Get a deep insight of the TWO-WHEELER industry in India



The main aim of this management research project was to get a deep insight of the TWO-WHEELER industry in India. Making this study helped me as a medium of converting the theoretical knowledge into actual environment. The concepts of analysis of different customers of Hero Honda are to be studied in detail. Another purpose of the study is to get a complete knowledge one of the biggest two-wheeler industries Hero Honda. The market share of this company and reasons for preferences of customers to this company over other . The marketing, advertising, promotion and other details of the company are studied in a vast manner.

Dissertation Proposal


I am here by introducing you to my assignment which is a project on hero Honda. I have added such points to my project as per my benefits to company and have tried to give you the perfect structure of my project. I have made this project taking all human beings into consideration.Hero Honda Bikes in India are in great demand because of the high level of quality and superior technical skills. Hero Honda has left a good footprint in the competitive Indian market for churning out motorcycles with high fuel efficiency and low maintenance. Hero Honda Bikes are reputed for low maintenance and high fuel efficiency. Today, Hero Honda is taken to be the world's largest two-wheeler manufacturer based in India. Hero Honda markets two wheelers for the middle-class & upper class families too. Hero Honda bikes price range are attractive in comparison of other bike manufacturing company. Hero Honda bikes have been on Indian roads since 1984 when Hero Cycles Ltd. tied up with Hero Group of India and Honda of Japan to start a joint venture. Hero Honda's commitment is to customer - quality & excellence. Hero Honda's key strategy has been driven by innovation in every sphere of activity. The order for two - wheelers in India is dependent upon factors like accessibility of economics, increase in profits levels, and limited growth in community transportation and association in petrol prices.

Project Background

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Hero Honda motors are the world's largest manufacturer of two-wheeler's and based in India. The company is a joint venture between India's hero group and Japan's Honda Company, the collaboration being in 1984.Hero Honda Company is world's no 1 in two-wheelers. Now a day, in India one Hero Honda product is sold within 30 seconds .Hero Honda's top selling bike is -splendor in India. Based on north India, the company has three manufacturing facilities located at Dharuhera, Gurgaon (Haryana) and Haridwar (Uttarakhand) set up in the years 1985, 1997 and 2008 respectively.

Hero Honda is using machinery motorcycles in 100‐225 cc segment. Honda Bikes make over 15 different types and styles of bikes: The Hero Honda CD-Dawn, CD-Deluxe, Splendor Plus, Super Splendor, Splendor NXG, Passion Pro, Passion Plus, Glamour (125 cc), Glamour PGM Fl (125 cc), Achiever, CBZ Xtreme (Kick Start and Self Start), Hunk, (Kick Start and Self Start), Karizma, Karizma ZMR, and the Honda Pleasure and just launched Splendor pro in 2011. India and Japan has a good relationship so satisfying that also Hero Honda has managed to achieve indigenisation of over 95% according to a Honda record worldwide.

The below chart shows the golden years in the history of HERO HONDA:-

Year Product Launched

1985 CD-100

1989 SLEEK

1991 CD-100 SS

1994 Splendor

1997 Street

1999 CBZ






Project Aims and Objectives

The aims of the paper are to increase derivatives collection strategies for heeding business undertaking against Hero Honda.

Project tries to find out Hero Honda's share in the two-wheeler of Panipat.

Project tries to find level customer satisfaction of Hero Honda two-wheeler in the town of Panipat.

Research Programme

It is well known fact that the most important step in marketing research process is to define the problem. Choose for investigation because a problem well defined is half solved. That was the reason that at most care was taken while defining various parameters of the problem. After giving through brain storming session, objectives were selected and set on the base of these objectives. A questionnaire is being designed on major emphasis of which is gathering new ideas or insight so as to determine and find out solution to the problems.


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The deliverables from the work are following:-

Research proposal.

Review of existing literature on two-wheeler market and customer satisfaction.

Report stating the strategy by which company can improve its market share & customer satisfaction level.

Mathematical calculation of SD and variance to check the share of Hero Honda bikes & customer satisfaction with relation to Hero Honda bikes.

Strategies for improvement in market share & satisfaction for Indian two-wheeler companies.

Dissertation report.

Commercial/Industrial Collaboration

The following organisations are willing to collaborate in research project.

1. Agency of Hero Honda in Panipat.

2. Agency of Bajaj in Panipat.

3. Agency of Yamaha in Panipat.

4. Agency of Suzuki in panipat.

5. Agency of TVS in Panipat.


To elaborate of customer satisfaction of hero Honda two wheelers and enhance understanding of two wheeler industry primary and secondary data would be required. Thus research will include gathering both Primary and Secondary data.

Primary data is the first hand data, which are selected as a fresh and thus happen to be original in character. Primary Data will crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands.

Secondary data are those which have been collected by someone else and which already have been passed through statistical process. Secondary data will be taken from internet, newspaper, magazines and companies' web sites and library.

Research approach

The research approach will use survey methods which is a widely use method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structure and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews will be employed.

Sampling units

It will give the target population that will be sampled. This research will be carried in Panipat

These will be respondents.

Data completion and analysis

After the data will be collected, it will be tabulated and findings of the project will be presented followed by analysis and interpretation to reach certain conclusions.


My project will be based on the Study of Hero Honda and data will be taken in the Panipat city only.