Mina Massage Business Plan

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Mina Massage

Business Plan

Table of contents

  1. Table of content .………………………………………………………………………..2
  2. Executive summary …………………………………………………………………….3
  3. Objectives …………………………………………………………………………………4
  4. Mission ……………………………………………………………………………………..5
  5. Keys to success ………………………………………………………………………...6
  6. Company summary ……………………………………………………………………7
  7. Product description …………………………………………………………………….8
  8. Price and pricing strategy…………………………………………………………….9
  9. Market segmentation…………………………………………………………………10
  10. Target market segment strategy…………………………………………………11
  11. Market needs……………………………………………………………………………12
  12. Strategy and implementation summary……………………………………….13
  13. Competitive edge……………………………………………………………………..15
  14. Sales strategy ………………………………………………………………………….16
  15. Advertising and promotion………………………………………………………..17
  16. Management summary……………………………………………………………..18
  17. Projected profit and loss……………………………………………………………19
  18. Projected cash flow……………………………………………………………………20
  19. conclusion…………………………………………………………………………………21
  20. reference………………………………………………………………………………….22

Executive summary

Mina massage is owned by mina, Miss. Mina has been a licensed massage therapist in Korea since May 2005, and will run the business from a home-based location from next year. We will offer massage in a variety of styles- Aromatherapy, relaxing handling, sports, foot, soothing salt scrub massages.

This massage business goal that increase of revenue and expand a shop to do that, concentrate on customer service and maintain satisfaction of customer.

Objectives

  1. Increase the number of new customers by 15 percent within 6 months in business
  2. Increase number of day/night time customers stopping by at our company
  3. Extension of company location to Auckland by next year
  4. Increase annual income
  5. Make our shops well known to people in Christchurch

Mission

Our most important mission will be running a profitable business while keeping high customers satisfaction and increase business area. We will provide a top quality massage service and continuously work our way through to provide a better service.

Keys to success

  1. Professionalism: maintaining good boundaries between customers and specialist which includes everything from maintaining in secret to keeping out train up-to-date. As owner need to strengthen service education to staffs that is related to maintain sales.
  2. Individual attention: to detail in making experience to customers’ preference which is used to record to remember information for future sales method that valuable data?
  3. Repeat business/Recommendations: Loyal customers will bring more prospect customers for treatments. With good customers service could be recommend the business to friends and families as well as to the neighborhood.

Company summary

Mina massage shop is created for the purpose of mind and body rest for people. Miss. Mina has been a licensed massage therapist in the Christchurch since May, 2014.She will be running the business from a home-based location since next year. Since first obtaining her license, Miss mina has consistently taken more education classes than required and continued with her degree and studied more and more variety of massage and other therapeutic techniques including general massage, nail care, foot care, part of body care, deep Tissue, sports massage, meridian massage aromatherapy even shop atmosphere. Miss Mina choose in a wide range of massage styles, and listens carefully customers’ need and preferences.

As the owner has suitable and sufficient skills to start and run this business, I believe that thus opportunity to open a new business is a very important factor.

Product Description

Mina massage is more special than other shop which mean is possible to get this service tailor-made, body, facials, anti-aging treatments that can be adapted tosuit individual tastes. For example, clients who have sensitive skin can choose massage type and use special formula of massage cream. Mina Massage shop will also offer a full retail line of cosmetic products, aroma oil, fragrant candles, hand care tool and other beauty products. These items retail price will range between maximum of $100 and minimum of around $50 per item.

The most popular services offers by Mina Massage are as below:

Aromatherapy with either body wrap, scrub, or massage (make price depend on oils of quality)- 1 hour or 2 hours this massage helps customers to recovery body and skin

Relaxing handling massage-one and half an hour this massage makes customer to feel better

Sports massage -1hour this massage helps the circulation of the blood

Foot massage with foot care -1hour for recovery feeling if fatigue and tension

Soothing salt scrub-50min this is for exfoliation and soft skin

Price and Pricing Strategy

Basically, I will set Mina Massage shop rates to per hour, half hour and one and one half hour in accordance with what other in the area are charging. I will offer a lower price if the client is sick and needs more comfort from the massage. Also I will make coupon event that is most important of sell marketing from seeking lower price clients with good service. For example some customers might need a massage three time a week however, if the customer feels that the price is not quite affordable, we can offer a coupon promotion that can purchased to save the customer some money. Such as buy 10 coupons, and get 1free coupon. Another alternative plan is that we can offer free half hour massage coupons. In this case, people can just pay for an additional half an hour in order to get the full hour.

