How leaders can foster a strong culture

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Organizational culture is the way of interaction with each other, beliefs of the people, and their way to achieve success. Creating the actual culture is not a thing which can be done overnight. The real culture in an organization is a bit mystic because it is something that can be felt within the mind and heart of the corporate world. It is the responsibility of a leader to create an environment in the organization that encourages employees and make them feel that their personal values are also supported there. It can be done by formation of a corporate culture with trust and affection. A healthy corporate culture embraces many key points like transparency, innovation, learning, ethics, performance, and generosity. Development of these elements in the culture of an organization makes the corporate culture more motivating for employees to work harder for the success and productivity of the organization. It is the duty of a leader to introduce these key elements in the organizational culture and motivate everyone within the organization to adopt it. The adoption and implementation of the above issues in the organizational culture cannot be done on Tuesday afternoons or on special meetings. Certain steps in a sequential flow are required to taken to incorporate a strong culture and to maintain that culture through the growth and changes in the organization. The first step of these steps must be taken by the leader or the manager and thus motivate others to follow the steps. (Group Jazz)

Role of Leader or Manager

The ultimate objective of a manager is to ensure maximum resource allocation to specific activities that ensure the best possible outcome for the both the customers and the company. A successful organization is achieved if and only if the managers follow a certain set of guidelines in order to create a strong culture. It includes leading the employees and creating a shared need for all the entities that form the company which ultimately helps in alleviating the echelon of employee conduct. The managers and employees must come together in order to achieve the vision of creating a strong working culture. The mangers must encourage free flow of information and thoughts among the work force. This leads to the creation of joint goals where the ultimate aim is the well being of the company. The managers must make the employees feel safe and secure by giving them their needs and constantly motivating them to be a part of a strong working culture. (Article Click)

There are a certain set of functions described below that are critical to the formation of a strong organizational culture, which are discussed below:


It is the responsibility of the leader or the manager to define the culture in the organization according to the requirement of the company from the beginning. This definition of the company culture should be then used to integrate it in every activity of the company like Staff recruitment, human resource management, service providing to customers, and the general environment of the organization. The leader should design the future organizational culture of the company keeping the vision of the company in mind and introduce those elements that will help the accomplishment of the vision.


Planning is always the first step in the long walk to creating a health environment in the company. A strong plan is essential for success, whereas a weak plan is always destined to spell doom. It is up to the management to decide that how to introduce which element of the culture in the organization. For this planning, the mission, vision and values of the organization must be very clear and thoroughly analyzed. A leader can involve employees in planning of the future organizational culture of the company. Feedback of the employees can be taken on questions like:

Five key elements you would like to incorporate in your organizational culture.

How are these elements useful in your organizational structure?

E.g. if the team says they are not aware of what actually the company goals and objectives are, what organizational activities are going on. The problem they are complaining about is the internal transparency of the organization. For another example if they say that they are feeling tedious in the current working process there is nothing to do new even if they have some new ideas the company does nothing with them. Innovation is the element identified here. Similarly there may be other cases which will tell the leader the key elements like learning, ethics, performance etc. of culture which must be incorporated within the organizational culture. (


Now the desired organizational culture has been decided so it's time to implement in the organization environment. The implementation of culture is cannot be done overnight it is a gradual process which has to start with the initiation of the leader himself. Process of implementation of different elements of culture follows different paths.

For creating a transparent culture leader will strain to make the work environment in his organization as transparent as possible. Policy of 'no secrets' will help the employees to work according to the maximum available information about the company. A leader should take responsibilities of:

Sharing Information

Leaders and managers can take the initiative of being more interactive with the subordinates and become reachable for every employee of the organization so that they can share their views about the current processes and activities in the organization.

Seek Information from Everyone

A leader can act as a router for the flow of information in both the directions. He is the one who can seek information from everyone in the organization and increase the transparency in the organizational culture.

Uncover Hidden Ground Rules

In most organizations bad news are not brought to the top authority or the leader. The reason lies behind is the fear of leader's reaction towards the bad news coming from someone he don't even know. Leader must endure even the worst news coming from the organization so that he can at least be able to know what is going on at lower levels of the organization. (Leader to Leader)


A constant evaluation and assessment of the implementation is helpful in exposing the weak points of it. The evaluation must not be such that it causes insecurity in the minds of the work force. Leader must assure that employees at all levels are aware of the culture and must adopt it. Most of the companies that are successful constantly keep evaluating themselves and thus are always striving to be better.


For a strong work culture there must be an energetic relationship between the work force and the management. The management must facilitate the workers with a healthy work environment in order to motivate them constantly. This also leads to an increase in the effort put in by the employees. The manager must try to form a trust bond with the workers. This is only done by doing yourself, what you expect from the workforce. By facilitating the employees with healthy working conditions, the manager can not only earn their trust but also instill in them a sense of loyalty towards the company.


Leaders and managers are the key drivers in planning and implementing organizational culture. Leader has a clear understanding of the mission and vision of his organization so he can setup goals for creating culture in the company by interacting with employees, taking their feedback based on questions regarding the requirement of organizational culture. Employee suggestions are also very necessary for creating culture in the organization as it provides a better work environment and growth opportunities for them. It will help in motivating the employees to work hard for increasing the productivity of the organization. Establishing organizational culture is not an overnight step but it is a gradual process and a series of few steps initiated by the leader. Designing, planning, implementation, evaluation and facilitation are the various steps of the process that are being followed. Inclusion of each element of culture has a different strategy to implement. The leaders or the manager always work for the motivation of employees and productivity of the company. Organizational culture is also a part of motivation factor for employees and increases productivity of the organization.