Organisations Name Is Gitanjali Group Business Essay


It is the first major diamond and jeweller house launched and run by modern businesspersons. The loyal customer and a modern multinational business run on advanced insights. It is a profitable business.

It is large in size. Tasks extent the globe from USA, UK, Belgium, Italy, the Middle East to Thailand, South East Asia, China and Japan.

It is today over $2500 million multinational group, and a publicly listed entity.

Its vision is to be the world's leading builder of diamonds and trader of branded jewellery, with a strong, globally diversified structure and combined operations efficiently linking diamonds from rough to retail.

Headquarter of Gitanjali is in Mumbai and have more than 4,000 points of sale across a total area of 1.7 million square ft. Its presence is in major jewellery markets such as the United States, the Middle East, and Europe as well as markets in Asia, such as Japan, China, Hong Kong and Thailand.

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Gitanjali Group launched multiple brands for various markets. With the spreading customer base, the Group became one of the largest exporters of jewellery with major markets in USA, Dubai, Saudi Arabia, Singapore, Italy and France.

In specific environment, mostly middle and high level people are the customers; Alka Diamond Industries Ltd and Anshuni Commercials Ltd are competitors while in general environment, they have to huge amount of tax to government and gold mining could be a legal and global issue.

According to my views there could be a legal and global factors of general environment is mining which seems likely to significant impact on the organisation because it cause health and environment impacts.

Gitanjali Group strategically positions itself as leading diamond studded jewellery manufacturing company. Today the group has one of the largest included diamond and jewellery manufacturing plants in India. It is engaged in the business of finding rough diamond, decorated gold and platinum jewellery and its marketing and domestic retailing.

Question Two: Topic 4 - Organisational Ethics

2.1 Ethical issue that has previously and continuously arising - HAZARDOUS POLLUTION

a) I believe that hazardous pollution is the main ethical issue which has arisen and even continuously arising because to make jewellery Gitanjali Group need gold. Its production cause hazardous pollution. Cyanide is highly poisonous chemical, which kills living things when visible in minute quantities. Mercury is also used for gold production, minute quantity of its complexes enter in to water bodies that causing heavy metal contamination of water. Mercury enters in to human chain in the form of methyl mercury through fish which cause mercury poisoning in humans which affects brain functions.

b) As per personal ethical approach each and every person in Gitanjali Group is morally responsible for his or her own behaviour. To solve hazardous pollution Mr. Mehul C Choks, who is the managing director and other company leader should organise performance test which indicate the MCS (Mercury Capture System) technology can reduce airborne mercury emissions in gold shops by 80%. Such kinds of techniques help to reduce pollutions and safe lives.

c) According to my point of view this problem cannot be vanished due to lack of techniques at such level but it can only be minimized as much as they can. Management should provide number of safety measures to the workers and set up new techniques to proper utilization of resources. So, they can get gold as much as they need to fulfil their consumer demands. Even management should aware the society regarding such issues and suggest them to prefer other kinds of jewelleries.

2.2 As per my opinion Gitanjali Group takes toward ethics seem to best fit with the utilitarianism, view of ethics.


it only focus on increasing sale by making more and more new designs of golden jewellery rather than to control its ethical issue. They have to work on it only because the main work of company is manufacturing golden jewellery. For this they need gold and they can only get gold from mines which become the cause of hazardous pollution.

2.3 Gitanjali could follow the Michael Davis' seven-step guide to ensure staff practices ethical decision making:-

1. State problem- Identify the actual problems.

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2. Check facts- determine the causes of problems.

3. Identify relevant factor- choose the main reasons.

4. Develop list of options- list all the possible problem solving methods.

5. Test options- do some tests to solve situations: - harm test; publicity test; defensibility

test; reversibility test; colleague test; professional test and organization


6. Make a choice as per 1. -5.

7. Review steps 1.-6.

Question Three: Topic 4 - Social Responsibility

3.1 The approach of SAMBHAV takes Gitanjali Group takes toward social responsibility.

It believes in improving standards in key areas like employment and authorization of PWD's, education for the neglected, health, training and education.

