Innovative Business Management Limited

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Executive Summary

IBM offers the expertise that a proactive-organised and business open entryway searching for association needs to make and enter new product course and new market segments in new markets. We propose to give different principal organisations to the business bunch and to the public. These may be summed up in two essential divisions Business development and Training Services. Our business organisations could be taken as Developing business cases, Business Analysis, Business change organisation, measurable studying reports, undertaking based advising, project management consulting, plan directing and forming, unusual state retainer guiding and association enlistment. Our services will be arranged very carefully, relevant, timely and rightly, done to the clients' requirements so as to enable them to settle on the right decisions, along these lines heading towards improvement of their associations, benefitting the general economy. The current example towards a grow in the measure of yearning individuals and competition amongst existing associations displays an open entryway for a stretched enthusiasm for business division information and organisations that will engage associations to stay before the pack.

Our strategy will be built essentially in light of ensuring that customers appreciate what needs the services can fulfil, and making the right information open to the right target customer. We aim to implement a business strategy system that will ensure that we are well known and respected in our different industry. We will ensure that our services' price take into consideration, and that these people appreciate the services, understand that it exists, and where to run across it. Our constrained time procedure will incorporate fusing advertising, events, individual offering, quick showcasing and Internet pushing, purposes of enthusiasm of which are given in the pushing territory of this plan.

Our target markets will range from, small or medium businesses, information on their particular area of concern. The common bond will be the appreciation of the importance of quality information that will enable correct decisions to be made, holding all things equal. IBM prides itself on its analytical ability, its value-added service, competitive fees, its high standards of quality and its adaptability to changes in the market and in the method of its practice. Competitors in the forefront of the marketplace typically offer many of the services that IBM prides. These servicesinclude information-based consulting, integration and management services. Services are designed to increase clients' operations effectiveness through reduced cost, improved customer service, enhanced quality of current product lines and services, and a more rapid introduction of new products and services. Competitors also offer industry-specific expertise to objectively evaluate, select, develop, implement, and manage information system networks, and application.

IBM intends to provide the client with more than just information and planning tools. We intend to provide quality Business Analysis information that is customised to the client's needs, in the process assisting them on how best to use the available information. By employing our services, we don't just intend to market and sell our service, but to market and sell customised information, solutions and a total-quality environment. This will ensure we establish a reputable corporate image.


With time our presence on the website will increase the knowledge of our services to the various market segments we shall be targeting. We also intend to have brochures that will enable clients to have an understanding of the types of services we offer and advantages of doing so.

Primary objective of Innovative Business Management is to provide their customer the most valuable and comprehensive business services and information

The objectives for the first three years of operation are outlined below:

  • To make an equal and fair profit in the business-to-business (B2B) and business-to-consumer (B2C) marketing services industry.
  • To create a service-based company whose primary goal is to exceed customers' expectations and increased the sales
  • To develop a sustainable Small and Medium business, surviving off of its own cash flow.
  • Attaining maximum customer satisfaction rate to establish long-term relationships with our clients and create a viable reputation.


The IBM seeks to provide a full suite of business management and bookkeeping accounting services for small businesses in Manchester, allowing business owners to not only save money over in-house accounting and ensure their compliance with tax laws, but to make valuable management decisions from their numbers.

Keys to Success

The keys to success for the accounting business include:

  • Building trust with clients
  • Going beyond saving clients money to proposing how they can increase their revenues
  • Legal and ethical practices when it comes to transparency, reporting, and taxes


IBM offers expertise in

  • Business development
  • Business Analysis
  • Project Management consulting
  • Business plans
  • Cash Flow Analysis
  • Strategy Management
  • Management Services


IBM will maintain the latest market research software and Windows capabilities including:

  1. Complete email facilities on the Internet for working with clients directly through email delivery of drafts and information.
  2. Complete presentation facilities for preparation and delivery of multimedia presentations on Windows machines, in formats including on-disk presentation, live presentation, or video presentation.
  3. Complete desktop publishing facilities for delivery of regular retainer reports, project output reports, marketing materials, and market research reports.

Market Analysis Summary

Market Segmentation

IBM will be focusing on local businesses small, medium, and large-sized companies looking for a total service and quality work. Our most important group of potential customers are small and medium businesses. These are potential investors who want to have a feel and understanding of the local markets and the opportunities, and constraints they present to them. They do not want to waste their time or risk their money looking for bargain information or questionable expertise. As they go into markets looking at new opportunities, they are very sensitive to risking their company's name and reputation.

Medium-sized growth companies: particularly in rapidly expanding markets, IBM will offer an attractive development alternative to the company that is management constrained and unable to address opportunities in new markets and new market segments.

Small-sized companies: in an increasingly competitive environment entrepreneurs are becoming more cautious in the markets they seek to enter and on establishing new market opportunities.They are often seeking for prior research to be done to identify possible markets that are suited to their resources and capabilities.

Hence the most likely types of businesses to require our services would include:

  • New businesses seeking investment or start-up capital
  • New firms looking at investing in the country
  • Existing companies which are expanding or introducing a new product and service.

