Google’s Human Resource Strategy

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Human Resource Strategy

Google’s Human Resource Strategy

Google, Inc. was founded in 1998 and is headquartered in Mountain View, California.

Google, Inc., a technology company, builds products and provides services to organize the information, including Google Search which provides information online. Google is a worldwide modern technology leader concentrated on enhancing the ways individuals associate with information. The company is aspired to construct products and offer services, as well as supply solutions that boost the lives of billions of people globally. With developments in web search and marketing have actually made the website a leading net property and the Google's brand as one of the most identifiable trade name worldwide. Many businesses utilize the AdWords and AdSense programs to promote their personal products and services with advertising on both Google-owned properties and publishers' sites across the web (www.google.com). On a worldwide basis, Google employs 53,600 full-time employees as of December 31, 2014. All of Google’s full-time employees are equity holders with significant collective employee ownership. Competition for qualified employees in the market is extreme, specifically for software designers, computer system researchers as well as other technical team (www.sec.gov).

As the digital economy evolves, the trends in Google businesses consist of advertising transactions that continue to shift from offline to online. This evolution have contributed to rapid growth of the business since inception and the results shown a significant increased of revenues in which their expectation of the business will continue to grow. However, the company should continue to promote future entities from increase competition, new business investments, products, services and technologies, changes in product, geographic and users’ queries, and the evolution of online advertising market with variety to enhance online platforms (www.sec.gov).

Economic and Regulatory Environment

Google's operates with geographical data and also worldwide procedures channel services and products in more than 100 languages, and more than 50 nations, regions and territories. In 2013, U.S. accounted for approximately 45% of revenues. Unfortunately, Google is subjected to increased regulatory scrutiny which may negatively impact its business format. The growth of the company and expanding into a variety of new fields implicated a variety of new regulatory issues and increased regulatory scrutiny. Changes or increased costs could negatively impact business and results of its operations. Google’s business practice require its suppliers and business partners to comply with the law and company policies regarding workplace and employment practices, environmental compliance and intellectual property licensing, but do not control them. Google could be subjected to a ridiculed disposition if any partners violate laws or implements practices regarded as unethical, the company could experience supply chain disruptions, canceled orders, terminations of or damage to key relationships and reputation damage. If any partners fail to procure necessary license rights to 3rd-party intellectual property, legal action ensued could impact the salability of products and expose the company to financial obligations (www.sec.gov).

Business Revolution, Products and Services

Acquisitions are an important element in Google’s corporate strategy and use of capital, and these transactions could materialize financial condition and operations results. The company continues to enter and assess into discussions on a wide selection of prospective strategic deals, the procedure of integrating business, technology or innovation has will continue to develop unanticipated operating difficulties and expenditures. In referenced to foreign acquisitions, Google will have to integrate operations throughout different societies and languages, and also address particular financial, money, political as well as regulatory risks connected with certain countries. Regulatory authorities around the globe are contemplating about a variety of governing and legislative propositions concerning data protection. Complying to numerous regulations can trigger the company to incur considerable prices or need to change business methods in a way negatively impact business. Preserving and boosting the brand name will certainly depend greatly on the ability to be an innovation leader and also continue to give top quality cutting-edge products and services (www.sec.gov).

Google have provided technology which offers many innovative services such as Google Search which provides information online to users whenever they accessed. The company also offers YouTube video and interactive formats; Android utilized as an open source mobile software platform; hardware products, including Chromebook and Nexus devices. Google Play, a cloud-based digital entertainment store for apps, music, books, and movies; Google Drive is used as a place for users to create, share, collaborate and keep their stuff; and Google Wallet, a virtual wallet for in-store contactless payments. In addition, the company provides application such as Gmail, docs, slides, drawings, calendar, sheets, forms, sites, etc. for people to work anywhere, anytime, on any device without loss of security or control (www.finance.yahoo.com).

Recommended Strategies

Relying on the human resource department to recruit the best employees, design appropriate and effective training programs and institute successful retention programs to give the company a competitive advantage. HR should continue to hire and maintain professionals with experience, and motivate its workforce through incentives; therefore, Google can focus more on productivity and increase sales when your HR department plays an integral role in the workforce development (www.smallbusinesschron.com).

