Study On Communication In Organizations Business Essay

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Johnson & Johnson is a legendary company. It is known as the company that makes people feel better. When you are sick there is a very good chance that the product that makes you feel better is a Johnson & Johnson product. However, there is an urban legend about Johnson & Johnson that is not so flattering. This urban legend grew to be so big that even Snopes.com investigated the legend to put an end to the rumor once and for all. The urban legend goes a little something like this:

"Imagine you're on your way home from work, you stop at your local pharmacy and go to the thermometer section. You will need to purchase a rectal thermometer made by Johnson & Johnson. Be very sure you get this brand. When you get home, lock your doors, draw the drapes, and disconnect the phone so you will not be disturbed during your therapy. Change to very comfortable clothing, such as a sweat suit and lie down on your bed. Open the package and remove the thermometer. Carefully place it on the bedside table so that it will not become chipped or broken. Take out the material that comes with the thermometer and read it. You will notice than in small print there is a statement that reads: "Every rectal thermometer made by Johnson & Johnson is personally tested." (Mikkelson, Barbara).

This sparked a rumor that it is someone's job at Johnson & Johnson to personally test every rectal thermometer they sell. Snopes.com started their investigation by buying all of Johnson & Johnson's rectal thermometers at a local drug store. They opened each box and found no such statement. The statements on the thermometer read "calibrated for accuracy", not "personally tested". Rectal thermometers are not tested the same way the consumer would use the product. Personally testing the thermometers is to labor intensive and time consuming for such an inexpensive product, nor would it ensure accuracy because the body temperatures of the "testers" would be too variable. Johnson & Johnson would also have to employ sick people to test their thermometers across high and low extremes of the human body temperature. Aside from these stipulations, there are a few health regulations that would prohibit the resale of items which have previously been inserted into someone's rectum. The testing the thermometers are put through consists of calibrating them with known temperatures in carefully controlled conditions. This insures the thermometers are accurately measure a designated range of temperatures. (Mikkelson, Barbara). After reading all of the reasons why this urban legend could not possibly be true it made me wonder how I could have even thought for a moment that it might be.

Aside from putting an end to urban legends about employing "rectal thermometer testers", Johnson & Johnson does offer many benefits to being an employee at their company. The company offers compensation programs designed to: 1. Help Johnson & Johnson compete for and retain talented employees, 2. Give employees a financial stake in the continued long-term success of the company and global enterprise, 3. Support movement of talent within and across Johnson & Johnson-owned companies, and 4. Help the company cultivate a high performance culture through performance-based salary plans and bonuses and other incentive programs, determined by both individual performances and business results. (Johnson & Johnson Services, Inc)

These compensation programs include flexible choices that suite employees' short and long term financial goals. For example, some Johnson & Johnson companies offer the option of receiving bonuses in individually tailored combinations of cash and Johnson & Johnson common stock. They may also offer long term incentive awards in similarly tailored combinations of stock option grants and restricted stock units. (Johnson & Johnson Services, Inc)

Johnson & Johnson also has a leadership and recognition award program for employees' at all organizational levels. Among their most prestigious global award programs is the Standards of Leadership Award, which recognizes outstanding business accomplishments resulting from demonstrated leadership behaviors. Another award is the Global Encore Award; this award encourages peer recognition of exceptional performance and contributions to successful results.

Johnson & Johnson also offers their employees outstanding benefits. The company's benefit program and services are designed to address the diverse needs of employees and their families. The programs help employees: 1. Maintain good health and well-being, 2. Make healthy lifestyle choices, and 3. Plan for retirement. (Johnson & Johnson Services, Inc)

Johnson & Johnson's comprehensive health benefits rank among the best offered by their leading employers. In the United States the company's programs have received the C. Everett Koop National Health Award and the U.S. Department of Health & Human Services Innovation in Prevention Award. The company also provides competitive benefit and retirement programs in countries where they align with tax, legal, and local customs. (Johnson & Johnson Services, Inc)

As a leader in health care around the world, Johnson & Johnson is committed to helping employees lead happy, healthy, and productive lives. The company's comprehensive programs and services reflect a holistic view of work, family, and personal life to help support individual effectiveness at work and at home.