Since every customer is expected to make the most out of a discount, or a good value, I will try to offer even more discount opportunity to students, pregnant women and seniors etc. we will also offer special packages on Valentine’s, Mother’s day etc. I will always try to work with the customer to meet their needs and wants.

  • Mina Massage services offered will include:
  • Aromatherapy with either body wrap, scrub, or massage (make price depend on oils of quality)- 1hour or 2hour $100/$200
  • Relaxing handling massage-one and half an hour/from $130/$80
  • Sports massage -1hour/$170
  • Foot massage with foot care -1hour /$150
  • Soothing salt scrub-50min/$150

Mina massage also offers 10% discounts to customers such as over 65 years old, under 18 years old

Market segmentation

Our targets for potential clients are Chinese, Korean and other local people of Christchurch. There are extensive market places in a local area. The customers will be from every age and gender with individual and household incomes greater than $25,000. However the massage normally uses from30-55 ages of female which the mid-high/high income workforce who most have a job and plenty to free time. Also some clients come for relieve stress form work place or family.

The Kiwi group are distributed widely over New Zealand who prefer relaxed atmosphere and a pleasant conversation with massage. We will prepare aroma candles, classic music and herbal tea to match our Kiwi customers’ needs.

Also we will train our staff to share a common interest with customers to offer them more personalised service

The Chinese group is interested to follow Korean celebrities called ‘Hanrue hot blast’. They also desire beautiful skin that can be possible to change their value of life with massages regardless of gender and age. This business tends to bring another profit from the customers that like buying cosmetics, hand care, foot care etc.

The Korean group generally desires a psychological stability by massage or treatments. As a response to those needs, our massage therapists will offer a range of quality massage such as herbal remedy and aroma candle for recovery which is specially designed for them.

Target market segment strategy

Our clients can be classified into three categories; Kiwis, Korean, Chinese, besides the obvious differences in the style of massage or treatments each of these prefer, Mina massage treatment for both men and women. Our aim is to restore the body’s natural balance and well-being through skilled, therapeutic service.

The most important customer to target is professional workers because they have higher incomes than other people that is related to maintain customers

Market need

According to some client reviews of some massage shops, they have received standard relaxation massage, aroma oil massage, foot massage and hand massage with care. However, most clients desire to feel comfortable during the massage and any other time in the shop. To deal with this, we will provide drinks so customers can enjoy tea after and before the massage. Also we will make a homely atmosphere by providing cozy sofas with natural decoration, books and magazines, fresh flower, displayed to create a natural atmosphere

Todays, people life is tired and stressful, so they need to massage service to help them to relax and mental stability for the future.

Strategy and implementation summary

Product

Mina massage is professional skill of relaxing and healing that has been well educated for long time. The massage skill came from expert techniques in Korea that is highly appreciated in my country. Specialist completes a 4-year course of study and more learn the theory through practice to master the technique. Also some specialist to learn to practice the finger-pressure treatment which spares no strenuous efforts that is one of the keys to success and another thing is ambiance in the shop that decorations like an informal atmosphere, relaxing music, aroma candles, herbal drink that is important to clients’ health.

Pricing

The pricing is value of service that client would pay for the service. Mina Shop’s main clients are those who earn an annual income of $80,000 or above and therefore the monthly basis after taxes accounts for $5,678. Assuming that 7% each individual’s income is to be spent on personal care services and that each customer visits a massager parlor 2 times per week on average, clients will be able to spend approximately $100 per massage session.

