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Cosmo Day Salon that is focused upon beauty and relaxation as an aid in healthy living. Cosmo's provides a variety of products, tools, and techniques for customers to practice at home for beauty and relaxation therapy. These products include body and cosmetic services, hair products and aging treatment. Cosmo's achievement is to make every individual feel beautiful in their own way.
Business, Products, and Customers: Mission Statement
Cosmo Day Salon is designated to service a variety of clientele including varying cultures, ethnicities, and religions all with the common goal of achieving beauty and relaxation. The main competition for Cosmo Day Salon will be other salons stores and spas. Customers have the choice between going to a spa or salon and paying huge dollars or come into a salon with a relaxing comfortable atmosphere that will assist the customer in creating a professional salon and spa experience at home. This is how Cosmo's will create a niche for itself in the business market and become a huge competitor for salons. The store will have and display many products to give customers an idea on what is new and what will be best suited for their needs. The products will be available for customers to utilize and purchase for their home. Cosmo Day Salon's mission statement is to provide the best quality of service and quality for customers to be able to copy what the salon has created. The products will provide techniques in order for customers to achieve the same look as when they just left the salon. Many individuals get frustrated that they are unable to create the same look as the salon did. The products will help re-create the look that each customer is looking for.
"A vision statement presents the firm's strategic intent that focuses the energies and resources of the company on achieving a desirable future" (Pearce & Robinson, 2009, p37). The vision of Cosmo Day Salon is to provide the best products, tools, and techniques available in an attempt to satisfy the customer's needs and wants in a comfortable, relaxing, and discrete atmosphere. The future vision the author has for the company is a vision that employees will be proud. This will be achieved by the company supporting and giving back to the community. By doing all the above Cosmo's will eventually become a company that is embodied with values and principles.
"Values are standards which we strive to achieve. Values are practical habits that enable us as individuals to live, be successful and achieve happiness" (Pearce & Robinson, 2009, p45). One can think of values as the standards that companies set and strive to achieve. Cosmo Day Salon's values will help the company to achieve what is stated in the mission and vision statement. Just like the mission statement describes the type of products and services it does it in a way that will have a direct emphasis on the company's values in the strategic planning process.
Guiding Principles: Culture, Social Responsibility, and Ethics
Cosmo Day Salon will have a value-orientated culture that will place direct emphasis on the many different cultures of its potential customers, incorporating the cultural experiences and needs into the store. The stores will have a multi-cultural feel and style, offering customers a wide range of styles that represent the different cultures in society. For instance, the company will offer a wide range of products that are widely used in other countries to promote a healthy balance look. Cosmo's will also place their values of integrity and honesty above everything else when dealing with their customers. Cosmo Day Salon must at all times remain socially responsible while fulfilling customers' needs. Part of being socially responsible is continuing to contribute to society in a way that will continue to sustain it. Cosmo's must ensure that they are at all times socially and environmentally responsible. One way that Cosmo's can demonstrate that they are a socially responsible company is to treat customer, employees, and investors fairly and honestly at all times. Cosmo Day Salon will implement and initiate programs to assist the community based upon society's needs. By providing society with programs that give back Cosmo Day Salon will create a unique partnership with the community which will demonstrate an expression of the company's values and respect for others.
Organization Strategic Direction
Strategic direction can be defined as the plans made or the actions taken by the company in an attempt to assist the company to fulfill its intended mission, purpose and vision. When a company defines its vision, goals, beliefs, values and mission it gives the company a direction to move and grow. This direction will allow everyone including the employees and owner to know what is expected from the company and how to achieve those goals. When Cosmo's defined its mission, vision, and values the company has ultimately has built an action plan that will adhere to the values while striving to achieve its goals and vision.
Customer Needs and Competitive Advantage
Cosmo Day Salon's vision for the company is to provide a relaxed, comfortable atmosphere where customers will feel at home while making their purchases. The overall mission of the company is to provide a store with a welcoming atmosphere that is open to the public regardless of race, gender, or religion. Cosmo Day Salon will place integrity and honesty above everything else when it comes to the customers. The company's planning, objectives, and goals will have a huge impact on the company's strategic direction and how the company will do business over the next few years. Part of the strategic planning process involves the continuous review of the company's vision and mission statement and to determine whether or not the company has met its goals. The company will utilize a benchmark which is based upon the vision, mission, and value statements to measure and determine the decisions that are made and need to be made. These decisions will determine the overall direction and purpose of the company and its strategic direction.
Cosmo Day Salon's mission is to provide the best quality products and services in a way that will allow them to accommodate a diverse range of cultures. The company has a strict set of values which holds integrity and honesty to be the highest and believes that every customer who comes in contact with Cosmo's will have a sense of the pride it holds its employees and suppliers also. Cosmo Day Salon values are very important to the company and employees have to support the company's vision, mission, and values when they come in contact with customers. The company's strategic direction will be based upon achieve the goals that are clearly defined in the mission and vision statements. The best way forto achieveis to review them continuously and make changes so that they are always striving to achieve their goals.