Rights, conflicts and responsibilities of companies

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McDonald's is the biggest food-service retailer in the world and it is employed 4, 00,000 people in approximately 119 countries. This company always tries to give more attention maintaining their employee rights. To focus some significant employee rights in below:

To protect the health and safety of employees at work

To must respect employees' fundamental rights

To encourage personal development of employees

To grip progressive work practices

To provide training facilities on chemicals or dangerous job

To inform employees about serious workplace hazards

To ensure flexible work hours

To assure the employees' job security

To evaluate the employees' on the basis of their working performance

To pay primary career's leave


McDonald chases different procedures to solve their internal conflicts. It may be in between employees and McDonald or it may be in between a third party and McDonald. Actually, they face various problems for their internal conflicts such as when they launched several new products then it didn't catch on with consumers, franchise operators blamed corporate managements and corporate executives blamed the franchise operators for the problems the company was practicing. Furthermore, McDonald's abortive to recover operations, such as fast wait times for food, and custom orders.

Employee Responsibilities

Quality Assurance Department

McDonald's quality assurance department tries to maintain their international quality. This department also ensures their all requirements set out in McDonald's International Food product Specification. Because ensuring the products quality is their main business strategy for attracting their customer.

Supply chain management

McDonald's supply chain management system is well-organized. They drive their business globally by using effective supply chain systems. McDonald's employees create an innovative supply chain that profitably defers high quality, safe products without supply disruption while leveraging their leadership position to generate advantage by improving the ethical, environmental and economic outcomes.

Franchise Department

McDonald's restaurant is operated their business globally by franchising action. They are also responsible at franchisee such as they provide training facilities without cost, sharing their business policy with franchisee, giving management expertise, solving the capital requirements, involving with structural controls and so on.


U.S. Franchises

Canadian Franchises

Other Franchises

McDonald's Owned





















Table 1: Number of Franchises in different countries


Marketing Department

The marketing department of McDonald communicates sensibly with their consumers through providing better service. This department spotlights on some responsibilities such as taking an accountable approach to marketing and advertising, helping consumers make healthier choices in their diet.

Branding Department

McDonalds' is the most influential brand name in the world. Company's brand promotion is done both internationally and locally. Different branding plans are followed to preserve and enlarge the brand position. This branding department is one of the most sophisticated Branding departments of the world.

Finance Department

MacDonald's has a physically powerful finance department. It has a universal audit system which ensures the sound financial circumstance.


McDonald's marketing strategy must be shaped in order to establish the means by which a set of clear objectives may be met. They are connected to market share, sales, reaching the target spectators and creating attentiveness in the marketplace. McDonald Corporation is broken down long-term goals to achieve into short-term measurable targets which is using as milestones along the way. This type of response permits the company to modify plans and allows flexibility. Generally, McDonald uses Penetration strategy which is helped for raising the sale of product to organization's existing customers by charitable some extra effort or offer. McDonalds want to amplify its coffee line in China and North America by increasing advertisement. Moreover, they are taking this strategy for increase its market share.


Figure1: the 9th year's turnover of McDonald's Corporation


Turnover (Times)



















Table 2: the 9th year's turnover of McDonald's Corporation

Source: McDonald's Corporation, 2009. Annual Report 2008-2000. [Online] (Updated 22 Dec 2009)

From the bar diagram I see that McDonald's turnover (times) was highest in 2004. So, their sales growth also increases during that year. But the following year, their turnover is decreasing day by day. And in 2006, their turnover obtains the lowest position that means their sales growth is few. I also see that their turnover is growing from 2006 to 2008. As a result company's sales growth also expands. At last, McDonald's corporation are trying to attain the uppermost place again & also trying to grasp the global market lucratively.

Information Technology

McDonald's is undeniably a boss in the food chain industry & also in technology. It uses information technology for various functions. Its technology system is highly innovative. They keep relation with others by using a global virtual network. McDonald's exercises various IT components like Hardware components and Software components to enlarge its service to the consumers. Different customized software is used by this corporation. A large section of distribution is also automated. Information technology is also used in promotional activities. Through its technology improvements such as FPI's help desk service, network and application consolidation and other technology achievements which are deeply enhanced and eventually benefiting to McDonald's millions of customers in global world.