Google's should: 1) focus on enhancing in the number of paid-clicks produced with advertising and marketing programs of certain monetization enhancements with brand new and richer ad styles, 2) increase aggregate traffic across all platforms, 3) continue global expansion of products, advertisers and user base, as well as, promote incentives to increase the number of Google Network Members (www.investor.fb.com). The recommended proposals can work if the company continue its progress in developing localized versions of products and services for the international markets, as well as, increase revenues from the rest of the world.

Facebook’s Human Resource Strategy

Facebook, Inc. founded on February 4, 2004, and is headquartered in Menlo Park, California. The business operates as a social networking company worldwide, and its mission is to give people the power to share and make the world more open and connected. As of December31, 2014, reportedly the company had 9,199 employees. The business focus on creating value for people, marketers and developers in which it provides a set of development tools and application programming interfaces that enable developers to integrate with Facebook to create mobile and Web applications. As part of the business strategy, Facebook intend to continue to make acquisitions to add specialized employees and complementary companies, products or technologies. Unfortunately, there is no assurance that FB will receive a favorable return on investment for any acquisitions. Mark Zuckerberg, founder, Chairman and CEO, has the ability to control the management and major strategic investments of the company as a result of his position, including his ability to control the election or replacement of any directors. HR strategy entail that the company improve clients' business performance by creating an environment with the best talent management in order to achieve the established goals; and employees need to improve skills, performance and attitudes for all employees that work for the organization in order to deliver exceptional results (www.facebook.com).

Recognizing potential revenue from the actual delivery of generated click-based ads during periods when people click on the content and action-based ads when a person takes action that the marketer contracted. Provided that the number of ads shown is subject to methodological changes as the company continue to evolve its business and the structure of the ads products (www.investor.fb.com).

Business Revolution, Products and Services

Many companies utilize Facebook to help them achieve their business objectives, whether it is driving online sales, in-store sales or give consumers the awareness of their brands, products and services. Strategically, Facebook generate the substantial majority of its revenue from selling advertising placements to marketers. The advertisement let marketers reach consumers on Facebook based on a variety of factors including age, gender, location and interests. Marketers purchase ads that can appear in multiple places including in News Feed on mobile devices and personal computers and on the right-hand side of personal computers.

Products include Facebook Mobile App and website that enable people to connect, share, discover and communicate with each other on mobile devices and personal computers. Examples of integrated products such as “Messenger” is a mobile-to-mobile messaging application available on Android, iOS, and Windows phone devices; Instagram, a mobile application that enable people to take photos or videos and share them with friends and followers; and WhatsApp Messenger, a cross-platform mobile messaging application that allows people to exchange messages on iOS, Android, BlackBerry, Windows phone and Nokia devices. By December 31, 2014, Facebook had 1.19 billion monthly active users and 890 million daily active users. Facebook focus on providing value for all kinds of marketers, including brand, direct response, small and medium-sized businesses and developers. Many people use the Facebook platform to stay connected with friends and family, to discover what is transpiring in the world, and to share and express what matters to them. Facebook ad serving technology subsequently determines the best available ad to show each person based on particular dimensions. These techniques provide marketers not only understand how their ads drove results but to help them make modifications to their ad campaigns to improve results. Facebook compete to attract, engage and retain people and marketers, as well as, developers to build compelling mobile and web applications that integrate with Facebook products. Currently, the company operates in more than 30 sales offices around the globe (www.facebook.com).

Economic and Regulatory Environment

Facebook is subjected to U.S. federal and state, and foreign laws and regulations that affect companies conducting business on the Internet. There are many laws and regulations still evolving and being tested in courts and could be interpreted that may harm the business. These may involve user privacy, rights of publicity, data protection, content, intellectual property, distribution, competition, protection of minors, consumer protection, telecommunications, product liability, taxation, economic or other trade prohibitions or sanctions, securities law compliance, and online payment services, electronic contracts and other communications. The company is subjected to federal, state and foreign laws regarding privacy and protection of people's data. Foreign data protection, privacy, and other laws and regulations can be more restrictive than those in the U.S. and constantly evolving and can be subjected to significant change. In addition, the application, interpretation, and enforcement of these laws and regulations are often uncertain, particularly in the new and rapidly-evolving industry in which we operate, and may be interpreted and applied inconsistently from country to country and inconsistently with current policies and practices (www. investor.fb.com).

