be to others (for example, cancer society)

Dublin Aids Alliance provides training to a wide variety of individuals and agencies.

Advocacy, mediation and solve-problem for any people living with HIV

3.2.1.5 Technical factors

New technologies create new process.

DAA use SPSS/PAWS statistics Package to keep statistics on clients and other service users.

DAA uses Face book to advise services and events and promote campaign; Skye to talk with clients

DAA uses Twitter to advise events and create sound bites on relevant issues.

Social media & website: DAA in addition to the website has included online training bookings and boarder availability of relevant information on AIDS, HIV, Hepatitis, STIS, Testing, Prevention and treatment. The new site provides specific information for people trying to access services and increase sexual health awareness amongst the general public.

3.2.1.6 5-Forces analysis

Given the above analysis, it can be observed that Dublin AIDS Alliance under study is not only constrained by the internal but also by the external environment.

Competitive rivalry

The competition in the charity industry is high because there is a dramatic increase in the number of active charities.

The others HIV agencies which exist in Dublin are for the most part founded by the Catholic and Evangelical churches so there is no competition for funding as they are government funded and as started before, the remits of the agencies are quite different so there is no real rivalry. Often, the agencies actually work together to meet an HIV positive person's overall needs. The number of organisation who has included "HIV" in their name has not rise. In addition, there are not new entrants in this area and DAA doesn't have direct competitors. However, due to the little differentiation in the charity industry, DAA is facing indirect competitors such as cancer society, deaf society. It is not easier for the customer to switch to another charity as DAA. There is a high switching costs means low rivalry.

Power of suppliers

All the suppliers have more power on DAA. For example:

The first supplier for DAA is the government who give them more than 60% of their funds for the running of the organisation that means the government as supplier has more power on DAA

DAA will buy in expertise from other agencies, doctors when they are training people in HIV and sexual Health. They will talk to participants about HIV medications and side effects. These services are vital to the organisation. It is costly for DAA to move from one supplier to another that means the power of suppliers is high.

Powers of buyers

The clients (buyers) of DAA have a lot of say in the development and running of the services. Forums are frequently held with clients to determine their satisfaction with services. However, the power is likely to be high in Dublin Aids Alliance. There is a concentration of clients (buyers). DAA have more power on his clients and to switch to another service is costly high for the clients because the service provide by DAA is different than the other charities and it the biggest AIDS organisation. Customers can't suppliers themselves

Threats of substitutes

The HIV agencies which exist in Dublin have very different remits and do not overlap in relation to services; therefore they are unlikely to be substituted. There is more of a chance of agencies merging in the future.

It is not easy for clients to switch from one substitute product to another. In addition the threat of substitute is low

Threats of new entrants

There are no current threats of new entrant as the field of HIV and sexual Health is fairly small. If an entrant were to come in, the agency would be privately funded. The government would not fund a new agency.

In general the competition of charities is high and easier to enter.

Low switching cost for customers.

The threat of new entrants is easy to set however government funding is low.

3.3 Internal influence on organisation

3.3.1 Resources Based View

Tangible resources

Building

Technological equipment (computers, photocopier, smart board)

Historical archives (posters, newspapers, photographs all document the history of HIV and AIDS in Ireland)

Cash

stock

All these contribute to both Dublin Aids Alliance support and education services. There are not real, do not have a stable competitive advantage, people can have access and switch any time.

Intangible resources

Dublin aids alliance name is the most recognised HIV organisation in Ireland

Dublin Aids Alliance logo (red ribbon in a red circle): this is also well recognised since the red ribbon is the universal symbol for HIV and Aids

The service provide by DAA( helping people living with AIDS, HIV ;Giving advice to ordinary people about AIDS and HIV; Working with people from diverse countries and from different culture) is manage properly and give them a good value and a stable competitive advantage and can't be touch

Capabilities

Educated staff that has long term experience (to support people living with HIV and educate the public)

Financially secure. DAA is in good standing with all our funders and it is always highly accountable for the way it spends public monies. This helps with any future funding.

Large data bases of HIV and AIDS information. This is a resource for other agencies including hospitals and other NGO's.

All these provide a stable competitive advantage to Dublin Aids alliance

3.3.2 Value chain analysis

Primary activities

Inbound logistics

DAA have donators and government who finance for the running of the organisation to prepare all the materials for their clients. They are the first suppliers for the organisation. Also DAA buy in expertise from other agencies and doctors when they are training staff and volunteers in HIV and sexual health. For example, doctors to talk to staff and volunteers about HIV medications and side effects. Staff and volunteers will bring all the information to the public (clients) DAA is in good relationship with its suppliers due to the quality of services they bring in the organisation. Durex is one of the biggest suppliers who deliver the best quality of products (condoms) to DAA.

Operations

DAA produced brochures, documents through all the information got from their suppliers.

Don't Panic Guide to Sexual Health in 6 languages

Gettin'it On Guide to using condom

Self-Help Guide for people living with HIV

DAA produce the User Friendly Passport Booklet for drug users

All those documents& brochures will be distributed to the public ( clients)

Outbound logistics

For the clients to get the products, DAA developed an Outreach programme where volunteers and the staff of the Community Support department go out to meet people who are unconnected to services. Staff gives information about HIV whilst distributing their booklets and free condoms. DAA also launched a Youth Video with Concern which is aimed at increasing HIV awareness amongst young people. DAA also launched 'Do You Choose It? A national sexual health awareness campaign with posters, flyers and beer mats

Marketing and sales

DAA targets groups most at risk of HIV and other sexually transmitted infections. These include young people, men who have sex with men, drug users, and people coming from countries where HIV is endemic. Therefore, DAA goes out to schools and colleges, and conducts outreach in target communities.

