Identify Mission Objectives And Responsibilities Of An Organization Within Its Environment Business Essay


Terms of Reference.

The purpose of this assignment is purely for academic reasons; this assignment has been made primarily to complete the module of "Business Environment" under the course HNC Business (Management) which I am studying

Aims and Objective

The assignment attempts to identify mission,objectives and responsibilities of an organization with its environment. It investigate theh economic, social and global environment in which the organization operates.It investigates the behaviour of organization and the market environment. It explore the significance of International Trade and the European dimension for the UK business.

Research Methods

Mark & Spencer Ltd web sites articles, news, case studies. Theoretical studies from different books and Handouts from my tutor. Personal academic knowledge about Business environment

Mission, Objectives and Responsibilities of Mark & Spencer with its environment

Developing a vision, mission and values is the foundation for the log term success, as demonstrated by Collins & Porras in Built to Last . Mark and Spencer mission statement as former times and still is ' Good quality for the penny' wherby the penny turned bazaars into stores.

Mission, Values, Key objectives and influence of stakeholders


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A vision helps working in goal congruence. It comes from within as well as outside. It accomplishes the following

Give a sense of the future

Guides decision making and strategy

Creates a platform with same purpose

Laydown behaviour guidelines

Inspire emotion

Reflects the values

Mark and Spencer vision is to be the standard against which others are measured- Benchmarking


A Mision statement is a statement reflecting what theorganisation business is and what are there key purpose

Mark and Spencer Mission is to make aspiratinal quality accessible to others.


Values are the beliefs and norms of the organisation. Thry underpin policies,obecitves and procedures as they acts as an anchor and reference point for all the acitivity in the organisation. -

Mark and Spencer Values are Qualty, Service, innovation and trust.

Key Objectives

Employee orientation - Higher expectations that staff can contribute more to the organization. There is a nead for succession management . As such developing a career path for employees. Its part of Mark and Spencer to attract, motivate and retain high caliber workforce to assisst the transformation of the business and eliver improved performance.

Organisational objectives - Mark and Spencer is to regain their leadership in clothind and speciality food. This is to be achieve by translating their scale and authority into superior quality , value and appeal.

Sales objectives - Mark and Spencer belief that there is plenty of room for improvement in their sales per foot. They seen Return per foot as a key operational objective going forward.

Stakeholders influence.

Employees -Interested in Job security, financial benefits, and satisfaction

- Pursuit of systems goals rather than shareholders interest.

Suppliers -Interested in Profitable sales, Payment for goods and Long term relationship

-Response to risk refusal of credit, court action and wind down relaitonship

Government - Interested in Jobs, Training and Tax.

-Response to risk Tax increases, Regulation and Legal action

Pressure Groups Society - Interested in Pollution, Rights and other.

-Response to risk Publicity, Direct action, Sabotage and Pressure on Government.

Achievement of stakeholders objectives by organization

If a vision and mission is recognised by all stakeholders and affects every hiring, strategic decision and communication: its effect can be magic.

To achieve Stakeholders objective an organisation should be able to separate their interest from each other and as such act according to the power they exert in the organisation.

Responsibilities of organization and effective they are in satisfying them

Mark and Spencer does satisfies their stakeholders efficiently


They have a welfare department established in 1930.

Their financial interest are safeguared by bonuses and increases in salary upon job performance

Thier package of benefits are extended, such as interest free loans granted

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Opportunity of buying shares for the company at bonus or rights issue.


Alaways used UK based suppliers, ensuring consistent quality

Relationship to built reliance on suppliers

Life long relationship.

Mutual dependability respect the specification and standard.

Social commitment

Strong tradition of Corporate Social Responsibilty

Sponsorhip of Charities and secondment programs

Community development efforts

Governmnet social projects.

Environment friendly

-Mark and Spencer became the first retailer to remove all aartificial colours and flavouring from its entire food and soft drinks range- April 2008

-Mark and Spencer became the first retailer to launch schoolwear made from recycled plastic bottle

-Despite tough economic conditions Mark and Spencer stick to Plan A. As it gives them brand and differentiation and as AL Gore said " a sustainable business can be profitable one"

Economic, Social and Global environment

The economic problem is mainly because of umlimited wants with limited resources. It is basically how nations decide to spread or allocate their resources effectively and efficiently to maximise the production goods and services.

Economic System-Allocation and Effective use of resources.

To deal with the question of scarcity different countries use different approaches or types of economic system.

