Strategic Planning Is The Process Which Defines The Organizational Strategy


Strategic planning is the process which defines the organizational strategy and their decision about allocating resources with its strategy; it includes capital resource and manpower. The various business analysis techniques can be used in strategic planning includes SWOT analysis, PEST Analysis and other organizational analysis. It is a formal consideration which an organization has to be deal with at least three questions about.

What do we do?

For whom do we do it?

How do we excel?

The strategic planning is the basically potting the direction for the organization about how the company has to be working in the future business. It also shows that how the company has to compete with their organization, it shows what the issues are or problem has to be faced in the future.


Strategic management is a level of management which is managerial activities which is related to the vision, mission, goal and objective of the company. According to the Arieu (2007), the strategic consistency when the action of an organization is consistent with the expectation of management, and these is turn are with the market and the context. It is an ongoing process which is related to directly to the organization's goal and objective. And also meet the organizational target with best possible way.

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Strategic planning process is in which top management should have to take part periodically and they have to formulate the strategy for the firm. Joaauim Vila and J Ignacio Canales (2008) said Strategic planning which guides discussion among managers at different level has play an important role in inspiring the collective process for determining the development of common purpose and the main concern is acting as a strong glue to align the around the chief purpose. They are also communicate it to down level organization and have to implement it. The process would be


Strategic Planning and Implementation is one of the important aspects for the organization, which is the heart of the organization. It was show that why organization need to get on a strategic planning and implementation. In that case every employee must understand the mission goal and objective of the organization. Key element to success for strategic planning and implementation are

Full and Active support form Executive.

Effective Communication

Involvement of employee in Business

Organizational planning and competitive analysis

Widespread perceived need for the strategic planning


Competitive advantages is an advantages over competitors gained by offering consumer greater value. "The theory suggests that business should be pursuing policies which create high quality goods to sell at high price in the market" (Porter, 1990). Competitive advantages come about when an organization gaining or developing a features or combination of features which allocates it to outperform its competitors. These features can be included access to natural resources, like high grade inexpensive power or access to high trained and skilled people manpower resources. The new technology likes robotics and information technology either to be incorporated in a product. Competitive advantages are ability gained through attributes and performance at a high level then other in the same industry or market. it is related to the market leadership, the superior performance of the company will get high degree of Competitive advantages. It is the key to determine the superior performance and it will ensure survival and prominent placing in the market.


Core competency is fundamental knowledge, ability or expertise in a specific subject area or skill set. Companies which have specific strength in a market place such as data storage and development of accounting application, it would be said that as core competency. A core competency is specific factor that business seen as central to the way. It fulfilled three key criteria. Such as

It is provides consumer benefit

It is not easy to competitors to imitate

It can be leveraged widely to many product and markets.

Core competency is mostly strength relative to other organization in the industry which provides the fundamental basis for the provision of added values. It is collective learning in organization and involves how to coordinate diverse production skills and integrate multiple streams of technology.



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This task would be said that to identify the company which are well known in to the market and doing certain research on them to find out their vision, mission, goal and their core values. You have to also look in to consider that the stakeholder of that organization and how they are engaged with the company, lastly the structure of the company has to find out. The main objective of the task should be are as under.

Identify the well know company,

Vision, mission and goal

Core values

Relationship with the stakeholder and their engagement

Organizational structure of the company.


TATA motors is the part of the TATA group of companies, which was established in 1935 as locomotive manufacturing unit which was expanded their operation in to the commercial vehicle in 1954. TATA has realised that the company was on diversify and began to look in to the other product, and because of the consumer demand, it would be entering in to the small car segments. In 1998, TATA has launched the first small car TATA Indica in to the Market.

According to the 2009-10 annual report TATA motors is India's largest automobile company, with consolidated revenue of Rs 92,519 Crores. It is the leader of the commercial vehicles, and it was in the top three in passenger vehicles. The company was fourth largest in the truck manufacturer and world's second largest in bus manufacturer.


The vision of the company is "To best in manner in which we operate. Best in the product we deliver, and best in our value system and ethics.


TATA motors have the mission is to "TATA motors is committed in letter and spirit to corporate social responsibility".


Goal of the TATA motors is "to develop and facilitate technology solution for sustainable development, protecting the environment and continually improving operating economy".


The Tata Group has always sought to be a value driven organization. These values continue to direct the group's growth and business. The five core Tata value underpinning the way we business are


We must conduct our business fairly, with honest and transparency. Everything we do must stand the test of public scrutiny.


We must be caring, show respect, compassion and humanity for our colleagues and customer around the world and always work for the benefits of India.


We must constantly strive to achieve the higher possible standards in our day to day work and in the quality of the goods and service we provide.


We must work cohesively with our colleagues across the group and with our customer and partner around the world, building strong relationships based on tolerance, understanding and mutual co operation.


We must contained to be responsible , sensitive to the countries communities and environment in which we work, always ensuring that what comes from the people goes back to the people many times over.


The Board of Director along with its committee provide leadership and guideline to the company's management and directs supervisors and controls the performance of the company.

Tata Motors have presently 10 Director out of that 8 are non executive director, company have a non executive chairman and the 4 non dependent directors comprise more than one third of the total strength of the Board. The company has to take initiatives about to comply with the recent amendment of clause 49 of the listing agreement pertaining to composition of director for induction of independent director. None of the Director on the company's Board is member of more than 10 committee and chairman more than 5 committee across all over the companies in which he is director. All the director have made necessary disclosers regarding committee position held by them in other companies and do not hold the office of the Director in more than 15 companies. Organizational Structure of the Tata Motor is as like

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Tata Motors Ltd.(2008). Corporate Sustainability Report (online) [Online]. Available at: (10th Nov, 2010)


Tata Motors Ltd.(2008). Corporate Sustainability Report (online) [Online]. Available at: (10th Nov, 2010)


Tata Motors Ltd.(2008). Corporate Sustainability Report (online) [Online]. Available at: (10th Nov, 2010)

Stakeholder engagement is one of the corporate social responsibilities of the company. If you are effective in the stakeholder engagement you will open new way to improve your organizational performance. Organization interaction with customer, employee, supplier and investor every day. Stakeholder engagement is vital risk management and also it is protect the corporate reputation of the company.

In Tata Motors Stakeholder engagement is one of the important role which shows planning and development of the company. there are many of the mechanisms for the engage their stakeholder and company's own identity. It is also identifies the key stakeholders concerns and issues. With the stakeholder engagement organizational challenges and problem should be identified, and provides proper solution to them.