Managing operations within the working environment

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Simply defined as materially concerned areas with improved efficiency and high effectiveness in supportive and development operations of the firms target. Includes high level design and system operations to make goods and effective services. Sequential process actively involved is,

Planning correct sequential steps,

Scheduling the tasks with correct resource,

Activity controlling which transfers different inputs as raw materials into sequential outputs like goods and services,

Viewing the manufacture environment which in turn steps good operation managements, and been applied for different service settings with actual developed strategies. The better way to define service based option is such as a part in pervasive in the life that exclusively uses operation management.

The tool which is used for measuring its operation evaluation implied business through appraisal. ISO 9001 standards were followed for its quality control systems that has been monitored sequentially and evaluated for its right technique employed.

1.a) Role and importance of operation management

Planning activities occur at the business unit, product, and market levels, and include:

Defining the purpose and mission

Setting objectives and goals

Designing the business portfolio

Developing detailed marketing and departmental plans

Mission statements should . . .

serve as a guide for what the organization wants to accomplish.

be "market-oriented" rather than "product-oriented".

be neither too narrow, nor too broad.

fit with the market environment.

be motivating.

1.B) Strategic Objectives in Organisation


Developing strategies for growth by identifying, evaluating, and selecting promising new market opportunities.

Product/market expansion grid

Developing strategies for downsizing the business portfolio.

Nature fact and its Scope:

Production management and its technique, good implication for the business nature, and obviously hard to find similarities between two distinction points like operation and production. Instead different inputs gets transformed into effective tangible services which has perspective view. It depends upon the geographical location, building strategies, installation and procurement analysis about resources such machineries, man power resources and its respective raw materials.

EMI group of companies [Electrical and Musical Industries Ltd], is basically from UK based company, provides largest firm among its group and its labels which gets good will among the company standards. Mainly situated in New Yore, and makes comparative FTSE 100 share, controlled by Terra partners.

Micro Environment:

This section describes about the industrial relations with people like their business strategic implications such how to deal with customers as regarded for a good entertaining site, customers who are like share holders, suppliers. And some strategies such as managing the government regulations and describing about their functionalities and following up among different cultural areas that depends.

Matrix approaches to formal planning share many problems:

Difficult, time-consuming, and costly to implement.

Focus only on current businesses.

Too strongly emphasize market share growth or growth via diversification

Macro Environment:

Marketing plays a key role in the strategic planning process.

Marketers must practice CRM and Partner Relationship Management.

Partnering with other departments in the company as well as other firms in the marketing system helps to build a superior value delivery-network.

Competitor analysis guides competitive marketing strategy development.

Strategy leads to tactics by way of the marketing mix:

The "Four Ps" - product, price, place, promotion (seller viewpoint)

The "Four Cs" - customer solution, cost, convenience, and communication (customer viewpoint)

The segmentation process divides the total market into market segments.

Target marketing determines which segment(s) are pursued.

The market positioning for the product is then determined.

The strategic planning

and business portfolio analysis processes help to identify and evaluate marketing opportunities.

The purpose of the marketing process is to help the firm plan how to capitalize on these opportunities.


1.C) Operation Objectives

From the six analytical factor, production and functional factor has been evaluated

Revolution acts from industries,

Management for Research and Scientific,

Movement and functions in Human Resource,

Research operation,

Advanced production technology like implications using computers,

Revolution in support and service.

2. Quality in appropriate systems

Strategic objectives analysis [Internal Strategic Analysis]:

The effective objectives are analysed from one of the competitive factor such as "value chain" analysis,

Value Analysis: Analysis and describes the effective way of following a business chain that responsible for transformation of inputs to its respective outputs cyclic manner. It makes to understand the customer value about the creation of business and though by contributors examination at various activities inside the business.

2.A) Resource, Tools

Value Chain Analysis [VCA] provides certain view point for specific process. Its mainly supportive for two managerial facts,

Supportive Activities: Which combines general administration provides top level key empowerment, and their controls, while Human resource management concerned about human empowerment and resource allocation depends mainly upon their skill sets and work experience. Also combines with Research in the department leads to technical specifications and system development. The rational reach is that procurement deals about how the peoples are chosen and applied for correct strategic plans.

