Introduction of employer brand in an organisation:
Employer brand is defined as an 'image of the organisation'. Customer brand is defined by offering product or service as well as employer brand defined by offering employment.
Employer brand is also described as the sum of the company's efforts to communicate to existing and prospectus staff.
Employer brand is an image of the organisation as an employer and place to work as perceived internally and externally. The organisation value proposition (EVP) talks their image that image to their target market and rain forced why talented people want to join the organisation
Importance of employer brand:
Although the unsure market, hence the require to attract and maintain top performers remain key to organisation success by differentiate oneself from the competition by encouraging strength and prove the values make sure that the organisation stay forward of the pack and turn into an employer of choice through both boom and recession times.
Features of employer branding
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1 Employer branding is doing external and internal activities for organisation
2 Employer branding is useful in human resources management as marketing literature
3 Employer branding is useful in human resources activities like recruitment and selection processes and in advertising in external and internal communication and also in bench marking.
4. The aim of employer branding is to attracts a new employees of quality and maintain surviving employee.
5. With the help of the employer branding organisation gain the talent in high quality motivated and high performing workforce for the competitive advantage.
Employer branding research can help to identify,
What type of employees need from employer?
How prospective employees think about their employer and competitors?
How company act upon the most essential factors for target market?
How vision is vary by different kind of employees' division section around the world?
What changes organisation has to make to their EVP in generally and by particular market?
Objective of the employer brand in an organisation:
There are 5 main objectives of employer brand in an organisation
To arrangement of employers branding objectives to organisation vision and values.
To improve recruitment and selection processes performance
To compete for local labours
To increase employee satisfaction
To improve organisation performance
In today's era employer brand is important to gain competitive advantage. Employer brand is considered as tool to recruit, select and maintain talent.
In the human resources management employer brand is very useful for recruitment and selection processes. Human resources management uses employer brand for main 3 reasons
1 for organisation culture and employee fit
2 to get positive outcomes for recruitment and selection processes
3 to maintaining talent with organisation importance and team based culture
Chapter 2: Literature review of leadership
Chapter 3: Methodology
Methodology is a picture of processor or methodology is a set of procedure or methods.
In the research methodology, 2 types of theory accessible inductive theory and deductive theory. For the inductive theory, investigation is done by using experience, qualitative data and quantitative data. For deductive theory investigation is done by using of scientific method.
For find out the perception of employer brand in an organisation for recruitment and selection processes I will use deductive theory. Deductive theory is a scientific method of investigation. There are five stages in this theory the first stage is explanation of event by theory development. In second stage of deductive theory, if the theory is true observation the relationship between at least two variables. In the third step, observation base upon the use of measurement by testing theory. In the forth step of deductive theory testing the theory by drawing conclusion from the observation. In the fifth step of the deductive theory, relating the implication of conclusion back to the theory either verifying or falsifying the theory.
I will use deductive method for research because it is a theory base research so it is easy to get the data from theory.
Type of data:
For the research after data collection techniques, I need to do what type of data I will use for the research; there are 2 types of data accessible.
Always on Time
Marked to Standard
Primary data: This data based on a pure research where the data or information for research is not exists
Secondary data: This data based on the information which already exists and the secondary sources like internet, prediction, government publication.
In this research I will use secondary data it based on the information which already exists and the secondary sources like internet, prediction, government publication. So this technique is easy for analysis the data
Data collection techniques:
There are 2 types of data collection techniques
Quantitative data collection technique: This type of data collection technique uses the numerical data or the measurement which is based upon hard fact.
Qualitative data collection technique: This type of data collection technique uses interviews, questionnaires and case study for the research
For the perception of employer bran in an organisation for recruitment and selection processes I will use qualitative data collection techniques for this research it will be useful. In this data collection technique I will use interviews, questionnaires and case study for data collection. For the recruitment and selection processes interviews and questionnaires are very use full and it held by HR manager because they have a good knowledge about recruitment and selection processes in an organisation.
The method of Interviews and Questionnaires
For any research, researcher need data therefore researcher use different data collection techniques. In this research I collect the data from interviews and questionnaires it is useful to find out the difficulties for recruitment and selection processes. It also useful to know the perception of employer brand in an organisation for recruitment and selection processes. With the help of interviews and questionnaires methods researcher collect the data and the ideas for the research and get the possible outcome. This method of interviews and questionnaires is definitely helpful in recruitment and selection processes for employer brand in an organisation.
In this type of data collection first prepare questionnaires then pare prospect list and then conduct interviews and then analysis the results.
The method of case study
To investigate the perception of employer brand in an organisation how it could be used for recruitment and selection processes case study method is very useful. Most of the researcher do their research on case study and gain good knowledge and experience. Case study based on actual facts so its gives information which already exists. And case study method suitable tool which creates accessible experience of practical life of employer brand in an organisation. To assess the value of employer brand, to analyse employer brand, to know the role of employer brand for recruitment and selection processes in an organisation case study method is very helpful because the case study present the theoretical real business issues and also practical experience.
This research method provides the information to know the important of employer brand in an organisation. In this research I will using and analyse both of quantitative and qualitative methods.
In the data collection techniques I chose 3 methods of data collection techniques interviews, questionnaires and case study. Interviews will helpful with oral and questionnaires will assist with written form of questions and case study will useful with theoretical end practical experience which would guide by the past cases and obtain existing alternatives from the case study.
For this research I not use inductive research method because if I choose inductive research method than it needs to take experience first then I get the result.
There are 2 types of research strategy theoretical research strategy and empirical research strategy.
Theoretical research strategy: In this type of research strategy, researcher with the help of the others writing usually without any straight involvement in observation or behaviour and the collection of real facts for research.
Empirical research strategy: In this type of research strategy, researcher does the research based on observation, behaviour and experience. (ref 1)
In this research I will use empirical research strategy because it based upon observation, behaviour and in real collection of evidence, it will give true position of the research.
Ethical issue in research:
In this research we need to analyse the all who involved in process. In this process client means organisation, supplier means researcher and participants are involved there are different type of ethical issues the nature of research obligation of and to client are involves. Conducting the research involved the proof of collection integrity of researcher and honesty and trust are involved. In data processing use the human subject, data accuracy sampling and data protection are involved and in reporting the research publication, plagiarism, referencing intellectual property, assistance of the other and misrepresentation of work are involved.
Limitations of the research
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Following are the limitation for the research
1. Time limitation: some people have no time for questionnaires
2. Some answers would not suitable.
3. When asking the questions to the expert they wouldn't be answering our questionnaires.
Hence, in this research I found the importance of employer brand in an organisation and it could help for recruitment and selection process by the help of methodology and through the interviews, questionnaires and case study. From the method of interviews I gain the verbal communication, from the questionnaires I improve my face to face communication skills with the experts and from the case study I got the important knowledge about the research.
And it also shows the how useful the employer brand in an organisation to achieve their goal.
This type of research increases the knowledge and also gives the experience to the management which guides to in future growth.
Task 1 introduction
Task 2 research question and objectives
Task 3 literature review
Task 4 Method logy
Task 5 conclusion