Pre-school Age

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Daycare business


Reportedly daycare centers are seen to the most lucrative venture. The shared income generating responsibilities among parents has necessitated the need to use Daycare centers to fulfill the role ought to have been played by parent in early child-care. For this reason, majority of the parents have been relying on daycare centers to carry out the role of children care. Similarly, definite need for such daycare centers has arisen as a result of increased pre-school age mothers who are compelled by economic issues to find jobs far from their homes. Current economic status and increased divorce rates have actually made mothers to take-up the responsibilities of being a bread winner (Gisler & Eberts, 2007). As such advancing my career in this venture would reward.


Daycare centers business is expected to boom and have a continued growth hence the best kind of business to invest in. According to majority of the experts in daycare field, demand for daycare services are expected to increase with time. Such forecasts are based on the fact that an increased number of young parents had an experience or happy memories of certain duration spent at the daycare centers (Arnold, 2004). Similarly, the young parents seem to have enjoyed some learning experiences in such centers as well. Additionally, a great need or desire has emerged for young mothers to work far from their homes. Daycare centers targeted to generate profits are preferred more than baby sitting services. According to research, the most important and crucial time for a child development is between 1-6years, where daycare services play a pivotal role.

Demand for daycare centers

Consequently, today's mothers are better educated and therefore have more knowledge on the need for child care plus the perceived desire to offer the best to their children. For this reason, majority of the young mothers are demanding and desiring a structured pre-school learning simulation provided by daycare centers in the modern world (Gisler & Eberts, 2007). However, despite some companies availing daycare services for their employees, majority of the parents prefer to enroll their children to daycare centers owing to the close distance to their homes. Preference for daycare services closer to the homes is on the increase, and more particularly the privately owned daycare centers within residential areas. The assurance to private daycare operators is against competition from organizations availing such services to their staff.

Starting a daycare business

Before any engagement in a profitable daycare business, an individual must understand how the business can be made profitable. Most existing daycare centers operate full enrolments on about 35-65 children. Such enrolments have been facilitated by state government control leading to exorbitant costs of operation. Basically, to handle 150-200 children, enough facilities must be availed if profit generation of 100,000dollars is to be generated before taxation. Additionally, its necessary to check regulations availed by local or state government agencies in order to undertake proper planning. This is because majority of the state need daycare centers to avail a minimum area for each child, within or without the building. Similarly, each child should have a minimum of one hot meal every day. Every 15-20 children should have a licensed teacher and nurse (Arnold, 2004).

In the beginning, an individual can operate baby sitting services which would facilitate learning experiences as well as profits expansion. In the long term, the business will have established a quality image. After succeeding the babysitting stage, an individual can begin to construct an authentic daycare facility. Locations can be chosen within individual social premises, church or even within civic club facilities. Similarly, an individual can buy or rent a vacant room. However, a big ranch-style home containing a large backyard probably would be the most sufficient location. In addition, one should have a city council approval before finalizing on the start-up plans (Jackson & Gray, 2004).

Business facility and strategies

Partnership arrangement strategy or sponsorship agreements with established local organizations would assist in space provision, start-up costs support or city council approval. When planning, it's important to be aware that daycare center services would perhaps be the ideal business operation for absentee ownership or professional investor group (Arnold, 2004). An individual will therefore have adequate space for parking, reduced partitioning costs or building remodeling in-order to suit the business requirements. Ideally, the best location should be on a main street, with the daycare facility set back from the street. Where possible, the daycare business facility should be planned in a similar way with a motel entrance or a hospital.

Permanent parking space should be located between the street and the driveway. Locating the parking space between the street and driveway would be convenient for the parents to drive right-up to the business premises door while dropping-off their kids. Basing on an individual's city sign ordinances or financial ability, it's important to make the most perfect sign. In the sign, the individual should advertise the daycare business name, hours of operation, children drop-in procedures plus the phone contacts of the business owner (Gisler & Eberts, 2007). The sign posts must be as detailed as possible, entailing all the essential information with high ability in convincing passer-by to adopt an individual's daycare services. In addition, partnership with church organizations, sponsorship groups or labor unions would tremendously assist in advertising services. This can be done through mentioning a particular daycare service business within their bulletins and passing-out flyers or circulars.