Free Market Economy -

Command Economy -

The Mixed Economy - Balance between market forces and state intervention. Certain activites need to be regulated by the state while others can be left to the influence of the market. It comprises:

A free enterprise- where economic decisions reflects the market forces

Public ownership - control of key central industries

Welfare sector - provide a minimum level of medical social and educational services for all citizens regardless of wealth.

Impact of social welfare and industrial policy initiatives and the wider community.


Our retirement plan is one of the best of its type in the UK. Once you've worked with us for a year you can save up to 100% of your pay in the plan and we'll match it with double contributions (up to a limit of 12%). It's an excellent way to provide for a secure retirement and, even if you decide not to stay with us until you retire, you can still transfer your investment when you leave.

As an extra incentive, if you join the plan within the first year of becoming eligible you can pay extra contributions, which we will double (up to a limit of 24%).

On top of these benefits, we also offer our people:

SAYE for all employees;

More holidays the longer you stay with us; and 

Optional subsidised company benefits, such as health and dental care

Maternity Allowance

Maternity Allowance is a benefit for women who have been working but who do not meet the work and earnings conditions for Statutory Maternity Pay.

Who can get Maternity Allowance

You can get Maternity Allowance if you have been working recently or you have stopped working to have a child. You must have been working for at least 26 weeks in the 66 weeks before you are due to give birth. It does not matter if these weeks are split up, or if they are not all for the same employer. You can claim Maternity Allowance if you do not qualify for Statutory Maternity Pay, as long as you have been earning at least £30 a week on average. This can be from employed work or self-employed work. Maternity Allowance does not depend on national insurance contributions.

How much is Maternity Allowance

The amount of Maternity Allowance you get is either 90 per cent of your average earnings or £124.88 a week, whichever is less. Some people get an additional amount for an adult dependent, such as a husband, or civil partner. However, this additional amount is being phased out from 6 April 2010.

How to claim Maternity Allowance

You should claim Maternity Allowance on form MA1 which you can get:

in England, Wales and Scotland, by phoning Jobcentre Plus on: freephone 0800 055 6688 or textphone 0800 023 4888. There is also a Welsh language line number which is 0800 012 1888

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in England, Wales and Scotland, from the Directgov website at

in Northern Ireland, by phoning the Incapacity Benefits Branch on 028 9033 6000 or the benefit enquiry line on: 0800 243 787, or by downloading the form from the website of the Department for Social Development at:

from antenatal clinics

from local benefits offices.

Benefits for children

The main benefits for children are Child Benefit and Child Tax Credit. Most people living in the UK can claim Child Benefit for their c

Child Benefit is paid at a higher rate for your oldest child and at one rate for all your other children.

Weekly rate from 5 April 2010

Child Benefit for oldest child


Child Benefit for other children


How to apply for Child Benefit

Child Benefit is paid by the Child Benefit Office, which is part of HM Revenue and Customs. If you live with the other parent of your children, Child Benefit is paid to the mother. If you do not live with the other parent, Child Benefit is usually paid to whichever parent the child lives with. If more than one person claims Child Benefit for the same child, there are rules about who should be paid the benefit.

Guardian's allowance is a tax-free benefit which you can claim if you look after a child who is not your own (biologically or by adoption

Disability Living Allowance

You can get Disability Living Allowance for a child who has care needs or mobility problems. Care needs include help with washing and dressing, and mobility problems having difficulty walking at an age when most children would not need help. Children under 16 cannot claim Disability Living Allowance in their own right, so usually you will claim this for your child if you are their parent or guardian.

Impact of macroeconomic policy and influence of global economy on UK organizations and stakeholders.

Market structures, market forces and Competition commission and regulatory bodies

Market structures deviate from model of perfect competition.

Relationship between market forces and organizational responses.

Behaviour and competitive strategies, Competition commission and regulatory bodies.

International Trade and The European Dimension

Importance of international trade, economic integration and global markets to UK business

Impact of two policies of the European Union on the UK business organizations

The Economic implication for the UK of entry into EMU.

the customers and their needs", "improving performance by setting clear and demanding targets", "communicating with other stakeholders on the issues that are important to them". To have completed objectives successfully Marks & Spencer need to raise performance levels to a rate at which they are deemed industrious in their respective market. Satisfying a host of stakeholders who, in the end, determine the objectives, is a step towards a financially secure and hence successful company. Owners, workers, managers, the government, consumers and environmentalists all have an influence on the outcome of an objective. Owners will want substantial returns from their investment and so will be looking for objectives to maximise profits. The government will require the company to follow laws

6.0 Conclusion and Recommendations