As discussed in the above section, the pricing details can be referred to as above.

Promotion

Advertising - use newspaper, community websites and rumor.

Sales promotion - buy 10 coupons, and get 1free coupon, 10% discounts to customers such as over 65 years old, under 18 years old

Online marketing - Mina Massage website where customers can book massage for cheaper price and massages information.

Place

Our shop is located in Riccarton which the most potential area because of safety, easily accessible by the car the distance of about 10 minutes from city. In addition the Riccarton mall has a large floating population.

To help customers to relax and have a good time, Mina massage offers relaxing music, aroma candle, and herb tea etc.

Competitive Edge

Our competitors are distributed around our shop such as Thai Massage, Chinese Shop, nail art with foot care shops etc. in Christchurch that have potential market growth factors which act as a powerful stimulation for our shop. We will be providing our own unique service like manicures, facials and massage free of charge within the received massage clients. We hope that our uniqueness will attract more customers and earn their loyalty.

Mina Massage is competitive because it has good location, a good website, and managing cash flow.

Sales Strategy

Mina massage makes rule which Payment due before service. No Credit will be given to customers to prevent trouble after service also when customers pay we offer the discount that based on mutual trust. If be necessary that also we can offer by $10,000 Credit monthly. Mina massage have competitive service and pricing that Cannot compare than other massage shop such as using quality oils and cosmetics, relaxing music, nature sounds or silence as the customer favors. Also we offer differentiated and variety of styles massage if they want be specific areas of the body massage – shoulder, hands, foot, belly etc. use tools hot stone, hot oils, paraffin, face mask pack, beauty machine that more useful client’s experience

Advertising and Promotion

We will use newspaper advertisement such as Korea Review. Also we will utilize community websites like Net Zealand. Our silver bullet for advertising issues is rumor. Since our main target customers are mostly part of a small local society, rumors and verbal communications between members are crucial for our business to become well known. We will also offer each customer unique service, and undertake events such as free coupons and loyalty card.

It will cost us a fair amount to set up our advertisement since free newspapers’ budgets depends on advertising. Also, having loyalty card would also indicate that it will cost us to provide our customer a free service (if offered by loyalty system).

Management Summary

The owner of business and supervisors and managers of different parts will work together to manage the business. The management team’s education level and work experience is expected to be sufficient enough to provide a professional service to our customers.

Payments to our management team would be based on biweekly basis to avoid too much impact to our budget and easy management of employment renewal and revision period.

Resumes for Massage Therapy

Mina Massage

103a Riccarton Peverel street

Cell: 021 0838 9272

minamassage@massage.com

qualification of massage and experience

Therapeutic and sports massage certification

Over 5years experience in Korea

Teach massage skill 3years

Projected Profit and Loss

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This is projected profit and loss example However, the sales revenue depends on every month and session also the fixed expenses will be changeable according to circumstances.

Projected Cash Flow

"http://www.bplans.com/family_clothing_business_plan/images/5f161b46576c4280aefa3459afc9a065.png"

This is projected cash flow example. The following cash flow table shows us with a consistent positive cash flow throughout the transition.

Conclusion

Which one is best massage shop – mina massage or other massage?

Of course mina massage is wonderful choice that’s why the owner reminds staff about customer service and management of customer repeatedly which is competitive factor and has robust operate an organization.

List of Reference

  • Bplans. PALO ALTO SOFTWARE.ALL RIGHTS RESERVED. 1990-2014. healing touch massage physical therapy massage business plan,

http://www.bplans.com/physical_therapy_massage_business_plan/executive_ summary_fc.php

Bplans. PALO ALTO SOFTWARE.ALL RIGHTS RESERVED. 1996-2014. Day spa business plan

http://www.bplans.com/day_spa_business_plan/products_and_services_fc.php

WENDY VARKER, Director. 2014 Beauty progress Thai massage spa

http://www.beautyprogress.co.nz/Our-Services/Thai-Massage/

Wikimedia Foundation, Inc., 2014. Cash flow

http://en.wikipedia.org/wiki/Cash_flow

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