Target Market Segment Strategy

Our marketing strategy will be based mainly on making the right information available to the right target customer. We will ensure that our services' prices take into consideration people's budgets and that these people appreciate the service and know that it exists, including where to find it. The marketing will convey the sense of quality in every picture, every promotion, and every publication. There is already a sense of segment strategy in the way we define our target market. We are choosing to compete in areas that lend themselves to local competition, service and channel areas that match our strengths, and avoid our weaknesses. Our strategy calls for the development of relationships with investment bodies, attorneys, accountants and financial institutions to support our business with referrals.

Market Needs

IBM intends to provide the client with more than general market information. We intend to provide accurate, relevant, specific and timely information that will enable our clients to make more accurate decisions. This information we intend to be available to our clients at competitive rates. We understand that our target markets need more than just information but information that will enable them to make more informed decisions. Our target client wants information that is relevant to their needs and easily understandable so as to make the right decisions. We don't just intend to provide a service, but to provide one of unparalleled nature relative to the market.

Market Trends

Our intended markets are increasingly growing towards recognizing the difference between poor quality business consultancy service and that of high quality. This development is an important trend for us as it represents our target market, and hence opportunity. We now are having an increasing number of people who appreciate quality information and the importance of having comprehensive and concise market and business plans undertaken.

Competitive Edge

Our competitive edge will be our dominance of market information, customer orientation and traditional hard work. Although there are many supposed business consultants we intend to offer more than just a professional service but mesh well the various crafts together harmoniously.

Though we shall be serving different market segments we intend to focus on the individual or group who wants high quality information and plans customised to their needs. In the case of marketing and business plans they should be able to work harmoniously and beautifully in the intended environment, both on a macro and micro scale. Though our clients might range from small or medium businesses, institutions or resellers what is important to the customer is total satisfaction with the end product matched to their capabilities and resources.

Marketing Strategy

One core element of our strategy will be that of differentiation from our competitors. In terms of marketing, we intend to sell our company as a differentiated strategic ally, not just our services. In price, we intend to offer reasonable and competitive prices in comparison to competition and we need to be able to sustain that. Market penetration through lower prices shall be undertaken where need be whilst premium pricing in the case of high quality services targeted at the upper-end of the market. Our service marketing will recognize more that our product.Service and establishing long relationships with clients will be the key to our future service marketing. We primarily intend to sell a relationship more than services.

Our service marketing will emphasize the benefits of conducting adequate planning and the use of quality information and identification of 'windows of opportunity'. We intend to sell access to market knowledge and quality. This will come out in our advertising, delivery and collateral such as sales literature and business cards. Our service marketing's most important challenge will be the problem of being accepted and appreciated on the market as a provider of quality marketing research services and business plans. Hence we intend to not only meet client's expectations but to exceed them.

We intend to focus on the individual or group who wants information that may not be readily available, specially customizedto their requirements. However not wanting to limit our horizons in the initial period we intend to serve other clients requiring services such as company registration and trading licenses.

Company Summary

IBM is a relatively new company providing high-level expertise in local business development, market identification and development, channel development, distribution strategies, and marketing strategies for all types of products and services. It will focus initially on providing market research to local clients looking at developing their businesses for the increasingly competitive markets, be they new or established as it grows it will take on people and consulting work in related markets.

Company Ownership

IBM is a Private Limited company. Mr Ali Raza Butt fully owns the company.

Personnel Plan

The three main management divisions are Sales and marketing, Operations, and Internal Business Management. The departments managed by the Sales and Financial and marketing division are: financial and marketing, sales, products and services, research and development, and public relations operations. The departments managed by the Internal Business Management division are: accounting, administration, and human resources development.

Start-up Summary

Total start-up capital and expenses covered (including legal costs, logo design, stationery and related expenses) came to approximately £ 50,000.00 Start-up assets required and utilized included personal computers, vehicles, office furniture, and other office equipment. Please find below the start-up table.


Sources of Capital

Owners' investments


Total Source of Funds


Capital equipment


Administration expenses


Advertising/promotional expenses


Legal and Professional expenses


Total Start up Expenses


Capital Equipment List

Table, Chairs, Shelf’s, Cupboard,


Fixtures and Fittings – office fittings


Computers, Commercial Printers


Total Capital Equipment


Administration Expenses

Deposits – Rent






Total Administration Expenses


Advertising and Promotional Expenses

Advertising (Yellow Pages, Google, Newspapers)


Website Optimization


Printing Flyers




Total Advertising/Promotional Expenses


Legal and Professional Expenses

Solicitor’s Fees


Accountant’s Fees


Subscriptions – Miscellaneous


Total Other Expenses


Pro Forma Profit and Loss

Year 1



Direct Cost of Sales


Total Cost of Sales


Gross Margin


Gross Margin %



Salaries & Wages


Sales and Marketing and Other Expenses




Telephone, Fax and Internet












Postage & Delivery Cost


Accountancy & Legal Cost


Total Operating Expenses


Profit Before Interest and Taxes


Interest Expense


Taxes Incurred


Net Profit


Net Profit/Sales Margin


Cash Flow

Appendix Attached