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Creative and innovation management changed the face of the world in so many different ways .In the present world; Organisations implement these creative and innovative for proper working of the firm as well as satisfaction of the employees. In smaller organisations creative and innovation leads to achieve new heights of success. Putting in creative ideas into the business brings in more ways to improve the business in the least possible manner. The technique simplified especially by the innovative management helps in running the business and helps in serving the customers in a better and innovative way. The best example for the present scenario is GOOGLE. Who made great innovation like search engines, video sharing, Google TV.
1.1 CURRENT CREATIVE AND INNOVATION MANAGEMENT PROCESS IN ORGANISATIONS TASK- 1
The creative and innovative management helps organisations to achieve its futuristic goals. An organisation for certain as a vision and mission from their point of view. Large organisations have to create some form of innovation whereas to withstand in the present market. For example: The company Google has made great strategic ways to bringing people closer to them. The innovative idea or in way its vision was to bring the worlds information, both accessible as well as useful. At present, Google works on the principle of making its users bring in an idea which allows them to gain complete freedom over their work. Google also entered into the world of mobile as well as TV which made its customers to access Google in the most resourceful and portable manner.
1.2 LEADING OTHERS TO POSITIVELY TO EMBRACE THE CHANGES IN THE ORGANISATION
Leading people to positively to embrace the changes in the organisation needs the qualities which a certain leader should carry to make others to follow them in the way the leader wants. A quality leader brings motivation, problem solving skills, interaction with employees etc. A leader as certain leadership styles which helps them to strive their goals. Styles like
In an organisation like Google: they follow the affliative, democratic and the authoritative style in which employees come into contact and make relationship through open communication or discussion to erupt with newer ideas which helps the employees to bring lots of productivity and a free environment whereas in the authoritative environment, the makes the employees to work in a situation favourable to them at the same time takes responsibility to finish the required target. The employees are put into a working atmosphere where communication and collaboration with one another is met.
BE ABLE TO SUPPORT THE CREATIVE AND INNOVATION MANAGEMENT IN AN ORGANISATION TASK 2
COMPANY PROFILE OF THE SUCCESS OF EACH YEAR
Cisco Systems, Inc. is an American multinational corporation headquartered in San Jose, California, United States, that designs, manufactures, and sells networking equipment. The stock was added to the Dow Jones Industrial Average on June 8, 2009, and is also included in the S&P 500 Index, the Russell 1000 Index, NASDAQ 100 Index and the Russell 1000 Growth Stock Index. Cisco
Over the years created different innovations each year which became a success touched the lives of each and everyone.
1996-2009: Internet and silicon intelligence
The phenomenal growth of the Internet in mid - to late 1990s quickly changed the telecom landscape. As the Internet Protocol (IP) became widely adopted, the importance of multi-protocol routing declined. Nevertheless, Cisco managed to catch the Internet wave, with products ranging from modem access shelves (AS5200) to core GSR routers that quickly became vital to Internet service providers and by 1998 gave Cisco de facto monopoly in this critical segment.
In late March 2000, at the height of the dot-com boom, Cisco became the most valuable company in the world, with a market capitalization of more than US$500 billion. In November 2011, with a market cap of about US$94 billion, it is still one of the most valuable companies.
Meanwhile, the growth of Internet bandwidth requirements kept challenging traditional, software-based packet processing architectures.
The perceived complexity of programming routing functions in silicon, led to formation of several startups determined to find new ways to process IP and MPLS packets entirely in hardware and blur boundaries between routing and switching.
2006-2012: The Human Network
As part of a massive rebranding campaign in 2006, Cisco Systems adopted the shortened name "Cisco" and created "The Human Network" advertising campaign. These efforts were meant to make Cisco a "household" brand - a strategy designed to support the low-end Linksys products and future consumer products (such as Flip Video camera acquired by Cisco in 2009).
On the more traditional business side, Cisco continued to develop its extensive enterprise-focused routing, switching and security portfolio. Quickly growing importance of Ethernet also influenced the company's product lines, prompting the company to morph the successful Catalyst 6500 Ethernet switch into all-purpose Cisco 7600 routing platform. However, limits of IOS and aging Crescendo architecture also forced Cisco to look at merchant silicon in the carrier Ethernet segment. This resulted in a new ASR9000 product family intended to consolidate company's carrier Ethernet and subscriber management business around EZ Chip-based hardware and IOS-XR.
Throughout the mid-2000s, Cisco also built a significant presence in India, establishing its Globalization Centre East in Bangalore for $1 billion, and planning that 20% of Cisco's leaders would be based there.
Due to lower-than-expected profit in 2011, Cisco was forced to reduce annual expenses by $1 billion. The company cut around 3,000 employees with an early-retirement program who accepted buyout and planned to eliminate as many as 10,000 jobs (around 14 percent of the 73,400 total employees before curtailment. During the 2011 analyst call, Cisco's CEO John Chambers called out several competitors by name, including Juniper and HP.
2013-Present: The Internet of Everything
Cisco launches its first global re-branding campaign for the first time in six years with it's "TOMORROW starts here" and "Internet of Everything" advertising campaigns. These efforts were designed to position Cisco for the next ten years into a global leader in connecting the previously unconnected and facilitate the IP address connectivity of people, data, processes and things through cloud computing applications and services.
The term creativity and innovation is often used interchangablely. However there is a clear distinction between creative and innovation, the former being the generation of an idea and the latter being its implementation. In this era of globalisation and competition, creativity and innovation are considered to be the key factors for survival, success and excellence. The creativity put forward by the company gave a innovative step by bringing in something new into the market
BEING ABLE TO EFFECT OTHERS TO INFLUENCE THE CHANGE IN AN ORGANISATION TASK 3
While considering merger or collaboration in practice depends upon how the firm is in the challenging market. When being affected with a financial crisis which the firm can't escape but could run as the products are still fast moving consumer goods. But while taking into consideration a non working firm even though putting investments, it still has no difference, then it is good as dead. Making others to feel the change is through persuading them to move into the organisation know the benefits of creative and innovation management and the benefits they help to achieve in the organisation. One other way to influence others in the organisation is through proper communication which helps in passing certain creative and innovative steps and how it could be implemented in the organisation. When considering merger or collaboration within a particular organisation maybe also a part of innovative management by bringing out a new form of business. Implementing these creative ideas into a innovative management helps a business to move forward. We should be able to convince others of the CIM IDEAS, when brought into the environment.
ABLE TO PLAN TO OVERCOME BARRIERS OF IMPLEMENTATION OF CREATIVE AND INNOVATION MANAGEMENT IDEAS IN AN ORGANISATION
There may be some elements which always take part to stop the innovation or create problems to make the innovative products such are known as barriers. In organisation it is crucial to know the barriers. They are categorised as Internal and External barriers.
It creates problems where creative and innovative ideas stop working together for an organisation. Some of the most common internal barriers in organisation are:
No willingness to work
Not ready to take risk
No control over management
No coordination within the organisation
Have a bureaucratic behaviour.
These barriers are those which doesn't have any any control on them, which are basically made through the external forces like
change in the economy
government laws and policies
These kind of barriers can create many issues in the process of innovation as it delays the decision strategy in the organisation.