The Solid Rock

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1) Introduction

Business Management

Solid Rock Church

Desktop Publishing Designer

2) Terms of reference

As education becomes more competitive in Ireland it is important that ongoing environmental scanning occurs in the CDVEC so that we as an organization can identify new opportunities. I am studying an Advanced Business level 6 and it is very important to do work experience so I could make my own evaluation of the company where I am working. I have chosen to work in a Solid Rock Church as a desktop publishing designer and to do an Evaluation of Internal Organization for my Business Management assignment.

3) Method of procedure

In order to obtain the relevant information, the following methods of procedure were used:

1. Work experience in the church (Thursday and Friday every week)

2. Communication with pastor and leaders of the Solid Rock Church

3. Church's website

4. Internet

www.churchofgod.org

http://www.state.gov/g/drl/rls/irf/2003/24414.htm

http://www.businessdictionary.com/definition/evaluation.html

http://www.mindtools.com/pages/article/newTMC_08.htm

4) Findings
a. Description of organization

Ownership

The Solid Rock Church is a religious organization.

Type of enterprise

The Solid Rock Church consists of about 100 members; it has branches in Drogheda and Dublin. The Solid Rock is also a full member of the Evangelical Alliance in Ireland. the Solid Rock is part of the Church of God, with international headquarters in Cleveland, Tennessee. The Church of God is the oldest Pentecostal Church in the world, with over 6 million members worldwide. You can visit their website at www.churchofgod.org

History of the organization

The Solid Rock opened its doors in Drogheda January 1994 when Nick & Janice Park drew together some youth and members of existing small Christian groups in Drogheda and began holding church services in a basement cellar in Old Abbey Lane.

The pulpit of that first meeting place was directly above an ancient well where St. Patrick is reputed to have baptized the first Christians in Drogheda over 1500 years earlier. The Church slowly increased over the next 6 years, outgrowing 3 more meeting places.

In late 2000 the Solid Rock began to draw an increasing number of worshippers from different nations as people seeking God were attracted to the powerful worship and passionate preaching which characterizes the Church. Every Sunday for more than 3 years there have been new visitors drawn to the services.

Soon the Church outgrew the hotel ballroom where they were meeting, the largest public venue in Drogheda. In January 2003 the Solid Rock purchased a property on Ballymakenny Road and opened a new Worship Centre there in September of the same year. The growth has continued to over 600 members.

The Solid Rock in Dublin opened in January 2004. Today this rapidly growing daughter church is pastored by Emmanuel & Evelyn Might.

The Solid Rock Church of God Dublin is a very dynamic and growing multicultural church. The congregation consists of members from over 13 different nationalities across the globe and is a church that is committed to a multicultural vision.

Since 2004, the Solid Rock Dublin has grown from a church of 3 families to a congregation of over 150 people.

The services and worship every Sunday is designed in such a way that it creates a welcoming atmosphere for everybody no matter their background or culture.

The leadership of the Solid Rock believes strongly in Biblical accountability. It is a Scriptural principle that we can only exercise authority if we ourselves are under authority.

Product of service

The services and worship every Sunday is designed in such a way that it creates a welcoming atmosphere for everybody to participate in a very refreshing, revivingand dynamic worship led by ourlively and talented music/worship team.

The Church of God believes the whole Bible to be completely and equally inspired and that it is the written Word of God.

Who are the organization's customers?

The members of the church are mostly young people to 45 years old of different nationalities.

My own role in the above

I am doing the desktop publishing production for the church such as business cards, leaflets, brochures etc. using Adobe Photoshop.

b. Internal influence on organization

Value chain Analysis

http://www.marketingteacher.com/Lessons/lesson_value_chain.htm, accessed 11th of Dec, 2009

Primary Activities:

Inbound Logistics - raw materials, production of goods. For the church these are: reception, car parks, toilets.

Operation or production - turning the raw material into service. This is the worship service on Sundays.

Outband logistics - distribution of service to customers.

Marketing and Sales - how it advertised. There is an advertising department in the church, which works quite well.

Services - aftersale, aftercare, additional training.

Secondary Activities:

Procurement - getting the raw materials, choosing right supplier.

Technology development - best possible fit for technology used in a company.

Human Recourses Management - choosing right people at the right job in the right time, training and motivating people.

Firm Infrastructure - right process, legal system.

There should be links between chain parts and if the links provide strengths and weaknesses for a company. I think that the links in the Solid Rock Church's Value Chain are not very good.

Resource Based view

Sustainable Completive Advantage - brand, reputation.

The church is relatively young and it doesn't have a well-known brand, but it has good reputation among the current members of the church.

Tangible assets - the church doesn't have its own building, furniture, but it has good music equipment.

Intangible assets - has good reputation among the current members of the church.

Capability - ability to market its goods well. The church has talented music team and children's leaders.

c. External influence on organization

PEST analysis is concerned with the external influences on a business. It consists of Political, Economic, Social and Technological factors that could affect the strategic development of a business.

Political Factors:

* Tax laws.

* Attitudes towards foreign companies.

* Laws on employment.

* Environmental protection laws.

According http://www.state.gov/g/drl/rls/irf/2003/24414.htm:

The Constitution of Ireland provides for freedom of religion.

The Constitution of Ireland prohibits promotion of one religion over another and discrimination on the grounds of religion or belief.

Government policy and practice contributed to the generally free practice of religion.

The country is overwhelmingly Roman Catholic. According to official government statistics collected during the 2002 census, the religious affiliation of the population is 88.4 percent Roman Catholic.