Gitanjali gem Ltd won the Blue Dart Global CSR Award for 'Best Corporate Social Responsibility Practice Overall'.

It recognized that company made an important and positive impact on the lives of people.

The Gitanjali's responsiveness is to the needs of stakeholders and growth of advanced models to fulfil social responsibilities.

3.2 Firstly, as we know Gitanjali Group is deals with the jewellery. So, it needs number of large plane grounds for mining of gold, diamond, silver and other metal materials. Secondly, it is huge business which is running in number of countries. So, it also need spaces for their industry buildings for manufacturing processes and even for selling such as malls, etc.

Especially for mining they need plane grounds and uncivilized areas. For this it has to cut forests cause deforestation for their work which leads to number of environmental problems. If they cause lot of environmental problems, then they should lot of efforts to reduce pollutions such as - more and more plantation, use less chemicals, and provide safety to all worker, especially to the labour work in mining. Even they organise some such kind of events in Mumbai but it is not enough to cope up with their major effects.

3.3 As per my knowledge there are some barriers which could prevents stakeholders' social

Responsibility expectations:-

a) Need minerals: -

Gitanjali Group is jewellery manufacturing company which must need

minerals such as- gold, silver, diamonds, etc. that could obtained only from mining and they have to use dangerous chemicals for extract actual material for their manufacturing process which cause hazardous pollutions, chemical effects on the health and other number of environmental effects. So, the company cannot able to combat these problems at such level.

b) Wastage of money and time:-

To reduce hazardous pollution company has to organise performance test that is MCS (Mercury Capture System) technology which require handsome amount that leads to decrease profit because this process consume large share of profits which would definitely effects stakeholders. On other hand it is also time consuming thing. Gitanjali Group has an expanded business; they have not enough time to do such kinds of thing in proper ways.

3.4 Benefits

According to my point of view there are a lot of benefits for Gitanjali Group by behaving in a more socially responsible manner because the main thing is society must be happy in which or by which company have to exist. By doing some social events like as sales stall of product made by the children of adapt; "Environment is my new best friend"; blood donation drive and first aid trainings so on, results in build strong goodwill that is must important for long term survival of company, increase customer faith which increase sales and also develop strong relations with other companies or sectors to which it has to deal for business processes.


If there are lot of benefits, on other hand there some disadvantages also. Gitanjali Group has a huge business that means huge responsibility which needs proper concentrations. For social activities, there is need of time and money which cause of less concentration on main business purposes; wastage of time on such events as well as wastage of money. So, it is difficult to manage these entire things in such a big business.


By seeing both sides of this concept I think Gitanjali should do social activities for gaining faith of customers, investors and for becoming strong goodwill in the society but take care

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of their time, money and proper concentration on main purposes of company. All these three things are very important so there must be balance between them.

Question Four: Topic 5 - Problem Solving and Decision-making

4.1 Managerial decision making is the process by which managers retort to opportunities and

threats by analysing options for making decisions about courses of action

Conditions that may affect managerial decision making in Gitanjali Group are:-

a) Risk

Risk is the possibility of suffering harm, loss and danger.

For example:-

The Board and the Senior Management of Gitanjali Group are responsible to perform their

fiduciary duties (duties of loyalty and care) along with high responsibility and accountability

towards the company and its shareholders. So, they have to take properly any business decision.

b) Uncertainty

It is the condition of being uncertain or unsure.

For example:-

Company decided that there must be confidential information regarding anything related to business but nobodies know the inner intention of all people work in the management. May anyone felt unfair with him/her by management and disclose all secrets to media. So, it could be uncertain to take some business decisions.

c) Decision complexity:-

It refers to situation which is very complicated to solve.

For example:-

In Gitanjali Group there may be a conflict of interest. Management shall not attempt to place them in this situation. If this situation gets up they shall act in the best interest of the company.

