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This question of applied research method is about employer brand in the organisation, and how to use employer brand in recruitment and selection processes. In this research I mention about research question and research objectives and also I mention about research scope what are the limitations of this research and which will use to discover the perception of employer brand in organisation for recruitment and selection processes.
The literature review is about the employer brand in organisation and how it helpful for recruitment and selection process with the help of many experts who wrote about employer brand in organisation.
For the research methodology there are 2 types of theory inductive theory and deductive theory. Inductive research theory investigates by use of experience, qualitative data and quantitative data as well. And deductive research theory investigates on scientific method. Then I will discuss 3 types of methods case study, interviews and questionnaires. Those 3 types of methods are helpful to find out how useful employer brand in organisation for recruitment and selection processes.
For the research theory there are 2 types of research strategy, which are theoretical and empirical. For the theoretical research strategy, not use straight observation or behaviour and for the empirical research strategy, we need to use observation, behaviour and experience for research. And then check how employer brand in organisation is useful for recruitment and selection processes.
In this research I mention what methodology use for achieving objectives, what are the scope and what are the limitation of research, what type of data techniques I use and what type of data collection tools use and how will present the data and what are the ethical issues for research.
How useful is employer brand in organisation for recruitment and selection processes?
Following are the research objectives,
To assess the value of employer brand in organisation for recruitment and selection processes.
To analyse employer brand in organisation.
To evaluate the efficient role of employer brand in an organisation for recruitment selection processes.
To analyse the performance of organisation.
This research scope is in the Nokia mobile Company.
Introduction of employer brand in organisation.
Employer brand is defined as an â€˜image of the organisationâ€™. Customer brand is defined by offering product or service as well as employer brand defined by offering employment.
Chapter 3: Methodology
Methodology is a picture of processor or methodology is a set of procedure or methods.
In the research methodology, 2 types of theory accessible inductive theory and deductive theory. For the inductive theory investigation done by using experience, qualitative data and quantitative data. For deductive theory investigation is done by using of scientific method.
For find out the perception of employer brand in an organisation for recruitment and selection processes I will use deductive theory. Deductive theory is a scientific method of investigation. There are five stages in this theory the first stage is explanation of event by theory development. In second stage of deductive theory, if the theory is true observation the relationship between at least two variables. In the third step, observation base upon the use of measurement by testing theory. In the forth step of deductive theory testing the theory by drawing conclusion from the observation. In the fifth step of the deductive theory, relating the implication of conclusion back to the theory either verifying or falsifying the theory.
I will use deductive method for research because it is a theory base research so it is easy to get the data from theory.
Type of data:
For the research after data collection techniques, I need to do what type of data i will use for the research there are 2 types of data available.
Primary data: This data based on a pure research where the data or information for research is not exists
Secondary data: This data based on the information which already exists and the secondary sources like internet, prediction, government publication.
In this research I will use secondary data it based on the information which already exists and the secondary sources like internet, prediction, government publication. So this technique is easy for analysis the data
Data collection techniques:
There are 2 types of data collection techniques
Quantitative data collection technique: This type of data collection technique uses the numerical data or the measurement which is based upon hard fact.
Qualitative data collection technique: This type of data collection technique uses interviews, questionnaires and case study for the research
For the perception of employer bran in an organisation for recruitment and selection processes I will use qualitative data collection techniques for this research it will be useful. In this data collection technique I will use interviews, questionnaires and case study for data collection. For the recruitment and selection processes interviews and questionnaires are very use full and it held by HR manager because they have a good knowledge about recruitment and selection processes in an organisation.
The method of Interviews and Questionnaires
For any research, researcher need data therefore researcher use different data collection techniques. In this research I collect the data from interviews and questionnaires it should be the way to find out the difficulties for recruitment and selection processes. It also useful to know the perception of employer brand in an organisation for recruitment and selection processes. With the help of interviews and questionnaires methods researcher collect the data and the ideas for the research and get the possible outcome. This method of interviews and questionnaires is definitely helpful in recruitment and selection processes for employer brand in an organisation. ref 6
The method of case study
To investigate the perception of employer brand in an organisation how it could be used for recruitment and selection processes case study method is very useful. Most of the researcher do their research on case study and gain good knowledge and experience. Case study based on actual facts so its gives information which already exists. And case study method suitable tool which creates accessible experience of practical life of employer brand in an organisation. To assess the value of employer brand, to analyse employer brand, to know the role of employer brand for recruitment and selection processes in an organisation case study method is very helpful because the case study present the theoretical real business issues and also practical experience.
This research method provides the information to know the important of employer brand in an organisation. In this research I will using and analyse both of quantitative and qualitative methods.
In the data collection techniques I chose 3 methods of data collection techniques interviews, questionnaires and case study. Interviews will helpful with oral and questionnaires will assist with written form of questions and case study will useful with theoretical end practical experience which would guide by the past cases and obtain existing alternatives from the case study.
For this research I not use inductive research method because if I choose inductive research method than it needs to take experience first then I get the result.
There are two types of research strategy theoretical research strategy and empirical research strategy.
Theoretical research strategy: In this type of research strategy, researcher uses the writing of others usually without any direct involvement in observation or behaviour and the collection of actual evidence for research.
Empirical research strategy: In this type of research strategy, researcher does the research based on observation, behaviour and experience. (ref 1)
In this research I will use empirical research strategy because it based upon observation, behaviour and in real collection of evidence, it will give true position of the research.
Ethical issue in research:
In this research we need to analyse the all who involved in process. In this process client means organisation, supplier means researcher and participants are involved there are different type of ethical issues the nature of research obligation of and to client are involves. Conducting the research involved the evidence of collection integrity of researcher and honesty and trust are involved. In data processing use the human subject, data accuracy sampling and data protection are involved and in reporting the research publication plagiarism referencing intellectual property assistance of the other and misrepresentation of work are involved.
Limitations of the research
Following are the limitation for the research
Time limitation: some people have no time for questionnaires
Some answers would not suitable.
When asking the questions to the expert they wouldnâ€™t be answering our questionnaires.
Hence, in this research I found the importance of employer brand in an organisation and it could help for recruitment and selection process by the help of methodology and through the interviews, questionnaires and case study. From the method of interviews I gain the verbal communication, from the questionnaires I improve my face to face communication skills with the experts and from the case study I got the important knowledge about the research
And it also shows the how useful the employer brand in an organisation to achieve their goal.
This type of research increases the knowledge and also gives the experience to the management which guides to in future growth.
Task 1 introduction
Task 2 research question and objectives
Task 3 literature review
Task 4 Method logy
Task 5 conclusion