Communication is a connection from one person to another person. It may be internal or external. McDonald's communication system is much organized and this company maintains a successful communication procedures. This corporation has an official website to communicate through different e-mail addresses and links. This corporation has also a well-built research and development department and its marketing research division use e-mail addresses and web addresses to gather information and response. On the whole, McDonalds's success depends on good connection with large group of consumers and organization who have stake in its business.

Freedom of action

McDonald's freedom of action is not same because this corporation believes on moderate freedom which is making different code of conducts & also creating various rules. Only top level of management in McDonald enjoys the full freedom than other level employees. Normally it is said that it is a elastic corporation in case self-sufficiency. But according to freedom of action, the interest of the organization acquires the main concern. McDonald's senior people think that the freedom of association and rights of employees to appoint in constructive communal bargaining within the host country.

Censorship on internet

McDonald is followed limited censorship on the internet. All other international companies like McDonald are also concerned with internet and give its corporate information and its expansion on internet. But newly protecting their information, they are improved e-mail monitoring activities to the preservation of Web logs and communication data. Additionally, some very secret information is not revealed. It is written rule of the corporation that it cannot unveil any top secret information and any individual information unconnected with the interest of this corporation. Beside these a mixture of inner financial data are not focused in internet.

Computers and work

Computers are a vital part of its communication system and information technology in McDonald's Corporation. It has snatched every side of activities of the modern universe. At recent time, any corporate work does not finish professionally without using the computer. Accordingly, McDonald are restricted their all working activities by automated system such as using computerized machines, equipments for production and research & development. Similarly, they also apply modern technology which is ended by computers to entrance in global communication process & growing global marketing and so on.


McDonald's Corporation is a multination organization of the USA which was incorporated in 1955 in Des Plaines, Illinois. USA. This corporation drives their business by the USA Company Act. It has done their business in over 119 countries. So, this corporation follows all rules and regulations of appreciated countries where it activate. As a result, McDonald's involves with various competition acts, environmental acts, consumers right protection acts in different countries. They also provide different types of taxes in many nations. Moreover, McDonald is signed various worldwide agreement for defending environment, employees rights etc.


At modernization time, a security is major concerns to operate the global business. As like other multinational companies, McDonald follows some effective security policy to overcome the unexpected collision. They use high-quality CCTV camera as security purpose which are recorded image whenever a camera notices movement. Some of the Dallmeier recorders are also connected into the company network which tolerates any incidents to be appraised. They are also severely utilized to grant an access power, fire & burglar detection and check solution method for securing their franchise.

Answer to the Assignment Question No. 2

Country overview

Singapore is a desert island city-state off the southern areas. It is a microstate and the nominal nation in Southeast Asia. It is significantly bigger than Monaco and Vatican City & the only other surviving sovereign city-states. Singapore's standard of living has gone up radically. Foreign direct investment and a state-led force to industrialization based on plans strained up that have formed a modern economy focused on industry, education and urban planning. Additionally, Singapore is the 5th wealthiest country in the world.

The legal system

Singapore practices common law legal system which is based on British common law. Sir Thomas Stamford Raffles of the East India Company recognized Singapore as a trade place in 1819. The East India Company had attained the First Charter of Justice from the English dominion some 12 years earlier in 1807. It was authorized to establish a Court of Judicature in Penang which had controls similar to those of English higher courts. But in 1878, the Civil Law was passed to legalize the response of English law into Singapore. Section 6 of the Civil Law Ordinance is provided that recent English law was to offer to all business matters, unless there was valid local legislation in force. Singapore had disappeared from being a Crown Colony to be an independent State in 1959. And it became a member of the Federation of Malaya, Sarawak and North Borneo that created Malaysia in 1963. Conversely, Singapore was alienated from Malaysia and suited a sovereign, independent nation on 9 August 1965. The Civil Law Act stayed in strength after Singapore's sovereignty. Consequently, it was retracted on 12 November 1993 by performing of the Application of English Law Act.

Sources of law

There are generally viewed to be three sources of law in Singapore-


Judicial precedents and


Now clarifying the following sources: