Honda In India Business Essay

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Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company, with a commitment to providing Honda's latest passenger car models and technologies, to the Indian customers. The total investment made by the company in India till date is Rs 1620 crores in Greater Noida plant and Rs 784 crores in Tapukara plant.

HSCI's first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997. The green-field project is spread across 150 acres of land (over 6,00,000 sq. m.). The annual capacity of this facility is 100,000 units. The company's second manufacturing facility is in Tapukara, Rajasthan. This facility is spread over 600 acres and will have an initial production capacity of 60,000 units per annum, with an investment of about Rs 1,000 crore. The first phase of this facility was inaugurated in September 2008.

The company's product range includes Honda Jazz, Honda City, Honda Civic and Honda Accord which are produced at the Greater Noida facility with an indigenization level of 77%, 76%, 74% and 28% respectively. The CR-V is imported from Japan as Completely Built Units. Honda's models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency.

Honda Jazz

Honda Jazz is the company's first offering in the premium compact car segment. The Jazz is a segment-defining car that has won accolades and adoration all over the world. Widely acclaimed for its dynamic styling, spacious interiors, versatile utility and remarkable performance, the Honda Jazz brings added fun and excitement to the driving experience.

The Jazz's dynamic performance is achieved by a newly developed four-cylinder 1.2-liter i-VTEC engine, featuring Programmed Fuel Injection that delivers maximum output of 90 PS (66 kW) @ 6,200 rpm and Torque of 110 Nm (11.2 kg-m) @ 4800 rpm while giving impressive fuel economy of 16.1 km/l, as per ARAI test data. Safety of passengers and pedestrians is a top priority for Honda and all safety equipment is standard across all variants. The Jazz practicality has been enhanced with three-mode "Magic Seat" configuration to achieve multiple seating and cargo-carrying configurations for long or tall objects in addition to the standard five-passenger mode. The Honda Jazz is available in two variants - Honda Jazz and Jazz Select edition in Manual Transmission. Additionally, both the variants are available in 2 attractive types - Mode & Active.


Honda City

Honda's all-new Third Generation Honda City was launched in September 2008. It comes with a completely new design, new engine, spacious cabin and equipped with various active and passive safety features. The company has also launched the 1.5 V MT & AT version of the City in September 2009. The new Honda City is available as SMT, VMT and VAT. Additionally, all the variants is available in 2 attractive types - Elegance and Inspire.

The all new Honda City achieved milestone sales with 50,000 units sold within one year of its launch. Since its launch in the country in 1998, Honda City has been a best seller in the premium car segment.

The all new Honda City has bagged several awards including 3 Car of the Year and the prestigious ICOTY (Indian Car of the Year) 2009. The model made a clean sweep in the viewers' choice category winning all 3 awards announced by NDTV Car India & Bike India Awards, UTVi Autocar Awards and CNBC TV 18 Overdrive Awards. These awards truly exemplify the experts' as well as the customers' admiration and trust in the product.


Honda Civic

The Civic is Honda's largest selling model globally and is now sold in approximately 160 nations and regions worldwide. Honda Civic was launched in India in July 2006 which became a runaway success and was also awarded the "Indian Car of the Year" in 2007.

The new Civic was launched in September 2009 with more aggressive and sportier look. The new V grade Civic juxtaposes Honda's advanced technology with striking design. The new Curved 5 Point Metallic Front Grille and restyled Front Sporty Bumper add to a pulsating and aggressive appeal of the car. The introduction of stylized Dark Smokey Headlights & Crystalline Octagonal Tail Lights enhances the contemporary look of the car. New Civic is available in 3 variants - SMT, VMT & VAT.


Honda Accord

The Honda Accord was first introduced in India in year 2003. HSCI launched the 8th generation Honda Accord in India in May 2008. The Honda Accord is available in 2.4L and 3.5L V6 engine.

The 2.4L comes in three types in both Automatic and Manual transmission − Accord 2.4, Accord 2.4 Elegance and Accord 2.4 Inspire. The All-new Accord comes with 5-speed Manual Transmission and 5-speed Automatic transmission with Paddle shift, to give the exhilarating experience of F-1 racing. The AT now has Shift Holding System which avoids unnecessary gear shifting on winding roads and helps in hassle free drive.

The Honda Accord V6 3.5-liter comes with Electric Sunroof and additional luxury features for enhanced exterior styling. The 3.5L i-VTEC engine features an advanced Variable Cylinder Management (VCM) system that switches between six-, four-, and three-cylinder combustion depending on the driving conditions and thereby delivering maximum power of 275 PS during six cylinder operation and impressive fuel economy in VCM mode while cruising.

The new 8th generation Honda Accord has also won the UTVi Autocar Best Luxury Car award in 2009.


Honda CR-V

The Honda CR-V is sold as a Completely Built Unit (CBU) import and is available on confirmed order basis for the customers. The Honda CR-V was first introduced in India in July 2003. It went on to become the segment leader since its launch winning several awards for itself. The all new 3rd generation CR-V was introduced in India in November 2006 which offered its customers a distinctive combination of 'the comfort of a sedan with the thrills of a SUV'. Honda CR-V was adjudged the 'SUV of the Year' by NDTV Profit Car & Bike and Overdrive and also won the 'Best Driver's Car' award by CNBC TV-18 Autocar Auto Awards in 2007.

Honda launched a refreshed version of the 3rd generation CR-V in November 2009.The new Honda CR-V offers its customers a distinctive combination of refined styling and high quality. The Honda CR-V is available in 2.0 L - MT 2WD and 2.4L MT /AT Real-time 4WD.


Sales Network

Honda Siel Cars India has a strong sales and distribution network spread across the country. The network includes 117 facilities in 70 cities. HSCI dealerships are based on the "3S Facility" (Sales, Service, Spares) format, offering complete range of services to its customers.

Environment and Safety

The Honda Group is globally recognized for its concern towards environment, safety and conservation of the society in which it operates. HSCI follows the same in India for achieving high standards in environmental safety in the various processes of car manufacturing.


Honda Assure

Reinforcing its position as a customer centric company, and to enhance ownership experience for Honda car customers, Honda Siel Cars India (HSCI) launched the 'Honda Assure', Honda's Insurance initiative.

Under the Honda Assure program all Honda customers get the benefit of a more transparent, hassle-free transaction and a quick turnaround time on their insurance claims. The entire transaction is routed through an on-line central server which enables HSCI to monitor the overall operations more effectively. Some of the direct benefits to the customers include Cashless Insurance across India, instant policy issuance, and improved turnaround time.


Auto Terrace

Honda's Exchange and Pre-Owned car division Auto Terrace has been in existence ever since the interception of HSCI in India. Present in all major Honda dealers across the country, Auto Terrace presents itself as the one-stop solution for catering to the needs of customers wanting to exchange their existing cars for a New Honda car.


Exclusive Honda Care Program

Honda Care Program is designed to bring an extra measure of security & comfort to being a Honda Owner. It includes additional warranty* of 2 years or 40,000 kms after the new vehicle warranty expires and 24 hrs Roadside Assistance support* for 4 years from the standard warranty start date.

*Conditions Apply



Honda Jazz Profit - Car India & Bike India Awards 2010

- Car of the Year

- Small Car of the Year

Brand-Honda Tyres Auto India Best Brand Survey Awards 2010

- Most Reliable

- Eco Friendly

Apollo Tyres Auto India Best Brand Survey Awards 2009

- Very Reliable

- Enviornment Friendly

- Good Advertising

Honda City

JD Power Asia Pacific 2009 India IQS - Honda City No.1

Indian Car of the Year 2009 (ICOTY 2009) - New Honda City Awards 2009

- India's Favourite Car for Self-Driven Executives 2009

- The coveted 'New Car of the Year 2009'

NDTV Profit - Car India & Bike India Awards 2009

- Car of the Year

- Mid-Size Car of the Year

- Viewers' Choice Car of the Year

CNBC TV - 18 Overdrive Awards 2009

- Viewers' Choice Car of the Year

BS Motoring Awards 2009

- Car of the Year

Zigwheels Awards 2008

- Car of the Year - Honda City

- Sedan of the year - Honda City

UTVi Autocar Awards 2009

- Viewers' Choice Car of the Year

- Best Design Award

Honda Civic Hybrid

- Green Award

- 2009 Green Award (UTVi Autocar Awards) - 09

Honda Accord

India's Favourite Car for Chaffeur-Driven Executives 2009

- 2009 Best Luxury Car (UTVi Autocar Awards) - 09

- No1 Entry Luxury Car - TNS Total Customer Satisfaction Study, '06

Honda Civic

JD Power Asia Pacific 2009 India IQS - Honda Civic No.1

- ICOTY 2007

- India's Favourite Car for Enthusiasts 2009

- Car of the Year - CNBC TV 18 Autocar Auto Awards, '07

- Viewer's Choice of the year - CNBC TV 18 Autocar Auto Awards, '07

- Car of the Year - NDTV Profit Car India and Bike India Awards '07

- Executive Car of the year - NDTV Profit Car India and Bike India Awards '07

- Automotive Design of the year - NDTV Profit Car India and Bike India Awards '07

- CNB Viewers' Choice Best car of the Year - NDTV Profit Car India and Bike India Awards '07

- Viewers Choice Award - Overdrive Awards, '07

- Design Award - Overdrive Awards, '07

- Jury Award 2007 - BS Motoring Awards, '07

Honda CR-V

- Best Driver's Car - CNBC TV 18 Autocar Auto Awards, '07

- SUV of the Year - NDTV Profit Car India and Bike India Awards '07

- SUV of the Year - Overdrive Awards, '07

- No 1 Premium SUV - TNS Total Customer Satisfaction Study, '06



About Honda Siel Cars India Ltd. (HSCI)

The history of the Honda Motor Company began with the vision of one man - Soichiro Honda. His dream was personal mobility for everyone.