Johnson & Johnson is widely recognized for their leadership in work and life practices and for their initiatives that provide employees with information and resources on health, wellness, benefits, and work/life programs and services. Specific program offerings include those for flexible work arrangements, education, adoption, child care, and elder care. In all cases, they reflect the company's fundamental goal of helping employees live well, work well, and be well. (Johnson & Johnson Services, Inc)

Johnson & Johnson is involved with many advertising campaigns that encourage healthy lifestyles and support those people who care for the health of others. The company is currently involved with many different campaigns a few of which are: The Johnson & Johnson Campaign for Nursing's Future, Strength for Caring, Safe Kids Worldwide, Because We Care-We Act, and Having a Baby Changes Everything.

As for advertising for Johnson & Johnson products the company spent $50.2 million promoting its epilepsy drug Topamax. Although Johnson & Johnson spent a substantial amount of money on advertising prescription drugs, consumer product advertising was the companies lead advertisements. Johnson & Johnson spent $165 million on advertisements for Neutrogena, $152 million on Tylenol, $126 million on Aveeno, and $111 million on Listerine in 2007. Product advertisements were not the only ad campaigns Johnson & Johnson released in 2007; the company also spent $80 million on image advertising, though that was down from $100 million in 2006. (Martino, Maureen)

Johnson & Johnson boosted its internet advertising budget 41% in 2007 to $49 million. The company also embraced outdoor advertising; $4.8 million was spent on billboards alone. Johnson & Johnson also embraced advertising on the radio. National radio spots were up 71.9% to 9.2 million. Overall, the company's sales rose 14.6% due to increased advertisement. (Martino, Maureen)

Jennifer Hedges

Communication in Organizations

Observations of the Group

Conclusions

As a company, Johnson and Johnson has many characteristics that make for an exquisite brand of excellence in an organization. In order to full delve into the characteristics about the company, I ran a SWOT test. By measuring the company's strengths, weaknesses, opportunities and threats, it was easy to identify key areas of the company that could improve upon as well as areas that were already a success. Johnson and Johnson offers a variety of products from a variety of segments of the company.

Strengths: Diverse business offering, Forecast growth despite challenges, Significant sales and marketing capabilities, Robust financial position.

The products that they offer are not only diversified, but the company operates in three different segments. These three segments of the company are: Consumer, Pharmaceutical, and Medical Devices and Diagnostics. The Johnson and Johnson company the almost the full spectrum of the supply chain. This covers research and development, manufacture and sale of products. It is because of this diversity and trust in the company that Johnson and Johnson receives an epic amount of support from non-pharmaceutical business divisions.

In order to market to their consumers, Johnson and Johnson supplies a variety of products for a varietal consumer population. In order to create a customer, deliver value to customers, Johnson and Johnson works under a very ethics driven scientific management approach. Working with intensive scientific notions Johnson and Johnson utilize a varied expanse of problem solving techniques in order to challenge the standard practice and capitalize on growth through emerging markets which enables associated growth.

When examining the public relations and the marketing, information is extremely accessible. When you go on to the Hoovers website, immediately there are several contact numbers and representatives that are willing to assist you with anything you need. Verbatim from the Hoovers website forum regarding Johnson and Johnson is contact information regarding all sorts of different aspects of the company. "Looking for contacts at Johnson & Johnson? With comprehensive information about more than 85M key executives, Hoover's subscribers have access to bios, and employment information, and job history for contacts at Johnson & Johnson and 65M other organizations." Furthermore, a list of the comprehensive management hierarchy was also available as well as current job opportunities.

Johnson & Johnson Jobs

Location

Title

San Francisco, CA

Ruby EngineerThis link will open in a new window

San Francisco, CA

Sr. Javascript EngineerThis link will open in a new window

New York, NY

Patient Care Director - RN - Inpatient Behavioral HealthThis link will open in a new window

Hamilton, NJ

Physician - Emergency

Weaknesses: High reliance upon small molecule drugs, increasing exposure to generic erosion, high reliance on sales of narcotic drugs, stability of product is not strong in the consumer United States.

Some weaknesses of the company were that they had a high reliance on sales of CNS and Risperdol. Also, none of Johnson and Johnson's top five ad campaigns included spending on prescription drug advertising. Furthermore, while embracing new global eco-friendly trends such as recycling and helping to save the earth, Johnson and Johnson has spent a considerable amount of their budget on advertising opposed to supporting the actual cause to save the earth. Furthermore, the salaries of the top executives are readily available to underline the fiscal mishaps previously stated.

