Shopping Malls Centers

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Shopping centres, consumer bahaviour and consumer rights

SHOPPING CENTERS OR MALL

Shopping centers have existed in some form for more than 1,000 years as ancient market squares, bazaars and seaport commercial districts. The modern shopping centre, which includes everything from small suburban strip centers to the million-square-foot super regional malls, had its genesis in the 1920s.

The concept of developing a shopping district away from a downtown is generally attributed to J.C. Nichols of Kansas City, Mo. His Country Club Plaza, which opened in 1922, was constructed as the business district for a large-scale residential development.

In the latest of the 1920s, as automobiles began to clog the central business districts of large cities, small strip centers were built on the outskirts. The centers were usually anchored by a supermarket and a drug store, supplemented by other convenience-type shops. The typical design was a straight line of stores with space for parking in front. Grandview Avenue Shopping Centre in Columbus, Ohio, which opened in 1928, included 30 shops and parking for 400 cars.

The largest mall in the United States is currently Mall of America in Bloomington, Minnesota, which includes a seven-acre amusement park, nightclubs, restaurants and covers 4.2 million square feet (390,000 m²). The center has been heralded as a bellwether for its innovative mixture of entertainment and retailing. The forerunner to Mall of America, and the largest mall in North America, is West Edmonton Mall in Alberta, which encompasses 5.5 million square feet (580,000 m²).

In the 21st century shopping centers continue to evolve and serve communities social and economic needs. With the combination of fashion, food, entertainment, and services, shopping centers have greatly expanded their role in the communities they serve.

Many shopping centers have their own websites and have added their web address to their advertising and promotional vehicles. Most shopping centre websites have maps and directions to the centre, a list of tenants and a calendar of events. Some shopping centers are even providing free Internet access for their customers. The centre can e-mail the customer information on sales and special events that are taking place at the centre.

Regional Malls

A regional mall is a shopping mall which is designed to service a larger area than a conventional shopping mall. As such, it is typically larger with 400,000 square feet (37,000m²) to 800,000 square feet (74,000 m²) gross leasable area with at least 2 anchors, and offers a wider selection of stores. Given its wider service area, these malls tend to have higher-end stores that need a larger area in order for their services to be profitable. Regional malls are also found as tourist attractions in vacation areas.

A super-regional mall is a shopping mall with over 800,000 square feet (74,000 m²) of gross leasable area, and which serve as the dominant shopping venue for the region in which they are located.

How do adults and the old-aged people behave in the market

There are differences in every individuals behaviour. If we observe the people when separated in age group, we can point out some characteristics that are for each group.

My partaker had presented the children and teenager groups. Now it is left to me, to tell you about adults and the old-aged peoples behaviour in the market.

To bring the true out as good as possible, I went to a supermarket and I observed what they do and how do they behave.

To start with the younger group- the adults.

They come in the store with a long list of groceries. They get a cart, move between the aisles, put the needed items and if they see something that trap their attention, they find a place for it. They enjoy the shopping. The ones with children, worry about their budget. But they all like to buy healthy food even if that means to put their hand deeper in the pocket.

On the other hand, the pensioners, supply only those groceries that are necessary. As they make the first step in the store, the only thing they are looking at is low prices. They are economical. When a new market opens they are first in the queue (and the only ones), waiting the doors to be unlocked, and expecting to get something free, as a gift for the first costumers. They don't have a second thought about arguing when some product has the wrong price. They also don't usually leave a tip at the check-out.

SHOPING BEHAVIOUR TEENAGERS

Materialism drives teenagers to become compulsive shoppers

TEENAGERS are in danger of becoming future shopaholics because of their materialistic attitudes.A new study which questioned a group of adolescents aged 16 to 18 found they scored highly on the compulsive buying scale.

The research, warns that this serves as a powerful predictor to future problematic spending patterns. Addicted or compulsive shopping is a recognised clinical disorder.

What do teenagers buy?

They usually buy clothes, which are modern. Not all teenagers, but most of them, like to have a fashion style. All teenagers can not afford this. So today they buy everything. Several times, separetly girl teenagers, they have their role model at dressing. Role models are usually known film or singing stars, also television or sports starts. Teenagers know how to be very picky at buying clothes. Beside this that piece of clothing will look beautiful, he must stand also beautifully on the body.

Consumer behaviour for children

Children do not buying things that they need, these things parents bought them. For example clothes, they don't choose them alone, parents do that, and they often wear it and like it, they don't care how they look in it, like the teenagers do that. Things that children buying are toys. If they see a toy which they want have they often press down so long that they get it. Or they buy it with their own money if they have it. A lot of children also save money for certain toy which they see on TV or by their friend. When certain toy is very popular, they just must have it, and they don't care if they will play with it just 2 or 3 times, it is important that they have it.

CONSUMER RIGHTS

1. RIGHT TO SAFETY

Right to food safety is an important consumer right since it directly affects the health and quality of life of consumers.

2. RIGHT TO INFORMATION

Right to information means the right to be given the facts needed to make an informed choice or decision about factors like quality, quatity, potency, purity standards and price of product service.

3. RIGHT TO CHOICE

For developed world consumers, the right to choose translates into more and variety of products to choose from. For e.g. American consumers can choose from 25,000 super market items, 200 kinds of cereals and read 11,092 magazines.

4. RIGHT TO BE HEARD

The right to be heard means that consumers should be allowed to voice their opinions. For e.g. if you have been cheated in the market place or deprived of the right quality of service, your complaint should be heard and given due attention by the authorities.

5. RIGHT TO REDRESS

Competition is the by-product of the market economy. Everyday, manufacturers are discovering newer ways of cheating and duping consumers. It is to protect consumer interests that consumers have been given the right to obtain redress.

6. RIGHT TO CONSUMER EDUCATION

Consumer education is dynamic, participatory and is mostly acquired by hands-on and practical experience.

7. THE RIGHT TO BASIC NEEDS AND 8. THE RIGHT TO A HEALTY AND SUSTAINED ENVIRONMENT

These two rights are not so important for our developed countries. They are very closely linked with the realities of developing countries.

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