Recommended Strategies

There were days when people would compare Facebook and Google in which each platform obviously provides consumers with major differences, Google was a search engine, and Facebook was a social network. Today, Google has entered into social network with a service known as GooglePlus. Facebook and Google+ have more similarities and many trying to figure out why to should spend their time. For business growth and expansion, Facebook should: 1) continue to improve operational, financial, and management processes and systems, 2) the company should effectively expand, train and manage its employee base. For continuous growth, Facebook should: 3) implement more complex organizational management structures, continue to make investments in the Research and Development (R&D) that will enable developers to build, grow, and monetize mobile and web applications that integrate with the Facebook platform (www.investor.fb.com). These proposals should work if the company aggressively invest in R&D and ensure the applications integrate with the business platform.

Absolute and Comparative Advantage

In today’s technology environment, absolute advantages are rare; however, some countries manage to estimate absolute advantages with some products as the climate differences can give some nations or regions an advantage in certain products and services. Whereas, comparative advantage can be made possible if the company can supply products more efficiently and at lower prices than it can supply other goods (Boone & Kurtz, 2013, p.109).

Direct Competitor Comparison

GOOG

FB

YHOO

INDUSTRY

Market Cap:

361.17B

208.44B

41.34B

368.64M

Employees:

53,600

9,199

N/A

336.00

Qtrly Rev Growth (yoy):

0.07

0.49

-0.01

0.20

Revenue (ttm):

66.00B

12.47B

4.62B

142.00M

Net Income (ttm):

13.93B

2.92B

7.52B

N/A

(Source: finance.yahoo.com. As of Feb. 8, 2015)

Conclusion

Facebook ended up being one of the most up-to-date internet businesses to triumph the stock market considering that Google went public in 2004. The Silicon Valley firms are located 7 miles apart, as well as, been locked in a bitter fight for web internet users' allegiance and also online marketers' money. The duel is likely to magnify now that the IPO has actually provided Facebook Inc.'s social media network billions of dollars to battle Google Inc.'s leading online search engine (www.huffingtonpost.com). Both Google and Facebook provide a wealth of revolutionary technology of products and services and each company strongly compete in these highly competitive global markets. With the continuous changes of the internet evolution, laws and regulations, each company are more determined to stay in control of the market, but the ability to compete successfully depends heavily on its capability to ensure continuation and timely introduction of new products and technologies to the demands of the marketplace.

References

Boone, L.E. & Kurtz, D.L. (2013). Contemporary Business (15th ed) Hoboken, NJ: John Wiley

& Sons, Inc., p.109

Facebook, Inc. (2015). “Company History.” Retrieved Feb. 2, 2015 from http://Facebook.com

Finance.yahoo.com. (2015). “Company Profile: Facebook.” Retrieved Feb. 5, 2015 from

http://finance.yahoo.com/q/pr?s=FB+Profile

Finance.yahoo.com. (2015). “Company Profile: Google, Inc.” Retrieved Feb. 5, 2015 from

http://finance.yahoo.com/q/pr?s=GOOG+Profile

Google.com. (2015). “Competitors.” Retrieved Jan 30, 2015 from http://finance.yahoo.com/q/co

?s=GOOG+Competitors

Huffingtonpost.com. (2012). “Google vs. Facebook.” Retrieved Feb. 9, 2015 from

http://www.huffingtonpost.com/2012/05/17/google-vs-facebook_n_1525606.html

Investor.fb.com. (2015). “Form 10-K: Facebook, Inc.” Retrieved Jan. 31, 2015 from

http://investor.fb.com/secfiling.cfm?filingID=1326801-15-6

SEC.gov. (2013). “Form 10-K: Google, Inc.” Retrieved Jan. 30, 2015 from www.sec.gov/

Archives/edgar/data/1288776/000128877614000020/goog2014123110-k.htm and

http://www.sec.gov/Archives/edgar/data/1288776/000128877615000004/googq42014exhibit991.htm

SmallBusiness Chronicle.com. (2015). “How HR Become a Competitive Advantage for Any

Organization?” Retrieved Feb. 10, 2015 from http://smallbusiness.chron.com/can-hr-become-competitive-advantage-organization-50913.html

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