There is no legal requirement that religious groups or organizations register with the Government

http://www.state.gov/g/drl/rls/irf/2003/24414.htm (accessed 5.12.09)

Considering all these political factors I assume that political position of the church is stable.

Economical Factors:

* GNP trends

* Inflation rates

* Unemployment level

Because of overall economical level in the country is low, inflation rates are high, unemployment level is high and disposable income is reduced we can expect that church's income will be decreased. The Protestant Church does not have government funding, it based only on voluntary donations and tithes and people are loosing their income now.

Social Factors:

* Lifestyle changes

* Growth rate of population

* Age of population

* Dominant religion

As dominant religion in Ireland is Roman Catholic, a Protestant Church has fewer members.

But taking into account that almost every family in the church have 3-7 young children, church is expected to have a natural growth within next 5-15 years.

As church consists mostly of foreign people it can be ignored by local population.

The church consists of about 100 people and most of them are consistent, so I assume that is community based church.

The church mostly consists of young people to 45 years old so this is a young vibrant and growing church.

Technological Factors:

* New product development.

* Research & Development.

* Rate of technological changes

The church does not use the modern technologies for supporting their services, musical equipment such as microphones, screens sound system need to be upgraded.

Church uses Internet to communicate with members and potential visitors.

Church has advertising department.

Church its own website, but it need to be updated.

Porter's 5 Forces Analysis

There are five important forces that determine competitive power in a situation. According http://www.mindtools.com/pages/article/newTMC_08.htm, (accessed 5th of December, 2009) these are:

Supplier Power:

how easy it is for suppliers to increase prices. This depends on the number of suppliers, the uniqueness of their product or service, their strength and control over you, the cost of switching from one to another, and so on. The fewer the supplier you have the more powerful your suppliers are.
Buyer Power: how easy it is for buyers to drive prices down. This depends on the number of buyers, the importance of each individual buyer to your business, the cost to them of switching from your products and services to those of someone else, and so on. If you deal with few, powerful buyers, they are often able to dictate terms to you.
Competitive Rivalry: the number and capability of your competitors - if you have many competitors, and they offer equally attractive products and services, then you'll most likely have little power in the situation. If suppliers and buyers don't get a good deal from you, they'll go elsewhere.
Threat of Substitution: this is affected by the ability of your customers to find a different way of doing what you do. If substitution is easy and substitution is viable, then this weakens your power.

5. Threat of New Entry:

affected by the ability of new companies to enter your market. If it costs little in time or money to enter your market and compete effectively or if you have little protection for your key technologies, then new competitors can quickly enter your market and weaken your position.

http://www.mindtools.com/pages/article/newTMC_08.htm, (accessed 5th of December, 2009)

Power of buyers, or current members of the church is strong -most of them are very loyal to the church.

Competitive Rivalry is high - there are many protestant churches in Dublin with the same vision and mission.

Threat of Substitution for current members is quite low.

Threat of New Entry is low, new churches unlike to appear because of general level of people faith.

d. Internal & External influence on organization

The SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) is a commonly used tool to create a strategic review of a particular organization. It does this through identifying the strengths and weaknesses of the church which are internal and the opportunities and threats which effects it from outside.

Strengths:

* Talented worship/music team.

* Low susceptibility to influence changes in legislation.

* Modern building located in the centre of Dublin.

* Multicultural vision.

* Tradition of high quality service and hospitality.

* Experienced children's ministry leaders.

Weaknesses:

* Lack of motivation worship/music team doesn't stimulate them to be more committed and persistent.

* Church building is rented.

* Church needs a person playing on keyboard.

* Absence of regular awareness about the results of personal work, weak feedback which are denominational factors.

* Absence of government investments to protestant church.

* Lack of advertising.

* Absence of tangible resources such as van, building, furniture.

Opportunities:

* Church should buy its own building.

* Attract more people.

* Train in the Gospel and motivate our current leaders, worship team members, and children.

* Advertising campaign can increase awareness about the service.

Threats:

* There are many protestant churches in Dublin, which have similar vision and mission.

* People are loosing their faith during last 10 years.

* Immigration of numerous Muslims could be threat to the Christian religion in Europe.

* Promotion of homosexuality and immorality.

* Secularism and other non-Christian religions could be a threat.

5) Conclusions

The frameworks of analysis above showed that the church is in quite favourable environment.

Political and social position of the church is good and stable, economical and technological aspects are worse but rather stable.

SWOT analysis shows us where opportunities might exist and how to avoid weaknesses within the church, or threats from outside that might limit future growth.

Porter's 5 Forces analysis showed that power of buyers, or current members of the church is strong -most of them are very loyal to the church.Threat of Substitution for current members is quite low.

Threat of New Entry is low, new churches unlike to appear because of general level of people faith.

6) Recommendations

Taking into account SWOT, PEST and Porter's 5 Forces analysis I could recommend the church to use following opportunities:

* Church should buy its own building.

* Train in the Gospel and motivate its current leaders, worship team members, and children.

* Advertising campaign could be more effective, especially church's website.

* The church does not use the modern technologies for supporting their services, such as musical equipment such as microphones, screens sound system- they all need to be upgraded

Threats that the church should be aware about are promotion of homosexuality and other non-Christian religions and overall downturn of people's faith. I think that church can try to avoid them making stronger Christian and family values

For making competitive rivalry lower I could recommend the church to make its vision and mission more specific, for instance it could commence a campaign for promoting family values.

7) Bibliography

Business Management class notes, Karen Abberton

www.churchofgod.org

http://www.state.gov/g/drl/rls/irf/2003/24414.htm

http://www.businessdictionary.com/definition/evaluation.html

http://www.mindtools.com/pages/article/newTMC_08.htm

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