Entrepreneur can be defined as the person who is creating something new and put the idea into business. As an entrepreneur must be able to facing the risk no matter it is already exist or contingent risk, it must make the best to achieve the mission of the organization to expand the business to become bigger.
Martin Symes was a succeed entrepreneur in the airlines market. He was joined WEGO as Chief Executive Officer in March 2006. Before Martin Symes joined WEGO, he has also a held senior which was worked at British Airways and American Airlines, he almost had 15years ago experience in the travel industry and he was succeed convert an airline executive to move into travel e-commerce.
The website of the WEGO is (http://www.wego.com). According to the research from WEGO website, it can easily define what WEGO is in simply three words, "WEGO is travel search engine". And the missions of WEGO are "constantly expanding our reach by integrating more sites", "implementing our most requested features" and "localization for key travel markets".
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Characteristic can be defined as a typical or noticeable quality of someone or something. As an entrepreneur, it always shows a few characteristic from themselves such as responsibility in their work, confidence about their work, and innovation.
2.1.1 Vision, passion and feeling in business
To be a successful entrepreneur, the vision, passion and feeling is one of the important factors to help people step to the road to success. As well as you are interest in the business the feeling that from mind is clearly show that what you want to be, what you want to do and how much the enthusiasm and energy should put in on. As long as a person has such potential to implement what they love to do, it will infuse all they do.
According to the case study, "Martin Symes spotting a gap in the airfare market within 10 years ago before left his career as an airline executive and move into travel e-commerce", the information show that he passion on what he going to be done, he enjoy managed to survive such problem in business, hence he start up a business by own from nothing and run a long time ago to express the passion for the travel business.
2.1.2 Future orientation-serial entrepreneur
To become a success entrepreneur, it must be able to estimate and understanding what is future needs for the customer, what are the product or service can be success and it can be exist in the future market, what are the most important factors can be impact the future.
According to case study, "when Martin Symes work at airlines such as British Airways and American Airlines, he knew that Asian travelers who wanted to compare prices and shop around for airfares were not well served."
Through the case study, Martin Symes have a very clearly picture, which is the Asian travelers will increase in future and the important things to attract the travelers are price and service provided.. Therefore, Martin Symes believed and estimate these two elements are very important in the future airlines market. When Martin Symes wanted to started the business, this idea became most basic element available for the company to attract more potential customer.
2.1.3 Knowledge and experience
Knowledge refers to understanding the information about the subject through their own education, experience and the information that already exists in the minded of people. The need of knowledge for an entrepreneur is depend on what industries they involve.
Entrepreneur need to lead and manage the employee, planning the task and make the important decision and facing the risk. Therefore, the experience of entrepreneur use to manage employee, make judgments, forecast and make decision. The knowledge use to analysis the weakness and threats in earlier to reduce the risk and identify the strength and opportunity to expand business.
According to the case study, "before Martin Symes started the business, he worked at British Airways and American Airlines and the position was Managing Director, Asia Pacific." Besides that, Martin Symes had MA degree from the Oxford University and MBA from London Business School.
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It shows out the experience and education level own by Martin Symes. He had experience in the airlines market, this will help him when he manage he own organization and help him make the right decision. Moreover, he also had the MA degree and MBA certificate, which mean he had the knowledge to make the analysis and come out with business plan.
Innovation can be defined as a process which can be improve the idea or something that is already exists. To become a success entrepreneur, it must be come out with something new which is different with the product or service that already exist in the market to survive.
From the case study, Martin Symes confesses "that the business model wasn't original" and "over time we have evolved our own model to the uniqueness of the markets that we're really focused on."
Even Martin Symes copied the business model from others, he still put the new idea into the business which is doing e-commerce and evolved the business model to the unique in the markets. Martin Symes look at the opportunity of growth in the number of people who willing booking travel by online and he believed that with the new generation of computer-literate people in South-East Asia is an opportunity to develop and expand the airlines business become bigger. But all the succeed thing was because Martin Symes come out a new idea and implement the idea into strategy for achieve it in the innovation method.
2.1.5Confidence in their ability to succeed
Self Confidence is must for a successful entrepreneur. Whatever the decision making can be success or failure at present or at the future, you must believe that your idea is the best. Don't listen to what others misguide people say about you idea, no matter they say your idea is bad, illogicality or rubbish, an entrepreneur must keep going believe that your idea is good.
In the case of Martin Symes, he had says, "There are a lot of people here that I've met along the way who have done some really cool stuff and then just simply had to give up because they can't afford to go on."
Martin Symes stated that the entrepreneurs who are failure in their business because they are lack in confidence to continuous even the idea is good. If they can keep running their idea, continuously improve and learn from the mistake which gained, maybe they can be succeeds in the ends just like Martin Symes.
Martin Symes is a good example for them, although he know "one of the biggest challenge of setting up an online business is convincing people to do things differently to how they're used to do it." Martin Symes still started the e-commerce business with just a believer in "one of the most exciting about the industry has been huge growth in the number of people willing to make travel booking online". This show the self confidence he had when he come out with something new although there are challenge. He had confidence to make the business model to the uniqueness and last he was successful.
2.1.6 Ability to take risk
Ability to take risk refers to the capable of a person when facing problem on the business, how they going to solve and ability to taking the risk among the small period of time. Risk will happen every day across business activity, it's unable to control and require a quick decision effective solve the problem, if entrepreneur unable to take the risk and afraid of taking chances when opportunities strikes, business might fail to survive.
Example of entrepreneur Martin Symes starting a business has one piece of advice, which is "It's going to take longer and cost more than you think." It convey that cost is important when run a business, that because he did not know how much the cost will spend, how longer the time should consider and what kind of risk will be taken in the future.
Martin Symes consider the funding priority when start up, the reason is going to prevent the finance problem in the future. Risk of finance was part of problem exist in the business, most business fail because miscalculation of cost spending and lack of finance support, so that he strongly consider the financial help available and how stable for an entrepreneur to start up a business, because it might be accompany whole life with an entrepreneur.
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