4.2 A typical everyday business problem that a manager could be expected to make decisions about is

Customer shouting on manager

Mistakenly worker works in Gitanjali's retailer shop gives silver ring to the customer instead of platinum ring. Customer felt some doubt. So, to confirm he went to other retailer shop to check the actual variety. When he know reality and he came to the Gitanjali's retailer shop with media. He gathered the people and start shouting on the manager.

4.3 To analyse and propose a solution to the problem of giving wrong ring, I would use the 5 Whys process. This process would help to find out the main cause of the problem. Each response to the Why question, leads to another, until after about 5th why the main reason has been identified.

Why was customer shouting on manager?

He was shouting on manager because he got wrong ring.

Why did he get wrong ring?

He got wrong ring because one of worker gave him silver's ring instead of platinum's ring.

3 Why did he give wrong ring?

He gave it because he hadn't enough experience to make difference between silver and platinum.

4 Why was he inexperienced?

He was inexperienced because he was fresher worker. He was hire for few months.

5 Why had the manager hired such inexperienced person?

Manager had to hire him because of uncertainly they get big order of jewellery for marriage celebration during off sessions. Thus, manager had to hire inexperienced worker for helping in small kinds of works.

By this process the actual reason has been find out that is uncertainly get big order of jewellery for marriage celebration during off sessions.


Always be ready for uncertainties. Manager should make contract with some trained worker that they must available when he called especially during off sessions.

4.4 Group decision making:-

When all members of company sit together and discuss all aspects after then management come to the conclusion, this all process is called group decision making in which all company members are agree with the final decision.

As per my thinking this is the best way to make major decisions in Gitanjali Group. There are some reasons:-

a) Mutual Harmony:-

With group decision making all the members share their views, experiences and problems to each other which cause of mutual understanding, learning new things, getting innovation and motivation among all members of Gitanjali Group.

b) Reduce conflicts:-

When members discuss any concept and come to the conclusion with the agreement of all members which will definitely help to combat all kinds of conflicts and generate good environment in the Gitanjali.

Question Five: Topic 6 - Planning and Control

5.1 Let I am operational manager of Gitanjali Group, the process I would follow to develop department's operational plan for the next year is:-

a) Mission/Vision:-

Firstly, I describe Gitanjali Group's department mission and vision.

b) Priorities and Influences:-

After description of mission and vision then deliberate the several impacts which regulate our services.

c) Key Functions: -

Identify and group the service activities provided by your department into key functions.

d) Cost out Service Activities: -

Cost out service activities; discuss existing services levels and policy deliberations.

e) SWOT Analysis: -

Detect the Strengths, Weaknesses, Opportunities and Threats within our service events.

f) Identify Goals and Objectives: -

Evaluation department goals; state our goals for each key function and develop 1-3 purposes for each goal.

g) Develop our Operating Plan: -

After all these steps, there is time of developing operating plan.

h) Tell Us What We Are Going to Do….:-

In the end, communicate it with all.

The process I would go about setting goals is:-

a) Identify areas for goal setting. These might include:

· Personal development

· Process improvements

· Team building

· Activities/projects to help department/university achieve its goals

· Activities/projects that focus on providing better service

2. Write a goal statement, focusing on observable, measurable performance (e.g. "deliver,

develop, produce, increase, or improve"). Include a time frame for completion.

3. Determine measures of success. Determine how you will know if the goal has been


4. Develop a specific action plan to include what needs to be done, which is responsible,

and when each step will be completed.

5. Identify resources needed to accomplish the goal and how they will be obtained.

Barriers of planning are:-

· Confusion between tactics and strategy.

· Isolating the function from operations.

· Confusion between the function and the concept.

· Organisational barriers.

5.2 A strategic objective of Gitanjali Group that fits the SMART criteria could be:

It plans to expand their retail base from the present 2000 outlets to 5000 outlets in the coming years.