Services

DAA aims to provide a good, quality service. It has a client complaint policy which as many clients as possible are made aware of. It also works under the QuADs policy of the HSE to ensure that the organisation meets quality standards. DAA provide all time good service to its clients and never had a complaint from a client. Staff in DAA is more motivate so they provide the best quality of job. Any clients who came or met DAA staff are all the time satisfy of the service

Secondary Activities

Procurement

DAA recognises the importance of buying in quality from its suppliers. This mostly is ensured through partnership accomplishments and exchanges. For example, agencies which come in to train staff are trained in return by DAA staff on issues surrounding HIV and AIDS.

DAA work in partnership with its supplier's .That makes them more conscientious delivering the best quality and on time their products to maintain also their reputation as DAA is the biggest organisation looking after people living with HIV and AIDS.

Technology development

New technologies create new process. Dublin Aids Alliance use:

SPSS/PAWS statistics Package to keep statistics on clients and other service users;

Uses Face book to advice services and events and promote campaign; uses Twitter to advice events and create sound bites on relevant issues; and Skype to talk with clients;

Social media & website: DAA in addition to the website has included online training bookings and boarder availability of relevant information on AIDS, HIV, Hepatitis, STIS, Testing, Prevention and treatment. The new site provides specific information for people trying to access services and increase sexual health awareness amongst the general public.

Human resource management

Employment laws: Dublin Aids Alliance's FAS programme, allows DAA to provide jobs in-house. Dublin Aids Alliance provides training to its own staff and put right people in the right place. Staff and volunteers in DAA are highly motivate and it why they provide a good service to clients. DAA in addition to the website has included online training bookings and boarder availability of relevant information on AIDS, HIV, Hepatitis, STIS, Testing, Prevention and treatment. The manager has consideration to people and encourage staff and volunteers in order to do the best

Firm infrastructure

Due to the economic problem of the country (inflation), DAA have received 20% cut in funding from Health service Executive (HSE) however DAA still manage very well it finance to meet all the demand of it clients. Also, DAA has to fundraise to develop services and provide free condoms to the public as HSE does not give money for this. DAA have the right management system which is to provide good service to its clients and also look at the good performance in general. Don't need more staff.

3.4 Internal & External influence on organisation

3.4.1 SWOT analysis

SWOT analysis is used in DAA to help the firm identify effective strategies. Successful charities such as DAA have certain strengths. DAA, for example, has a great deal of outreach, a huge staff of very talented group support, a great deal of experience in meeting people.

. Strengths

Dublin Aids Alliance name is the most recognised HIV organisation in Ireland

DAA is 25 years in existence and has a lot of knowledge around HIV, make it's the largest

And oldest HIV organisation in Ireland

DAA has educated staff that has long term experience to support people living with HIV and educate the public

DAA is financially secure and in good standing with all it funders and it is always highly accountable for the way it spends public monies. This helps with any future funding.

DAA keep a large data bases of HIV and AIDS information. This is a resource for other agencies including hospitals and other NGO's.

DAA operates under human rights agenda; everything they do is related to human rights.

DAA has a long history of partnerships with both government and non-government agencies

DAA also works under the QuADs policy of the HSE to ensure that the organisation meets quality standards.

This helps DAA work to be more effective

Weaknesses

DAA has no fulltime fundraiser.

DAA does not offer a "one-stop" service; does not include medical service.

DAA have to buy in expertise from other agencies, doctors when they are training participants in HIV, sexual health and about HIV medications and side effects

Opportunities

A recession can make Dublin Aids Alliance more creative in their work.

Due to the recession, DAA will look for other organisation or agencies to partner with to accomplish mutual goals such as HIV awareness campaigns in Irish society

Threats

Health service Executive (HSE) who was provided 80% of DAA funding have reduced due to the recession and DAA have received 20% cut in funding.

Due to the economic problem of the country (inflation), DAA has to fundraise to develop services and provide free condoms to the public as HSE does not give money for this.

Unemployment levels as increased the number of people living with HIV & AIDS. To escape poverty and unemployment people do informal work as prostitution. That increased the demand of people in DAA

Because of the sigma around HIV, HIV is not a popular issue to support so the public is

Not as sympathetic to their organisation as it would be to others (for example, cancer)

Reduction in government services and increasing gap between social classes will also increase the demands for DAA services.

4. CONCLUSION

This report has made a strategic analysis on Dublin Aids Alliance. The methods of analysis included: firstly the external influence on DAA through a PEST analysis and 5-Forces Analysis to see how the organisation is facing all the external factors; secondly the internal influence on DAA through Resource Based View and Value chain analysis to see how DAA is using its resources and manage its staff, how its deal with its clients and suppliers; thirdly Internal & external influence on DAA by a SWOT analysis to distinguish one side its strengths and weaknesses and the other side its opportunities and threats. Recommendations was given for the improvement in same areas

5. Recommendations

Even Dublin Aids Alliance name is the most recognised HIV organisation in Ireland

With 25 years in existence and has a lot of knowledge around HIV; and educated staff that has long term experience to support people living with HIV and educate the public ;

Financially secure; operates under human rights agenda; everything they do is related to human rights

However Dublin Aids Alliance has to organise more seminar to prevent people about HIV and AIDS and for more people to be involve in DAA activities

DAA have to negotiate with the government to include a medical service in the office, it will help them to be more independent in their work.

To organise more sports activities as marathon for fundraising as the number of people living with AIDS/HIV is high and DAA need more money to face the demand.

Dublin Aids alliance must have good relation with the media and be more active through the media that could help the organisation to get more donations from the public and to pride the information other the country.

Dublin Aids alliance has to extend their activity outside Dublin that could help the organisation to have a big audience and face the stigma surrounding HIV

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