Primary Activities: Concerned about external environments such as logistical data deals with inbound and outbound operation management which deals about internal operations such as planning, strategic execution, and external facts such as sales with effective marketing.

Firm and social

The main task here is to decide the extent of business growth, the firm wants to achieve. The firm examines the present level of performance, its achievable level over the planning period, and its aspirational level. Balancing the opportunities with the organization's capabilities and ambitions, the firm figures out its growth objective. Usually, firms set objectives in all key areas, like, sales, profits, asset formation, productivity, market share, and corporate image.

Keeping marginal facts as used for comparative model for both the existing activities.

Resource Based View [RBV]:

Its a effective method for identifying and analysing advantageous facts such as combination of skillsets, required capabilities with intangibles of an organisation. Each and individual firm provides unique process of resource maintenance termed as "bundle" possessing reach. Provided each responsive competencies with their resource gets advantage and becomes its effective resource.

Some of its resources,

Tangible Assets: This is a valuable resource of a firm to easily identify their movable and immovable resources that would evaluate the strength of a firm.

Intangible Assets: This is the unique resource of a firm which gets created by its behavioural approach, client interaction, level in which they deals with customer satisfactory points. Also deals with reputation, firm's morale, technical ideas, rights and patents, and their trademarks which all gets analysed from the experience accumulated.

Capabilities of Organisation: It's not specified for its "inputs". Skill based review gets into fact in which the company gets transformation of its inputs into outputs. Similarly its specific quality range has been analysed from its either production level, servicing strategy, rational idealistic way.

Operational objectives within organisation:

The success factor in an organisation lies for

The major determinants in an industry level success make to understand about company's strengths and weakness of its sequential steps.

Employees at top level such as managers must ensure for their standard objective for their right internal resources and activities follows value based view.

Some of internal and external factors are justified from the historical and practical experience probably from strategists.

The suitable terminology is Benchmarking, is a comparative based analysis about the product with other competitor about their quality, and specifications.

Business Process resource, model:

The critical way of planning and executing a business is resource allocation in desired active path which should be supportive for small, medium as well high level business plans. The key idea is to use a specific tool RPA [Resource Planning Tool] which implies individual and other employees for its correct task execution in desired time with allocated resource.

Three interfaces that rely in this tool are:

Work: In this phase the required task has been shared to the individual key employees for their supportive workings. Similarly the completion level has been notified for their performance analysis and their appraisal reviews.

Plan: This is the key part in business strategic unit in which the key employees like project managers, senior executives makes the correct designs. Since plan is the starting point for an execution, both internal and external factors has been analysed before continuing with the plan.

Configure: This phase would be the final correcting level that depends upon the organisation nature. All its basic settings has been verified for its right execution and its affordances.

Business processes

The major impact that influences business model is:

Modeling: A critical way to analyse the organisational requirements, be in graphical representation of organisation members makes them to communicate their rules, regulation acts developed to their business plan, rules and processes.

Sub divided as,

Business Modeling: Each collective activities which represents business processes which are inter related with each other, such progress is evaluated in the model. The supply chain and actual business flow gets structured in this model, which can be understandable for consumer level of entities.

Process Flow Modeling: It's a graphical notation of various process that involved in an organisational relationship among them, simply called as "work flow base" modelling. Contains typical flow diagrams which contains, relative processes referred as Unit of Work [ UOW], as described in process flow models.

Modeling by Data Flow: Mainly deals with different dataflow in different business processes. The typical diagram represents activities, data accessing and its references.

Data Modeling: Its sub classified in accordance with its strategic applications and its influence in provisions, some of its conceptual types,

Conceptual model type

Modeling in Enterprise type

Logical data

Physical data modelling

Relational data modelling

Dimensional data types

2.B) Organisation structure for quality:

Quality is a critical attribute which measures actual tier relationship between individual, other attributes and their working environment. It's s humorous thing, that get specific names for its individual productivity.

For a good structure organisation, mainly deals with Customer Relationship Management [CRM] analysed as,

"Customer relationship management (CRM) is a business strategy to select and manage valuable customer relationships. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales and service processes. CRM applications can enable effective customer relationship management, provided that an enterprise has the right leadership, strategy and culture." (Thompson, 2001,

Making multiple business with customers makes long term relationship as referred from (Dwyerl, 1987 and Greenberg,2002), also discussed the basic methodologies.

