Igo Ice Cream Incorporated A Period Of Evolution Business Essay

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Three levels of business strategy are Corporate, Business, and Operations. The largest domain is the Corporate level strategy. One of the concerns of this strategy is the whole corporation as a unit. It also aims to answer the mission of a certain company or organization. In this level of strategy, the analyzers work together to add a certain value to the entire system. Also, introduction of new products and expansion to higher or greater goal are parts of this strategic level. Assessing the value of a certain business unit is also part of this strategic level's decision as well as the most favorable resource distribution. It is very important that the strategic level is fully aligned to the company or organization's visions and values.

In Business level strategy, these are essential strategies in order for the business to have its position in the market. They take care of the business identity, as well. Their main goal is to increase the business value by increasing the customers' brand awareness. They also keep an eye on how the customers' perceive the company's values through the business or product. This strategic level can focus on either price or unique products to increase the perception of the customers' value. Most of the time, this type of strategic level is complex and time-consuming.

Lastly is the Operational level. The primary concern of this strategic level is the successful implementation of the decisions made by the corporate and business level. This can be done through efficient use of the allocated resources as well as competencies by the said unit. This strategy is extremely important due to the fact that this will shape the success of the other strategy units. This transforms the decision and ideas into actions by directly influencing the design of the processes, systems, and other resources (Kumar, n.d.).

Some of the strategic issues that Abrahams face are:

Will there be any changes on the company's rules and regulations?

Will there be changes on the customers and vendors' expectations and resources?

Will there be changes on the workers' shifts to make way for the availability of the product in the market?

Will there be changes in the organization of the leaders and staffs?

Will there be a new organization that will produce the same services?

What opportunities are seen for this new leadership?

What threats are seen for this new leadership?

What is the current status of the internal activities such as board meetings, staffing, products and services?

What are the current weaknesses of the organization based on the status of the activities?

What are the current strengths of the organization based on the activities?

Should a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) be done to verify the strategies that should be maintained and changed? (McNamara, n.d.)

Should be inputs from everyone be collected to know the strategic issues on their end?

Will it be helpful if these changes will be implemented ASAP or on a certain timeframe?

What are the benefits for the different business units?

What is the role of the company's history when assessing the strategic context? Should Abrahams consider the social mission when thinking about strategy?

The role of the company's history will be a learning path for Abrahams. This will tell him what should be done on a certain scenario that might happen during his leadership. This may also inform him of the strategies used prior to his leadership such as pros and cons of a certain additional component to their products. It will help him distinguish which processes are helpful for his business and will benefit the others as well. By knowing the company's history, it can help him categorize the issues that were encountered before as well as the solutions that took place. This will definitely be beneficial for him as well as on the organization he is working on.

Abrahams should also consider the company's social mission when thinking about certain strategies for the company. Being aware of the company's social responsibilities is one of the qualities of being a good leader. Being one doesn't only stop inside the company. It should continue outside. Awareness in the society also makes the company perceive the customers' needs in the area. This will inform the business and operations unit of the company to work on something that is beneficial to the people.

Being social aware can be perceived by the customers that the company doesn't just want to earn money but to help others as well. Some of the customers might even help the company promote its products through word-of-mouth propaganda. This is definitely a very effective marketing strategy that the company can get for free.

Many customers will also be delighted to know that the product they are patronizing also cares for their society.

How do you think Abrahams should deal with the rather unconventional way of management at Idigo Ice Cream Incorporated's? Should he formalize the structure, or rather try to work his way into the informal structure?

Unconventional ways in strategizing a company has its pros and cons. Not having a fixed structure of management may put certain conflicts on the units of the company. There might be some misunderstanding or miscommunication on each other's ends. Being organized in the structure of the company as well as with the rules and regulations and policies may create transparency in the company. Everything will be discussed with each department and settled without going out of the team.

Having a formalize structure may also mean tight management for some. But for some this will mean equality and fairness to every member of the organization. Every member will have a chance to prove his part in the team. A person might be promoted for doing something that he really deserves.

Different ways on working his way to the company can still be done. He can experiment if the formal structure will work or if the staff and workers will be more comfortable in the unconventional approach. By studying the company's history, he can determine which strategy is more convenient and effective for him as well as with the organization. Other leaders of the company might have used different structures and may get ideas from them or from people who worked in the company while the said structure is in effect. Other person or an advisor's point of view may help him determine which approach would be beneficial to everyone. He may also do a certain structure for an entire year and see the strengths and weaknesses of the structure used as well as the opportunities gained and lost.

Abrahams has also heard about the strategy and structure debate in many circles. If Abrahams changes structure, should he do it before or after he sets out a new strategic agenda?

Agenda is based on the structure that will be conducted in the company. The structure will determine which goals should take place. Goals should be carefully examined and researched before taking place in the structure itself. It will definitely be difficult for the analyzers to work on a certain structure and to develop programs if the structure itself isn't clear.

Every strategy that should take place in the structure should help develop the company to the better.


The company's corporate, business, and operations units are definitely a big factor in determining if a certain structure that was established is well-researched or not. Corporate unite will approve once the business unit proved that the idea is said to be productive and beneficial to every component of the organization. The operations unit will be the one to show corporate and business units if the idea and structure set is working since customers' views are perceived. It will not be difficult for the company to regain anything that was lost.

Knowing the company's history is very helpful for the manager's future. It can determine which processes worked and which should be avoided. From the history, it will also show how strong the existing structure is as well as its weaknesses and opportunities gained and lost.

Whichever structure might be used by the company, may be it unconventional or formal, it will be a determining factor which agenda or goals will be included in the structure. There should be a set structure first before goals are set.