How to operate

Before commencing the operations, an individual should decide on the daycare business hours. In general, this can be from 6am to 6pm. Decisions should also be made on whether children breakfast will be offered by the daycare operators or supplied by the guardian/ parent. In case breakfast will be supplied, the individual owner must plan for food supplies plus a cook for morning meals. Since lunch will already be in the plan to be provided to the children, kitchen facilities or a cook will already be available. Where circumstance dictate that an individual provide breakfast to the children, an additional 8-12 dollars must be accounted for in the weekly billing. Actually, it's advisable to buy food supplies in bulk since such an action will generate some savings in the over all costs of food supplies to the business owner. Every time, priority should be given to availing mid-morning and afternoon snacks in varieties. Mostly, the most available snack foods in majority of day-care centers are cookies, juice or fresh fruits (Dorsey & Sciara, 2001).

Additionally, since hot meals will be provided within the day care center, there will be need for dishes, a cook, bulk food supplies, planned menus and small size chairs and tables must be planned for. Similarly, a daycare business owner will have to plan for facilities used in washing the dishes and kitchen assistance. However, when planning all the overhead cost must be kept as low as possible. Consequently, greater overhead will mean children will be enrolled more hence the need for larger space requirements. Generally, all daycare centers operations are within planned routines. Days are normally broken down into segments of an hour while a pre-planned curriculum is drawn similar to that of public school classes (Jackson & Gray, 2004).

A daycare center should start with a game period on arrival of the children up-to about 9am. To facilitate play activity, facilities such as indoor sand boxes, family sized TV set or toys will be required. Between 9-10am, children should be kept in separate groups on the basis of age to do story-telling or hold a reading session (Dorsey & Sciara, 2001). Mid-morning snacks should be availed between 10-11am, while at the same time younger children are being provided with mid-morning nap. Afterwards, a learning session is held and at this time, guests can be invited to entertain or speak to the children. Such entertainment guests can include civic clubs, city administration and firemen, among other to speak to the children about citizenship. Lunch time is set at 1pm while 1-2pm serves as an extra learning session.

In this learning session between 1pm and 2pm, basics of writing, reading or arithmetic can be offered. However, this kind of learning is not based on proficiency teaching but just as strategy to instill formal education interest to the children. Whenever possible, all the children should be outside during game periods. Every time varieties of playground equipment are available, there will be no need to have games which are organized. However, a playground supervisor must be available to watch the kids as they can hurt themselves as they play. To assist in supervisory, the daycare owner can hire part time help at a minimum wage, maybe from local colleges (Gisler & Eberts, 2007).

Caring for the children

Every good playground will need an area which is fenced all round. Similarly, to facilitate an effective service to the children during play sessions, an individual should carry out are search on the playground equipment within the play yards of local public schools or within other daycare centers in the vicinity. Generally, basic play material may include swings, jungle gyms, slides or sandboxes. However, it's advisable to be as original or creative as possible in the game area provided the equipment is safe (Arnold, 2004). Within some states, it's mandatory to have certified and registered nurse within the daycare premises. Nevertheless, the most important consideration should be getting the required medical information right from the parents plus a written procedure to be followed in cases of accidents or illnesses.

Basically, whenever a child suffers injuries while in the daycare premises, the kid should be taken to the nearest health center as another individual contact the parents/guardian. Ideally, it's good to have all the daycare staff indoctrinated with the basic Red Cross knowledge in first aid. Additionally, a well equipped first aid kit must be availed at all times within the daycare premises. A daycare business owner can hire the nurse's medial license to ensure medical services are available whenever required (Dorsey & Sciara, 2001).