Chairman and CEO

William Weldon

Age 61

$1,802,500 salary

Email

VP Finance and CFO

Dominic Caruso

Age 52

$723,739 salary

Email

VP and CIO

Laverne Council

Opportunities: Leverage experience with therapeutic proteins and monoclonal antibodies across other therapy areas, Integrate recent acquisitions, Global expansion. Due to the widely acclaimed reputation of Johnson and Johnson, their stake in the future is set. They have managed their reputation, good and bad, to have set forth a result in discipline and consistency about their company name. This proves to be an excellent opportunity especially in the end of the 'paper' era.

Threats: Healthcare regulations, Private label growth; generic drugs growth Weaker consumer environment expected in the US, Spreading too thinly - made investments in non-core areas, like social media.

Conclusions: Johnson & Johnson has set several positive goals to keep their company environmentally friendly. They have done this by reduction in water use, waste, and energy use. Also they agreed to change their packaging of plastic bottles, due to harmful chemicals used in the manufacturing process, switching their packaging of liquids to safe non-polycarbonate containers. It's nearly impossible to get well without Johnson & Johnson. Johnson and Johnson has looked after it's reputation as a company for hundreds of years. They have implemented planned programs of action and they have been leaders in the public relations and marketing segments of their company. Their use of air time on television is well timed, their contribution to non profit organizations is craftily advertized and the result of what they do is apparent. Overall, Johnson and Johnson has set the eco-friendly bar for many pharmaceutical companies to follow.

Attached is a list of management that is on file and available to address, regarding any question, problem, or concern.

VP Public Affairs and Corporate Communications

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VP Investor Relations

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VP Human Resources and General Counsel

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VP Corporate Affairs

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VP Corporate Media Relations

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Worldwide Chairman, Medical Devices and Diagnostics Group

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Worldwide Chairman, Consumer Group

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Worldwide Chairman, Pharmaceuticals Group

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Director Corporate Media Relations

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Director Corporate Media Relations

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Director Corporate Media Relations

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Senior Director Investor Relations

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Director Investor Relations

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Director

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Director

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Management

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Management

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Management

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Director

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Director; Information Technology Manager

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Director

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Management

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Management

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Director

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Management

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Management

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Management; Network Administrator

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Director

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Management

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Director

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Management

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Treasurer

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Associate General Counsel and Secretary

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Corporate Controller

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Director

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Director

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Director

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Director

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Director

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Director

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Director

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Director

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Director

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Senior Business Analyst

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Information Technology Manager

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Facilities Coordinator; Telecommunications Analyst

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Information Technology Manager

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Project Manager

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Packaging

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Associate Analyst

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Senior Analyst

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Senior Systems Engineer

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Director-Level Other

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Other Executive

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Associate Director

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Information Technology

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Information Technology Manager

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Manager

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Information Technology

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Information Technology

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Senior Analyst

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Management Information Systems

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Director-Level Other

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Business Development

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Technical Manager

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Information Technology; Technology Lead

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Information Technology

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Manager

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Information Technology Manager

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Other Other

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Executive Unspecific

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Administrative

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Director-Level Other

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Other Other

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Consultant

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Project Manager

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Finance

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Administrative

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Analyst

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Manager-Level Other

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Manager

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Information Technology Analyst

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Human Resources Consultant

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Senior Analyst

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Software Developer

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Management; Operations Executive

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Information Technology Manager

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Manager-Level Other

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Network Administrator

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Finance

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Senior Analyst

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Finance

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Project Manager

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Information Technology

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Manager-Level Other

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Director-Level Other

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Information Technology Manager

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Information Technology Manager

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Information Technology Consultant; Information Technology Lead

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Associate Director

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Other Other

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Information Technology Specialist

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Company Group Chairman Depuy Inc

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Information Technology Manager

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Officer

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Human Resources Representative

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Director-Level Other

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Consultant

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Other Executive

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Information Management

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Information Technology Sap

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Other Other

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Senior Software Engineer

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Process Engineer

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Senior Analyst

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System Administrator

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Director-Level Other

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