Maintaining a guide in this varied and different market needs the quick, efficient and personal service, with quick in exceptional responses to customer requirements and enquiries.

Customer satisfaction plays a most important part in the Rock Star business. They continually work to make sure their customers receive products and services of outstanding quality. The company operates a policy of continuous improvement in every aspect of its business, and to make effort to enhance the true meaning of customer satisfaction. So, implementing a CRM system was a perfect fit with Rock Star forward-looking, customer-centric company culture.

2.C) Quality Culture

Quality Management

Quality management is a process or collection of processes projected to certify that a product manufactured or service performed observes to a distinct collection of norms for quality or satisfies the needs of the subscriber or customer. Quality control measure is a fundamental need in all possible production atmospheres to analyze and sample the production then makes necessary recommendations to upturn product quality. Quality control managers inspect, analyze and write report on existing production techniques to upgrade them according to the need.

Quality assurance

This part of the Quality Management is done to assure that the quality requirements will be attained. Confidence should be given to the stakeholders & subscribers that the requirements mentions will be fulfilled.

According to the definition given by PMBOK guide 'QA is the application of planned, systematic quality activities to ensure that the project will employ all processes needed to meet requirements'.

The system should be under the observation to check whether the music web portal works according to the requirements or not. A good customer feedback system will help to understand the confidence level of the subscribers.

Organisational Performance:

Organisations that conduct through self-assessment to take good understand to their effective performance levels and to analyse its strategic issues and functions. Ultimately the performance factor is often diagnostic for implementation and an internal changing process for organisations.

Enhancing such performance gets developed by detailed descriptive analysis from the conceptual process carried out by various key employees and their efforts. Separate model has been assessed for measuring the organisation's effective result like different inventions, internal facts which indulges empowerment and external facts such as political and economical factors.

Visions demand a strategy, strategy requires a plan

Organizations that fail to plan, plan to fail

Plans help you anticipate and respond quickly to changes

The main purpose of strategic planning is to help firms understand how to compete for the future

Starting from the corporation's mission and philosophy, down to choice of businesses and strategies, all vital aspects in the governance of business are chartered through strategic planning.

It is through strategic planning that the corporation takes decisions concerning its mission, the business it will pursue and the markets it will serve; it is through strategic planning that it lays down its growth objectives and formulates its strategies.

In other words, all decisions of high significance and consequence to a corporation are taken through the strategic planning process.

Strategic planning ensures that these resources are put to optimum and best possible use.

Strategic planning helps the firm acquire the best of a lead time for all its crucial decisions and actions, as it helps the firm anticipate trends.

Strategic planning has the burden of equipping a corporation with the relevant competitive advantages in its fight for survival and growth.

3.A) Environmental Analysis:

Strategic Planning is concerned with the

Future or long-term dynamics of the firm; not day-to-day tasks.

Growth - direction, extent, pace and timing of growth.

Environment, the fit between the enterprise and its environment.

Business portfolio - Basket of businesses the firm should have - changes/additions/deletions to the firm's product-market posture.

Its concern is strategy - not routine operational activities - growth priorities, choice of corporate strategy and choice of business level/competitive strategy are its concern.

Creation of core competencies and competitive advantages, is its concern. This equips the organization with capabilities needed to face uncertainties.

Integration of all management functions - not a particular function. It views the organization/business in its totality.

Corporate strategy - creating long-term, sustainable organizational capability

A business definition is a pithy, clear-cut statement of the business or businesses the firm is engaged in or is planning to purse. It prescribes the boundaries of the firm's business. Defining the business correctly is the pre-requisite for selecting the right opportunities and steering the firm on the correct path. Even to understand what constitutes its relevant environment and to make the environmental search effective, the firm must have a proper definition of the business it is in.

Defining one's business has become an exacting exercise today because of the fast changes taking place in the areas of technology, products and customer preference. When product-market boundaries get extended, when different product categories of yesteryears blend and merge, and when new and substitute products keep invading the market altering existing business boundaries, understanding and defining one's business becomes very difficult.

Cultural Changes

Objectives have to be stated clear-cut in a measurable time-bound manner. In setting objectives, the firm integrates its growth ambition with the findings it has made with its environment survey and internal appraisal.