Income Potentials

Currently, majority of the daycare centers are charging 35-65dollars for each child for the five days of the week. Additional 5-10dollars are charged for including breakfast in the menu, while an extra dollar for every meal is levied whenever an evening meal is offered to the children. When formulating the financial structure or the clients' payment schedule, considerations are made to be advance the payment earlier. Similarly, advance pay will eliminate bookkeeping obligations, save on time and/ or collections problems. For an effective advance payments action, parents can be provided with a weekly free service for every 3months (Dorsey & Sciara, 2001).

Managing the daycare business

Each daycare center targeted at profit making must have a sharp director or manager. The manager can be hired or the individual owner can serve as the manager. Character traits of the director should include empathy, judgment expertise, being sale oriented and / or outgoing. Similarly, the director must be a good listener without preconceived opinions or making of sudden decisions. A daycare center manager should be committed in developing and maintaining a perfect reputation. Hiring, supervision, budgeting, overall operation and scheduling will be the responsibilities of the director (Jackson & Gray, 2004). The best individual should be considered for the director post regardless of the cost. Daycare directors will command a pay similar to a public school teacher in addition to fringe benefit allowances. Strict procedures and regulations should be administered concerning pick-up hours of the child, for security purposes of the kids. In circumstance where children are picked up by a different person besides the legal guardian, precaution must be taken by availing printed forms and authorization signatures from the legal guardian.

Daycare centers should have quality slickly printed brochures which shows the daycare rates, services offered, curriculum outline plus a statement showing the beneficial objective to the children. During enrolment of a child, the parent must provide details related to personal address of the parent, child's medical information, parent's place of employment and contacts on emergency cases. Staff hired to care of the six weeks infants must be thoroughly oriented in caring for infants and ascertainment must be done concerning the babies' health during their enrolment. To avoid sharing and ownership problems among children when they bring toys from home, the daycare should provide a complete complement of essential play items or toys within the daycare center (Arnold, 2004).


Despite very little opening advertising activities within daycare centers, the centers have been experiencing an increased rate of enrolment, approximately 90% in a period of 6months. First, door-to-door distribution of handouts, involving quality informative brochure would play a great role in the center's publicity. Students undertaking advertising courses within the locality or an advertising copy-writer can be hired to design and write such brochures cheaply. Nevertheless, having an appropriate commercial printer to carry out the printing services on the best quality affordable-paper would be the best strategy. Similarly, a local newspaper display for a grand opening would facilitate publicity (Dorsey & Sciara, 2001). At the same time, similar advertisements should be made in the local magazines plus other publications which are targeted to the working mother. In addition, a group picture of the daycare center staff and the center services summary would be attractive to potential clients.

Editors within the local newspaper, broadcast stations may be invited to the daycare's grand opening. In addition, service information advertisement should be placed within the yellow pages of the telephone directory. Nevertheless, the yellow page contacts should be made in advance before directory release. Brochure distribution should continue even after the grand opening. During grand opening session, the daycare center should provide free refreshments enough for every individual (Jackson & Gray, 2004). For example, coffee and punch can be given to adults, juice to the kids plus cookies to all people. In addition, within this grand opening, staff of the daycare center should be meeting the parents, answering all their questions and offer them brochures containing the center details.

Conclusion and recommendations

From the above discussion, it's evident that daycare business is the most appealing kind of business I would steer may career to. Explanation behind this is based on an increase rate of working mothers and divorced mothers, who have to work extra harder to make the ends meet. For this reason, a growing market for daycare services has developed. Investments into daycare business will require proper management, partnership strategies with other organizations plus a reliable marketing strategy. For management purposes, it's easier to run the venture where it's the owner's responsibility to assume the managerial role while focused in providing profitable services, which are satisfactory to the clients.


  • Arnold, M. (2004). Effective communication techniques for child care. Auckland New, Zealand: Cengage Learning publishers.
  • Dorsey, A. & Sciara, D. (2001). Opening and Operating a Successful Child Care. Auckland New, Zealand: Cengage Learning publisher.
  • Gisler, M. & Eberts, M. (2007). Careers in Child Care. New York, USA: McGraw-Hill Professional Publishers.
  • Jackson, L. & Gray, M. (2004). Starting a Child Care. White Plains, NY: A Business of Your Own publishers.