Soichiro Honda founded the Honda Motor Company in 1948. In the same year, he designed and engineered the first product of this company - a 50 cc motorised bike on a bicycle frame - in his small shed at Hamamatsu. Today, as we celebrate our 50th Anniversary, Honda is a global company with a global viewpoint and a five-region global strategy that is reflected in a solid commitment to local markets and economies.

Soichiro Honda

Founder, Honda Motor Co.

Challenging the Limits

'Challenging the Limits' is a phrase commonly heard across the length and breadth of Honda. It was made popular by its founder, Soichiro Honda, who knew that his fledgling company had to out-think and out-perform its competitors every step of the way in order to survive. After all, he started out at a time when his country was devastated by war.

Honda's Global Vision

Soichiro's vision was international in character. His desire was to lead the world in technology, and make a significant contribution to the creation of a better society. As a result, most of the products that Honda developed started out by making a difference. Whether it was the CVCC engine in the sixties or the solar powered car of the nineties, they all sought to challenge and overcome conventional wisdom.

World's Toughest Training Tracks

No story of Honda is complete without the mention of motor sports. Honda started participating in racing at the highest level much before it found international acclaim as a manufacturer. Once again, it was Soichiro Honda who was the driving force. He considered the highly competitive world of motor sports as the ideal training ground for his people. Through racing, Honda engineers learnt to accomplish more than they ever dreamed possible within limited amounts of time. They become quicker at responding to the technological challenges that arise in the commercial world.

Honda's belief in the benefits of racing is sincere and unwavering. The company has invested millions of dollars in building two world-class racing circuits. The Suzuka opened its gates in September 1962. Located in northern Japan, it has become an integral part of the Grand Prix calendar. The Twin Ring Motegi, on the other hand, is a racing circuit for fans. Inaugurated in August 1997, it offers an oval-shaped Super Speedway, an Active Safety Training Park and the extremely popular Honda automobile museum.

Innovation Everywhere

Honda is already, and literally, making big strides in the development of the world's first humanoid robot. Christened ASIMO, it is designed on the presumption that if a robot could walk like a human, it may be able to work like one. Honda is also taking to the skies with its very own aircraft technology. It took a 30-man team only six years to develop a prototype. Typical of Honda, the project leader was not quite 30 years of age when the experimental aircraft was first unveiled in 1993. Together, these diverse ideas prove the one central maxim that is dear to everyone at Honda - Challenging the Limits.

Honda Executive

Mr. Masahiro Takedagawa

President & CEO- Honda Siel Cars India Ltd. and Head - South West Asia, Honda Motor Co., Ltd.

Masahiro Takedagawa is President & CEO, Honda Siel Cars India Ltd. and Head - South West Asia, Honda Motor Co., Ltd.

He has been associated with Honda Motor Co. for over 25 years. He started his professional career with the company in the year 1979 as a trainee at the company's Sayama factory. In 1980 he was appointed as the Area Manager for the company's car retail operations, a position he held for the next four years.

M. Takedagawa has vast experience in the automobile industry, having worked with Honda ventures in different markets, across the globe. Apart from highly developed markets like US and Europe, he also has significant experience in developing countries in the Asia and Oceania region. He was the General Manager, Global Product Planning Division before he took over as the President & CEO of Honda Siel Cars India in April 2005. In the last few years, the company has strengthened its leadership position in the premium segment under his supervision.

Within a year of his appointment as the head of Honda's car operations in India, he was assigned charge as the head of Honda's overall operations in the entire South West Asia region. In his new capacity, M. Takedagawa aims to achieve increased focus and synergy among the different Honda entities in the region. He has been instrumental in bringing latest global product technologies, like hybrid, to India.

Born in Tokyo, Japan in the year 1955, M. Takedagawa is a Bachelor of Economics from the Rikkyo University, Japan.

Mr. Jnaneswar Sen

Honda Siel Cars India Ltd. Vice President - Marketing & Sales.

Mr. Jnaneswar Sen is Vice President - Marketing & Sales in Honda Siel Car India Ltd. Mr. Sen's responsibilities at HSCI will include national sales and marketing operations of the company. Mr. Sen brings with him a rich experience and understanding of the Indian automobile industry. He has moved to HSCI after a 15-year stint at Maruti Udyog Ltd, where he was Commercial Business Head, South Zone. Mr. Sen has also had a stint with BHEL. A graduate in Electrical Engineering from the Delhi College of Engineering, Mr. Sen has done his post-graduation in Business Administration from the prestigious IIM, Bangalore.


Mr. Tatsuya Natsume

Honda Siel Cars India Ltd. Director - Marketing.

Mr. Tatsuya Natsume is Director - Marketing of Honda Siel Cars India Ltd. with effect from April 1, 2007. He is one of the five directors at HSCI and heads the Marketing, Sales and After-sales operations.  

Mr. Natsume has been associated with Honda for more than two decades and brings with him rich sales & marketing experience. He has worked in various locations, including Germany and Italy and also looked after Middle East/ Africa & Asia-Oceania region from Japan. In his last assignment, Mr. Natsume was handling automobile operations for China from the Honda head quarters in Japan.