3.B) Organisation Improvement:

An organisation can become successive from its competitors, by considering the followings,

From Customer Perspective:

Better and correct understanding about the customer and their requirements,

Better service to the customer as they requires,

Checking about the service provided which matches to the customer expectation,

Whether the process being performed towards the customer makes value addition which beneficiary for both sides,

From Organisation Perspective:

Making feel that each employee took participate in the development or any strategic plan.

Should get feel about the success responsibility for the correct range of success,

Each and every individual should take active parts which would create good will among the customers as to get new customers as well.

Every person get trust worthy efforts to make their strategy into valued effort.

Recent Developments Proposed for EMI:

Guy Hands, CEO of Terra Firma Capital Partners, came to EMI with restructuring plans to cut 1,500 to 2,000 jobs and to reduce costs by £200 million a year. In January 2008, EMI's UK chief executive Tony Wadsworth left the company after 25 years.

The cuts are planned to take effect over the year 2008, and will affect up to a third of EMI's 5,500 staff. Joss Stone, an EMI signed singer is battling EMI, and hopes to leave the label. Stone has offered to forfeit £2million ($2.8 Million USA Dollars) in a desperate bid to leave the record label EMI. Stone said that after EMI was taken over by Terra Firma, her relationship with the label has gone sour and there is "no working relationship". 

3.C)Organisation Changes

While each case is unique, the turnaround plan, changes frequently involves the following stages:

Change in Management,

Analysis depends upon the situation; -For survival and trust worth tuning effects correct situation analysis has been made, depending upon more strategies as,

Top management change and its assets

Strategy and Revenue reformation

Strategic and cost acquisitions.

Active Emergency Plan - From existing departments and for its effective strategies plan has been made.

Restructuring business - by its effective implementation, and its improvement plan operations getting analysed from its product based approach positive and long term cash flow has been achieved.

Normal Return - Internal changes in company has been analysed for its correct profit as well for its employees beneficiary acts, makes effective in structural business approach.

Today strategic planning occupies the central stage in management purely because a great deal of change is taking place in the environment.

In environmental survey, basically a firm gathers all relevant information and analyses it in detail. It analyses the macro environmental factors as well as the environmental factors that are specific to the business concerned. Under the macro factors, the firm studies the demographic, socio-cultural and economic scene. It also studies the political environment, the legal environment and the government policies covering various areas.

As for the environmental factors that are more specific to the business, the firm studies the emerging trends in the industry, the structure of the industry and the nature of the competition. It also studies the market and the customer closely. It examines alternative technologies that are emerging, their relative cost-effectiveness, and the scope for invasion by substitutes.

The significant point is that under environmental study, the firm does not confine the study to the existing business but looks beyond it, because both opportunities and threats can emerge from many difference sources.

While environmental survey helps to identify areas of opportunities and threats in the areas of interest, in order to tap these opportunities, it is necessary to find out whether the firm has the requisite capabilities. For this an internal appraisal is undertaken.

Internal appraisal has three distinct parts:

assessment of the strengths and weaknesses of the firm in different functional areas;

appraisal of the health of individual businesses;

assessment of the firm's competitive advantage and core competence.

Current issues of EMI:

Its concluded that this firm accepts the debts about £3.2 billion for its business improvements and its production

Serving most common familiar groups such as Robbie Williams and given for successive targets for many years, and for its critical structure of business plans.

Some researcher has commented that the move was likely to bring other biddrrs into the fray, potentially including Warner, Hardee, etc.

4. Discussions

EMI goal is to give the consumer the best possible digital production,

EMI group has been agreed by UK music traditions and firm by Terra firma.

Terra Firma, offered the share price of 265 pence by its directors, also approved by its shareholders.

Depending upon the current positions, would rises as one of the leading competitive company which would serve on long term basis

As well rights of EMI employees have been committed for the business plan execution.

Such release by EMI plays competitive advantage among the trends factor since it provides unique tracks identification and ease of downloading.

EMI proposed new strategic plan in this year which would leads to minimizing job opportunities in European and US countries.

Its positive way of approaching the deliverables with correct structural executions gets co ordinate, obviously also relevant to the future marketing plans with timings.